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Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

Sales & Marketing

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February 26, 2019

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

New Dash Feature Goes Beyond other Account Based Attribution Tools and Improves How Teams Collaborate on Account Based Marketing (ABM)

Engagio, a leading provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as non-campaign activities, such as lead nurturing and web visits. The result is an incomplete view of what is required to drive business outcomes. It is critical to understand how the combination of marketing and sales work together so revenue teams can optimize spend and headcount.

“Marketing has shifted from being perceived as the arts and crafts department to a real revenue driver,” said Jon Miller, founder and CEO of Engagio. “A significant aspect to driving and forecasting revenue is understanding what programs are the most effective. Traditional marketing attribution tools have been a good first step, but they have left out the impact of sales and sales development, which are essential in Account Based Marketing and outbound models. With our new Engagement Minute Attribution, we are making it easier to see how both marketing and sales play a role in driving revenue together.”

Engagio uses the concept of time spent (minutes) to illustrate if an account is engaged and ready to move to the next stage. The software uniquely enables B2B marketers to understand the behavior of multiple people within an account, and then visualizes activity at an account level. Now, marketers can get more granular and examine the key activities that drive engagement by team. It is not about assigning credit, rather revenue teams can optimize the types of joint programs and initiatives they execute together to more effectively close deals or expand further into the account.

Engagio’s new attribution capabilities allow marketers to:

Align journey analytics and attribution with the activities that drive engagement at the account level
Consider and compare the relative impact of all touches, including web visits, intent data and especially high engagement activities such as sales calls and meetings
Move beyond campaign tracking to understand the impact of the entire revenue team
Measure business outcomes along the entire buyer’s journey, pre- and post-purchase

“We are having great success with Account Based Marketing, and the next step for our team was to obtain a richer understanding of which programs and efforts are working the best from a holistic viewpoint,” said Jana Grube, Demand Generation Leader at Marchex, a publicly-listed provider of call analytics and call tracking solutions. “With Engagio’s Dash, we have had the ability to understand which marketing programs are working and where we should invest more. Now with Engagement Minute Attribution, we can also see which sales touches are the most helpful. Having this complete picture has helped us optimize outbound efforts significantly.”

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

Native & Programmatic Advertising

STS News Desk

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February 26, 2019

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NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer. A two-time, technical Emmy Award winner for his work as CTO of ad tech company Visible World, Niemeijer led development of the world’s first programmatic platform for buying linear TV, AudienceXpress, and holds more than 20 patents in the advanced TV space. At NCC, he will oversee the ongoing development of the company’s industry-leading TV advertising platform.

Niemeijer was a founding member of the Visible World team and served as CTO for 17 years from the company’s inception through its sale to Comcast. In addition to bringing the pioneering AudienceXpress platform to market, Niemeijer and his organization developed one of the industry’s leading linear TV addressable advertising systems.

“Gerrit has been one of the foremost architects driving the development of the advanced television ecosystem for the past two decades and we are thrilled to welcome him to NCC,” said Nicolle Pangis, CEO of NCC Media. “He will play a vital role as we continue to extend the capabilities of our platform to encompass a broader range of intelligent advertising solutions.”

Prior to his role at Visible World, Niemeijer served as vice president and senior project manager at Philips where he developed the company’s next generation digital set-top box platform. He also started and led an emerging business unit focused on integrating internet technologies into consumer electronics platforms, eventually launching Philips’ internet-enabled set-top boxes in the North America market. Niemeijer holds a master’s degree in computer science from the University of Twente in the Netherlands.

“NCC Media is uniquely positioned in the TV space with its unparalleled data and inventory resources and world class technology infrastructure,” said Niemeijer. “I look forward to helping lead the company’s efforts as we refine, improve and extend the capabilities of our world-class TV advertising platform.”

True Influence Launches DisplayBase, a Comprehensive Digital Media Advertising Solution that Allows Omni-Channel Planning, Execution and Reporting

Native & Programmatic Advertising

STS News Desk

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February 26, 2019

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True Influence Launches DisplayBase, a Comprehensive Digital Media Advertising Solution that Allows Omni-Channel Planning, Execution and Reporting

DisplayBase uses proprietary technology to combine powerful targeting and optimization features to ensure the highest value from display campaigns

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced DisplayBase, a unified cross-channel B2B media management solution that allows users to manage and optimize their display program.

DisplayBase combines True Influence’s B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies to create a comprehensive digital media advertising solution. True Influence works with its customers throughout the process, helping with strategic campaign design, detailed reporting, and daily spend allocation and management, resulting in impactful display campaigns that efficiently utilize budget.

“Creating a truly successful digital media campaign involves a lot of moving parts, prompting us to create DisplayBase to be a single point of entry to manage and optimize a display program,” said Brian Giese, CEO, True Influence. “We also take it a step further by having our team of experienced professionals help develop and execute the program to ensure our customers’ success.”

DisplayBase is a comprehensive solution that enables users to:

Create integrated digital media programs at scale. Plan, manage and optimize media buys across the entire digital media landscape with one source instead of multiple platforms and vendors.
React to shifts in audience response within days, not weeks.
Analyze performance data across all display platforms and media to support immediate program optimization with True Influence’s proprietary technology.
Ensure performance data quality through the advanced platform features that guarantee brand safety and fraud protection.
Model user behavior throughout the purchase journey and design powerful longtail campaigns with multi-touch attribution.
Utilize cross-platform micro targeting. Look-alike, contextual and geo-fencing targeting puts ads in front of precisely the right audience, at the right time.

“With DisplayBase, True Influence has created another solution to make B2B marketing programs easier to plan and execute, as well as monitor performance and see results for your brand,” said Kerry Cunningham, senior research director at Sirius Decisions.

DisplayBase provides a single point of entry that allows users to administer and improve a successful display program increasing the opportunity to connect with engaged B2B buyers. Users can manage constant, integrated performance and ROI analysis across all digital channels. The advanced audience targeting and multitouch attribution features delivers insight into exactly how ad budget impacts prospects throughout the purchase history. Users also have access to True Influence’s team of professionals to help develop and execute campaigns.

Rob Norman, Former Chief Digital Officer of WPP’s GroupM, Joins Simpli.fi’s Board of Directors

Native & Programmatic Advertising

STS News Desk

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February 26, 2019

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Rob Norman, Former Chief Digital Officer of WPP’s GroupM, Joins Simpli.fi’s Board of Directors

Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced that Rob Norman, previously Chief Digital Officer of WPP’s GroupM, has been appointed as a member of Simpli.fi’s Board of Directors. Since standing down as Chief Digital Officer of GroupM at the end of 2017, Norman has joined a number of companies’ boards unified by their efforts to improve the targeting, efficiency, and measurement of advertising and content.

“We are thrilled to welcome Rob to Simpli.fi’s Board of Directors,” said Simpli.fi’s CEO Frost Prioleau. “His experience, knowledge, and insights will be extremely valuable to Simpli.fi as we continue our rapid growth and bring our capabilities in mobile, local/addressable, and Connected TV advertising to marketers of all sizes.”

“Privacy compliant targeting at the most local level is of enormous value to any number of advertisers. It minimizes waste and maximizes relevance,” said Norman. “Simpli.fi has become a leader in this area as their signals are hi-fidelity and allow for precise delivery. I’m excited to join the Simpli.fi Board and look forward to contributing to their continued success and industry leadership.”

NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Sales & Marketing

STS News Desk

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February 26, 2019

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NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Company continues its growth by acquisition strategy and further strengthens its end-to-end technology solution for online retail

NexTech AR Solutions announced it has acquired Hoot™, a major player in the 2D to 3D photography software industry. Hoot provides 3D and 360-degree product photography, spin and zoom technology to online retailers, with just a snippet of code that is used to quickly embed the 3D experience onto a site. With this acquisition NexTech will offer the Hoot platform alongside its own suite of AR technologies for online retail, further bolstering its offerings as a complete end-to-end solution to the growing eCommerce industry.

The Hoot platform offers a seamless integration across all eCommerce platforms, including Amazon, Yahoo, Bigcommerce, Magento, Shopify, and Squarespace, with no coding required. Millions of online shoppers have already used Hoot to engage with popular brands like; Reef, Biltwell, JLab Audio, Chem and many more. Hoot’s platform offers 360-degree photogrammetry, or the ability to turn a 2D image into a 3D object that can be rotated for full product view. The Hoot platform has been proven to increase sales, decrease returns and reduce customer support time. Hoot helps brands to bridge the gap between online shopping and an in-store experience by providing an interactive 360-degree approach on how a product looks or works.

“We are excited to acquire Hoot and to add another high-quality, industry-leading eCommerce solution to the NexTech suite of product offerings. Coupled with our AR eCommerce solution our AI Machine learning, and Try-It-On technology, we have built the ecommerce industries most powerful end-to-end solution positively impacting a retailer’s bottom line through increased conversions, sales and decreased cart abandonment,” said Evan Gappelberg, CEO of NexTech. “It’s

no secret consumer shopping behaviors are continuing to rapidly shift toward online retail and away from brick and mortar stores. As such, brands need to focus on providing an online shopping experience that is as personal and interactive as what a customer would get in a physical store. With this acquisition added to our technology stack retailers can do exactly that.”

This is the second acquisition by NexTech in 2019 as it continues to execute on its growth by acquisition strategy. In late January it announced the purchase of the VCM business owned by AR Ecommerce.

With the global retail eCommerce market projected to reach $4.8 trillion in 2021, (according to Statistica) technologies that can offer a more personalized online shopping experience like augmented reality are poised for rapid growth. Recent research states 74 percent of consumers expect retailers to offer an augmented reality experience, and one-third reported they would be more likely to buy a product after using AR to preview it.

Seismic Surpasses 70 Technology Integrations Available to Customers

Mobile & Field Sales Enablement

STS News Desk

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February 26, 2019

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Seismic Surpasses 70 Technology Integrations Available to Customers

Integration capabilities range from allowing sellers to automatically personalize content at scale to improving lead scoring for marketers

Seismic, the recognized leader in sales and marketing enablement, announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. With powerful integrations ranging from CRMs to marketing automation platforms, Seismic is the most integrated sales enablement platform in the market with the widest array of integration use cases.

“For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well. No other sales enablement platform on the market today offers that level of powerful technology integration to the extent that Seismic does,” said Doug Winter, co-founder and CEO, Seismic. “With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.”

More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include:

Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM
Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud
Data vendors: FactSet, Morningstar, Google AdWords
Sales readiness: Brainshark, MindTickle
Content management systems: Box, DropBox, OneDrive, Google Drive
Email clients: Microsoft Outlook, Gmail
Web content management: Sitecore, Adobe AEM

Seismic offers unparalleled capabilities in syncing content between integrated technologies to ensure marketers and sellers have access to the right materials and information wherever they work. Unique to the sales enablement market, however, is the level to which Seismic incorporates data and functionality from integrated technologies to help sellers be more productive. Specific examples of this include:

Seismic’s dynamic content assembly technology LiveDocs leverages third-party data from sources ranging from financial data sources such as FactSet and Morningstar to CPQ systems and market intelligence platforms to help sellers automatically personalize pitch decks, quarterly reviews, and other customer-facing content with the information most pertinent to each unique customer.
Seismic’s integration with marketing automation tools such as Marketo and Oracle Eloqua allow marketers to see for the first time page-by-page content and engagement data at every stage of the buyer’s journey, resulting in unprecedented insights into campaign performance, personalization, and lead scoring.
Seismic’s predictive content functionality, available within CRMs such as Salesforce and Microsoft Dynamics, surfaces content to sellers that is proven most likely to engage each unique opportunity through integrations with a wide array of technologies housing customer data. This includes marketing automation platforms and commercial analytics providers such as Dun & Bradstreet. More than 300 enterprises are currently using Seismic’s Salesforce integration.

“Seismic’s Salesforce integration is a great resource for our sales and marketing teams,” said Sara Cabral, Product Operations Manager at Intapp. “By automatically providing our sales teams with the exact content they need to move deals forward right within their Salesforce interface, not only have we seen a noted increase in sales productivity, but Salesforce adoption has increased, increasing the ROI of that tool as well.”

Brian Harmon, Former Palo Alto Networks Sales VP, Joins Acreto

Sales & Marketing

STS News Desk

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February 26, 2019

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Brian Harmon, Former Palo Alto Networks Sales VP, Joins Acreto

Brian Harmon, Senior Executive formerly with Trend Micro, Palo Alto Networks, Agari and Illusive, Joins Acreto Advisory Board

Brian Harmon, former VP of Sales for Palo Alto Networks with a performance history of leading rapid-growth sales efforts, has joined award-winning startup Acreto IoT Security’s Advisory Board. Harmon is working closely with Acreto’s management team on market strategies to provide advanced and comprehensive protection for the world’s most vulnerable systems – Internet-of-Things (IoT) technologies.

Brian Harmon has spent the last 30 years as a senior sales and marketing executive building profitable growth in the security, technology services and telecommunications industries. Leading the charge at Palo Alto Networks, Trend Micro, Agari, and Illusive Networks, Brian has a reputation for over-performance, building and leading exceptional sales teams, and steering go-to-market strategies.

“Having previously worked with Babak Pasdar, I am excited to rekindle a winning formula by joining the Acreto team,” said Harmon. “Acreto’s technology and approach to solving the vast areas of critical risk in IoT environments are simply elegant. From a cyber-security perspective, Acreto is uniquely purpose-built to encompass all threat vectors in a manageable way — one that traditional security just can’t address. It’s remarkable to see this level of innovation to further business-enable an already exploding IoT space.”

IoT technologies are slated to grow to 50 billion by 2021 — comparatively, this is six orders of magnitude larger than the ubiquitous mobile phone market. IoTs have also introduced a new compute dynamic known as “dependency compute,” where the owners of the IoT, its network, its dependent application and infrastructure as well as the IoT and application managers, may all be third-parties to one-another. Current security methods and tools are completely ineffective to protect this wholly new compute model.

“Brian’s expertise in developing and nurturing adoption for emerging technologies is unparalleled,” said Babak Pasdar, Acreto’s CEO and CTO. “I’m excited to be working with Brian again since those early days at Palo Alto Networks and thrilled to welcome him to Acreto. We look forward to benefiting from his profound knowledge and experience.”

IoTs have transformed how companies create, operate and sell, and are being embedded into anything and everything. However, hackers are actively exploiting these vulnerable devices because today’s legacy security tools are just not viable and cannot adapt to secure these highly distributed platforms. The Acreto team, with the addition of Brian Harmon, continues to rethink and innovate cyber-security that elegantly addresses the IoT security crisis.

UserTesting Makes Real-Time Human Insight Available Anywhere, Anytime with the Launch of Live Conversation Mobile

Sales & Marketing

STS News Desk

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February 26, 2019

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UserTesting Makes Real-Time Human Insight Available Anywhere, Anytime with the Launch of Live Conversation Mobile

Leading Brands Embrace Live Conversation Mobile to Connect with Customers in More Flexible Ways

UserTesting, the leading on-demand Human Insight Platform, announced the availability of Live Conversation Mobile, a highly anticipated and requested feature of the UserTesting platform that allows companies to connect and learn from their customers on their mobile devices and in real-world environments. Live Conversation Mobile takes the convenience of 24/7, virtual 1:1 interviews beyond the desktop to Android and iOS mobile devices to provide brands with more opportunities to better understand their customers’ mobile behavior and “in the wild” experiences.

“The Live Conversation Mobile experience is seamless, flexible and convenient. Now that UserTesting lets us conduct moderated interviews on mobile devices, we’re looking forward to using it for deeper contextual insights,” said Daniel Lee, User Researcher at Expedia. “With the rise of mobile devices for commerce transactions, it’s vital that we understand our customers’ mobile behaviors and see first-hand how they experience our solution via a mobile device to continue to deliver the same high-quality user experience they’ve always known.”

Live Conversation Mobile is revolutionizing the way organizations engage with their users – giving brands a more realistic view of how their customers interact with their website, app or in-store experience using a mobile device in everyday environments. With Live Conversation Mobile, moderated interviews can now take place anytime they are needed, without restrictions, to help companies uncover key human insights that can enable the brand to deliver more delightful digital and in-person experiences.

Live Conversation Mobile benefits include:

Empathizing with real-world customer experiences. Walk a mile in your customers’ shoes to gain a true understanding of how they use a product, service, app or navigate a store, by having them share their mobile camera view for a live “as it happens” interview.
Understanding mobile app use behavior. Learn how your customers categorize their mobile apps, integrate your app into their daily workflow, or just better understand their mobile app behavior in general. With Live Conversation Mobile, you have the ability to ask your customer the “how and why” of a given process, step or behavior.
Gaining mobile prototype insights. Find out how intuitive and easy-to-use your mobile app is before you launch it by testing usability, feature, flow and languages with potential users.

Two thirds of the global population are now using some form of mobile device and it continues to grow, according to a GSMA Intelligence report. Mobile device growth is also having a significant impact on global e-commerce. According to eMarketer, mobile e-commerce could bring in as much as $3.5 trillion by 2021 and make up nearly three quarters (72.9 percent) of e-commerce sales. Creating a high-quality, user-friendly mobile experience has never been more important to a company’s customer acquisition and retention strategy as it is today.

The availability of Live Conversation Mobile builds on UserTesting’s existing mobile capabilities, giving customers even more options for how they see, hear and talk to their customers via their mobile devices. Customers can now test live mobile sites, prototypes and released or unreleased mobile apps through both unmoderated tests or live interviews, targeting their audiences in the UserTesting panel or targeting their own customers with MyRecruit. With the flexibility to engage with mobile users on their devices and in real-world settings, in multiple formats, it’s easier than ever for any business to use human insights to build better mobile experiences.

“Live Conversation Mobile is a game changer for our customers and the way they gather human insights from users across experiences – digital, mobile and in-store,” said Nate Wright, VP of Product Marketing at UserTesting. “Our customers now have a faster, easier and more flexible way to engage and connect with their customers on-the-go to get a shared understanding of how they experience their brand in the real-world, which allows them to incorporate insights into more business decisions.”

FE CREDIT Partners With Vymo to Boost Sales & Collections Productivity

Sales & Marketing

STS News Desk

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February 26, 2019

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FE CREDIT Partners With Vymo to Boost Sales & Collections Productivity

AI-enabled Personal Sales Assistant to automate loan disbursement and collections process

Vymo, a Gartner-recognized Sales AI company announced that it has been selected as the sales productivity solution of choice for FE CREDIT, Vietnam’s leading consumer finance company with the largest nationwide sales network.

Vymo was selected after an exhaustive study of sales productivity solutions by FE CREDIT Management Team. Vymo will be deployed for 10,000+ field-salesforce personnel and more than 8,000 partners at over 12,000 Points-of-Sales (POS) nationwide. With Vymo, FE CREDIT will:

Intelligently allocate leads and nudge next best actions/tasks to agents
Automatically detect and report activities on the lead workflow
Nudge agents to improve renewals by auto-scheduling payment milestones

Vymo will integrate with core systems of FE CREDIT and will be used across the lifecycle of the business, spanning Sales, Underwriting and Servicing. Vymo is expected to reduce loan disbursement time, improve collections and boost productivityfor employees and partners.

Why FE CREDIT chose Vymo

“At FE CREDIT, our focus is to digitize the customer journey in order to deliver Fast & Easy services to our customers. With this in mind, we evaluated a range of solutions to help us achieve higher sales productivity, improve collections and enhance customer servicing. We selected Vymo because of its unique application of automation and AI technology that allows for seamless data collection and better recommendations,” said Mr. Kalidas Ghose – Vice Chairman & CEO of FE CREDIT.

Yamini Bhat, CEO of Vymo, says, “Coming on the back of our expansion into Asia, the FE CREDIT partnership reinforces our leadership position in AI-enabled Sales Productivity. We set the industry standard with high-end user adoption, ease of use, functional depth, and overall ROI.We are extremely pleased to be partnering and working with a World-class organization.”

IPONWEB Hires Moritz Wuttke to Build on Programmatic TV Potential

Sales & Marketing

STS News Desk

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February 26, 2019

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IPONWEB Hires Moritz Wuttke to Build on Programmatic TV Potential

Advertising technology specialist expands its focus on growing digital TV market

IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal product and technology teams to expand IPONWEB’s capabilities and service offerings in the space.

Prior to IPONWEB, Wuttke served as Director of Advanced TV at the programmatic TV video distribution company, IMD-Honeycomb; before that, he was Managing Director Asia for Adstream holdings. He has also held roles at international digital media companies, including 24/7 Media and CPX Interactive, and has been a board member at several Chinese advertising and media companies.

Scott Neville, Chief Strategy Officer at IPONWEB, who oversees the TV Solutions Group, stated that: “IPONWEB has invested several years establishing a presence in the digital TV sector which has resulted in a strong understanding of the market, its challenges, and how our technology can best help broadcasters, brands and agencies to utilise the channel to its full potential. We feel that the time is now right to expand our expertise and Moritz, with his extensive global experience, is the ideal candidate to help further develop the business.”

Wuttke says: “IPONWEB is probably the most exciting digital advertising technology company at the moment; so joining was an easy choice. The company embodies 17 years of digital adtech wisdom, a large pool of the smartest people in the programmatic technology space, and the ambition to drive innovation in the television market, the last bastion of traditional advertising but the segment that commands the greatest spend.”

IPONWEB has been an active technology player in the advanced and programmatic TV space since 2015, when it partnered with US-based MVPD, Dish Networks, to launch the industry’s first addressable TV RTB platform. They have since partnered with major broadcasters, MVPDs, networks, and TV buyers across Europe, APAC, and North America to launch automated buying and selling platforms for addressable and linear TV. IPONWEB is now expanding these capabilities to capitalise on opportunities emerging in the rapidly-growing digital TV sector. PwC predicts that one-third of the more than $200 billion global TV market will be traded programmatically by 2021.

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

True Influence Launches DisplayBase, a Comprehensive Digital Media Advertising Solution that Allows Omni-Channel Planning, Execution and Reporting

Rob Norman, Former Chief Digital Officer of WPP’s GroupM, Joins Simpli.fi’s Board of Directors

NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Seismic Surpasses 70 Technology Integrations Available to Customers

Brian Harmon, Former Palo Alto Networks Sales VP, Joins Acreto

UserTesting Makes Real-Time Human Insight Available Anywhere, Anytime with the Launch of Live Conversation Mobile

FE CREDIT Partners With Vymo to Boost Sales & Collections Productivity

IPONWEB Hires Moritz Wuttke to Build on Programmatic TV Potential

Popular Posts

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

True Influence Launches DisplayBase, a Comprehensive Digital Media Advertising Solution that Allows Omni-Channel Planning, Execution and Reporting

Rob Norman, Former Chief Digital Officer of WPP’s GroupM, Joins Simpli.fi’s Board of Directors

NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Seismic Surpasses 70 Technology Integrations Available to Customers

Brian Harmon, Former Palo Alto Networks Sales VP, Joins Acreto

UserTesting Makes Real-Time Human Insight Available Anywhere, Anytime with the Launch of Live Conversation Mobile

FE CREDIT Partners With Vymo to Boost Sales & Collections Productivity

IPONWEB Hires Moritz Wuttke to Build on Programmatic TV Potential

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