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SRAX Joins Big Tech Leaders and Interactive Advertising Bureau for Consumer Data Privacy and Compensation in 2019

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SRAX Joins Big Tech Leaders and Interactive Advertising Bureau for Consumer Data Privacy and Compensation in 2019

California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board

Social Reality, Inc., a digital marketing and consumer data management technology company, announces its involvement with the Interactive Advertising Bureau (IAB) and some of the biggest leaders in tech, including Hulu, NBC Universal, iHeartMedia, and more, to work with government officials as they consider state and national-level privacy legislation that will impact consumers, brands and ad agencies in 2020 and beyond.

In Sacramento, California, Senator Nancy Skinner, Assemblymember Miguel Santiago and others met with SRAX COO, Kristoffer Nelson, as well as big tech and media leaders, to discuss major changes that will influence change over The California Consumer Privacy Act of 2018 (CCPA), a bill passed in June 2018 to enhance privacy rights and consumer protections for residents of the U.S. state of California. The law, which will take effect on January 1, 2020, introduces new privacy rights for consumers and requires companies that conduct business in the State of California to implement structural changes to their privacy programs.

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“As leaders in the digital advertising industry who cater to both brands and consumers, it’s our obligatory duty to ensure all sides are represented when it comes to big decisions impacting the future of consumer data privacy,” said Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. “As legislators evaluate potential amendments to the CCPA, it’s important they understand how data is used in digital advertising, including the many procedural and technical safeguards that are standard in the industry and differentiate data used for digital advertising from more sensitive types of data collection and use. A deep understanding of the entire ecosystem will be necessary before decisions are made that will impact jobs across the country.” Nelson continued, “We at SRAX and BIGtoken are proponents of sensible legislation that protects consumers while allowing for commercial data use that powers the digital economy.”

Across the U.S., the ad-supported internet creates 10.4 million jobs and contributes $1.121 trillion to the economy, according a March 2017 study conducted for the IAB by Harvard Business School Professor John Deighton. Notably, 44 percent of the jobs directly created by the ad-supported internet are with small and mid-sized businesses.

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Advertisers and marketers have increasingly turned to Big Data and need a way to assure the information collected from target audiences accurately fits their business needs and the needs and rights of consumers. Moreover, most data is controlled by limited organizations, making it difficult for organizations to operate effectively, and limiting the value consumers can extract from products that give them transparency, control and compensation. Platforms such as SRAX’s BIGtoken, enables the secure and transparent transmission of data, protecting both users and advertisers, while distributing fair value to its users. As decisions are made that will impact large and small companies in the future, platforms like BIG are a saving grace for all parties involved.

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Cognitiv Launches First-Ever Deep Learning Search Optimization Platform

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Cognitiv Launches First-Ever Deep Learning Search Optimization Platform

Cognitiv Search Harnesses the Power of AI for Real-Time Search Optimization

Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the launch of Cognitiv Search, the first-ever deep learning search optimization platform to use artificial neural networks to optimize paid search campaigns based on internal and external triggers.

“Consumer purchasing behavior has always been influenced by triggers like weather, time of day, and location. However, optimizing search is a hands-on process for marketers — it is time consuming, manual and imprecise,” said Jeremy Fain, CEO and co-founder at Cognitiv. “By tapping into unstructured data, Cognitiv Search plugs the power of deep learning into paid search, empowering brands to connect with consumers during these critical moments and increase advertising results and improve efficiency.”

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Cognitiv Search launches with a feature called WeatherIntent that allow marketers to optimize bidding based on current, recent or forecast weather conditions tied to a specific location. Bid adjustments are made in real time using deep learning whenever a desired or optimal weather trigger is active, like rain, snow, extreme cold, or heat, in a particular region. Over time, Cognitiv Search will add additional optimization capabilities that automatically change bids based on keywords, devices, times of day/week/month, locations and even custom first party inputs to maximize revenue and/or clicks.

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“Cognitiv is the first company to make deep learning actionable to search marketers, and Cognitiv Search allows search strategies to focus beyond the keyword and high-level audience demographics and behaviors—a much needed update for the industry,” said Kenneth Hamner, Vice President of Search Engine Marketing at Edelman. “This is a great addition to our tool set that automates tasks that couldn’t be done manually in paid search, and it allows any marketer using Google Ads to simply and easily access the power of AI-optimized advertising not native to the platform. Cognitiv Search is yet another sign that deep learning can more accurately and efficiently connect marketers with the right people at the right time with the right message.”

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LogMeIn Opens AI Center of Excellence

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LogMeIn Opens AI Center of Excellence

New Dedicated AI Research Center Will Add Dozens of Jobs in Israel

LogMeIn announced the establishment of the company’s new Artificial Intelligence (AI) Center of Excellence (COE).  Based in Herzliya, Israel, the new center will lead the company’s research, development and advancement efforts in AI, focusing on bringing Natural Language (NLP) and Speech technologies to LogMeIn’s product line-up, including its recently announced GoTo UCC portfolio,  its identity and access management portfolio (led by LastPass), and its customer engagement portfolio (led by Bold360).

“As we look to the future of LogMeIn, we know AI will be a critical component to the innovations we bring to market,” said Paddy Srinivasan, Vice President & General Manager at LogMeIn.  “The establishment of this center is not just about researching the possibilities of AI but empowering our entire organization to think about how we can leverage our unique NLP, deep learning and speech capabilities to strengthen our market leading product portfolio.  Our team in Israel will lead that charge – working on both practical and roadmap-worthy applications of AI as well as imaginative and envelope-pushing use cases.”

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The research center will also bring new jobs to the region – with LogMeIn adding dozens of new researchers and engineers over the next few months.  Today, Israel ranks 3rd in the world for AI development and with this strong history of innovation and skilled workforce, LogMeIn is poised to not only help this innovative technology community continue to grow, but also leverage some of the greatest AI talent in the world.

This announcement comes less than two years after LogMeIn’s acquisition of leading Israeli AI & chatbot company, Nanorep – which jumpstarted the company’s AI innovation. The team and technology behind Nanorep formed a key foundation for LogMeIn’s flagship digital engagement product, Bold360 – which has been one of the company’s key growth drivers and one of its fastest growing product lines.  LogMeIn also recently advanced their capabilities in deep learning and speech recognition, furthering its commitment to AI development.

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“At LogMeIn we are leading the movement towards better global business communication, and AI is quickly becoming an essential component in any modern solution,” said Amit Ben, Head of AI at LogMeIn.  “Building on our already strong AI foundation, the new Center of Excellence will provide us with the ability to dedicate even more time and resources to creating game-changing technologies and deploy them across our entire product portfolio.”

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Lucidworks Announces Fusion 4.2 With New Predictive Merchandising Feature for Digital Commerce Customers

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Lucidworks Announces Fusion 4.2 With New Predictive Merchandising Feature for Digital Commerce Customers

Lucidworks releases updates to Fusion, the AI-powered development platform for search applications, empowering retailers to build a better digital shopping experience

Lucidworks, leader in AI-powered search applications, announces the release of Lucidworks Fusion 4.2, the latest version of their development platform that incorporates machine learning and AI technologies into search applications. The release includes increased usability for product owners and domain experts to easily deploy AI-powered solutions to build a more powerful digital experience for users and increase revenues.

“Retailers are competing to deliver a highly-personalized digital experience to customers, and search is often at the core of the applications and touchpoints businesses share with their users,” says Lucidworks CTO, Grant Ingersoll. “With each release of Fusion, we’re focusing on features and applications that help people find what they’re looking for. Fusion 4.2 empowers brands to learn about their users and deploy updates quickly to production, with access to AI-powered tools that don’t require you to be a data scientist.”

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The biggest challenges facing data-driven organizations today is finding an efficient way to import masses of incoming data from users, understanding that information, and then tuning search relevance in real-time to create the best search experience. Fusion 4.2 simplifies this process, most notably for digital commerce customers. The new predictive merchandising feature allows brands to intelligently merchandise their product catalogue using AI to augment their own knowledge. This is powered by components that, for example, allow a merchandiser to come in, execute a search, and see what happens from the customer’s point of view so they can best modify the environment to increase conversions.

The 4.2 release also includes a business rules manager interface that makes it easy to add and modify rules and trigger specific actions as certain search queries come in. An extensive list of frequently used rules is provided, and is also completely customizable so customers can always create new rules. There are also relevance query rewriting algorithms, that rewrite queries that would return zero results so users don’t hit a dead end in their shopping experience. This feature can also automatically tune results based on how many clicks it received, moving better performing products to the top of results returned to the user.  Fusion 4.2 also introduces natural language processing capabilities leveraging the popular open source John Snow NLP library as well as deep learning capabilities integrating Google’s popular TensorFlow library.

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“Our customers are looking for ways to make life easier for their customers and employees, and the digital experience of search, finding what you need, is at the heart of it,” says Lucidworks CEO, Will Hayes. “With Fusion, customers don’t need to be AI or machine learning experts to get insights from their data. The newest release of Fusion provides even more flexibility, intelligence, and features to help digital commerce organizations deliver a highly personalized experience for customers, and empower employers to provide a digital workplace experience that keeps employees engaged and productive.”

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Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

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Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a centralized portal and delivered to portals connected to the network. Previously released in beta, Conduct is integrated with every Convey portal platform and can deliver 4 outbound emails, a sign-up page or referral link. Contacts are added by each individual portal member and their lists are secured with Convey’s proprietary ListLock technology. Campaigns are distributed to portal members who can schedule them to run without additional customization.

“Conduct is designed for sales partners that don’t have the time, marketing expertise or desire to create email campaigns on their own for the products or services they represent,” said Carolyn Bradfield, CEO of Convey. “Conduct delivers multiple emails to engage an audience, creating a variety of calls to action to get customers or prospects to explore revenue-producing opportunities. Conduct is now available on all of our telecommunications master agent portals and on the Conduct Campaign website.”

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Conduct was launched in 2018 in beta to gather feedback on the user experience from sales partners in the telecommunications and cloud channel. Response from the initial release allowed Convey to expand automation of email campaign delivery, enhance data reporting, and add additional capabilities in the Contact Manager CRM. Conduct now features an easy-to-use email scheduling engine, multiple response options such as branded landing pages and referral links, centralized reporting on email performance and campaign response, and a fully customized contact management module.

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“In the telecom/cloud space we’ve added vendor agnostic marketing campaigns on hosted voice, expense reduction, managed services, cyber security and failover,” added Bradfield. “These are all campaigns that master agents can deliver to their sales partners so they can generate inbound demand and select the vendors of their choice. We expect to have a steady stream of new campaigns every month that are general in nature or sponsored by one of our premier vendor partners. Email marketing is by far the best prospecting tool, delivering better results than all of social media combined.”

Conduct was initially rolled out in the telecommunications and cloud channel but will soon be available in the property and casualty insurance and food distribution markets. Conduct is available within the newly-announced Partner Program and is integrated into all Convey portals and portal networks.

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Dynata Debuts Annual Global Trends Report

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Dynata Debuts Annual Global Trends Report

Dynata, a global leader in first-party data and data services, has released its first Dynata Global Trends Report, which benchmarks behaviors and sentiments of people worldwide based on environmental, societal and psychological attitudes that affect research outcomes.

While many organizations follow global trends, very few hone in on trends that impact survey research participation. With one of the world’s largest collections of data, contributed directly by consumers and business professionals who agree to its permissioned use, Dynata’s goal is to fill this void and empower researchers, marketers and advertisers to design better research studies. The company will conduct its research annually, and plans to update and expand it as needed in between the release of the yearly reports.

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Dynata’s research was conducted via online interviews in the US, Canada, UK, France, Germany, the Netherlands, Australia, China, and Japan in November 2018 and February 2019. Participants were selected from across all Dynata’s proprietary research panel assets and the samples quota controlled to reflect the population on age, gender, and region.

The research covers device and web behaviors, as well as media consumption. It also focuses on societal considerations, including trust and privacy, as well as psychological factors, such as economic and financial sentiment. The report’s findings empower researchers and marketers to design better research studies, deliver more insightful global reports, realize more comprehensive datasets, and develop richer understandings to launch more effective campaigns.

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Melanie Courtright, Executive Vice President of Research Science and Data Strategy, says, “Every day, participants in market research studies make decisions about what data they will share, who they will share it with, and how they will share it, which impacts researcher’s conclusions. As we design measurement approaches and interpret data sets, we need to heed such grounding trends to contextualize research and guide our approaches to engaging and understanding people.”

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SOURCE Dynata

ComplySci Bolsters Go-to-Market Team with 2 Key Executive Hires

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ComplySci Bolsters Go-to-Market Team with 2 Key Executive Hires

Record revenues drive management and product expansion

ComplySci, one of the fastest-growing providers of regulatory technology for financial and professional services companies, announced the hiring of two new executives, Scott Roberts and Helen Lin, on the firm’s Go-to-Market team. They will further product and pipeline development, scale the business globally and drive future innovation.

“I am truly gratified to welcome this top-tier talent to ComplySci,” said CEO Jean-Marc Levy. “Scott and Helen bring proven talent, energy, and experience to our company’s leadership team, and their addition to this team underscores our commitment to our mission to deliver world class compliance software that ensures that our customers stay ahead of risk.”

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These key hires are another step towards building upon and accelerating the momentum of 2018, when ComplySci grew at a record rate.

ComplySci works with more than 1,100 firms worldwide and, among other activities, monitors millions of trades, certifications and pre-clearance requests annually. In August 2018, ComplySci received a strategic investment from Vista Equity Partners’ Endeavor Fund which is focused on emerging high-growth companies that provide mission-critical software.

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Scott Roberts joins the firm as Chief Revenue Officer.

“I am thrilled to be joining ComplySci’s leadership team and to build upon its unrivaled success,” said Scott. “ComplySci has been championing compliance through innovation for over 15 years with 1,100 institutions globally using our platform to stay ahead of risk today. I look forward to helping shape the future at ComplySci and to empowering thousands more Chief Compliance Officers and their teams in efforts to forge best-in-class cultures of compliance.”

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Helen Lin will take on the role of Chief Product Officer. 

“We know that each year brings new challenges for our clients when it comes to managing risk,” said Helen. “I am proud to be joining our visionary leadership team to accelerate the development of ComplySci’s leading employee risk-management platform. We continue to invest heavily in our platform and solutions, and with the support and breadth of resources from Vista Equity Partners, I’m confident we will continue to provide Compliance teams with innovative best-in-class risk-management solutions.”

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Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

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Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Beth Broderson and Desta Price join as chief customer officer and EVP of product management, respectively; Female representation on Sitecore’s executive team approaches 50 percent

Sitecore, the global leader in digital experience management software, announced the addition of Beth Broderson as the company’s first chief customer officer (CCO) and Desta Price as executive vice president of Product Management. Broderson and Price reside in Sitecore’s San Franciscoheadquarters and will report to CEO Mark Frost, marking the company’s third and fourth female executive leadership hires in the past year. Female representation on Sitecore’s executive leadership team now stands at four times an industry average of only about 10 percent1.

“As we expand our product offerings, grow into new customer segments, and continue to drive a superior customer experience across all areas of our organization, it is imperative that we bring on board talent of the highest caliber,” said Mark Frost, CEO of Sitecore. “Beth and Desta are customer-focused, results-driven experts and we are very happy to welcome them to our executive team. Both of them will have a critical role in ensuring the voice of our customer takes center stage in developing and executing our product and services strategies.”

Beth Broderson brings to Sitecore two decades of customer success experience with enterprise and platform technologies. She was previously at Oracle, where she was the group vice president for Customer Success, and also has held C-level and executive roles at Hyperion and KPMG Consulting. As the head of Sitecore’s Product Support, Knowledge & Learning, and Customer Success teams, Beth is responsible for expanding the company’s customer-first culture, and the delivery of innovative customer outcomes.

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“Sitecore customers value the richness of Sitecore Experience Cloud as an end-to-end content and commerce platform for marketing. However, what they care most about is ensuring that they achieve their target outcomes for engagement with their own customers,” said Beth Broderson, chief customer officer at Sitecore. “Enabling our customer’s journey to success is at the core of Sitecore’s growth strategy. I’m excited to serve as a champion and advocate for our customers as they use Sitecore solutions to connect their brands with their customers for life-long relationships.”

Desta Price joins Sitecore from Litbit, an AI and machine learning technology company, and brings deep expertise in developing enterprise platform roadmaps by driving the strategic, technical, and market-based decisions required to build successful solutions. Prior to Litbit, Desta grew the product team at Xactly from ideation through a successful IPO and, previously, held product leadership roles at Callidus Software (acquired by SAP) and Determine, Inc. At Sitecore, Desta will be responsible for reinforcing Sitecore’s strategic market vision, understanding and anticipating customers’ needs, and driving the product lifecycle from concept to delivery.

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“I’ve always been attracted to innovative ways to solve industry problems, and Sitecore’s product trajectory and plans for future innovation really spoke to me,” said Desta Price, EVP of Product Management at Sitecore. “As Sitecore continues to build momentum and scale, we’ll continue to maintain our focus on innovation, product enhancements, and customer excellence—all with the goal of providing value to customers and accelerating their success.”

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SOURCE Sitecore

IOT, Cloud, Security Leader Scott Sullivan Joins GlobalMed as Chief Revenue Officer and SVP of Worldwide Sales

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IOT, Cloud, Security Leader Scott Sullivan Joins GlobalMed as Chief Revenue Officer and SVP of Worldwide Sales

GlobalMed, an international provider of virtual care solutions, announced that it has hired Scott Sullivan as Chief Revenue Officer and SVP of Worldwide Sales.

Sullivan most recently served as SVP for Worldwide Sales & Channels for Automaton, Inc., the leading IoT operating system for industrial solutions focused within smart cities, oil & gas, manufacturing, and transportation. He brings over two decades of sales and executive leadership experience to GlobalMed, including successful leadership of technology companies that have defined or redefined markets in IoT, cloud, security and big data analytics.

In his new role at GlobalMed, Sullivan will leverage his decades of executive experience leading global sales and channel efforts, and bring a tech savvy, team builder approach to lead revenue generation activities for marketing, sales, and customer support. His deep IoT experience will also inform GlobalMed’s roadmap for its virtual care platform and data-capturing clinical devices as they continue to expand remote patient monitoring and predictive analytics.

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“From the outset, we were impressed by Scott’s demonstrated success as a global sales and channel leader,” said Joel E. Barthelemy, founder and CEO of GlobalMed. “He is uniquely able to visualize the entirety of a complex channel and sales environment, put the right people in place to drive it forward, and inspire those around him to commit to meeting their goals. But what truly set him apart is the breadth of his technology background. His globally informed expertise in IoT, security, cloud technologies, and big data analytics will be an asset not just to our sales and channel teams, but to GlobalMed’s clients and partners—the providers who are counting on us to help them improve patient care not just in the U.S. but around the world.”

“Since it launched 17 years ago, GlobalMed has been the leader in bringing acute virtual care to military veterans, oil-rig workers, remote tribes, the President of the United States, and millions of other patients worldwide,” Sullivan said. “This is an exciting time to be joining GlobalMed as they move from the acute space to ambulatory and remote patient monitoring—via a software platform and hardware that makes the highest quality virtual care available to the patients and providers who need it most.”

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Prior to leading global sales and channels efforts at Atomiton, Gigamon, and VSS Monitoring (acquired by Netscout), Sullivan served as president and CEO of Intera Communications, and previously served as president and CEO of VidSoft (acquired by Citrix). Before beginning his career in the private sector, Sullivan served as a Tank Commander and Platoon Leader in the United States Marine Corps.

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SOURCE GlobalMed

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