Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores
Store Associates Can Access Rich Customer Information to Boost In-store Engagements and Drive Deeper Shopper Loyalty
Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, and SessionM, the leading customer data and engagement platform, announced a strategic partnership to enhance in-store customer engagements by empowering retail store associates with valuable customer data and insights. The SessionM platform will be integrated into the Tulip Mobile App, giving store associates the ability to view detailed customer activity from all retail touchpoints in a unified customer view.
“In order to stand out in today’s retail marketplace, consumers expect highly personalized experiences when engaging with brands they love. Encounters on the retail floor have a huge impact on customer loyalty and even more powerfully so when personalization comes into play,” said Lars Albright, CEO and co-founder at SessionM. “The integration of SessionM and Tulip’s capabilities provides enterprise clients with the tools and real-time data needed to accomplish this type of interaction. We’re thrilled to unveil this partnership to our clients and look forward to enabling retail associates to make customers more loyal and businesses more profitable.”
The customer profiles in the Tulip Mobile App are now enriched with SessionM’s machine learning, predictive analytics, and real-time decisioning based on transactional and behavioral data, creating an integrated marketing and clienteling solution for the retail market. With this solution, retailers and their sales associates have more intelligent and real-time customer insights available at their fingertips to anticipate a customer’s needs, provide relevant recommendations, and enhance the entire customer shopping journey.
“Tulip is committed to delivering the most innovative and meaningful ways for retailers to engage with their customers,” said Ali Asaria, Founder & CEO of Tulip. “Partnering with SessionM enables us to unlock customer data and intelligent insights that empower store associates to better understand the customer they are engaged with, treat them uniquely, drive more intimate shopping experiences, and inspire greater customer loyalty.”