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WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A

Content Sharing

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February 22, 2019

WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A

Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito

WaitWhat, the “media invention company” known for its creation of premium, genre-defining digital content announced that it has raised $4.3 million in Series A funding. Founded by former TED executives June Cohen and Deron Triff, the duo who led the ushering of TED Talks into a globally recognized media brand, WaitWhat in its short history has already developed one of the most successful online media properties with the 2018 Webby Award-winning podcast Masters of Scale, hosted by iconic entrepreneur and investor Reid Hoffman. In addition to its Series A funding, today the company launches Should This Exist? — a podcast, created in partnership with Quartz, which offers a fascinating journey into what technology is doing to humanity.

Ms. Cohen and Mr. Triff, whose combined leadership built TED Talks from a concept to 1 billion views/listens each year, quietly launched WaitWhat in January 2017 as a media company committed to the creation of highly-differentiated, premium content that is gender-balanced and diverse in its subject profiles, and boundary-breaking in its formats. Where most media companies focus on quick hits within a specific genre, format or demographic, WaitWhat is betting on a strategy aimed at creating diverse content experiences that scale across mediums; designing media properties whose value builds over time; and eliciting certain “contagious emotions” that accelerate sharing.

“People don’t just transact with content; they want to feel connected to it through a sense of wonder, awe, curiosity, and mastery. These are contagious emotions, and research shows they stimulate sharing,” said WaitWhat Co-founder and CEO June Cohen. “Where many media companies aim for volume — putting out lots of content with a short shelf life — we’re building a completely distinctive portfolio of premium properties that are continually increasing in value, inspiring deep audience engagement, and creating opportunities for format expansion.”

In May 2017, WaitWhat launched Masters of Scale as its prototype for an entirely original media experience, born as a podcast, and evolving into other formats that expand how audiences access each episode’s timeless content. With guests like Facebook’s Mark Zuckerberg, Netflix’s Reed Hastings, Spotify’s Daniel Ek, Thrive’s Arianna Huffington, Starbucks’ Howard Schultz, Goop’s Gwyneth Paltrow and Nike’s Phil Knight; 15+ million downloads in more than 200 countries; 2,500 5-star reviews on Apple Podcasts; and a listen-through rate of nearly 90%, Masters of Scale has become one of the most prestigious and differentiated media properties in the world of business.

In January 2019, WaitWhat forged a partnership with Harvard Business Publishing to create an offering of “Podcases,” which adapt Masters of Scale content into an audio-first version of Harvard’s world-renowned business cases. The first 3 Masters of Scale Podcases are now being licensed to universities around the world.

“In creating the TED Radio Hour and other media innovations during my time at TED, I fell in love with the idea of completely rethinking format. The initial body of content is the ‘first format,” and it acts as a precursor to what ultimately becomes an entire eco-system of media products, experiences and more innovative business models surrounding it,” says Deron Triff, Co-founder and Chief Business Officer of WaitWhat. “With this raise, we’re able to expand the team who will continually invent both new properties and format extensions.”

“There is an undeniable shift and demand in media today for premium differentiated content. What I love about WaitWhat is not only their unmatched ability to consistently produce the most relevant content, but to equally innovate around the business model and partnerships that accrue the best value for that content. This is the future of media – high quality content, but with a different and better business model. We are honored to be part of this great team and investor set,” said Tony Tjan, Managing Partner of Cue Ball.

In addition to its Series A funding, the company announced and launched today Should This Exist?, a podcast created in partnership with Quartz, and hosted by Caterina Fake, the Silicon Valley investor and Internet pioneer who’s known as an eloquent dot-connector on technology and the human condition. In each episode, an entrepreneur or scientist with a radical new technology joins Caterina on a journey to peer around corners, and glimpse their technology’s wildest potential to change human lives for the better — and the hidden forces that might send their vision sideways.

In identifying potential investors for WaitWhat, Ms. Cohen and Mr. Triff sought out a diverse, group of backers who think boldly about reinventing media, understand the advantages of building gender-balanced and ethnically diverse teams, and believe in the long-term value of creating premium media properties.

Cue Ball and Burda Principal Investments led WaitWhat’s Series A round. Other investors include Reid Hoffman, Jacki Zehner, Joi Ito, Julia Popowitz, Roy Martin, Ann Lovell, Will Allen, Maria Thomas, Joshua Schacter, Liminal Ventures, and Scott Green. The company has also reserved up to $1.5 million dollars of additional funding capacity specifically for women and minority led investment funds such as Victress Capital, Human Ventures, Able Partners who will join in this Series A Round.

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

Data Visualization

STS News Desk

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February 22, 2019

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Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic

Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers create, reference and are influenced by across an array of buying experiences, while simultaneously exploring the viewpoint of marketers who create content experiences for consumers.

Stackla surveyed 1,590 consumers and 150 B2C marketers from the U.S., UK and Australia, finding that although consumers and marketers agree on the importance of authenticity and personalization, their opinions significantly diverge when it comes to which content types and sources are viewed as most authentic, influential and desired throughout the buying process.

Importance of authenticity is at an all-time high – 90 percent of consumers say authenticity is important when deciding which brands they like and support (up from 86 percent in 2017), and 83 percent of marketers agree saying authenticity is very important to their brands.

Consumers and marketers disagree on which content is most authentic – 61 percent of marketers believe authenticity is the most important component of effective content, yet the content they believe is most authentic—brand-created content—is not the content consumers view as most genuine. Consumers are 2.4x more likely to say user-generated content (UGC) is authentic compared to brand-created content, while marketers are 2.1x more likely to say brand-created content is authentic compared to UGC.

This disconnect helps explain why although 92 percent of marketers believe most or all of the content they create resonates as authentic, the majority of people (51 percent) say less than half of brands create content that resonates as authentic.

The influence of UGC is unmatched across industries – 79 percent of people say user-generated content highly impacts their purchasing decisions (up from 60 percent in 2017), while only 13 percent say content from a brand is impactful and a mere 8 percent say influencer-created content would highly impact their purchasing decisions.

Although consumers find UGC 9.8x more impactful than influencer content, 49 percent of marketers are planning to increase their investment in influencer marketing in 2019.

People expect personalization, marketers think they’re delivering – 67 percent of consumers (73 percent of Gen Z) say it’s important for brands to provide them with personalized experiences, but only 29 percent of marketers say creating personalized customer experiences is a top priority in 2019.

This lack of personalization prioritization could be a product of the fact that 92 percent of marketers believe their brands currently deliver personalized experiences, even though 14 percent of consumers disagree and another 41 percent neither agree nor disagree that the majority of brands they interact with provide personalized experiences.

Marketers feel pressure to produce more content, but aren’t investing in the content consumers seek – Marketers say their top content challenges are measuring content efficacy (60 percent), effectively managing content (57 percent) and producing or sourcing enough engaging visuals (50 percent). Additionally, 63 percent feel pressure to continually produce greater amounts of content at a higher frequency. Yet, 67 percent of marketers are planning to increase their use of brand-created photos and videos in 2019, although only 15 percent of consumers say that’s the type of content they most want to see from brands.

Consumers create the content they seek from brands – 56 percent of consumers say the types of content they most want to see from brands are user-generated photos and videos—and they’re constantly creating them. The most people say they would post about the following positive purchasing experiences: travel destination (89 percent), restaurant dining (85 percent), health and beauty product (65 percent) and new car (62 percent). Additionally, 51 percent of people say they’d be more likely to continue engaging with and/or purchasing from a brand if it shared their photo, video or post throughout its marketing.

“With the overwhelming majority of consumers now seeking, trusting, posting and acting on user-generated content, it’s clear brands can no longer simply rely on staged, stock and influencer images to break through and establish meaningful connections with today’s consumers who increasingly crave authenticity and personalization,” said Damien Mahoney, CEO & Co-Founder of Stackla.

“The abundance of freely available consumer visuals has the immense potential to lower the high costs most brands currently pay for content while also solving one of their greatest challenges: producing enough engaging visuals at a fast enough frequency.”

The Brooks Group Announces the Sales Team Analysis Report

Sales & Marketing

STS News Desk

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February 22, 2019

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The Brooks Group Announces the Sales Team Analysis Report

The Brooks Group, a global sales training and selling solutions firm, announced the release of the Sales Team Analysis Report.

The Sales Team Analysis Report is an actionable, assessment-based report that allows clients to understand and optimize sales team dynamics.

This powerful tool highlights key competency trends inside a sales team. The information is delivered in an easy-to-comprehend report revealing the strength and challenge areas of each team member based on their unique selling environment.

Users will gain insight, such as:

Which team members fit the ideal behavior style required by sales positions
Why “hunters” won’t “hunt” and “farmers” won’t “farm”
The right structure for a sales team to succeed
Why coaching isn’t resonating with certain team members
How to align the right team members with the right territories
What type of training teams need to work together more successfully
How to enhance communication skills to streamline business efforts

“This report gives sales leaders a high-level view of their team, allowing them to work with a consultant to pinpoint the source of any issues and identify solutions that will move them forward. We’re excited to offer this insight-packed report as a part of our hiring and talent development product line.” – Drea Douglass, Director of Talent Management Consulting, The Brooks Group.

Bpm’Online Recognized as a Winner in the CRM Watchlist 2019 Award

Pipeline Management

STS News Desk

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February 22, 2019

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Bpm’Online Recognized as a Winner in the CRM Watchlist 2019 Award

bpm’online, a global business software company leading in the space of business process automation and CRM, has been named a winner of the CRM Watchlist 2019 award led by Paul Greenberg, one of the most influential thought leaders in the CRM industry, the author of the best-selling ‘CRM at the Speed of Light’, and Managing Principal of The 56 Group, LLC.

The CRM Watchlist award recognizes organizations that had the most impact in the customer-facing technology world in 2018 and are likely to continue to have it for the next few years. Bpm’online, which has won four times in the past, becomes the winner again as one of the leading CRM vendors.

The winners of the awards were selected from 73 CRM technology providers that submitted applications. The evaluation was based on various criteria that altogether outline the impact an organization has on the CRM market. Customer engagement, customer success, account-based marketing, integrated and expanded CRM, conversational interfaces and influencer programs are some noticeable trends of interest that were identified when it came to how the technology vendors were looking at and acting in the world.

“Your impact in a market is the basis for this award. If your company wins, it’s because they not only had an impact in the prior year, but that impact will be sustained for at least two or three more years.” – said Paul Greenberg. “The company has to be well-rounded: it has financial stability, solid management, excellent products and services, superb culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission and also clear-cut strategies for outreach to get external forces – customers, analysts, journalists, prospects, influencers, etc. – engaged.”

“We are extremely honored that bpm’online was selected as a CRM Watchlist winner for the fifth time,” said Katherine Kostereva, CEO and Managing Partner at bpm’online. “This recognition is a tribute to the hard work our team puts in to deliver top-notch solutions that orchestrate customer journeys and accelerate change for thousands of customers and hundreds of partners all over the world.”

Bpm’online is the most agile CRM platform for midsize and large enterprises to accelerate sales, marketing, service and operations. Aligning marketing, sales and service on a single CRM platform with interconnected processes, bpm’online provides users with extensive tools to manage a complete customer journey, from the first point of contact to customer service. This gives bpm’online clients a competitive edge and tools to keep up with the pace of the market shift.

SeoSamba Announces Email Marketing Platform Built for Franchises Businesses and WordPress Websites Owners

Email Tools

STS News Desk

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February 22, 2019

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SeoSamba Announces Email Marketing Platform Built for Franchises Businesses and WordPress Websites Owners

SeoSamba, a leading marketing and sales automation software provider, just announced the release of its email marketing software services

SeoSamba, a leading marketing and sales automation software provider, just announced the release of its email marketing software services.

Subscriptions, which can be purchased stand-alone or as part of the marketing & sales automation software suite, are charged by how many emails organizations need to send each month, and not by the number of stored contacts.

Besides free contacts storage, SeoSamba email marketing users also enjoy access to free social marketing curation and scheduling tools, web analytics, and search engine keyword tracking tools.

In addition, SeoSamba’s premium services combine a centralized blogging platform, as well as SEO execution service for multi-website owners. WordPress users can also publish blog posts through SeoSamba’s centralized blog editor to any number of independent WordPress blogs, or websites, and then let SeoSamba create email campaigns from these posts in a few clicks.

“Email marketing is powerful, but it gets even better when it ties in with the rest of your digital marketing,” comments Michel Leconte, SeoSamba’s CEO, before adding “I love this feature, no more wasting time re-creating content for your newsletters. Instead, you pick an email digest template, select your latest posts, add an intro, and watch your newsletter email being almost magically assembled before you.”

Recently recognized as a Top Franchise Marketing provider by Entrepreneur Magazine, SeoSamba is further innovating by offering custom multi-locations businesses subscriptions.

“A franchisor or corporate marketing department can purchase a single subscription, and share it across any number of locations,” says Lili Muntian, SeoSamba service delivery manager, and continues “…saving thousands of dollars annually in the process, in fact it could amount to $10K a year in savings over competing solutions for a network of just 10 franchisees, all the while accessing features uniquely designed for them, such as contact lists sharing and management across territories.”

The unique SeoSamba franchise and multi-location email marketing features provide the following benefits:

Easily design, and approve templates to make them instantly available to one’s network.
Automatically localize network-wide emails sent from corporate using the relevant franchisee’s data, including name, email, territory name, and contact information when emailing their contacts.
Automatically localize embedded links to the relevant pages and blog posts on franchisees websites.

The SeoSamba platform keeps giving when used in conjunction with the acclaimed open source SeoToaster CMS, Shopping Cart, and CRM solutions to power your website, and manage all customers relationships.

Email campaigns, open rates, and link clicks show up directly in SeoToaster Ultimate CRM’s timeline records, along with web analytics, and even phone calls when using SeoSamba’s call tracking services, creating a powerful bird’s eye view of prospect engagement with your business.

SeoSamba will showcase its email marketing software at the 2019 International Franchise Association convention at the Mandalay Bay in Las Vegas from Feb. 23 to 27 in booth #424.

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

Sales & Marketing

STS News Desk

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February 22, 2019

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180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B and ABM Marketers to more accurately identify and activate customer and prospect accounts when there is genuine buying intent, allowing for more targeted sales and marketing campaigns across channels.

Users of this new solution will be able to identify and target accounts and decision makers when they are most interested in the products and services you offer. eCHO addresses a major pain point marketing and sales teams have struggled with — identifying accounts, gaining actionable marketing, sales, and competitive insights; and activating them seamlessly across channels. eCHO is the industries first cross channel B2B Intent solution designed specifically to unify sales and marketing teams efforts as they strive to drive greater returns through Account Based Marketing (ABM) programs.

80byTwo’s proprietary technology ingests more than 50 billion daily web signals, storing more than half a million keywords, along with 20 billion daily location signals on 220 plus million MAU’s ranking and scoring more than 250 thousand US companies to find the right target accounts and contacts. eCHO utilizes billions of streaming signals, natural language processing, pattern recognition, combined with one of the industries most comprehensive compiled business listing databases alongside advanced predictive analytics driven by machines; allowing customers to identify accounts at the decision making unit level, at the right time and location where the likelihood to close is the highest, on the largest deals and with the shortest sales cycle. 180byTwo’s solution leverages data such as billions of streaming web signals, raw location and proximity signals from SDK’s/Beacons/Wifi networks, IP intelligence, technographics, firmographics, titles, functions, and past purchase data. eCHO continually learns and enriches company location records with intent topics, categories, and propensity scores.

“Marketing and Sales teams are spending massive amounts of time and resources to align their B2B and ABM marketing initiatives. The biggest challenge we hear about most frequently is around the lack of data portability across the sales and marketing stacks,” says Eric Shaffer, CEO and Co-founder at 180byTwo. Most solutions out there are are limited in scope requiring that you work with multiple vendors who don’t necessarily work well together, nor integrated with your technology stack. “This is where 180byTwo’s eCHO B2B Intent offering is going to make a huge difference for Marketing and Sales teams by providing a comprehensive B2B and ABM data solution across the enterprise.”

Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Native & Programmatic Advertising

STS News Desk

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February 22, 2019

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Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Adtelligent Inc. an award-winning global publisher monetization solution provider, announces the launch of a Self-Serve Header Bidding Platform for publishers. Fueled by increased publisher adoption of the Adtelligent’s header bidding technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, self-serve technology solution.

Adtelligent new Header Bidding Platform provides partners with direct access to the company’s premium Display and Video ad exchange within the free and open-source Prebid.org management solution. The simple setup unlocks the scale of the Adtelligent ad exchange and private marketplaces driving significantly greater yield through increased competition.

The platform provides media owners with a simple solution for header bidding integrations via client and server-side points of access, connecting platform bidders with omni-channel media sources without a need to involve developers into the workflow. The addition of Prebid wrapper will provide yet another option for publishers to monetize their inventory with Adtelligent, Google Ad Manager and Unified Ad Marketplace by Amazon, and enables publishers already working with Prebid to have access to the industry’s highest quality display and video marketplace.

Alterra.ai Introduces Answer Bot for Zendesk to Help Businesses Automate Customer Support

Intelligent Assistants

STS News Desk

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February 22, 2019

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Alterra.ai Introduces Answer Bot for Zendesk to Help Businesses Automate Customer Support

Alterra.ai, a Deep Learning startup that builds virtual assistants for intelligent customer engagement and support, announced that Alterra Answer Bot is now available in Zendesk Marketplace.

With up to 90% precision, Alterra Answer Bot is the most accurate question answering bot on the market. The bot finds answers by meaning, not keywords. When customers ask a question, Alterra Answer Bot uses Deep Learning to understand the meaning of the question and instantly matches it to the right answer in the knowledge base.

“Precise answers in almost real-time is what today’s consumers expect when they interact with brands. We’ve built Alterra Answer Bot to help companies meet these expectations without a radical increase in headcount in customer service department,” said Sergei Burkov, PhD, Alterra.ai Founder and CEO.

The integration with Zendesk means that companies can use Alterra Answer Bot right there, within the Zendesk platform. The virtual customer assistant can resolve support tickets autonomously or work in tandem with human agents by suggesting answers in a widget on agents’ desktop and thus helping them to resolve more tickets faster.

Alterra Answer Bot helps companies drive customer satisfaction thanks to shorter time to resolution. On average, Alterra Answer Bot instantly resolves 20% of support tickets, which is about four times more than other bots. By reducing the repetitive tasks, the Answer Bot allows live agents to focus on more difficult cases and deliver personalized experiences to those customers who expect more human touch.

Alterra has made it easy for Zendesk customers to train their own answer bots. The setup requires neither coding nor manually adding the answers. Alterra Answer Bot pulls the required information from the Zendesk Knowledge and converts it to an intelligent question answering bot. It is ready to start working on day one. With time the system learns from its own mistakes and gets even smarter.

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

Sales & Marketing

STS News Desk

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February 22, 2019

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Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

New listing ads for Nashville area real estate will appear on popular websites and social platforms

Zeitlin Sotheby’s International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. These ads will feature listing photos, property details, and agent contact information.

Online advertising is one of the most impactful ways to reach potential homebuyers. This program generates ads from the property listing and immediately deploys to a target audience of potential homebuyers throughout the Nashvillearea for the first week the property is listed. These ads reach local consumers on the websites, social platforms and mobile apps they visit daily. This proven strategy is designed to make sure the property receives comprehensive visibility that goes far beyond traditional listing sites.

“We have an unparalleled commitment to technology and five-star marketing for our clients, and this partnership is a good example,” said Jessica Averbuch, CEO of Zeitlin Sotheby’s International Realty. “The Adwerx program creates instant listing ads for our agents to help us deliver multi-platform exposure and ultimately get the best possible results for our clients.”

Zeitlin SIR is Nashville’s premier real estate company. The company was founded in 1979 by Shirley Zeitlin and has grown to more than 140 agents and three offices. Through its charitable fund, the company has worked with a variety of local non-profit organizations, distributing support for hundreds of people living in under-resourced areas.

“We are excited to welcome Zeitlin Sotheby’s International Realty to our Enterprise Automated Listing Advertising Program,” added Jed Carlson, CEO of Adwerx. “By automating digital ads, Zeitlin is able to maximize the immediate impact of each property as it is brought to market.”

Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media

Native & Programmatic Advertising

STS News Desk

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February 22, 2019

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Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media

Deal combines Gracenote’s gold-standard ACR tech with the industry’s first cross-broadcaster, cross-distributor Ad Delivery platform to make Smart TV addressability a reality

Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement.

The Smart TV landscape has the potential to usher in a gold rush for marketers, programmers and OEMs. There are more Smart TVs in the market today than ever before and more than 250 million expected by 2023, according to Statista. With more devices capable of delivering addressable TV advertising, similar to the digital world, the industry needs an end-to-end, AI-optimized platform that enables ad delivery, data-driven targeting, automation, real-time optimization, unified campaign management, and measurement. Nielsen is uniquely positioned to help tie all these elements together at scale.

Under the leadership of recently-appointed CEO David Kenny, Nielsen is transforming its industry-leading media measurement business and sharpening its focus to help shape the future of addressable TV advertising. The addition of Sorenson Media’s addressable TV ad platform combined with Nielsen’s Automatic Content Recognition (ACR) technology, acquired through Gracenote, positions Nielsen with the technology and industry expertise to help deliver on the promise of addressable TV advertising.

“It’s clear that a significant portion of TV advertising will be addressable long into the future,” said David Kenny, CEO of Nielsen. “With the continued evolution of our Total Audience measurement, underpinned by decades of trust, transparency and independence, it was evident that we needed to bring our unique set of technology assets and talent to tackle the greatest challenges the TV advertising industry is facing. And with the Sorenson Media acquisition, we can create improved value and efficiency across the entire media chain – from ad targeting and delivery to measurement and attribution – and make addressable TV more of a reality.”

Over the last several years, Nielsen has made a number of strategic acquisitions that have strengthened its technology offerings and positioned it to thrive in the addressable TV future. It acquired Qterics, a Smart TV software and privacy management company. Integrated into the firmware layer of millions of Smart TVs, Gracenote’s ACR technology provides the ability for real-time, frame-level ad detection regardless of source or platform. And the most recent acquisition of Sorenson Media completes Nielsen’s go-to-market technology stack with an end-to-end ad delivery solution enabling addressable advertising for TV at scale.

With the technology and software now in place, Nielsen will leverage its deep experience in TV measurement to ensure that every addressable TV ad is transacted in a way that is transparent and drives the greatest value for the TV industry, while maintaining the integrity of current C3/C7 measurement standards.

“We are excited to partner with others in the industry to make addressability a reality,” said Kelly Abcarian, General Manager of Nielsen’s Advanced Video Advertising Group. “Nielsen has the experience and technology to help expand a scalable industry-wide, end-to-end addressable TV advertising solution. And, we can provide a measurement solution that innovates on current approaches with a bridge to the future.”

Nielsen has already made significant strides in the advancement of addressable TV on Smart TVs. In addition to the ability to target audiences using Smart TV data in the Nielsen Marketing Cloud, Nielsen launched a five market addressable TV pilot across two OEMs late last year with CBS, A+E Networks and several other broadcasters to further understand the real consumer experience and the impact on the broadcast workflow. Sorenson’s addressable technology will be added to the next phase of the pilot, along with additional programmer participation.

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

The Brooks Group Announces the Sales Team Analysis Report

Bpm’Online Recognized as a Winner in the CRM Watchlist 2019 Award

SeoSamba Announces Email Marketing Platform Built for Franchises Businesses and WordPress Websites Owners

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Alterra.ai Introduces Answer Bot for Zendesk to Help Businesses Automate Customer Support

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media

Popular Posts

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

The Brooks Group Announces the Sales Team Analysis Report

Bpm’Online Recognized as a Winner in the CRM Watchlist 2019 Award

SeoSamba Announces Email Marketing Platform Built for Franchises Businesses and WordPress Websites Owners

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Alterra.ai Introduces Answer Bot for Zendesk to Help Businesses Automate Customer Support

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media

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