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Tenbound Announces Sales Development Coaching Program

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Clients get much needed context, advice and accountability to accelerate their Sales Development pipeline growth and SDR-sourced closed revenue

Tenbound, the leader in Sales Development training, consulting and industry research, today announced the availability of the Tenbound Sales Development Coaching program, which has already benefited a number of high growth companies.

Tenbound Announces Sales Development Coaching Program. Clients get much needed context, advice and accountability to accelerate their Sales Development pipeline growth and SDR-sourced closed revenue.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

David Dulany, Tenbound Founder & CEO states: “As we talked to Sales Development Leaders every day, it became clear they realized that, even with all the latest technology installed, free online content, and a team of bright, dedicated SDRs, they still needed an additional outside resource, available on-demand, to help them strategize, prioritize and organize their program in the most efficient way possible. An organized program utilizing industry best practices and outside accountability. This is exactly what the Tenbound Coaching program provides.”

In an hour or two per week, clients meet with Tenbound Sales Development Experts to review their strategic plan accountabilities, discuss obstacles, break through challenges and plan the week ahead. The program puts context and guardrails on the Sales Development program, helping keep the leader on track toward their goals, and acts as a neutral third party as they navigate their internal organization.

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As Dulany puts it, “Sales Development Leaders today are under intense pressure to run their teams and produce sales appointments, pipeline and SDR-sourced closed-won revenue, however, they’ve been pretty much left on their own to figure how to assemble the people, processes and technology to hit those goals. That is, until today. Now, they have a resource to rely on to help them achieve their goals.”

Companies throughout Silicon Valley, such as Gitlab, Glint, Helpshift, Lacework, Myagi and others, have trusted Tenbound to bring the latest industry research and advisory to help accelerate their Sales Development programs through consulting and training programs, so the development of the Tenbound Sales Development Coaching program was a natural offshoot to help people one-on-one.

Tenbound will announce the new program at The Sales Development Conference on August 30th at the Ritz-Carlton, San Francisco. The Sales Development Conference is the first and only conference 100% focused and dedicated to Sales Development, and this year has sold out for the second year in a row.

Read More: Interview with Anil Kaul, CEO at Absolutdata

Research Reveals Artificial Intelligence is a Priority for Customer Service, But Implementation Levels are Low in Irish Organisations

Microsoft Ireland and Codec research shows:

  • 65% of Irish organisations with customer contact centres currently view Artificial Intelligence (AI) as an average or high priority
  • Seven out of ten see AI as a high priority for the future for both their general business (69%) and customer service (68%)
  • But, only 14% claim their organisation is currently using AI for customer service
  • 33% are planning to implement AI in the future with 44% currently working on projects to use AI as part of their customer relationship management
  • The main perceived benefits of AI for customer service is its ability to make processes more efficient (80%), enhancing self-service for customers (76%), and the ability to improve the overall customer experience (65%)

Over a third of Irish organisations with customer contact centres view Artificial Intelligence (AI) as a high priority for Customer Relationship Management (CRM). However, only 14% currently use AI solutions, and only 33% of organisations plan to implement AI in the immediate future for customer service management, according to new research from Microsoft Ireland and Codec.

The research reveals the importance of AI will continue to increase for decision makers at Irish organisations, with seven in ten saying that AI will be a high priority in the future, both for the general business (69%) and for customer service (68%) activity. The growing importance of AI is highlighted by the finding that 93% of organisations plan to use AI as part of future ongoing customer service activities.

Interestingly, one in three organisations (36%) in Ireland currently use customer service tools that already include AI capability – not utilising this functionality demonstrates a significant missed opportunity.

Read More: Interview with Anil Kaul, CEO at Absolutdata

According to the research, the main perceived benefits of AI for customer service are its ability to make processes more efficient (80%), enhance self-service for customers (76%), and improve the overall customer experience (65%).

When asked how they managed or collected insights to better help customers, 41% of organisations have an in-house customer service system, with 91% saying customer response time is a key priority, and 84% saying customer satisfaction is key. When it came to measuring feedback, 81% use survey and customer feedback forms. Under half (48%) use feedback captured by the call handler.

Respondents recognised the value of AI for gathering customer insights, with 51% noting its ability to predict customer behaviour as a key benefit, and 41% identifying AI as a beneficial way to better understand customers. It can also be used to drive product sales, with 29% of organisations listing AI’s ability to flag hot prospects for selling or upselling as a major benefit.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

“The research shows that most organisations understand and can see the value of AI in capturing and extracting valuable insights for better customer service. However, AI is seen as a high priority for the future but less so today, which means that organisations are missing out on the opportunity to deliver the best possible customer experience right now. We see that organisations may already have AI capability in their existing systems but may not fully realise it. In addition, 41% have their own in-house and legacy solution which is costlier to manage and maintain and doesn’t leverage the full benefit of the cloud for customer experience. Organisations need to consider these missed opportunities and the associated costs of not taking action today,” said Ger Perdisatt, Enterprise Director, Microsoft Ireland.

“Dealing with international and local organisations daily to deliver CRM solutions allows us insight into where companies are in their digital transformation journey, so the results today aren’t a huge surprise – a massive majority of organisations recognise the business impact of AI on customer service. While the large majority see future investment as a priority, only about a third see an investment priority today. We hope that these findings encourage organisations to explore the potential of AI for customer experience today,” said Larry Tobin, Dynamics 365 Practice Director, Codec.

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“We think this is a valuable piece of research for the customer service industry in Ireland. It is clear that the organisations that took part in this survey continue to focus on delivering an excellent customer experience and recognise the many benefits that AI offers to optimise business processes ensuring a seamless end to end customer journey experience. Customer service organisations must put their customer first in the pursuit of customer experience excellence and applying innovation and creativity through AI will assist them in achieving this goal,” Dorothy O’Byrne, Managing Director, Customer Contact Management Association (CCMA) Ireland.

These findings are from new research from Microsoft Ireland and Codec that was conducted by Coyne Research in August of this year in conjunction with members of the Customer Contact Management Association (CCMA). These ranged from large organisations with over 250 employees to SMEs in Ireland.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Thomson Reuters Relies on Squirro to Unlock AI-Powered Customer Intelligence

Strategic Agreement Between the Two Companies Provides Actionable AI-Driven Insights That Can Seamlessly Integrate into Customer’s CRM Systems to Give Them a Competitive Edge

Thomson Reuters has partnered with augmented intelligence solution provider Squirro. The new partnership would allow Thomson Reuters to leverage Squirro’s AI-driven solution and power customer relationship management (CRM) platforms. The objective is to deliver a complete, non-conflicting 360-degree view of every customer to further amplify the engagement and facilitate deal idea-generation for the banking industry.

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At the time of this announcement,  Dr. Dorian Selz, CEO, Squirro, said, “The fact that every leading financial services firm in the world uses Thomson Reuters speaks highly for the value of its data and the insight it offers.”

Dorian added, “But that insight is even greater when viewed in the context of a company’s own data with the right tools applied. Our combined technology will strengthen the power of financial firms and create opportunities to generate new revenue.”

Currently, Thomson Reuters is the world’s leading source of news and information for professional markets. The solutions combine Thomson Reuters trusted data and insights including company overviews, I/B/E/S Estimates and financial statements, alongside Squirro’s AI technology and CRM integration capabilities to provide a single view of customers’ information.

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Thomson Reuters has partnered with augmented intelligence solution provider Squirro to provide an AI-driven solution for better customer intelligence.

Key benefits of the solution include:

  • Increasing productivity by providing a single view of the customer: blending internal information (meeting notes, deal history, pipeline, products) and third-party market data in one application
  • Providing pertinent and resonating talking points and material as the basis for each client interaction, allowing a proactive approach to customer service
  • Using AI-driven tools and predictive analytics to facilitate cross-selling, the sourcing of new prospects, deal origination and fulfillment

Leon Saunders-Calvert, Global Head of Capital Markets & Advisory at the Financial & Risk division of Thomson Reuters, said, “Banks are operating multiple platforms containing customer information, with significant time being spent searching for and compiling relevant information, and not making the most of unstructured data sources.”

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Leon added, “Finance professionals are demanding more from their data and financial institutions are driving digitization strategies to spot new opportunities faster. Our partnership with Squirro allows customers to increase productivity through trusted, timely, insightful and actionable content through a singular customer intelligence solution.”

Instead of having a vast amount of data scattered across unconnected siloes, Thomson Reuters and Squirro’s combined technology allows the co-mingling of customer’s own proprietary data with third-party content. Customers benefit from increased productivity thanks to a flexible user-interface to help with their decision-making processes, allowing them to build on the predictive insights leading to enhanced customer relationships, deal idea generation, and increased ROI.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Rapid Growth At Dosh Attracts Top Fortune 500 Leaders

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Google, PayPal and Nike Executives Bolster C-Suite Team to Drive Business Expansion

Dosh, the fastest growing marketplace that democratizes advertising by finding cash for consumers, announced the appointment of five high-profile team members. These executives come from some of the most prominent brands in the world and span the C-suite, joining Dosh at a time of tremendous growth with millions of consumers and tens of thousands of merchants connecting to the platform. Dosh’s focus is to put wasted advertising dollars directly into consumers’ pockets, creating high quality relationships between merchants and customers.

“We are passionate about making consumers’ lives better and connecting merchants with the customers that matter most,” said Ryan Wuerch, Dosh Founder and CEO. “These stellar executives will be key in helping us move billions of dollars to millions of Dosh subscribers and building our leadership position in the industry.”

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Joining as President and Chief Operating Officer, Brad Brodigan comes to Dosh from PayPal, where he was Vice President and General Manager for global mid-market and retail, responsible for billions of PayPal’s global revenues. At PayPal, he led strategy, go-to-market and operations for this important segment of the business.

“I believe Dosh will completely disrupt the clearly broken retail advertising model,” Brodigan said. “With my background in merchant offers, digital payments and building two-sided marketplaces, I see Dosh at the center of leveraging technology to transform the buyer-seller relationship in a mutually beneficial way.”

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Shubhi Rao joins Dosh as Chief Financial Officer from Alphabet Inc./Google where she was Vice President and Treasurer. Rao brings more than 20 years of finance and capital markets experience with a background in managing global operations and strategy. She previously held executive finance roles at Tesco PLC and Ford Motor Company and is a member of the San Francisco Federal Reserve Bank’s Economic Advisory Council.

“Each chapter of my career has been incredibly enriching. I believe Dosh will be the most exciting and rewarding as I play a key role in building one of the most iconic companies of our time, bringing value, trust and transparency to consumers and retailers alike,” Rao said.

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Scott Boecker comes to Dosh as Chief Product Officer from Nike where he was Vice President of Nike.com global product management. Boecker brings deep expertise in digital marketplaces and product development, with a focus on e-commerce, advertising and lead generation. He has also held executive product management roles at Ticketmaster and realtor.com.

Jim Norton joins Dosh as Chief Revenue Officer after a long history as a successful senior media executive, most recently at Conde Nast, where he led the company’s sales organization as Chief Business Officer, and previously at AOL/Verizon, where he was Global Head of Media Sales. Norton has been serving as Executive-in-Residence at IAB, where he was Chairman of the Board. He has overseen all aspects of global sales and marketing, driving revenue diversification, partner development and market expansion.

Derek Sidebottom is a human resources veteran joining Dosh as Chief Human Resources Officer with high growth executive leadership experience at companies, including Electronic Arts, Rocket Fuel and Lending Home. He brings expertise in scaling teams from hundreds to thousands of employees.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Rubicon Technology Partners Completes Sale of Personify, Inc.

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Personify positioned for continued growth and success with Pamlico Capital

Rubicon Technology Partners, a private equity firm specializing in mid-market enterprise software company investments, today announced that it has completed the sale of Personify, Inc., the market-leading provider of constituent management and engagement (CME) software solutions to nonprofit organizations, to Pamlico Capital. Terms of the transaction were not disclosed.

“We want to thank our partners at Rubicon for their tremendous support and collaboration, which enabled us to deliver the most scalable, easy-to-use and fully-integrated set of solutions serving the nonprofit industry,” said Eric Thurston, President and CEO of Personify. “It has been a pleasure being part of the Rubicon family and working with their team, who provided us with the operational, strategic and financial experience needed to scale Personify to best serve our clients. We are incredibly proud of the growth achieved during our partnership and are better positioned as we enter our next phase with Pamlico.”

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Personify serves as the technology foundation for associations, charities and health and wellness organizations, allowing them to engage and manage their constituents, maximize revenue and optimize operations. The company is headquartered in Austin, TX and serves over 20,000 nonprofit and member-based clients with offices in North Americaand Europe.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

“We are proud to have partnered with Eric and the Personify executive team as we worked together to build the market-leading software platform serving nonprofit organizations,” said Steve Carpenter, Partner at Rubicon Technology Partners. “During our partnership, the Personify team has accelerated core product innovation and expanded the depth and breadth of its software offerings to deliver best-in-class CME solutions to nonprofit organizations of all sizes.”

During its five-year partnership with Rubicon, Personify transitioned to a cloud- and subscription-focused software business model by significantly growing its recurring revenue base, significantly increasing profitability, and investing heavily in product development to deliver the most modern technology platform serving the nonprofit industry. Together with Rubicon, the company launched cloud and mobile technology with the Personify360 product suite, completed the strategic acquisitions of Wild Apricot and Small World Labs, meaningfully expanded investment in sales and marketing, and opened a new headquarters in Austin, Texas.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Catalyte Bolsters Growth Trajectory with Two Executive Hires

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New chief product officer and chief revenue officer bring expertise to scale AI, data science, marketing and sales organizations

Catalyte, one of the largest American software engineering services companies, has hired Tom Iler as its chief product officer and Todd Horst as its chief revenue officer. Both join Catalyte with extensive backgrounds in growing technology product and services companies. Mr. Iler will oversee the growth and development of Catalyte’s data platform. Mr. Horst will manage product strategy, sales and marketing for both Catalyte and its subsidiary Surge.

“Our goal is to radically improve the world’s approach to hiring, training and enabling technology teams,” said CEO Jacob Hsu. “To achieve something of this scale while growing a successful business, you need leaders who have the skill and ability to execute our ambitious vision. Todd and Tom’s wealth of knowledge will help us fortify our data platform to better identify and assemble high-performing software development teams and demonstrate to our clients the extraordinary impact our teams can make.”

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Tom Iler is an expert in data-driven product development with over 20 years of experience leading technology and data science teams. He joins Catalyte from Integral Ad Science where he served as chief technology officer. Previously he has served in technology, data science and product management executive roles at technology companies such as Advertising.com, Aol and Billtrust.

“Catalyte’s success lies in how it analyzes the data loop between project outcomes and identifying individuals who have the innate ability to become great developers,” said Mr. Iler. “Using a data-driven approach to staff and assemble technology teams allows us to identify talent and abilities that traditional hiring methods miss. Our approach has the ability to unleash a tremendous amount of human potential in this world, help individuals achieve successful and fulfilling careers and allow companies to find skilled workers for the millions of open technology jobs they are struggling to fill.”

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Todd Horst is a seasoned growth executive with expertise in business strategy, marketing, sales and post-merger integration. Having participated in four successful exits during his 25-year career, he most recently grew Consilio from $20M to $350M in annual revenue. Todd will oversee the continued refinement of Catalyte’s go-to-market strategy and manage the marketing and sales functions for Catalyte and Surge, Catalyte’s staff augmentation division.

“The confluence of macroeconomic trends, including onshoring, agile development and a critical need for software development talent, combined with Catalyte’s unique ability to source, onboard and deliver experienced scrum teams in local markets creates a tremendous opportunity to accelerate growth,” said Mr. Horst. “I am excited to work with our talented team to positively impact the lives of our employees and deliver industry-leading solutions to our clients.”

Read More: Interview with Anil Kaul, CEO at Absolutdata

InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences

Enabled and optimized for brand safety, fraud detection, audience verification and viewability measurement

DMEXCO – InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in EuropeMiddle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to trust, transparency and brand safety.

The InMobi Exchange, reaching approximately 1.6 billion users across over an estimated 22,000 apps, blends both the InMobi Network and InMobi Exchange demands into a single auction. With the InMobi Exchange, advertisers and agencies can now buy both private marketplace and open exchange inventory via a single platform, allowing them to bid confidently on a broad array of placements, including video, native and display.

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The appetite to buy in-app mobile advertising programmatically continues to increase daily in EMEA. The UK remains the dominant advertising market in Western Europe, with $15.95 billion expected ad spend in 2018, with $570.48 millionexpected in France, according to eMarketer. Meanwhile, and despite Germany’s reluctance to dive into programmatic marketing, spend has grown significantly over the past two years and will be worth almost $1.55 billion by the end of 2018.

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InMobi Exchange provides four layers of security for its partners through the removal of invalid ad traffic, guaranteed brand safety checks, audience verification, and viewability measurement through deep partnerships and integrations with industry leading partners.

“The buy side is suffering from a serious lack of trust and transparency in what is being sold to them programmatically, and fraud has been one of the main drivers,” said Abhay Singhal, Co-Founder and President, Advertising Cloud at InMobi. “InMobi has consistently outperformed on industry benchmarks and we work with only the highest quality app publishers to maintain a zero tolerance policy towards fraud. This launch will accelerate our growth exponentially enabling us to capture 10-15 percent of the programmatic market by 2020.”

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How Can a New Outlook Clipboard Improve Microsoft Suggested Reply AI?

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Microsoft’s AI software suggests replies to email. Better Faster Clipboard for Outlook improves upon this with better replies.

In April this year, Microsoft Outlook introduced Suggested Reply for emails using Artificial Intelligence (AI). However, what if the AI suggestion isn’t what the customer wants? What’s the alternative? The answer is Better Faster’s Clipboard for Outlook. Better Faster Solutions, a registered Microsoft® software partner, today released Clipboard for Outlook, a Microsoft Outlook® add-in. It allows customers to craft better email responses and reply with the click of a button. Better Faster Clipboard offers more than just email replies. It may save three weeks or more each year on routine Outlook tasks, according to Better Faster Solutions customer research.

Features & Benefits of Clipboard for Outlook:

Faster Responses

Save time answering repetitive questions. Reply to emails with canned responses. Create, edit, organize and access frequently used email messages, responses, attachments and meeting information all in one place.

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Faster Emails

Send pre-written formatted emails with a single click. Clipboard is an Outlook plug-in, so existing email capabilities are available, plus all the new time-saving features of Clipboard.

Faster Newsletters

Get started today with built-in newsletter templates. Sample Outlook email templates include business letters, customer care, employee recruiting, newsletters, service status notifications and thank you letters.

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Faster Meeting Invites

Schedule appointments faster on Outlook calendar. Auto-fill meeting invites with conference details, meeting location and conference bridge dial-in instructions.

Faster Attachments

Attach files that are used the most without searching for them. Clipboard for Outlook is a better way to manage attachments, emails and images.

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Faster Images

Insert images in emails, meetings, contacts and tasks. Clipart included.

Customer Validation

“I installed the Clipboard for Outlook Add-In and was using it within minutes. It’s so nice having formatted emails and attachments at a click of a button when prospecting and following up on new sales. I can easily send checklists or instructions to our clients creating a better enrollment experience and reduce our time responding to frequently asked questions. The ease of use is great!” – Michael Staebler, Partner, S3 Partners LLC

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Uber, OpenText and BMC Software Are the Finalists for the AFP 2018 Pinnacle Award

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The Association for Financial Professionals annually recognizes the leading finance groups for innovation, collaboration and results.

BMC Software, OpenText and Uber Technologies are finalists for the Association for Financial Professionals’ 2018 Pinnacle Award. Sponsored by MUFG (Mitsubishi UFJ Financial GroupNYSE :MUFG ), the Pinnacle Award, established in 1997, recognizes excellence in treasury and finance.

Finalists were selected by a jury of treasury and finance professionals. Decisions were based on the entrants’ innovative solutions that helped their treasury and finance operations run more efficiently and effectively. The AFP Pinnacle grand prize winner will be announced November 4 at AFP 2018 in ChicagoNovember 4-7Register by September 28 for additional savings to the AFP Annual Conference. For any press-related questions, please contact Melissa Rawak at mrawak@afponline.org.

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“AFP is proud to honor the 2018 Pinnacle Award finalists,” Jim Kaitz, AFP president & CEO said. “The treasury and finance teams at BMC Software, Open Text and Uber truly set the global standard for their peers and their profession with innovative solutions that serve their organizations as well as their customers.”

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MUFG will make a $10,000 donation to a charity of the winner’s choice., Ranjana Clark, Chief Transformation Officer, Head of Transaction Banking Americas, and Bay Area President for MUFG and Jim Kaitz, will host the award ceremony at AFP 2018.

“MUFG is proud to sponsor the Pinnacle Awards to acknowledge innovation and achievements among treasury and finance professionals within the industry,” said Ms. Clark. “MUFG supports the AFP’s ongoing commitment to education and recognizing excellence in treasury and finance as exemplified by these Pinnacle Award finalists.”

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HGS Colibrium Releases the Forward™ Apps to revolutionize Member, Broker & Provider Management

New CRM Integrations Help to Better Manage Your Relationships

HGS Colibrium Inc (“Colibrium”), a proven leader in integrated software solutions designed for the health insurance industry, officially launched the Forward™ Apps, a collection of integrations for two prevalent Cloud CRM platforms: Salesforce and Microsoft Dynamics 365 for Sales. The three Forward™ Apps are designed to extend the CRM platforms’ functionality to support the health insurance industry. The apps revolutionize the management of profile data on members, brokers and providers and provide a platform for managing the health plan’s relationships with these three important stakeholders. Each Forward™ App provides structured profiles that can be used for analysis and making the results of those analytics immediately actionable through the CRM platform’s inherent communication tools or connected systems such as call center phone and chat systems.

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The Member Forward™ App provides data models used for profiling a payer’s members and their policies across market segments. This creates an enhanced journey with the member, from shopping and enrollment to utilization and service management, all the way to renewal.  Payers can use the Member Forward™ App to build a comprehensive history of:

  • Consumer shopping behavior
  • Enrollment information and status
  • Billing and payments
  • Benefit utilization and claims
  • Member-provider relationships and visits
  • Subsidy eligibility and utilization
  • Wellness program enrollment and success
  • Health risk assessment responses
  • Member satisfaction survey scores and their likelihood to renew

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Additionally, the Broker Forward™ App allows a carrier to model and manage their relationships with their brokers and agencies across the full broker hierarchy and market segments, providing an enhanced experience with brokers. Payers can use the Broker Forward™ App to build a comprehensive history of:

  • Broker quoting behavior and conversion rates
  • Commissions statements and payments
  • Training program enrollment and completion
  • Incentive and remediation program enrollment and completion
  • Broker satisfaction survey scores

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Finally, that same comprehensive journey is extended to providers via the Provider Forward™ App. From network inception, provider certification, and provider support, to claims processing and payment, the Provider Forward™ App allows a carrier to model and manage their relationships with their providers across their networks and segments. With the shifting of payer-provider relationships towards more risk-sharing arrangements, those relationships have begun to take on increasing levels of importance – well beyond the capabilities of yesterday’s network management tools. Payers can use the Provider Forward™ App to build a comprehensive history of:

  • Contract initiation and renewal
  • Claims and payments- including claims adjudication processes
  • Quality assurance assessments
  • Training program enrollment and completion
  • Incentive and remediation program enrollment and completion
  • Provider satisfaction survey scores

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Together, these apps create an extensible toolset that can propel payers to the next level of analytics-driven workflow automation and relationship management. The Forward™ Apps will become the foundation for a true service and sales-oriented analytics platform where relationships can be managed across the entire lifecycle. In a time when member, broker and provider relationships are evolving and changing almost as rapidly as technology itself, the Forward™ Apps from HGS Colibrium bring healthcare-specific integrations to the Salesforce and Microsoft Dynamics 365 for Sales platforms.

“These apps can be implemented modularly, yet work together seamlessly when deployed together,” said Madan Moudgal, CEO, Colibrium. “That way, stakeholders in different departments get precisely the tools they need to optimize their processes and workflows without getting mired in enterprise architecture or IT bureaucracy.”

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