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Walmart Chooses Nielsen Brandbank To Enrich All E-Commerce Content For Its Grocery Categories

Sales & Marketing

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October 3, 2018

Walmart Chooses Nielsen Brandbank To Enrich All E-Commerce Content For Its Grocery Categories

Nielsen Brandbank Joins Walmart’s Connected Content Partner Program

Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen to join Walmart’s Connected Content Partner Program. With this designation, Nielsen Brandbank will be an official enrichment provider for Walmart, focused on creating and managing content for the retailer’s grocery categories. In this role, Nielsen Brandbank will be investing in on-site presence and will gain unprecedented access to Walmart’s processes and content ecosystem to assist with content strategy and quality control.

Walmart’s Connected Content Partner Program, which will be live in January 2019, will be the perfect harmonization of three distinct ecosystems: retailer, supplier and content. The program was created to further strengthen the retailer’s online presence by helping to improve content quality assurance, enhance customer experience, drive cost efficiencies and upgrade the overall online effectiveness across Walmart’s omnichannel platforms.

For over two decades Nielsen Brandbank has been a notable force in the product capture and content management industry, specifically serving the global fast-moving consumer goods (FMCG) market. Walmart’s choice of Nielsen Brandbank to lead the enrichment of its Connected Content Partner Program recognizes Nielsen Brandbank’s strong position within the industry and the value and strength of the Nielsen Brandbank content.

“We are proud to be a digital content partner for Walmart and are thrilled to be amongst the curated community of content experts within the Connected Content Partner Program,” said Raymond D’Aprile, Commercial Director North America at Nielsen Brandbank. “Nielsen Brandbank is well positioned to help Walmart’s FMCG suppliers navigate the changing landscape of online and mobile shopping. As Walmart makes its transition from a brick and mortar retailer to a true omni-channel commerce destination, our dedicated team of data specialists, product photographers and quality assurance managers will produce quality digital content to accurately represent grocery products and brands in an engaging, consistent manner that aligns with Walmart’s content strategy.”

Understanding America’s Love-Hate Relationship with AI in Customer Care

Mobile & Field Sales Enablement

STS News Desk

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October 3, 2018

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Understanding America’s Love-Hate Relationship with AI in Customer Care

The Harris Poll/Interactions study shows AI may be making consumers fall In love with voice-based customer care

Companies want to take advantage of every channel available to reach their customers: text, phone, webchat, email, social messenger apps, and more are in the mix. With this array of options, companies have more opportunity than ever to interact with their customers and build loyalty and trust. Yet with so many choices, getting it right—supporting customer conversations in the manner people want, while also being efficient—is of critical importance. To enable the millions of customer conversations happening each day, companies across industries are turning to artificial intelligence (AI) as the linchpin to their customer experience strategy.

A new study conducted online among over 2,000 U.S. adults by The Harris Poll on behalf of Intelligent Virtual Assistant (IVA) company Interactions, Trust in AI Solutions, is the first to look at what consumers really want AI to bring to their conversations with companies—and what to leave behind. It reveals that two of three American adults who prefer texting/typing when communicating with a company (66 percent) would be likely to switch their preferred channel to voice if a company they interact with has a consistently effective and quick AI-powered voice solution. In fact, a slightly larger proportion of millennials (18-37) would be likely to change their preference to voice compared to older generations (68 percent vs. 66 percent of Gen X ages 38-53, and 64 percent of boomers ages 54-78).

Many Americans (51 percent) may prefer texting/typing over voice channels because they are frustrated with poor voice experiences. Nearly all Americans, 94 percent, have had frustrating experiences using voice systems to communicate with a company. “We believe that consumers are opting out of phone trees and giving up on their home and mobile devices in an attempt to bypass the limited set of self-service voice options that don’t address their questions or meet their needs, and turning to other channels” said Jim Freeze, CMO of Interactions LLC. “The survey results indicate that an effective AI-powered voice solution can solve this dilemma by providing a true conversational customer experience, and could greatly simplify the growing complexity of customer care channel options.”

Freeze continued: “Today’s leading companies are constantly questioning how consumers want to interact with their brand, and how comfortable they are with various types of AI capabilities. We’re often asked which situations are best suited for AI’s support, and how using it might impact brand-customer relationships. This curiosity is what sparked our interest in partnering with The Harris Poll to reveal how people want AI to be applied in the customer experience. The results of this survey fill a gap in the current AI conversation, providing insight into how AI, and voice AI in particular, can ease the burden of thousands of customer conversations each week—without frustrating your customers.”

SPOTIO Uncovers Deficiencies in Field Sales Processes from Industry Survey Results

STS News Desk

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October 3, 2018

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SPOTIO Uncovers Deficiencies in Field Sales Processes from Industry Survey Results

Findings help field sales software provider fill gaps for more effective lead generation and sales

SPOTIO, the leading field sales enablement platform for sales reps and managers, announced findings from a recent industry survey showing that field sales teams are at a disadvantage to their inside sales counterparts, because they lack the necessary tools to succeed.

The survey conducted and executed by Impact Brands, a strategic marketing and consumer insights firm, and distributed to nearly 500 sales professionals and managers, was developed to better understand the needs and deficiencies of field sales representatives, and how sales managers perceive these issues. Feedback from the respondents provided the following revealing results:

The No. 1 challenge of field sales representatives today is CRM functionality.
The field sales industry appears to be behind related to supplying hardware and basic equipment to their teams.
Reduction of manual reporting would increase revenue and productivity. More than 80% of those surveyed said they spend up to 30 hours per week on manual reporting.
Easy access to targeted leads would generate significant upside for companies. More than 60% of those surveyed said they could produce 10% or more in weekly revenue with easier access to leads.
Only 47% of those surveyed believe that field sales team are more productive than inside sales teams.
Sales leaders acknowledge the strengths of field sales compared to inside sales in critical categories including: customer loyalty, ROI for their companies, average sales size, employee satisfaction, and stronger customer relationships.

In addition to the aforementioned survey results, many field sales reps, especially those of the millennial generation who are tech savvy, struggle with sales objectives because they don’t have mobile technology to support them in the field. According to CSO Insights survey, 88% of sales professionals are unable to utilize critical sales material on their smartphones, and 60% of sales organizations report a longer sales cycle due to a lack of proper tools.

“The honest and revealing survey data from our research and others, reemphasizes to us the need to fill the gap currently in place between field sales and inside sales,” said Trey Gibson, CEO of SPOTIO. “As the top field sales enablement platform provider for field sales reps and managers, it’s incumbent upon us to understand the challenges sales professionals are facing, and to provide them with the necessary solutions to thrive.”

To meet these needs, and to overcome these deficiencies, SPOTIO’s is introducing a new mobile product platform designed to meet the CRM functionality demand for simpler, more intuitive through new tools field sales functionality for both the door-to-door and business-to-business markets.

The new platform leverages ground-breaking mobile-centric technology for sales reps and provides managers with builds a robust solution to get the visibility they need to make strategic decisions for a field sales environment. Inside sales teams have had an abundance of sales technology CRM solutions come to market in recent years, while field sales team leaders have historically been overlooked. This new comprehensive solution delivers field sales teams leads with valuable data, tracks team activity, and provides easy, mobile friendly interface.

Founded in 2014, SPOTIO was created with two purposes in mind: enable door-to-door sales reps to be more efficient with their time, and to give sales managers the power to realize a greater return on outside sales efforts

Ritchie Bros. Introduces New Online Asset Management and Disposition Solution: RB Asset Solutions

Sales & Marketing

STS News Desk

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October 3, 2018

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Ritchie Bros. Introduces New Online Asset Management and Disposition Solution: RB Asset Solutions

The new cloud-based SaaS solution will help customers better manage, analyze, and sell their assets

Ritchie Bros.’ latest solution for the market, RB Asset Solutions(rbassetsolutions.com), is a complete end-to-end asset management and disposition system. The new cloud-based SaaS solution brings together a suite of tools and services to help customers better manage, analyze, and sell their assets. From any internet-enabled device, customers will be able to access a complete inventory management system, data analytics and dashboards, branded e-commerce sites, and multiple external sales channels.

“We are delighted to announce the launch of RB Asset Solutions, our end-to-end asset management and disposition solution, intended to cement strategic partnerships with OEMs and their dealers, and large enterprise-wide national and global accounts,” said Ravi Saligram, Chief Executive Officer, Ritchie Bros. “RB Asset Solutions provides an innovative SaaS-based offering to our customers, leveraging the power of our technologies, global reach, and network effects driven by our platform. It will allow our customers ultimate flexibility and ease of use in disposing their equipment on their own, selling directly to affiliated customers or cascading through any of our multichannel solutions, while optimizing price realization. We believe RB Asset Solutions, with its unique way of connecting with customers, will result in stickiness and enduring customer relationships.”

Ritchie Bros. brands Mascus and IronPlanet both have a wealth of experience offering SaaS solutions—with close to 100 inventory management systems and 800+ branded e-commerce sites already developed for customers. RB Asset Solutions combines the best tools and services from each of their offerings into one system, along with new and improved features, including an updated inventory management system, new data offerings and easy access to multiple Ritchie Bros. sales channels: live, onsite unreserved auctions (Ritchie Bros. Auctioneers), weekly featured online events (IronPlanet), and a daily marketplace (Marketplace-E). Several customers are already using many of the tools featured in RB Asset Solutions, including Shell, CatUsed.com, Toyota, and Volvo Construction Equipment.

“These tools have accelerated and standardized the way we manage our lease returns,” said Tara Stryker, Director, Remarketing Services, Volvo Construction Equipment N.A. “From an easy-to-use self-inspection tool, detailed inventory management system, and a user-friendly and multilingual e-commerce site, RB Asset Solutions provides us the tools and services we need to optimize our remarketing capabilities in order to increase our machines’ values at every stage of the lifecycle.”

“We believe RB Asset Solutions presents one of the most powerful remarketing and disposition tools in the industry,” said Matt Ackley, SVP, Product Management & Digital Marketing, Ritchie Bros. “The tools and services included will help customers fully understand and optimize the value of their equipment. In addition to the world-class inventory management system, customers can access data analytics to help them choose the perfect time to sell their assets—selling through their branded e-commerce site or one of Ritchie Bros. proven sales channels.”

Ink Joins Stagwell Group

Sales & Marketing

STS News Desk

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October 3, 2018

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Leading travel media company with a global network of content marketing creators

The Stagwell Group, announced its affiliate has taken a majority share in leading travel media and marketing company Ink. Together the two companies will further the mission of leading the travel media industry through premium content creation, media sales and distribution to this growing global market.

Through a well-established and unique business model, Ink creates award-winning digital, video, print and experiential branded content, as a profit center, for 21 of the world’s largest travel companies including American Airlines, United Airways, Singapore Airlines, Etihad Airways, Norwegian, Qatar Airways, Virgin Atlantic Airways, easyJet and Amtrak. Ink’s innovative media partnerships allow more than 802 million passengers annually to interact and engage with its clients’ brands and content. Headquartered in London, Ink has a global network of content creators and an engine of media sales in Abu Dhabi, Miami, New York, São Paulo and Singapore.

“Ink partners with the world’s largest travel companies to help them connect in a meaningful way, with passengers at crucial moments in their journey via digital, print and experiential branded content. Today’s consumers want unique and inspiring experiences, and that is what Ink helps travel companies deliver across every channel,” said Mark Penn, Managing Partner and President of The Stagwell Group. “Travel numbers around the world are growing year on year and they are very valuable and receptive consumers – a perfect audience for any marketing plan today.”

Inks’ joint CEOs, Michael Keating and Simon Leslie, said “We are delighted to join the Stagwell family, as we can see the many opportunities to further shape the future of media from within this strong group. Significant and solid growth is at the heart of Mark Penn’s plan, and we are thrilled to be part of this international powerhouse.”

Ink will continue to produce inspiring content in 10 languages that help brands engage and connect with travelers around the world. The company will maintain operations under the Ink brand based in London and Michael Keatingand Simon Leslie will remain as joint CEOs.

Seismic and Guggenheim Investments Named Winners in the 2018 Gramercy Financial Content Marketing Awards

Productivity & Enablement

STS News Desk

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October 3, 2018

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Seismic and Guggenheim Investments Named Winners in the 2018 Gramercy Financial Content Marketing Awards

Award recognizes leading asset management firm’s ability to exponentially increase the efficiency of personalized content creation with Seismic’s sales enablement solution

Seismic, the global leader in sales and marketing enablement for financial services, and Guggenheim Investments, the global asset management and investment advisory division of Guggenheim Partners, today announced that they have been named a winner in the 2018 Gramercy Financial Content Marketing Awards. Seismic and Guggenheim Investments have won best Single Country B2B Content Marketing Strategy.

“Guggenheim is leading the way among asset managers when it comes to leveraging technology for a better client experience,” said Doug Winter, Seismic co-founder and CEO. “We are honored to have assisted them in this effort and be recognized for our combined innovation by a highly regarded organization such as Gramercy.”

The submission, entitled “Marketing Collateral Velocity Acceleration and Enriched Digital Sales Enablement,” focused on the significant reduction in time spent creating marketing collateral at Guggenheim Investments after the firm implemented Seismic. First, Guggenheim integrated Seismic with a host of third-party data sources—both in house and from providers such as Morningstar and Bloomberg — that allowed for easy ingestion of data into content. The firm then used Seismic’s LiveDocs® technology to quickly bundle different pieces of content to ship to a client in a branded portal or share directly via virtual meetings.

The result was a content creation and distribution process measured to be 16 times faster than what had been in place prior to the technological overhaul, with more than 120 pieces of content leveraging Seismic’s automation capabilities and data integration for intelligent and efficient personalization.

“Guggenheim has a rich tradition of providing exceptional service to individual clients and institutions in the financial marketplace.” said Douglas Mangini, Head of Intermediary Distribution. “Innovative and intelligent tools like Seismic make that process exponentially more streamlined and powerful.”

Calgary-Based Marketing Firm Addella Earns Top Honors Again

Uncategorized

STS News Desk

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October 3, 2018

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Calgary-Based Marketing Firm Addella Earns Top Honors Again

Campaign Cup awarded to sales and marketing firm for Q2 Performance

Addella, a leading sales and marketing firm, announced that it has been recognized for outstanding sales results on behalf of a major telecommunications company during the second quarter of 2018. Addella achieved similar results during the first quarter of this year, continuing in a longstanding tradition of excellence.

Company President Luc Hebert was congratulatory of his team’s effort, which has continued strong into 2018 after earning four quarterly honors in 2017. The Campaign Cup, awarded based on quality and sales results measured against those of other Canadian companies working on the same program, will reside at Addella’s headquarters for yet another quarter.

“Providing outstanding results for the client is our ultimate goal,” said Hebert. “To earn consistent recognition for doing that at the highest level is a great testament to our team spirit and shared commitment.”

Specializing in personalized marketing campaigns that focus on foundational relationship building, the sales professionals at Addella are highly skilled at developing a loyal customer base on behalf of the client. The company embraces a merit-based advancement environment and believes in putting effort into building the character of a team.

A longtime supporter of Operation Smile as well as other local charities, Addella places high value on philanthropy and community involvement.

Atento Reinforces Its Growth Strategy in the South America Region and Appoints Óscar Velásquez Managing Director of Atento Colombia and Miguel José López LatAm Financial Services Director

Pipeline Management

STS News Desk

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October 3, 2018

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Atento Reinforces Its Growth Strategy in the South America Region and Appoints Óscar Velásquez Managing Director of Atento Colombia and Miguel José López LatAm Financial Services Director

Óscar Velásquez boasts an extensive professional career leading technology and outsourcing companies in Latin America and he joins the company to lead Atento’s operations in Colombia
Miguel José López, who until now was the head of the operations in Colombia, will lead the company’s regional sales strategy for the banking and financial services sector

Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the three top providers worldwide, announced today the appointment of Óscar Velásquez as the new Managing Director of Atento Colombia reporting to Juan Enrique Gamé, Director of Atento’s Americas South Region and member of Atento’s global Management Committee.

Óscar Velásquez boasts extensive professional experience leading technology and outsourcing services companies in Latin America, most recently as Managing Director for Colombia at Comdata Group (formerly Digitex) and Director of the eBusiness Unit at Carvajal Tecnología y Servicios. Óscar Velásquez will replace Miguel José López as the Managing Director of Atento in Colombia. López, who had held that position since 2016, was appointed as Atento’s LatAm Financial Services Sales Director, reporting to Juan Enrique Gamé, Director of Atento’s Americas South Region. López will take on this position with the goal of leading the company’s sales strategy for the banking and financial services sector, a key vertical for its growth in the region.

Juan Enrique Gamé, Director of Atento’s Americas South Region, stated, “We are very happy to add Óscar Velásquez to the Atento team to lead our operations in Colombia. His extensive knowledge of the industry and successful professional career reinforces our growth strategy in the country and our commitment to offer companies the best and most innovative customer experience in a business environment that is more digital by the day.” Gamé added, “Our commitment to growth in the Americas South Region of Atento is also strengthen with the appointment of Miguel José López to lead our regional sales efforts in the strategic sector of banking and financial services.”

According to Óscar Velásquez, “It is a great honor for me to be able to contribute to Atento’s success in Colombia and leading its exceptional team to continue offering the best customer experience solutions on the market. A commitment to the quality and innovation in services that have made Atento a strategic partner for our clients and the indisputable leader of the CRM/BPO industry in Latin America.”

Before joining Atento, Óscar Velásquez was Managing Director for Colombia at Comdata Group (Digitex) since 2016. He previously worked for more than 18 years at Carvajal Tecnología y Servicios, a leading company in Technology and Outsourcing services for the Latin American market, where he held different leadership positions, notably including leading the company’s eBusiness Unit for Latin America and being Managing Director of Operations in Mexico and Peru.

Óscar Velásquez holds a degree in Electrical Engineering from the Universidad Pontificia Bolivariana in Colombia, with a specialization in Telecommunications, a diploma in International Business Management from ICESI University in Colombia, and an MBA from the Graduate School of Universidad del Pacífico in Lima.

Interview with Jim Misuraca, VP Strategic Alliances at Decibel

Interviews

Sudipto Ghosh

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October 2, 2018

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If you’re not selling a cutting-edge technology that solves a problem or alleviates a pain point, what are you selling?

In an interview with Jim Misuraca, VP Strategic Alliances at Decibel, we find out his vision into the future of SaaS in a cloud-dominated ecosystem.

Tell us about your journey in sales. What galvanized you to join Decibel Insight?

In a nutshell, Decibel’s technology is the reason behind why I joined this company. No other marketing enables brands to deliver the optimal digital and discover the “why” behind online customer behavior.

Which other careers would you have most likely ended up having, if it was not Sales and Alliance management?

If I had chosen a different career path, the fields of marketing or product would have likely been the direction I took. During the first six to eight years of my career, I worked in product development and product marketing, at companies such as Verizon and Dex Media. This helped direct me to the field of marketing technology that I’m passionate about now.

How do you define ‘Strategic Alliances’ from the modern context of customer experiences?

A strategic alliance involves any partnership that drives revenue, helps maximize renewals and/or is a logical technology extension of our current platform.

What’s the future of SaaS in a cloud-dominated ecosystem? How much of a role do technology roadmaps and company vision play in ensuring alliances coming together?

The future of SaaS is very bright. Decibel’s CEO Ben Harris does a great job thinking two steps ahead of the market. In my role, we look for technology gaps that we can fill and pain points not yet being solved for by other companies. In addition, partnerships with large enterprise software companies – like Adobe and Oracle – enable Decibel to get a preview into the direction that these organizations are heading, from a product perspective. It also offers an opportunity for Decibel to partner with these organizations – and others with similar strategies – by aligning a collective vision for a better online customer experience.

How do you differentiate between Customer Success and Strategic Alliances?

In a number of ways, there are similarities between Customer Success and Strategic Alliances. A majority of Decibel’s partners work with our Customer Success teams in an effort to align on accounts and vice versa.

How do you bring them together for sales at Decibel?

There are several ways for Decibel and its partners to align on accounts to influence revenue and maximize renewals. In addition to account alignment exercises, there are numerous sales enablement, co-marketing events, product roadmap discussions and other opportunities for Decibel to work with partners to mutually drive sales.

Who in the industry are you keenly following for collaboration on sales and alliance knowledge?

Staying updated on the leaders in technology– such as Adobe, Oracle, Salesforce, SAP, etc. – is a key part of my strategy in understanding the latest happenings in the industry. Knowing who these organizations are partnering with helps me keep track of the companies that could be prospects for Decibel. Additionally, I keep track of my extensive network of Alliances executives from ISVs in martech and adtech. In terms of industry influencers, I follow several analysts such as Scott Brinker, David Raab, Jay Baer, and Gary Vaynerchuk.

How do you prepare for an AI-centric world as a sales leader?

Working at a company that is empowered by machine-learning technology, I’m always looking for ways AI and machine learning can help both Decibel and other ISVs leveraging AI that we may want to integrate with. Our platform, in fact, is powered by machine learning.

Which events and webinars do you most occasionally attend and why?

To keep track of the latest partners that we should be pursuing as a company, I attend a blend of industry events, including MarTech, Future of Email and eTail and enterprise software company user events like Adobe Summit, Oracle MCX, and Salesforce Connections. Both types of events help generate a variety of potential partner meetings in a short duration. Keynotes at these types of events also help keep me and Decibel in the loop on the latest industry trends, and see what’s being highlighted by experts and leaders in real time.

Your advice to salespeople in the B2B sales industry:

Stay focused. Ask yourself one question: If you’re not selling a cutting-edge technology that solves a problem or alleviates a pain point, what are you selling? If you are unhappy with your response, consider rethinking your position and selling a product, solution or service that you are passionate about and see a future for.

Whose answers to these questions would like to read from the industry?

I’d love to read responses to these questions from other Alliances executives.

Thank you, Jim, for chatting with us!

Mobile Attribution Myth Busting: Ad Placement Transparency

Harrison Taylor

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October 2, 2018

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Mobile Attribution Myth Busting: Ad Placement Transparency

Belief in a handful of prevalent mobile myths is costing marketers needless time and headaches. And even worse, some of these myths are prohibiting marketers from investing their budgets in mobile the way they must to ensure a profitable future for their organizations.

Outdated or simply inaccurate information regarding how attribution works can infiltrate an organization like a weed, sprouting up over and over again across teams and projects. For example, an ad ops team may believe that mobile app to site attribution isn’t possible, which they relay to account managers, who explain it to sales, who then inform their clients, who tell their account managers — and so the cycle begins again. You hit a roadblock and have to pivot to a new solution that doesn’t necessarily set you or your client up for long-term success.

In this series of articles, we’re busting some of the most nefarious mobile attribution myths.

In this third installment, let’s tackle an increasingly popular one:

Myth: “Running ads across an app network isn’t advisable for our brand safety since we can’t determine where exactly our media is running.”

Sound familiar? Given the heightened brand safety concerns of the past couple of years, it likely does. And in the mobile realm in particular, where the solutions evolve quickly, outdated and inaccurate information around transparency is common.

Transparency into placements and brand-safety within mobile media buys are absolutely possible. Your partner can and should give you transparency into where your media is running in their network, especially on a managed service basis.

Transparency is also available by default via programmatic buys.

Publisher and site name are typically provided in a pre-campaign whitelist programmatically. Additionally, website and app names are passed in programmatic bid requests, which is the industry standard. The latter may sound redundant (and it largely is if there’s a whitelist provided), but it never hurts to double down on transparency, which is the key to building trust between partners.

App networks represent a great opportunity for creative advertising within brand-safe environments, but that doesn’t mean advertisers need to take everything on faith. You can and should hold your mobile partners to the same standards of transparency that are applied across all other media buys.

Advertisers should be good actors, and so should supply-side vendors. We have the opportunity as marketers to set the standard around site-level transparency and performance. Obfuscating data creates uneven relationships. True partnerships are built on common understanding and transparency, mutual understanding and sharing of performance insights.

Author’s note: Stay tuned for the fourth and final part of this series, in which we’ll discuss the impact of fraud as it relates to mobile attribution.

Walmart Chooses Nielsen Brandbank To Enrich All E-Commerce Content For Its Grocery Categories

Understanding America’s Love-Hate Relationship with AI in Customer Care

SPOTIO Uncovers Deficiencies in Field Sales Processes from Industry Survey Results

Ritchie Bros. Introduces New Online Asset Management and Disposition Solution: RB Asset Solutions

Ink Joins Stagwell Group

Seismic and Guggenheim Investments Named Winners in the 2018 Gramercy Financial Content Marketing Awards

Calgary-Based Marketing Firm Addella Earns Top Honors Again

Atento Reinforces Its Growth Strategy in the South America Region and Appoints Óscar Velásquez Managing Director of Atento Colombia and Miguel José López LatAm Financial Services Director

Interview with Jim Misuraca, VP Strategic Alliances at Decibel

Tell us about your journey in sales. What galvanized you to join Decibel Insight?

Which other careers would you have most likely ended up having, if it was not Sales and Alliance management?

How do you define ‘Strategic Alliances’ from the modern context of customer experiences?

What’s the future of SaaS in a cloud-dominated ecosystem? How much of a role do technology roadmaps and company vision play in ensuring alliances coming together?

How do you differentiate between Customer Success and Strategic Alliances?

How do you bring them together for sales at Decibel?

Who in the industry are you keenly following for collaboration on sales and alliance knowledge?

How do you prepare for an AI-centric world as a sales leader?

Which events and webinars do you most occasionally attend and why?

Your advice to salespeople in the B2B sales industry:

Whose answers to these questions would like to read from the industry?

Mobile Attribution Myth Busting: Ad Placement Transparency

Myth: “Running ads across an app network isn’t advisable for our brand safety since we can’t determine where exactly our media is running.”

Popular Posts

Walmart Chooses Nielsen Brandbank To Enrich All E-Commerce Content For Its Grocery Categories

Understanding America’s Love-Hate Relationship with AI in Customer Care

SPOTIO Uncovers Deficiencies in Field Sales Processes from Industry Survey Results

Ritchie Bros. Introduces New Online Asset Management and Disposition Solution: RB Asset Solutions

Ink Joins Stagwell Group

Seismic and Guggenheim Investments Named Winners in the 2018 Gramercy Financial Content Marketing Awards

Calgary-Based Marketing Firm Addella Earns Top Honors Again

Atento Reinforces Its Growth Strategy in the South America Region and Appoints Óscar Velásquez Managing Director of Atento Colombia and Miguel José López LatAm Financial Services Director

Interview with Jim Misuraca, VP Strategic Alliances at Decibel

Mobile Attribution Myth Busting: Ad Placement Transparency

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