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CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

Sales & Marketing

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March 5, 2019

CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

Former VP of Sales for IBM Watson Customer Engagement to Lead U.S. Growth

CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Jim Stirewalt as the company’s General Manager for North American Operations. Stirewalt brings over 25 years of experience in sales management, marketing and advertising to his new position, including five years with SAP as Vice President of Sales (North American Digital Business) for Retail and Fashion and, more recently, two years with IBM as Vice President and Head of Worldwide Sales for Watson Customer Engagement.

“At CoreMedia we believe recruiting and empowering talented people is a powerful competitive advantage, and Jim provides tremendous reach and leadership in the market,” said Sören Stamer, CEO of CoreMedia. “The stars for CoreMedia are perfectly aligned: We enjoy strong global growth, iconic brands are smitten with our technology, and iconic customer experiences are more important than ever. I’m confident that Jim will use his tremendous experience, talent and network to rapidly expand CoreMedia’s North American business.”

CoreMedia Content Cloud empowers brands to orchestrate iconic, personalized customer experiences at global scale and across all touchpoints. By reducing time to market by up to 99%, brands enjoy significantly increased agility and speed. Marketers are empowered to roll out compelling global campaigns in minutes instead of weeks. And developers are empowered to integrate any platform, touchpoint or technology.

With CoreMedia Content Cloud, any enterprise with an eCommerce platform – including IBM WebSphere Commerce (WCS), Salesforce, SAP Hybris, or even homegrown – can now extend the value of their platform to provide an iconic experience for customers. Content Cloud provides the widest range of content integrations and migration strategies, allowing users to leverage current systems while adding omnichannel brand management capabilities, including in-store displays, websites, mobile apps, and digital billboards.

“CoreMedia is clearly in the right place at the right time, as delivering compelling digital experiences has become the driving force behind how companies engage and win the hearts and wallets of their customers,” said Stirewalt.

Stirewalt will lead CoreMedia’s U.S. operations on a host of new initiatives, including bringing more value to the ecosystems of Salesforce, SAP and IBM, with the latter experiencing a period of rapid change marked by HCL’s recent $1.8B acquisition of key IBM software products. Stirewalt also joins former IBM Distinguished Engineer Bob Balfe, now CoreMedia’s Vice President of Solution Architects, Americas.

Come meet the CoreMedia team at Shoptalk 2019 (booth #2221), taking place March 3-6, 2019 at the Sands Expo and Convention Center in Las Vegas.

CoSo Cloud Acquires eSyncTraining

Onboarding & Training

STS News Desk

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March 5, 2019

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Acquisition of Cutting-Edge eLearning Developer Extends CoSo’s Offerings in Secure Managed Services with Innovative Custom Applications and Professional Services

CoSo Cloud LLC (CoSo), the leading secure private cloud managed services provider for virtual classroom training and high-consequence meetings, today announced that it has acquired eSyncTraining (eSync), a California-based developer of cutting-edge eLearning solutions that extend the power of Adobe Connect. With this acquisition, CoSo expands its sales, customer support and engineering teams to broaden its total eLearning solutions for global enterprises and large government agencies while continuing to provide high reliability and security for high-consequence virtual engagements.

CoSo Cloud’s acquisition of eSync comes on the heels of a big year of sales growth for CoSo, which counts many large enterprises and government agencies as customers that rely on the company’s platform and customer-centric managed services to conduct their secure private virtual meetings. With the acquisition of eSync and its suite of custom applications and tools designed to boost user engagement, CoSo Cloud is now a complete eLearning solution provider. A long time Adobe Connect Gold Partner and authorized managed services partner with the CoSo Secure Private Cloud platform, CoSo offers complete software solutions to customize and extend Adobe Connect, Captivate Prime, and Zoom including integrations with all the leading Learning Management Systems (LMS). This combined portfolio will help customers increase the overall productivity and success of their eLearning programs.

eSync Founder, President and Chief Architect Mike Kollen becomes CoSo’s Chief Architect reporting to CoSo CEO Glen D. Vondrick. Kollen will continue to manage the technical team responsible for developing eSync’s innovative eLearning solutions. Other former eSync employees will be integrated into CoSo’s sales, customer success and support teams.

“eSyncTraining is very excited to join forces with CoSo Cloud after having worked so closely together as partners in the Adobe Connect ecosystem for ten years,” said Mike Kollen, CoSo’s new Chief Architect. “I have always respected CoSo Cloud’s reputation as a proven, trusted provider of secure managed cloud services for virtual training and high consequence meetings and its high caliber professionals. Our combined customers can expect accelerated development of new cutting-edge products that will take virtual training and eLearning to an entirely new level.”

“We are thrilled to welcome Mike Kollen and his team to our fast-growing company,” said CoSo Cloud CEO Glen D. Vondrick. “CoSo is making big investments to provide our customers with an unmatched variety of options to customize their eLearning cloud deployments and satisfy industry-specific use cases with added security, reliability and innovative software solutions. Already this year we have added a new senior software engineering team based in San Diego and increased our sales and customer support teams. Now, with our acquisition of eSyncTraining, we immediately add new software subscription offerings with a proven professional services team.”

Brainshark is a ‘Best Sales Enablement Solution’ Winner in 2019 Stevie Awards for Sales & Customer Service

Mobile & Field Sales Enablement

STS News Desk

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March 5, 2019

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Brainshark is a ‘Best Sales Enablement Solution’ Winner in 2019 Stevie Awards for Sales & Customer Service

Machine Analysis – Brainshark’s AI-Powered Engine for Sales Coaching and Practice – Honored for Improving Sales Effectiveness and Results

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it is a “Best Sales Enablement Solution: New” category winner in the 2019 Stevie Awards for Sales & Customer Service. Brainshark Machine Analysis – an artificial intelligence (AI)-powered engine for improving sales coaching and practice – earned a Stevie® Award for helping companies drive sales effectiveness.

The Stevie Awards for Sales & Customer Service are the world’s top honors for sales, customer service, contact center and business development professionals. The Stevie Awards organization stages seven of the world’s leading business awards programs, including the prestigious American Business Awards and International Business Awards – with Brainshark also earning honors in those two programs last year.

This year’s Stevie Awards for Sales & Customer Service received more than 2,700 nominations from organizations in 45 nations, representing virtually every industry.

Recognized for fostering sales readiness, Machine Analysis builds off Brainshark’s acclaimed sales coaching and practice solution – which makes it easy for organizations to send their reps video-based assignments (e.g., “Please provide a two-minute video of how you’d pitch this new product”) for practice and evaluation. Machine Analysis processes the videos and provides an additional layer of feedback – generating an overall score and rapid, automated insights about reps’ ability to stay on-message, emotions and personality traits exuded, use of filler words and more. The AI-based engine delivers objective input on intangible qualities that influence buyers’ perceptions, while augmenting comments from managers and peers, and identifying reps who may need the most guidance.

Feedback from the Stevie Awards for Sales & Customer Service judges includes:

“This is a great product and certainly will help companies improve their sales results.”
“Best use of AI for coaching of sales reps.”
“Wow – Machine Analysis is a tool that is certain to have an outstanding impact on sellers and their coaches or leaders. The solution itself is very exciting, and the impact on sales enablement is going to be critical.”
“As a sales operations and enablement person myself, I predict this solution is really going to take off in the most sophisticated sales teams!”
“Excellent use of AI for sales effectiveness.”
“It is a creative use of AI for sales training.”

This latest accolade adds to the recognition of Machine Analysis as a groundbreaking sales enablement solution. Introduced last June, Machine Analysis has also been honored in the International Business Awards (“Best New Product of the Year: Corporate Learning/Workforce Development Solution”), Best in Biz Awards (“Enterprise Product of the Year: Sales Software”) and Golden Bridge Awards (“New Product of the Year: Training”).

“At Brainshark, we’re interested in how cutting-edge technologies, including AI, can improve sales productivity and effectiveness in meaningful ways,” said Brendan Cournoyer, vice president of marketing, Brainshark. “With Machine Analysis, sellers can get actionable feedback faster, freeing up time for managers and opening up new opportunities to improve sales performance. We’re honored to be recognized again by the Stevie Awards, underscoring Brainshark’s commitment to driving perpetual sales readiness – so sales teams can make every buyer interaction more valuable.”

Shift Technology Lands $60 Million in C-Round

Web & Social Prospecting Tools

STS News Desk

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March 4, 2019

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Shift Technology Lands $60 Million in C-Round

Led by Bessemer Venture Partners, Funding to Accelerate Mission of Enabling a Superior Claims Experience Through the Power of AI

Shift Technology, a provider of AI-native solutions for the global insurance industry, announced the company has closed a C-round investment of $60 million, bringing total investment in the company to $100 million. Bessemer Venture Partners led the round and was joined by previous investors including Accel, General Catalyst and Iris Capital. The investment will support the company’s expansion, bolstering Shift’s existing global presence, particularly in the US and Japanese markets, as well as R&D and new product development.

“We are thrilled to partner with the Shift team. They have built a powerful AI platform that is transforming the insurance market and we are confident that they are just getting started,” explained Charles Birnbaum, partner at Bessemer Venture Partners. “The Shift team has already had a great deal of success with carriers all over the world and we are excited to support their next phase of growth as they help their customers navigate the digital transformation that is now in full swing in this industry.”

Since its founding in 2014, Shift Technology has experienced exceptional global growth. The company’s more than 200 employees serve clients across Europe, Asia and the Americas from its headquarters in Paris and offices in Boston, Tokyo, Toronto, London, Hong Kong, Madrid, Singapore and Zurich.

FORCE, Shift’s fraud detection solution, is in use by insurers around the world across all lines of business. The solution has analyzed hundreds of millions of claims to identify potential fraud, giving fraud handlers a powerful decision-making platform speciﬁcally designed to scale their capacity and add greater efficiency to claims processing.

This new funding will support continued evolution of Shift’s fraud detection solutions and enable the company to accelerate product development focused on automating the entire claims process for carriers and their customers. Shift will provide a claims automation solution that mitigates the increased fraud risks and other unique challenges of high‑volume, low-touch claims analysis. This will enable carriers to provide an exceptional customer experience by confidently delivering straight through processing at greater scale than previously possible. AXA Spain, a long-time Shift client and early adopter of the company’s solutions, is already benefiting from Shift’s innovations in the claim automation space.

In addition to supporting new product innovation, this latest funding round will be used to drive go-to-market strategies in key geographies. The company is expanding its US headquarters in Boston and its offices in Tokyo, and plans to hire for positions including data scientists, developers, and sales and marketing professionals. In just over four years, the company counts many of the world’s leading insurance brands as clients. These notable companies include AG2R LA MONDIALE, CNA Financial Corporation, Credit Agricole Pacifica & Spirica, Covéa, Harmonie Mutuelle Groupe VYV, Liberty Mutual, MACIF, MS&AD Insurance Group, P&V Group, and the General Insurance Association of Singapore and the Hong Kong Federation of Insurers, among more than 70 clients in over 25 countries.

“I’m incredibly proud of what our team – with the support of an amazing board of directors – has been able to accomplish in a relatively short time,” stated Jeremy Jawish, CEO and co-founder, Shift Technology. “Our AI-native technology is helping the world’s leading insurance companies inject greater efficiency and accuracy into their systems. We’re supporting their digital transformation strategies and helping them improve customer satisfaction. We strongly believe that AI can benefit so many more aspects of the claims process and of the insurance policy lifecycle overall. With this investment, we’re well positioned for our next phase of growth and development.”

Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

In App Marketing

STS News Desk

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March 4, 2019

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Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

Store Associates Can Access Rich Customer Information to Boost In-store Engagements and Drive Deeper Shopper Loyalty

Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, and SessionM, the leading customer data and engagement platform, announced a strategic partnership to enhance in-store customer engagements by empowering retail store associates with valuable customer data and insights. The SessionM platform will be integrated into the Tulip Mobile App, giving store associates the ability to view detailed customer activity from all retail touchpoints in a unified customer view.

“In order to stand out in today’s retail marketplace, consumers expect highly personalized experiences when engaging with brands they love. Encounters on the retail floor have a huge impact on customer loyalty and even more powerfully so when personalization comes into play,” said Lars Albright, CEO and co-founder at SessionM. “The integration of SessionM and Tulip’s capabilities provides enterprise clients with the tools and real-time data needed to accomplish this type of interaction. We’re thrilled to unveil this partnership to our clients and look forward to enabling retail associates to make customers more loyal and businesses more profitable.”

The customer profiles in the Tulip Mobile App are now enriched with SessionM’s machine learning, predictive analytics, and real-time decisioning based on transactional and behavioral data, creating an integrated marketing and clienteling solution for the retail market. With this solution, retailers and their sales associates have more intelligent and real-time customer insights available at their fingertips to anticipate a customer’s needs, provide relevant recommendations, and enhance the entire customer shopping journey.

“Tulip is committed to delivering the most innovative and meaningful ways for retailers to engage with their customers,” said Ali Asaria, Founder & CEO of Tulip. “Partnering with SessionM enables us to unlock customer data and intelligent insights that empower store associates to better understand the customer they are engaged with, treat them uniquely, drive more intimate shopping experiences, and inspire greater customer loyalty.”

Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

Web & Social Prospecting Tools

STS News Desk

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March 4, 2019

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Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

World-leading brands committed to leveraging Qubit’s Start, Grow and Pro for successful personalization initiatives

Qubit, a leader in marketing personalization technology, announced at Shoptalk the availability of a new tiered product portfolio that’s designed to take brands, regardless of current stage, on the path towards integrated personalization. Tailored for enterprise and high-growth retail brands, the Qubit products work in concert to jump-start personalization initiatives, drive growth, and enable advanced API-driven use cases. This new portfolio includes:

Qubit Start – Fast implementation, focus on the fundamentals, deliver value
Qubit Grow – Solve specific industry and business challenges, go multichannel
Qubit Pro – Unlimited scale, custom experiences, developer tools, deep integrations

“Businesses need to modernize, accelerate and transform their personalization programs,” said Graham Cooke, CEO of Qubit. “The products announced today will enable organizations to build differentiated customer experiences in a frictionless way, either beginning or doubling-down on personalization. With 83.9 percent^[1] of retail shoppers only ever purchasing once, Qubit is here to ensure we’re fixing the biggest industry problems and building solutions that match up to the strategic goals of our customers.”

Qubit Start provides both an on-ramp to personalization, and an immediate impact on revenue and retention. With quick time-to-value, the key product features include social proof, product recommendations, and product discovery solutions.

Qubit Grow accelerates personalization programs with industry-specific solutions that are designed to solve business challenges like driving first to second purchase, notifying visitors when products are back-in-stock and deploying relevant messaging based on behavioral data. All experiences are underpinned by Qubit’s segmentation capability, proven to increase the effectiveness of personalization by three times.

Qubit Pro is the toolkit that transforms personalization. Qubit Pro enables businesses to coordinate, lead and direct customer journeys with unrivaled scale, and tap into business data. Organizations with personalization as a core strategy can implement integrated experiences across all digital touchpoints and make existing technology investments work even harder.

River Island, a Qubit Pro customer, has more than 350 stores, six websites that ship to 100 countries worldwide, and over $1B in annual revenues. Tim MacIvor, head of customer experience for River Island, said: “It’s not just about shipping products to somebody, it’s about the curation of a look and really deep personalization, and we’ve got a real opportunity to be more a part of a customer’s lifestyle than just providing garments to them.”

“Personalization is both a strategy and a technology,” said Simon Jaffery-Reed, VP of Product at Qubit. “For personalization to be truly successful, organizations need data-driven solutions that enable them to start quickly, prove value and then accelerate. We believe this new portfolio will align with existing processes and address some of the barriers that have traditionally prevented marketing and tech teams from being able to deliver truly personalized brand experiences online. That’s the problem we want to solve.”

Qubit’s Co-Founder and CTO, Emre Baran, will be speaking on the Technologies Transforming Retail: Artificial Intelligence track on March 4 at 9:15 am on Monday, March 4th.

Genpact Wins Two Prestigious Stevie Awards for Sales and Customer Service

Mobile & Field Sales Enablement

STS News Desk

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March 4, 2019

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Genpact Wins Two Prestigious Stevie Awards for Sales and Customer Service

2019 awards recognize Genpact’s digital sales platform and sales operations team for driving business outcomes for clients

Genpact, a global professional services firm focused on delivering digital transformation, has won two awards at the 13^th annual Stevie Awards for Sales and Customer Service. Genpact received a Gold award for Best Use of Technology in Sales and a Silver award for Sales Operations Team of the Year.

With the use of design thinking, simplification, and automation, Genpact successfully built a digital ecosystem to optimize and augment sales activities enhancing the customer experience. The reimagined processes are built on a new digital infrastructure and a unique organizational model. Genpact transformed its sales operations to Growth Operations implementing a hub-and-spoke model leveraging six centers of excellence to seamlessly engage with client-facing teams across the sales value chain, resulting in its recognition of Sales Operations Team of the Year.

“In this current business environment, sales teams are challenged to perform, adapt, and outperform their peers. Through our end-to-end digital sales platform, we created a compelling experience to empower our sales teams, from first client contact all the way to contract closure, with the right rigor and insights to make them agile and deliver value to their clients. Digital transformation in our processes is powered through automation, AI, and predictive techniques to drive scalability and better business outcomes,” said Ahmed Mazhari, chief growth officer, Genpact. “As we respond to clients’ rapidly-changing buying behavior, we are continuously focusing on strengthening our front line teams to connect, predict, and adapt to the new landscape with a high digital quotient. The breadth and depth of our capabilities and processes has transformed our sales operations into award-winning Growth Operations.”

Genpact established its Growth Operations function to accelerate its ability to target new growth engines and go deeper in its chosen markets. Our design thinking approach, consolidation of all sales processes and enablement units across the organization, led to the creation of Growth Operations. It is underpinned by breadth and depth of capabilities we provide on the solid foundation of solution, framework and technology assets.

“All of the Stevie Award winners should be very proud of their achievements. Independent professionals around the world have agreed that their accomplishments are worthy of public recognition,” said Stevie Awards President and Founder Michael Gallagher.

The Stevie Awards for Sales and Customer Service are the world’s top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organization stages seven of the world’s leading business awards programs, including the prestigious American Business Awards and International Business Awards.

The awards were presented to honorees during a gala banquet on Friday, February 22 at Caesars Palace in Las Vegas, NV. More than 700 executives from the United States and several other nations attended. More than 2,700 nominations from organizations in 45 nations of all sizes and in virtually every industry were evaluated in this year’s competition. Winners were determined by the average scores of more than 150 professionals worldwide in seven specialized judging committees.

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

Buyer Insights

STS News Desk

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March 4, 2019

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New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

A majority of surveyed retailers believe AI will transform the online customer experience and be a competitive advantage for their businesses in the next five years

To better understand the transformative effect of artificial intelligence (AI) in the retail industry, Synchrony released a study, done in partnership with Oxford Economics. They designed, fielded and analyzed a survey of 324 retailer executives about their current and planned use of AI-powered technologies. The resulting report, Shopping for AI, shows that a majority of U.S. retailers (80%) believe that AI will change the online customer experience and will be a competitive necessity for business in the next five years (72%).

The Shopping for AI study revealed that large retailers are leading the way in adoption, but nearly half of retailers of all sizes expect to use AI in the next three years for inventory planning (43%), quality control (46%), forecasting market trends using data analytics (46%), and detecting fraud (45%). The study also provides best practices to help retail organizations prioritize their AI strategies and investments.

“AI is one of the most disruptive technologies for the retail industry — impacting supply chains, customer service, and payments,” said Greg Simpson, chief technology officer and AI leader at Synchrony. “Investing in AI technology is no longer optional for merchants, but some may struggle with leveraging the insights in the most effective way to glean true outcomes. Synchrony is helping its partners tap into this growing opportunity to compete and win in the data-driven digital economy.”

Transformational Business Opportunities using AI

The Shopping for AI study found that while most retailers believe in incorporating new digital technologies into their strategic plan, large companies are more likely to be AI leaders, and are more likely than others to use AI for machine learning, virtual agents, and robotic process automation subsets.

This combination of AI-powered technologies is designed to allow retailers to bring their data insights to the next level and should result in more personalized and engaging customer experiences. More than half of retailers (64%) are using AI to capture data and learn more from customers, and 40% of retailers say they are currently using this data to predict customer behavior.

Betting on AI: Retailers’ Challenges and Opportunities

For retailers, lack of budget and mature technology, as well as difficulty prioritizing investments, remain key challenges to investing in AI. This presents an opportunity for retailers to partner in new ways to modernize capabilities critical to driving a successful tech transformation. To make AI investments pay off, retail organizations must:

Develop an AI platform foundation ideally on cloud for flexibility.
Choose the right AI-enabled technology for given business needs. Chatbots may be the right starting point for one retailer, while automation may address critical needs at another.
Build on innovation in a systematic way. Improved merchandizing, predictive product inventory, and customer service remain key goals.

The Shopping for AI report gauged the opinions retail executives from merchants of all sizes and structures including online-only, in-store only and more on digital technology, data analytics, and artificial intelligence.

Synchrony has made deep investments in technology and hired more than 170 data scientists in recent years to stay at the forefront of innovation. The company harnesses AI to transform the payment, shopping, and credit experiences for customers. By leveraging AI-powered technology and predictive data analytics to create personalized campaigns, tackle fraud and bolster credit programs, Synchrony is helping thousands of its partners grow and thrive in the digital economy.

QuotaPath Raises $3.5 Million Seed Round led by ATX Seed Ventures to Help Salespeople Calculate and Track Their Commissions

Sales & Marketing

STS News Desk

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March 4, 2019

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QuotaPath Raises $3.5 Million Seed Round led by ATX Seed Ventures to Help Salespeople Calculate and Track Their Commissions

The funding will enable the sales compensation management startup, which is co-headquartered in Philadelphia and Austin, to expand its hiring rapidly and launch the QuotaPath platform to the public

QuotaPath, a software as a service (SaaS) offering designed to help employees who earn commissions track their pay and quota attainment, announced that it raised $3.5 million in funding led by existing investment group ATX Seed Ventures. QuotaPath has raised $5 million to date and will be using the new capital to add talent, build out Premium and Enterprise functionality, and accelerate go-to-market for its platform.

Founded in April of 2018, QuotaPath launched its initial platform to a group of early access users in September 2018. Having seen an increase in demand for the tool ranging from Fortune 500 companies to early startups, the company plans to open access to the public in Q2 2019.

Continued Growth
Commenting on the fundraising, AJ Bruno, Co-Founder and CEO of QuotaPath, said, “I’m incredibly proud of what we’ve done in such a short time and this new investment is going to accelerate what we can do. The next few months are going to be phenomenal.”

Chris Shonk, the Managing Director of ATX Seed Ventures, will remain on the Board of Directors and added, “The experienced team at QuotaPath has continued to execute at a high velocity in an underserved space and we are thrilled to continue the journey right along with them.”

Upcoming Public Launch
One of the major initiatives in Q2 will be the launch of QuotaPath to the public. “Anyone interested in tracking their commissions, bonuses, quota attainment, or paychecks will be able to do so in a matter of minutes,” Cole Evetts, Co-Founder and COO of QuotaPath, said.

The application will have paid functionality to allow companies to integrate with their Customer Relationship Management (CRM) system, but will always have a free option. Evetts says, “We know how stressful it can be to ensure you’re being paid properly and want to make it easier on everyone, regardless of your budget.”

Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

Native & Programmatic Advertising

STS News Desk

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March 4, 2019

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Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

Taboola, the world’s leading discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form of premium publisher content on mobile devices.

Taboola News has already integrated with several mobile phone manufacturers including ZTE and vivo and this deal will expand Taboola News to support tier 1 mobile operators as well as device manufacturers and app developers. Taboola News creates an opportunity for OEMs and mobile carriers to bring a feed of personalized information directly into mobile devices, creating a new revenue stream.

Start Magazine and its associated lockscreen, Start, provide mobile operators and device manufacturers with a rich medium to understand and intelligently engage with the user, as well as increase retention by providing targeted promotions. Start Magazine helps its partners understand users’ needs while increasing brand loyalty with their existing users. Each month, 20M+ users turn on their device enabled with Start and an additional 25M are exposed to Start Magazine content.

“Through the combination of our strategic premium publisher partnerships globally, our data and deep learning technology, we are able to provide users with a highly personalized content experience that can enrich their lives,” said Adam Singolda, CEO and founder of Taboola. “Celltick’s Start technology has been used by leading mobile carriers and now together we can provide an even more valuable platform for operators globally that can deliver a more engaged and personalized experience for their users and drive incremental ARPU. I am excited to welcome the Celltick team to Taboola.”

“Our team has developed world-class products that have been adopted by 50 mobile operators and device manufacturers around the world that are being used by tens of millions of users every month,” said Ronen Daniel, CEO and co-founder of Celltick. “We have reached a point that requires substantial investment to take the product to the next level and I trust that thanks to the deal with Taboola, the products will continue to grow and prosper for the benefit of our customers and the team.”

Taboola expects the deal to be closed by the end of March.

CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

CoSo Cloud Acquires eSyncTraining

Brainshark is a ‘Best Sales Enablement Solution’ Winner in 2019 Stevie Awards for Sales & Customer Service

Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

Genpact Wins Two Prestigious Stevie Awards for Sales and Customer Service

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

Transformational Business Opportunities using AI

Betting on AI: Retailers’ Challenges and Opportunities

QuotaPath Raises $3.5 Million Seed Round led by ATX Seed Ventures to Help Salespeople Calculate and Track Their Commissions

Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

Popular Posts

CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

CoSo Cloud Acquires eSyncTraining

Brainshark is a ‘Best Sales Enablement Solution’ Winner in 2019 Stevie Awards for Sales & Customer Service

Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

Genpact Wins Two Prestigious Stevie Awards for Sales and Customer Service

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

QuotaPath Raises $3.5 Million Seed Round led by ATX Seed Ventures to Help Salespeople Calculate and Track Their Commissions

Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

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