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Voltus CashDash Launched As World’s Largest Database of Demand Response Programs

STS News Desk
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Voltus CashDash Launched As World’s Largest Database of Demand Response Programs
CashDash Product Helps C&I Customers More Than Double Dollars from Demand Response

Voltus, Inc., the leading provider of demand response to the commercial and industrial market, announced the launch of CashDash, the world’s largest database of demand response programs. The purpose of CashDash is to identify every opportunity for large energy consumers to monetize operational flexibility by simply entering zip codes and load reduction capabilities for each site. CashDash is especially valuable to multi-site enterprise accounts that aren’t fully aware of the multitude of programs available around the world.

CashDash
CashDash

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At the time of this announcement, Gregg Dixon, CEO of Voltus, said, “CashDash is revolutionary in its application. We often find that a multi-national industrial, for example, is missing more than 50 percent of the potential cash from demand response because, with limited staff, it’s impossible to track the hundreds of programs available from thousands of electric utilities and markets.”

Gregg added, “CashDash ensures that they leave no money on the table.”

CashDash captures both revenue and savings-generating demand response program opportunities, including wholesale market, a regulated utility, and third-party programs. These programs are categorized into capacity, energy, and ancillary services with 36 separate program attribute that allows a customer to target programs best suited for their operational profile.

Read More: The B2B Salesman Isn’t Dead: Only 30 Percent of…

Currently, CashDash contains 137 distinct demand response programs that average $41,390/MW-year in value, many of which are stackable cashflow streams that more than double the value a customer would typically see in demand response.

“We don’t have the time nor resources to track all of these programs. But we also can’t afford to miss valuable savings opportunities. Voltus’s CashDash made it easy for us to identify every program and its suitability to our properties, each one of which has a unique operating profile,” said Ed Sayers, Vice President of Energy at Simon Property Group.

CashDash is revolutionary in its application. We often find that a multi-national industrial, for example, is missing more than 50 percent of the potential cash from demand response because, with limited staff, it’s impossible to track the hundreds of programs available from thousands of electric utilities and markets,” said Gregg Dixon, CEO of Voltus. “CashDash ensures that they leave no money on the table.”

“CashDash delivers value to large energy consumers, electric utilities, and even our competition,” said Dana Guernsey, Vice President of Product at Voltus.

Dana added, “CashDash helps utilities that have traditionally had a difficult time marketing their programs to enterprise customers who may not have a contact in the utility region. And CashDash highlights our competitors’ programs where Voltus may not have an offering. Ultimately, we want our large energy consumers to know where every bit of cash is hidden in these markets.”

Currently, Voltus represents the “potential of us” to better manage energy through simple, cost-free energy management products. Our commercial and industrial customers generate cash by allowing us to be their energy expert while we deliver innovative demand response, energy purchasing, and energy efficiency programs to them. Our utility customers experience increased customer satisfaction, lower cost to serve, and increased grid reliability.

Read Also: EDO Closes $12 Million Series A Financing Led By Breyer Capital

Adestra Announced as 2018 Service Excellence Champion

Sudipto Ghosh
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Adestra Announced as 2018 Service Excellence Champion

Adestra is delighted to announce that it has been honored with an award from the Customer Service Institute for Australia (CSIA) for a second year running. The company has already proven its successful expansion into the APAC market by working with the likes of Naked Wines, Mumbrella, and Virgin Pulse.

Currently, Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands.

This marks the 17th year of the CSIA’s annual Australian Service Excellence Awards (ASEAs), which recognize truly outstanding customer service delivered by Australia’s leading providers. Bringing together executives from across the region, the ASEAs are considered Australia’s most prestigious customer service awards.

via, CSIA ASEA 2018 Service Champion
via, CSIA ASEA 2018 Service Champion

Having won Customer Service Team of the Year in 2017, Adestra received the 2018 Service Champion accolade at the ASEA awards ceremony hosted at the Star, Sydney.

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Following last year’s success, the Adestra team have worked on continued expansion – in terms of team size, client base, and regional impact – whilst maintaining an emphasis on continuing to improve their customer satisfaction ratings and client offering.

Carl Chambers, Regional Director of Adestra APAC, noted that service remains at the heart of Adestra’s relationship with every client. Carl said, “We’re thrilled to be recognized again this year for Adestra’s commitment to customer service. In a crowded marketing technology landscape where service can take a backseat to features and functions, it’s fantastic to be recognized for Adestra’s industry-leading service.”

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This success is consistent with Adestra’s focus across all its operating regions, following on from a Silver award at the Stevies® in North America and a win at the UK Customer Satisfaction Awards, hosted by the Institute of Customer Service.

Adestra provides industry-leading email platform with a powerful infrastructure for one-to-one, contextual messaging and marketing automation, helping marketers communicate more effectively with their customers and subscribers.

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A Marketer’s Glossary to Blockchain

Ian Kane
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A Marketer’s Glossary to Blockchain

Ternio logoBlockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain.

The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today.

But marketers are still struggling to understand the principles behind this nascent technology. This isn’t surprising—adtech has a long history of smoke and mirrors and complicated language that makes the already obscure nearly impossible to understand.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Companies playing fast and loose with language around blockchain leads to confusion among marketers as to what’s real and what’s hype. Here are a few terms and definitions marketers should familiarize themselves with:

  • Blockchain – A distributed ledger that holds a digital record of a transaction. The ledger is held by all parties to keep it decentralized and prevents transaction details from being altered in the future.
  • Node – Any computer that connects to the blockchain network to help verify transactions before they go into each block.
  • Token/Cryptocurrency – A digitized asset, ID, or store of value that is used on a blockchain protocol.
  • Private Key – Can be thought of as a password; a private key allows you to spend, transfer or move cryptocurrency from a wallet through a cryptographic signature.
  • Public Key – A cryptographic code that enables an individual to receive cryptocurrency to their account. The public key combined with the private key are required to ensure the security of the crypto-economy.
  • Smart Contract – A computer program stored on a blockchain that automatically moves digital assets between accounts if conditions encoded in the program are met. It serves as a way to guarantee an exchange of value if contractual terms are satisfied.
  • Wallet – A file that contains a collection of private keys.  Think of this like a physical wallet, but for holding digital currencies.

Read More:  Sales Call Analytics Is the Difference Between Winning and Losing Customers

Now that you know some of the terms, these are the key questions that marketers should ask when talking to a blockchain provider:

  1. Which blockchain technology are you built on and why did you select it?
  2. Why is blockchain necessary for your application? Can you do what you’re doing without blockchain?
  3. How does your blockchain improve on the status quo?
  4. Can I run a node?
  5. How decentralized is your application?
  6. How are you utilizing smart contract functionality?

Education is power, and it behooves all marketers to spend time educating themselves on blockchain technology no matter how daunting the task may seem.

Until we stop using cryptic language to communicate the benefits of cryptocurrencies and start getting smart about what blockchain actually does, we won’t fully harness the power of the technology to truly improve the ad business.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

Sudipto Ghosh
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Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed platforms.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

comscore-_-Snap_-Inc

A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. 

“We are committed to helping our partners and advertisers have a better understanding of their audience in order to build long-term, sustainable business models,” said Nick Bell, Vice President of Content at Snap.

Nick added, “Our integration with Comscore is another important step in our continued progress towards establishing valuable measurement practices.”

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This new integration will allow partners to —

  • Gain a more holistic view of audience scale with the addition of audiences viewing a publisher’s content on Snapchat to traffic from the publisher’s own entities.
  • Understand total audience engagement with a complete view of time spent consuming content, no matter the site or platform.
  • Better understand total audience demographics with the inclusion of Snapchat audiences.

“With so many consumers viewing content through social platforms, it’s vital that this consumption is adequately accounted for,” said Dan Hess, Chief Product Officer at Comscore.

Read More: Interview with Anil Kaul, CEO at Absolutdata

Dan added, “We are excited to partner with Snap to integrate Discover traffic into our digital audience solutions so both publishers and media buyers have a more complete view of audience size, engagement, and potential value.”

Currently, Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multi-screen behavior and make business decisions with confidence.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Making the Financing Process Easier for Small Businesses: Equifax Joins Nav’s Free Business Financial Management Tool

STS News Desk
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Making the Financing Process Easier for Small Businesses: Equifax Joins Nav’s Free Business Financial Management Tool

Nav Joins with Equifax to Become the First and Only Provider of Free Credit Reports from All Three Major Business Credit Bureaus–Equifax, Experian and Dun & Bradstreet

Business owners who understand their business credit are 41% more likely to get approved for a loan, proving data transparency is key to helping business owners and lenders make more confident business financing decisions, the lack of transparency has plagued both Wall Street and Main Street for decades.

“As each credit bureau formulates business credit scores differently, companies who are not providing reports from each bureau are not giving business owners the complete picture of how lenders could be viewing and vetting them for financing,” said Greg Ott, President of Nav. “Nav is the only place to access all three business credit reports, personal credit reports and free analysis of your cash flows, giving small businesses the most complete view of the data banks and credit providers are going to judge them by. This insight into their financial standing empowers them to make better financial decisions and more easily access the capital they need to grow their business. That’s why Nav is the leading business financial management tool for small business owners.”

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Next month, Nav customers will be able to instantly access their Equifax business credit reports, scores and alerts. The Equifax business credit score, which is determined by predicting the likelihood of either a severe delinquency of 90+ days or a charge-off happening in the next 12 months, will be shown alongside two other business credit scores—Experian Intelliscore Plus℠ v2 and Dun & Bradstreet PAYDEX®—as well as personal credit scores and cash flow analysis of their business.

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“Small and mid-size businesses have long been the backbone of the US economy,” said Scott Spencer, SVP and GM of the Equifax US Commercial business. “We are glad to partner with Nav to better help banks and lenders assess their client’s capacity for credit and manage their credit score over time.”

Nav helps small business owners find the best financing for them, with more than 110 of the best financing and credit card options, including Small Business Administration and long-term loans, lines of credit, invoice financing and medical practice loans. The company’s MatchFactor technology makes understanding the myriad business financing options easier than ever before, as the combination of Nav’s machine learning algorithms and the addition of Equifax’s data set will further hone each customer’s personalized financing recommendations, giving small business owners their best financing options based on their situation and needs.

Read More: Interview with Anil Kaul, CEO at Absolutdata

RingDNA Raises $30 Million In Growth Capital

STS News Desk
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RingDNA Raises $30 Million In Growth Capital

RingDNA, the leading sales engagement and conversation analytics provider, today announced that it has closed its growth equity round led by Goldman Sachs Growth Equity (GS Growth), a platform within Goldman Sachs’ Merchant Banking Division, with participation from previous investors Palisades Growth Capital and Bryant Stibel. The funding comes as ringDNA’s platform unleashes the modern, untapped goldmine of conversation data powered by artificial intelligence (AI) for all of its customers. Combined with current CRM outcome metrics, conversation data is truly revolutionizing customer engagement by providing actionable insights for every interaction. Until recently, this data was a complete “black box” for businesses. Now, progressive companies are exploiting it for an unprecedented competitive advantage. RingDNA’s customers include Hewlett Packard Enterprise, Amazon Web Services, Autodesk, SAP Concur, Cvent, Lyft, and Twilio.

Howard Brown, Founder & CEO of ringDNA:

Science Can Inform the Art of Conversation

“Conversation data is truly the holy grail of business intelligence insights. Within it is the ability to quickly and effectively unlock insights from every conversation between customers, prospects, sales, and support teams. These insights will ultimately improve the customer’s experience with a company. It’s not about automation or removing humans from the processes of sales and customer service. Rather, it’s about augmenting, contextualizing, and training our reps to be better.

Conversations are not as unique as we all assume. There are patterns to how prospects and customers communicate with sales and support reps. By analyzing millions of calls with deep learning, AI, and proven psychological principles, we are able to surface those patterns to optimize conversations for effectiveness and satisfaction of both parties. AI mines this valuable resource with every new conversation, allowing teams to continuously improve.

When teams focus on improving customer engagement, immediately surfacing insights from their own conversation data becomes crucial. Over the past five years ringDNA has processed over 60 million conversations, creating an exclusive conversation data network. RingDNA moves siloed sales processes such as CRM, marketing, and previously inaccessible voice data analysis into an end-to-end solution, resulting in better conversations that have led to exponential sales increases of 300 to 400%. Our customers understand that in order to succeed, the sales process needs to be guided by intentional coaching augmented with AI insights. It’s the rich human interaction powered with insights learned that helps drive sales success.”

Read More:  Sales Call Analytics Is the Difference Between Winning and Losing Customers

Hans Sherman, Goldman Sachs:

“We continue to be very impressed with CEO Howard Brown and the entire ringDNA management team. The sales engagement space has become fairly opaque with automation often the focus of competitors. RingDNA is innovating around the value of meaningful and context-rich conversations coupled with advanced machine AI-driven training and supervision tools to accelerate a company’s sales. We believe this is what makes them stand out and that this is where the growth will be. The fact that ringDNA has been cashflow positive for two years speaks to this reality.”

Jeff Stibel and Kobe Bryant, General Partners, Bryant Stibel:

“When we led the initial investment for ringDNA in 2014, we did so because of a great entrepreneur, strong team and a large and untapped market opportunity.  With this latest growth equity round from Goldman Sachs, ringDNA has added another world-class partner aligned with its goal of helping enterprise sales organizations analyze and learn from their game film to become smarter and more effective.”

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Anders Richardson, Palisades Growth Capital:

“We are thrilled to continue our partnership with Los Angeles innovators like Howard Brown and his team at ringDNA. Sales engagement platforms are the top priority investment for sales teams today, and ringDNA is innovating in the market with the best in class B2B sales acceleration and conversation analytics platform. We are excited to participate in their journey along with several other prominent partners, and they are poised to accelerate their growth with this latest round of funding.”

Dana Clark, Director, Worldwide Sales Tools and Processes, Hewlett Packard Enterprise

“RingDNA’s market-leading platform led our inside sales teams to net 400% more sales opportunities.”

Jeff Lawson, CEO, Twilio

“RingDNA is a completely transformative solution for inside sales teams that helps reps close more deals.”

Dallas Hogensen, Regional Vice President of Corporate Sales, Lyft

“RingDNA is our top sales technology, helping us drive 300% more revenue.”

Read More: Interview with Anil Kaul, CEO at Absolutdata

PagerDuty Welcomes Zendesk Chief Financial Officer Elena Gomez to Its Board of Directors

STS News Desk
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PagerDuty Welcomes Zendesk Chief Financial Officer Elena Gomez to Its Board of Directors

PagerDuty, a global leader in digital operations management, today announced the appointment of Zendesk (NYSE: ZEN) Chief Financial Officer Elena Gomez to its board of directors. As a senior finance executive with over 20 years of leadership experience at multi-billion-dollar companies, Gomez brings expertise in driving global growth and scaling finance operations, as well as deep knowledge of enterprise SaaS businesses to PagerDuty’s board.

Gomez will also serve as the audit committee chair for PagerDuty’s board of directors. She is the second independent director to be elected to PagerDuty’s board, following the recent appointment of Zach Nelson, the former CEO of NetSuite.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

“We are thrilled to welcome Elena, an experienced, world-class leader and financial expert to our board of directors. Elena brings experience in scaling and building finance teams and capabilities in high-growth companies like Salesforce and Zendesk, as well as board committee leadership at Smartsheet — all companies we respect tremendously,” said PagerDuty CEO Jennifer Tejada. “Elena joins a board committed to building an inclusive, diverse and enduring business in service to our users and customers’ digital transformation success.”

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

At Zendesk, Gomez leads the finance and strategy organization supporting the company’s growth as it broadens its enterprise reach and expands its product portfolio. Prior to Zendesk, she served in senior finance roles at Fortune 500 companies, including several publicly traded industry leaders such as Salesforce, Visa and Charles Schwab.

“I’ve long admired PagerDuty and the phenomenal growth the company has achieved under Jennifer’s visionary leadership. She and the board have cultivated an exceptional corporate culture that is reflected both in their innovative platform and the values they demonstrate to the industry,” said Gomez. “Together, we will help PagerDuty accelerate its growth on a global scale and continue to transform real-time operations at organizations throughout the world.”

Read More: Interview with Anil Kaul, CEO at Absolutdata

Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control

STS Staff Writer
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Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control

Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, today announced that over 30% of its customers have successfully upgraded to the newly evolved, next-generation Sizmek Advertising Suite (SAS), with the remaining upgrades scheduled over the next few months. Designed for efficiency, speed, and control, the new platform streamlines workloads, eliminates busywork, and refocuses time on getting results for clients. What might involve a hundred clicks on another platform takes just a few on SAS, making Sizmek the fastest and most efficient way to deliver compelling, personalized experiences while also serving as a single source of truth for objective measurement.

Sizmek is committed to providing agencies and advertisers with an independent, unbiased account of their digital marketing, and has demonstrated that commitment through accreditation of many of its measurements (as early as 2008, for the former Eyeblaster ad server) by the Media Rating Council (MRC). The MRC works to ensure that measurement services are valid, reliable and effective, and that MRC-accredited measurement services meet rigorous standards for quality.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

“To date, Sizmek has been awarded accreditation by the MRC for multiple metrics, including served and viewable display and video ad impressions, clicks, and certain audience-based metrics,” said Mark Grether, CEO of Sizmek.  “We are excited to be in the process of being audited for possible accreditation for the Sizmek Advertising Suite, and have also taken steps to apply for MRC accreditation for SIVT filtration, which, if achieved, will give our customers greater transparency and the tools necessary to better understand and take action against any exposure to fraud, that align with the MRC’s rigorous standards and guidelines.”

“Now more than ever, we are hearing from advertisers that they want to work with vendors that don’t restrict their data, have a full end-to-end platform, and interests that are aligned with their own,” said Volker Hatz, Chief Data Officer at Sizmek. “Through a single, independent platform, Sizmek provides agencies and brands the best independent alternative that brings together data, creative, and media–all powered by AI, under one roof.  Sizmek Advertising Suite opens up new possibilities making the Sizmek DSP, DMP, Verification and Creative solutions accessible under a single login with integrated workflows.”

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Rush49 Among Handful Selected for Test of New Google Ads Platform

STS Staff Writer
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Rush49 Among Handful Selected for Test of New Google Ads Platform

El Segundo startup Rush49 (www.rush49.com) was chosen as a pilot participant in the private Alpha phase of Google’s latest advertising platform. In fact, Rush49 was one of the first few advertisers in the world to be whitelisted for this program. This distinction is otherwise exclusive to only a handful of giant advertisers in the space, such as Expedia and Groupon.

“We are honored that Google would include us in testing such an important new platform,” said Rush49 CEO and co-founder Vamsi Kumar Kotla. “It is a testament to our hard work and rapid growth that we merit such consideration.” Rush49’s inclusion is no coincidence. “This is a synergistic partnership between our two companies,” added Kotla. “We will be providing Google with a great deal of good information about how this platform works due to the wide variety of events and activities we promote all over the U.S.”

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Rush49 has broken through a crowded marketplace. While Groupon is ubiquitous in the discount ticket and service arena, there are a number of players big and small vying for a share of the discount-hungry consumers. “We set out to focus on experiences that create lifetime memories,” said Kotla. “We want to be the go-to for people who believe experiences, not things, make for a richer life.” Now, people from New York to Los Angeles, and many cities in between, are finding eye-popping deals on events, attractions, and activities that are getting them outside to share exciting experiences with family and friends.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

Participation in a new Google advertising venture will almost certainly expand Rush49’s reach nationwide. For manicures, Groupon is there for you. For the experience of riding in a real race car, skydiving, or running in a muddy obstacle course race, Rush49 is there to make it affordable.

Rush49 is a discount ticket provider and promoter for events, attractions, and activities across the United States, ranging from music, food, and microbrew festivals to skydiving excursions, rock wall climbing, and Paint Parties.

Read More: Interview with Anil Kaul, CEO at Absolutdata

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