Page 5352 – SalesTech Star

Dynata Adds Data Strategy As a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Content Sharing

-

March 20, 2019

Dynata Adds Data Strategy As a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright, currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy.

Having one of the world’s largest collections of data, contributed directly by consumers and business professionals who agree to its permissioned use, Dynata is committed to providing the most precise, relevant, and actionable information available to market researchers, marketers, and advertisers. Courtright’s expanded role leading data strategy will ensure the commitment is sustained.

In addition to overall planning and management of data strategy, Courtright’s responsibilities will include creation of a roadmap of data products and intellectual properties; continued development of leading-edge quality initiatives; ensuring compliance with global privacy and data-usage laws and regulations; and developing the company’s data library and taxonomy across internal and third-party data sets.

With more than two decades in the market research industry, Courtright has held executive leadership positions at Dynata since 2011. She has been an innovator and active participant in the market research industry in areas such as trends, methodology best practices, and the next generation of data collection.

Gary S. Laben, Dynata’s Chief Executive Officer, says, “In today’s fast-paced, highly competitive global business environment, marketers recognize the need for reliable data to make decisions confidently and stay a step ahead. We are committed to being the leader of not only the world’s largest, but also the world’s best, data-centric marketing solutions.”

He adds, “Melanie’s contributions to the market research industry are extensive; she is known for her ability to define rigorous methods as well as for her dedication to continually raising the bar on standards so that customers obtain the best outcomes. Her leadership of our data strategy will spur new definitions of data quality and what it means to marketing success.”

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Native & Programmatic Advertising

STS News Desk

-

March 20, 2019

0

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply partners to the Advangelists platform across display, video, and unique AR/VR technologies.

New supply partners include Admix, Rubicon Project and Column6. Admix develops unique AR (augmented reality) and VR (virtual reality) advertising opportunities. Rubicon Project is a leading global ad supplier with over 50% of US ComScore 100 publishers. Column6 provides direct access to premium video opportunities in the US and Latin America. Together these three supply partners significantly expand the reach of advertiser campaigns and provide highly unique new media opportunities for advertisers seeking to distance their brands from the competition.

“While CTV and video are the fastest growing and most requested element of the Advangelists platform, we are really excited to be providing new media opportunities of augmented and virtual reality for advertisers,” said Dean Julia, CEO of Mobiquity Technologies. “As our roster of advertisers and agencies continues to grow, it is important for us to provide both the scale and reach of premium publishers, simultaneously offering opportunities for marketers to test and learn from innovative new formats of advertising. We believe these new partners meet the diverse demands of our advertisers.”

SOURCE Mobiquity Technologies

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Partner Management & Channel Enablement

STS News Desk

-

March 20, 2019

0

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM)

Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with a real-time, yet holistic understanding of their customers, companies can drive highly personalized interactions across all their marketing channels.

“Zylotech is excited to collaborate with Marketo to exponentially increase the opportunity for marketers to enjoy richer individual profiles and deeper metrics,” said Abhi Yadav, co-Founder and CEO of Zylotech. “Marketo users can now harness the power of Zylotech’s AI-powered platform to send the right content at the right time and engage their customers in personalized interactions for an unprecedented lift.”

Zylotech Dynamic Data Engine keeps account and contact data profiles updated, while also predicting intent, and providing recommendations for account-based marketing initiatives. Additionally, the Zylotech Automated Machine Learning Analytics Engine continuously delivers customer level intent, patterns, and dynamic recommendations that can be activated by Marketo campaigns. As a result, Marketo users benefit from increased functionality for targeting that aligns with incremental customer monetization goals.

“Our goal is to empower Marketo users with next-generation marketing technology, such as Zylotech’s self-learning customer data platform, which automates data models and analytics processes for actionable and immediate insights,” said Shai Alfandary, global head of ISVs and LaunchPoint ecosystem, Adobe. “We are delighted to welcome Zylotech and its advancements in AI and machine learning to the LaunchPoint ecosystem.”

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Native & Programmatic Advertising

STS News Desk

-

March 20, 2019

0

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’ intelligent native advertising capabilities.

This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining will fully leverage advanced Native capabilities to increase holistic performance for its advertiser partners. Native advertising provides an improved user experience, is less disruptive, drives performance across advertiser objectives, and amplifies content marketing and distribution strategies.

“Being able to leverage Bidtellect’s native intelligence is a perfect complement to our business here at Netmining,” said Dean Vegliante, President of Netmining. “Our clients are used to seeing strong results. Incorporating native advertising placements within our current audience cross-device solutions is a winning combination – one that leads to both increased engagement and conversions.”

With 70% of customers preferring native advertisements over more traditional methods, Netmining is at the forefront of delivering ads through intelligent audience targeting. By partnering with Bidtellect, Netmining is now equipped with the ability to better connect advertisers with customers in an effective and intelligent way.

“This partnership provides Netmining with a complete solution to drive performance for its Advertiser partners across all environments to enhance their already strong Display and Video capabilities,” said Craig Aron, SVP Growth and Strategic Partnerships at Bidtellect. “As more and more brands harness the power of content to transform their digital marketing efforts, we are excited to extend our paradigm-shifting capabilities to Netmining.”

Industry Vet Jay Stocki Joins Signal as Chief Operating Officer

Sales & Marketing

STS News Desk

-

March 20, 2019

0

Industry Vet Jay Stocki Joins Signal as Chief Operating Officer

Signal, the leading provider of SaaS-based customer data onboarding and real-time identity resolution, announced that veteran technology executive James (Jay) Stocki has joined the company as Chief Operating Officer. In his new role, Stocki will oversee marketing, product and delivery efforts helping to drive Signal’s ongoing growth in the data onboarding and identity resolution space, as well as providing strategic oversight and leadership of the company’s operations.

Stocki comes to Signal from Experian, where he served as Chief Marketing Officer and Head of Strategy for the company’s Marketing Services business unit. Stocki successfully managed the daily execution of product marketing, corporate marketing, strategy and business development, with responsibility for $200 million in annual revenue. Prior to his tenure at Experian, Stocki founded and grew his own digital transformation consulting business. He also has held senior executive roles at Yahoo!, Corio and NVIDIA.

“Jay is an ideal fit for Signal, combining experienced, data-driven leadership with an innate sense for how to activate go-to-market strategies and maximize growth in a way few others can match,” said Mike Sands, CEO of Signal. “His industry knowledge and expertise in helping clients maximize the potential of their customer data will position Signal to drive greater value in the marketplace.”

Stocki commented, “Signal is well positioned to continue redefining the relationship between brands and their customers. I am eager and excited to join the company and accelerate the ongoing evolution of data-driven marketing.”

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

Account Intelligence

STS News Desk

-

March 20, 2019

0

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

IEEE GlobalSpec Catalyst will provide industrial marketers with a platform designed to simplify and improve marketing strategy and outcomes

IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, announced the release of IEEE GlobalSpec Catalyst: the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market.

The primary goal of IEEE GlobalSpec Catalyst is to simplify the marketing process by providing industrial marketers with user-friendly resources needed to set up and deploy sophisticated and targeted email and nurturing campaigns. IEEE GlobalSpec Catalyst allows users to easily access and segment audiences; create targeted contact lists for individual campaigns; select customizable templates designed to resonate with engineering and technical audiences; and analyze the results of a specific campaign with real-time data.

A comprehensive, multichannel media and marketing automation platform, IEEE GlobalSpec Catalyst is designed to reach and engage a targeted audience and nurture contacts into customers. As a dynamic extension of a marketing department, IEEE GlobalSpec Catalyst seamlessly fills in the gaps in the marketing department’s expertise or bandwidth, solving the critical challenges of time and resource limitations faced by companies in the industrial space.

“Industrial marketers have traditionally looked to IEEE GlobalSpec to connect them with the engineers and technical professionals who rely on us as a trusted source for both content and community,” said Pete Hoelscher, chief operating officer of IEEE GlobalSpec. “With the launch of IEEE GlobalSpec Catalyst, we are expanding our partnership role with the companies we serve by providing them with an affordable, accessible and targeted solution to nurture and grow relationships with their unique audiences. It is our goal for all organizations in the industrial space to benefit from a new level of efficiency and sophistication, built especially for them, that IEEE GlobalSpec Catalyst delivers. We couple this with our dedicated team of digital marketing experts to provide the highest level of customer service and support for marketers.”

CRMNEXT Appoints Mark Uicker as Head of Sales

Pipeline Management

STS News Desk

-

March 20, 2019

0

CRMNEXT Appoints Mark Uicker as Head of Sales

Uicker brings over 25 years of experience to lead growing sales team

CRMNEXT, Inc., the leading global CRM solution provider in financial services, has appointed Mark Uicker as its head of sales to further drive company growth. CRMNEXT has over one million bankers and a billion customers on its platform worldwide. Uicker will focus on sales team development and delivering the CRMNEXT platform to more banks and credit unions in North America.

A seasoned software executive with over 25 years of sales and business development experience, Uicker has held numerous leadership and founder positions in both the technology and banking arenas. His past customers and partners include Wells Fargo, Bank of America and Capital One, along with a litany of Fortune 500 players.

“CRMNEXT is the perfect marriage of my passions in technology and financial services,” said Uicker. “I’m eager to help banks and credit unions thrive in a competitive marketplace where innovation is critical to give customers the experience they have come to expect in a digital world.”

Most recently, Uicker served as executive-in-residence and head of sales at BRM Group. In this role, he provided the business development strategy that generated significant revenue streams for LogDog, a mobile security technology company, and Monterey Bay Labs, a pharmaceutical delivery technology company.

“We are excited to welcome Mark to the team,” said Joe Salesky, CEO of CRMNEXT. “His proven talent at developing sales teams and increasing profitability will be a valuable asset as we continue to equip financial institutions with the tools they need to empower employees and customers, and grow revenue without growing costs.”

News of this appointment follows shortly on the heels of the CRMNEXT strategic partnership announcement with Wolters Kluwer’s Expere offering, which centralizes the management of compliance content, providing the tools financial institutions need to seamlessly implement changes.

Purely CRM Implements Microsoft Dynamics 365 CRM Solution for Dupuis Langen

Pipeline Management

STS News Desk

-

March 20, 2019

0

Purely CRM Implements Microsoft Dynamics 365 CRM Solution for Dupuis Langen

In early 2018, Dupuis Langen contacted Purely CRM for a functional and technical assessment of a previously implemented Microsoft Dynamics CRM on-premise solution. By conducting a 30-day Discovery engagement, Purely CRM assessed the extent to which Dupuis Langen’s key business requirements and data capture needs were represented in the solution.

The challenges reported with the existing CRM solution included issues such as poor shared User Experience, unreliable data, and technical limitations. Business development roadblocks and potential missed deadlines were difficult to identify in time to prevent them. For many reasons both technical and functional, Purely CRM recommended that the entire solution be re-implemented.

Building upon the Discovery Engagement findings as the foundation for the functional and technical requirements and design, Purely CRM replaced the existing Microsoft Dynamics CRM. This included implementing a SharePoint integration which enables users to easily access related documents when outside the office and away from their desks.

Purely CRM’s expertise with Dynamics CRM and years of business analysis acumen ensured that Dupuis Langen can now effectively run their core business processes with powerful tracking and reporting capabilities. The President of Dupuis Langen, Diane Dupuis, quotes “we went live before our most intense business period, and our new CRM solution supported this whole process. This enabled us to focus our business on immediate time-sensitive concerns as well as long-term strategic pursuits. As the president, the visibility I now have into what is going on in all areas of the business is of tremendous value to me.”

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

Content Sharing

STS News Desk

-

March 20, 2019

0

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

New eBook connects programs to increased share of voice and brand awareness

PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its latest eBook titled, “The Battle for Share of Voice: A Guide to Building Thought Leadership Programs.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who are looking to increase brand reputation across targeted growth areas. As a result, PAN’s latest eBook brings together years of best practices and overall strategy in an easy-to-follow guide for developing a winning executive thought leadership program.

According to recent reports, 88 percent of business decision-makers say thought leadership increased their respect and admiration for the brand, but only 50 percent of B2B marketers thought the same. PAN developed this eBook to bridge the disconnect between brands and their customers, while arming marketers with the power that thought leadership holds when influencing buyers and impacting the bottom line.

In an effort to bridge this gap for client SAP, the PAN team carried out an integrated campaign focused on promoting and building SAP’s brand through the lens of its chief marketing officer, Alicia Tillman. During one of SAP’s flagship events, SAPPHIRE NOW, PAN supported Tillman’s reputation as a leading marketing executive through a targeted content approach. By developing her keynote presentation, facilitating 10 onsite interviews with influencers and press, as well as executing an impressive onsite social strategy, Tillman’s amplified presence led to triple-digit increases in engagements, impressions and mentions across select social channels.

“Thought leadership is the cornerstone of our client programs, as we know it moves the needle in driving brand awareness and, ultimately, sales,” said Darlene Doyle, executive vice president, client relations at PAN Communications. “We help brands develop thought leadership platforms, identifying their strongest story assets, aligning these assets with their brand’s messaging and creating provocative and compelling points of view that differentiate them from their competitors. Our ultimate goal is to help establish them as trusted industry voices.”

PAN’s latest resource covers all aspects of thought leadership. Whether you’re looking to start or expand an existing program, PAN breaks down the process into five simple steps:

Analyze and assess your brand’s credibility
Solidify your brand’s positioning and messaging
Build your thought leadership program
Increase awareness by partnering with brand advocates
Measure the results of your thought leadership success

PAN’s message is clear: When paired together, content marketing and thought leadership are a strategic and powerful force for driving brand awareness and fueling growth.

Source: Businesswire

Notarize Adds Senior Executives from LogMeIn, State Street to Board

Contract & E-Signature

STS News Desk

-

March 20, 2019

0

Notarize Adds Senior Executives from LogMeIn, State Street to Board

Larry D’Angelo, Chief Sales Officer at LogMeIn and Jack Klinck, former Executive Vice President and Head of Global Strategy at State Street, join Notarize board to support trillion-dollar market opportunity

Larry D’Angelo, Chief Sales Officer at LogMeIn and Jack Klinck, former Executive Vice President and Head of Global Strategy at State Street, join Notarize board to support trillion-dollar market opportunity.

Notarize, the leading online notary platform and the first company to enable an entirely digital mortgage process is announcing the appointment of Larry D’Angelo, and Jack Klinck to its board. D’Angelo currently serves as Chief Sales Officer at LogMeIn, scaling a global go-to-market and sales organization to over $1 billion in annual revenue. Klinck was responsible for innovation at State Street, serving on the firm’s management committee and founding two new business lines.

“I believe that the most impactful companies create a moat around major market opportunities,” said D’Angelo. “Notarize is just now starting to scale its business, presenting an incredible opportunity to create a category king that helps industries transform their operations around consumer demand. I’m excited to be a part of that journey.”

D’Angelo has built and lead sales organizations around the world that are responsible for best-in-class performance. He also serves as an advisor to fellow Boston-based InsightSquared, Cove Hill Partners and M33 Growth.

“I’ve long since looked towards LogMeIn as a company to emulate,” said Notarize Founder and CEO Pat Kinsel. “Few companies have consumer, small business, enterprise, developer and channel opportunities firing on all cylinders. Larry has built a billion-dollar revenue engine at scale across the entire business. We see the same opportunities at Notarize, and we’re thrilled to have him on board.”

Jack Klinck, a former executive at State Street and BNY Mellon, will help Notarize deliver exceptional customer experiences with his background in two of the top, global financial services institutions.

“A decades-old paper-based process is finally becoming digitized, and as an experienced financial executive, I see the opportunity Notarize has in front of them to transform multiple products in the industry that will not only make businesses more efficient, but will increase both top and bottom line revenue,” said Klinck.

In 2018, Notarize grew 137%, completed the first digital Will in the U.S. and completed thousands of mortgage transactions online. Notarize is on pace to 5x revenue in 2019.

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Industry Vet Jay Stocki Joins Signal as Chief Operating Officer

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

CRMNEXT Appoints Mark Uicker as Head of Sales

Purely CRM Implements Microsoft Dynamics 365 CRM Solution for Dupuis Langen

Notarize Adds Senior Executives from LogMeIn, State Street to Board

Popular Posts

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Industry Vet Jay Stocki Joins Signal as Chief Operating Officer

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

CRMNEXT Appoints Mark Uicker as Head of Sales

Purely CRM Implements Microsoft Dynamics 365 CRM Solution for Dupuis Langen

Notarize Adds Senior Executives from LogMeIn, State Street to Board

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!