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TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Native & Programmatic Advertising

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March 22, 2019

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable

According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length.

“Viewability has long been a term of discussion in the digital advertising landscape but now the industry is realizing just how difficult it is to measure linear TV’s viewability as well, and track exactly how and when ads are being viewed,” said Chad Stoller, Managing Partner, IPG Media Lab. “It’s vital for brands to have this information so they can target the right audiences and make the most of their TV campaign strategies.”

IPG Media Lab analyzed six months of TV viewing behavior data from TVision, leveraging both computer vision technology and automatic content recognition (ACR) to detect when an ad is playing, who is in the room at the time, and whether each person is focused on the TV. Individuals are weighted to represent U.S. general TV population demographics. Viewability is defined as a viewer being in the room for two or more seconds while the ad is on-screen.

According to the study, there are a number of factors that affect TV viewability, which include ad length, position in the pod, and time of day. Additionally, viewability varies based on advertiser. On average, the viewability of a campaign tended to have some inconsistency across different categories like CPG, Health, Office Services and QSR. Comparing TV’s viewability to that of digital ads, the study found that 71% of ads aired on TV were viewable, compared to 69% of ads served via digital video. TV’s viewability problem is consistent across dayparts and genres, and not isolated to either. Even prime time, often the most valuable slot, has a TV viewability of 76%, which does not significantly stand out compared to other dayparts.

Additional key findings from the study include:

On average, 29% of TV ads are not viewable, while 71% are viewable
Out of 5,961,757 TV impressions analyzed, 4,164,261 of those were viewable
Viewability varies by vertical. CPG Food’s average viewability was at 71%, Insurance at 71%, Pharmaceuticals at 75%, and Recreational at 65%
When examining viewable ads across CPG, Health, Office Services and QSR, 43% – 64% of impressions for each are in the target audience, while the remainder are not
While the industry moved to shorter ads, longer ads are more viewable. However, 30-second ads had less than twice the viewability of 15-second ads
While the first ad in a pod has the highest viewability at 72%, it may not be worth a premium. Even the last ad in a pod, which has the lowest viewability, is still at 70%

“With the television market representing more than $59 Billion in 2019, TV remains a key investment for reach, making it imperative for brands and media sellers to gain a deeper understanding of how people actually watch it,” said Luke McGuinness, President, TVision, the data source for this study. “The study quantifies just how much waste – and opportunity – there is for TV advertising that can make a real impact in capturing audience attention and driving effectiveness.”

Order2Cash and Rauch-Milliken Launch Strategic Partnership

Partner Management & Channel Enablement

STS News Desk

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March 22, 2019

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Order2Cash and Rauch-Milliken Launch Strategic Partnership

Order2Cash, the pioneering provider of international order-to-cash automation solutions and Rauch-Milliken International (RMI), a recognized leader in global receivables management, are thrilled to announce a new strategic alliance. The two fast-growing companies will integrate their service portfolios and leverage their joint expertise and sales efforts in order to further improve receivables management for all mutual customers in the US and elsewhere. The partnership pays testament to Order2Cash’s continued commitment to, and expansion across, the U.S. market and also to RMI’s proven capabilities as an established leader in the commercial debt recovery industry.

The Order2Cash software platform offers a unique proposition, the first of its kind. A single platform to manage the entire order to cash cycle. A modular collection of powerful and intelligent solutions and service packages geared towards helping companies minimize risk, accelerate payments and create greater efficiencies within accounts receivable. The platform’s service areas encompass credit risk and customer assessment, secure digital contract signing, electronic invoicing, online payments, cash allocation, credit and debtor control, and debt collection and recovery.

“At Order2Cash we are driven to help businesses minimize risk, where possible, and improve cash flow but we understand the necessity and importance of debt collection,” said Frank Hoekstra, CEO at Order2Cash. “The majority of our customers work internationally but the culture and practices of debt collection differ dramatically from country to country. Rauch-Milliken’s expert knowledge and vast experience of the intricate U.S. collections market make them the ideal collections partner. We know our customers can rely on them to deliver effective results, therefore we are delighted to welcome them into the Order2Cash community.”

“RMI could not be more excited by the opportunity to launch this strategic partnership with Order2Cash. Our due diligence provided proof-positive that the Order2Cash solution encompasses every step of the O2C cycle, automating it in a beautifully-efficient manner that was clearly superior to any other product we reviewed in the marketplace. As Order2Cash and RMI both serve the global credit & finance community while not competing against each other, the opportunities for shared marketing and service achievements are tremendous,” said RMI President Steve Rauch.

“We want the collection of a claim, be it domestic or international, to be as convenient as possible for our clients. Our partnership with RMI showcases our commitment to delivering on that promise,” said Pauline Dirkmaat, VP Americas at Order2Cash. “Our sophisticated credit control platform, coupled with RMI’s comprehensive approach to commercial debt recovery, will enable users to retain complete control of all aspects of their order to cash cycle, from prospect management to collection and reconciliation.”

SOURCE Order2Cash

MobiFone Enters $3.5-Trillion App Economy with mobifoneGo

STS News Desk

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March 22, 2019

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MobiFone Enters $3.5-Trillion App Economy with mobifoneGo

Leading Vietnamese Carrier Launches New Content Services Using Syntonic’s Revenue Generation Platform

Syntonic, a leading mobile technologies and services provider, announced that MobiFone Telecommunications Corporation (“MobiFone”), one of the leading mobile operators in Vietnam, has launched its new mobifoneGo service, built entirely on Syntonic’s Revenue Generation Platform to capture new app-economy revenue streams. mobifoneGo offers consumers unlimited access to popular apps for a fixed daily or monthly fee.

mobifoneGo offers consumers unlimited, data-free access to popular apps for a fixed daily or monthly fee

The new mobifoneGo service represents the first deployment of the newly-expanded Syntonic Revenue Generation platform, which now enhances its mobile advertising services with mobile commerce and content monetization capabilities. Syntonic has created the only unified platform for acquiring, engaging and monetizing a mobile audience throughout the entire customer journey.

“We’re thrilled to support MobiFone and our partner TLC in the launch of mobifoneGo,” said Gary Greenbaum, Syntonic CEO. “This is a great customer endorsement of our end-to-end solution. MobiFone will deploy the entire unified platform, including our new mobile commerce services which make it easy and convenient for customers to purchase mobifoneGo app bundles using funds available in their carrier prepaid or postpaid account.”

Initially, the mobifoneGo service will support content subscription bundles with unlimited access for a fixed fee. Future services will integrate sponsored data and data rewards that engage and reward customers for specific actions, paid for by advertisers and content providers.

mobifoneGo will launch with 16 “app bundles,” including popular apps such as WhatsApp, Gmail, Grab, Skype, and Spotify, which can be purchased in either daily or monthly subscription packages. With a subscription, consumers have unlimited online access to their apps, which does not count against their data plan. The mobifone app is now available in the Google Play Store and coming soon to the App Store.

SOURCE Syntonic

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

Web & Social Prospecting Tools

STS News Desk

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March 22, 2019

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iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more integrated advertising solution to boost marketing efficiency.”

Social media in China is evolving rapidly with a different landscape than in western societies. Baidu, Alibaba, and Tencent (BAT) dominate nearly every aspect of the Chinese internet, with core businesses ranging from web search to social media. The digital media oligopoly of BAT underlies a unique consumer journey in China, which demands more sophisticated media buying solutions for international brands.

Social media has unique advantages that can help brands engage new audiences. Chinese internet users are highly connected and engaged in virtual social communities and iPinYou partnered with Weibo to help brands connect with these audiences. Their data management platform (DMP) allows advertisers to further target audiences based on users’ social media behavior including account-based engagement, brand followers, and hashtags. Ads run on the platform are posted in unique formats, such as their 9 square ads, and are embedded with deep-links to bring customers back to the company’s app.

Retargeting prospected new audiences is crucial for advertisers to boost marketing efficiency and generate a positive ROI. iPinYou helped one international e-commerce client retarget shoppers to bring them back to its mobile app to complete purchases.The campaign generated 3.5 times more return on ad spend compared to traditional portal remarketing campaigns. iPinYou worked with advertisers to better identify the valuable signals of consumer interest and intent through API integration or third-party tracking which enables mobile app activity post-backing and also provides data insights to clients. This type of integrated data and media solution helps brands to connect with and convert precise audiences across multiple channels and helps marketers to achieve their marketing goals.

Leveraging iPinYou’s holistic programmatic platform and integrated social media capabilities, marketers can successfully maximize the return on their advertising dollars and increase overall marketing efficiency.

SOURCE iPinYou

Contentstack Brings Intelligence from the World’s Leading AI Solutions Directly into its Award-Winning Content Experience Platform

Content Sharing

STS News Desk

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March 22, 2019

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Contentstack Brings Intelligence from the World’s Leading AI Solutions Directly into its Award-Winning Content Experience Platform

Contentstack, the leading Content Experience Platform, introduced pre-built integrations for the world’s leading AI solutions from Amazon, Google, IBM and Salesforce. Using Contentstack’s widgets, AI is embedded directly in the CMS and available throughout a user’s workflow, delivering a seamless in-context experience. Developers can now build deeper integrations than ever before and provide marketers with insights to make faster, more informed, data-driven decisions.

“By bringing intelligence into the CMS, we are making it easy to extend the value of an organization’s AI implementation,” said Neha Sampat, Chief Executive Officer for Contentstack. “This is yet another example of why the headless approach is superior to traditional CMS suites, where you end up locked into whatever your CMS vendor’s AI add-on can or cannot do. However, unlike other headless CMSes, this goes significantly beyond a simple API integration with a random AI. With Contentstack, you’re able to incorporate what’s truly best-in-class from a technology perspective, while also making it seamless and intuitive to use for marketers and content managers.”

Contentstack created pre-built widgets to connect to leading AI solutions including IBM Watson, Google AI, Salesforce Einstein, Amazon Lex and Rekognition, and MonkeyLearn’s text analysis. Customers can choose one or more AI engines and build an AI portfolio that best suits their use cases, while retaining the option to easily and quickly upgrade to a more advanced AI at any time. Furthermore, the insights provided by the artificial intelligence are embedded directly into the Contentstack Editor Experience, giving marketers the contextual insights they need to make better decisions.

Gartner’s 2019 CIO Survey determined that AI implementations grew by 270 percent over the past four years, and 37 percent in 2018 alone. The research firm attributes that growth to the “maturation” of AI capabilities and how quickly AI has become an “integral part” of digital strategies.

AI has the potential to predict and automate tasks that are less efficient for developers and marketers to do themselves. With Contentstack’s new AI widgets, users can select the type of AI function to perform on the data directly from within Contentstack. For example, marketers can improve search engine optimization (SEO) for web pages and reduce time spent managing metadata. AI can make proactive recommendations such as the optimal blog title or best metadata tags. Because the AI is embedded directly into the Contentstack platform, marketers can now use AI in their natural workflow, rather than adding yet another tool to their stack.

“Embedded AI is the future of Digital Experience Platforms,” added Sampat. “Developers and marketers who aren’t tapping the full potential of AI risk losing out to competitors using smarter tools to make smarter decisions.”

Amify Secures $5.8 Million Series A Funding, Empowers Brands to Maximize their Amazon E-Commerce Potential

Web & Social Prospecting Tools

STS News Desk

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March 22, 2019

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Amify Secures $5.8 Million Series A Funding, Empowers Brands to Maximize their Amazon E-Commerce Potential

Funding round led by Mercury Fund; additional investors include Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris

Amify, a turnkey solution for brands seeking to maximize their selling potential on Amazon, has announced $5.8 million in Series A funding led by Mercury Fund. Additional investors in the round include Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris.

The infusion of capital will be utilized to increase recruiting efforts to broaden the senior-level management team, expand marketing and branding initiatives and to further develop its proprietary next-gen data insights platform for brands to derive insights on the Amazon Marketplace. The company is also finalizing logistics for a formal opening of a second office in Cincinnati in close proximity to the Amazon Prime Air Hub at the Cincinnati/Northern Kentucky International Airport.

“Amazon represents nearly half of the entire e-commerce market—and growing,” said Ethan McAfee, Founder and CEO of Amify. “Brands that want to win online need a strong e-commerce strategy for the Amazon Marketplace, from product page enhancements to inventory management. This funding marks the next chapter in our tremendous growth, and we are proud to have assembled a powerhouse group of investors with a strong track record of data-centric innovation and retail industry expertise.”

Bootstrapping to the Market Leader on Amazon

Led by McAfee, Amify has sold more than $100 million on Amazon for its customers since its bootstrapped inception and has empowered over 1,000 brands across a wide spectrum of consumer goods vertical industries with a unified solution to amplify their brand presence. Now armed with venture capital funding to amplify its technology innovation and management teams, brands can team with the market leader to build a cohesive strategy on sales acceleration, brand standards optimization, pricing, supply chain logistics and unauthorized seller and UPP protection.

Collectively, Amify enters this new phase as the most advanced provider in the industry and is poised for exponential growth. Strategically located near the Amazon HQ2 currently in development outside of Washington D.C., and with a new location in Cincinnati, home of the Amazon Prime Air Hub, Amify is well positioned to harness the regional talent workforce and broader ecommerce ecosystem potential.

With a 49.1 percent market share in the United States, Amazon dominates U.S. internet retail market, including 54 percent of online product searches, and gross sales growing 39 percent between 2017-2018, for a total of $463 billion in total sales. Despite this massive market opportunity, the overall ecosystem of managed service providers is still nascent.

“Ethan is one of the most impressive entrepreneurs we have invested in,” said Blair Garrou, Managing Partner at Mercury Fund. “Mercury believes that tech-enabled providers, like Amify, have great growth potential by providing brands the ability to scale product sales and manage brand equity within the Amazon Marketplace. What set Amify apart was their expertise in understanding the needs of every aspect of a brand’s Amazon strategy, as evidenced by their explosive growth over the past few years. We are excited to be their partner as they build on their foundation as an innovator in e-commerce managed marketplaces.”

Additional Investor Perspectives on Amify Series A Funding Round

“One thing that we love to invest in is a market leader that really knows their space inside and out,” said Mark Hasebroock, Managing Partner at Dundee Venture Capital. “From humble beginnings of selling pickleball paddles out of his home, Ethan has lived and breathed the Amazon Marketplace for the last 15 years. He truly knows what works and why and has built a team and service around that knowledge that, frankly, is difficult to beat. If I am a brand—I want and need Amify and its services.”

“We believe great companies often capitalize on market tailwinds,” said Collin Gutman, Managing Partner at SaaS Ventures. “Amazon defines e-commerce and brands today need to navigate Amazon in order to be successful. Amify will be a must-have tool that allows brands to win in the Amazon channel.”

“We’re excited to support a sharp entrepreneur who’s built a leading business in an emerging market,” said Doug Groh, Director at CincyTech. “Amify has strong growth potential and significant job creation planned in Cincinnati.”

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Email Tools

STS News Desk

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March 22, 2019

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Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Omnisend‘s annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall.

The infographic, created from original data and statistics on segmentation, omnichannel marketing automation, and campaign timing can be found in The 2019 Omnichannel Marketing Automation Statistics Report.

Omnisend, omnichannel marketing automation platform for ecommerce, has released their annual report on campaign performance in marketing automation. The 2019 Omnichannel Marketing Automation Statistics Report released data on key Omnisend marketers and analyzed over 2 billion campaigns sent from nearly 12,000 brands.

It’s common knowledge in the ecommerce industry that 7 of 10 carts are abandoned. Cart recovery automation workflows have proven to be effective in recovering that lost revenue. According to the report, cart recovery automation workflows perform well for digital marketers, earning back 2.35% of potentially lost revenue.

In comparing other automation workflows for online retail, welcome automation workflows came in behind cart recovery, earning 2.24% of orders for Omnisend marketers. As many digital marketers offer an incentive for email capture, it comes as no surprise that these campaigns are successful.

However, the report also highlighted a growing trend among online marketers: more marketers than ever before are creating custom automation workflows tailored to their customers behavior.

These campaigns performed best overall, counting open rates at 52.7%, well above industry averages for any other kind of automation workflow. Custom automation campaigns also tend to capture customer attention even longer, providing the highest click through rate of campaigns analyzed at 17.27%.

While orders from custom automation workflows still lag behind at 1.82%, they still perform better overall when counting open and click through rates.

Omnisend CEO, Rytis Lauris, commented: “This data shows the rising trend of creating custom automation workflows for ecommerce marketers. When marketers are able to tailor their workflows around their own specific customers and target them accordingly, they’ll have better results overall. We hypothesized this for some time, but the data coming from 2018 proves this trend.”

SOURCE Omnisend

New Research: Majority Of Tech Leaders Confident They Can Disconnect From Emails, Employees May Find It Difficult To Detach

Email Tools

STS News Desk

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March 22, 2019

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New Research: Majority Of Tech Leaders Confident They Can Disconnect From Emails, Employees May Find It Difficult To Detach

66 percent of technology leaders say they could adhere to an email ban, but 41 percent of workers don’t think their current manager would stick to it

With recent legislation in some countries offering a “right to disconnect” and some U.S. cities looking to follow suit, Robert Half Technology surveyed IT leaders and office workers to see if they could ignore their inboxes after hours. Two-thirds (66 percent) of technology leaders believe they could adhere to a ban on after-hours work emails, but 41 percent of office workers surveyed don’t think their manager would follow the rule. Only 46 percent of employees were confident they could resist the temptation to check emails after work.

“Whether it’s a self-inflicted attachment to work or feeling pressure to provide immediate responses to leaders, time away from our jobs is not only healthy, but necessary to do our best work,” said Ryan Sutton, district president for Robert Half Technology. “With or without legislation, managers should be respectful of their employees’ personal time, as well as their own, to avoid burnout.”

Additional findings:

Inbox addiction. Office workers in San Diego, New York, Chicago, Los Angeles and Atlanta would be most likely to answer emails after hours, despite any legislation giving them the freedom not to check in. Additionally, IT leaders in Chicago, Washington, D.C. and San Diego were least likely to obey a ban on after-work emails.
Email ban believers. IT leaders in Charlotte, Los Angeles and Miami were most confident in their ability to detach from work. Employees in Detroit, Cincinnati and Cleveland said they would have the least trouble disconnecting.
More employees, more difficult to disconnect. Managers in large companies (1,000 employees or more) reported being the least likely to stick to an after-hours email ban compared to those at smaller companies.

Managers who said they would be able to adhere to a ban and office workers who could resist sending job-related emails after work, by city:

*U.S. City*	IT Manager	*Worker*	*U.S. City*	IT Manager	*Worker*
Atlanta, GA	65%	38%	Miami, FL	74%	40%
Austin, TX	68%	43%	Minneapolis, MN	68%	51%
Boston, MA	56%	40%	Nashville, TN	70%	48%
Charlotte, NC	76%	50%	New York, NY	63%	33%
Chicago, IL	46%	36%	Philadelphia, PA	60%	47%
Cincinnati, OH	65%	60%	Phoenix, AZ	64%	50%
Cleveland, OH	65%	57%	Pittsburgh, PA	69%	49%
Dallas, TX	66%	44%	Raleigh, NC	68%	50%
Denver, CO	61%	53%	Salt Lake City, UT	66%	51%
Des Moines, IA	73%	44%	San Diego, CA	54%	28%
Detroit, MI	69%	65%	San Francisco, CA	64%	40%
Houston, TX	69%	53%	Seattle, WA	71%	49%
Indianapolis, IN	65%	52%	St. Louis, MO	63%	48%
Los Angeles, CA	75%	36%	Washington, DC	53%	45%
			Total U.S.	66%	46%

SOURCE Robert Half Technology

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Content Sharing

STS News Desk

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March 22, 2019

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Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals.

Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to increase ROI.

Additionally, Instapage will offer Taboola’s brand marketer clients a complete post-click optimization platform that maximizes conversions. It includes a powerful builder with the industry’s first and only AMP functionality; scalable creation and management with InstablocksTM; real-time collaboration, optimization with heatmaps and A/B testing; and enterprise level security, support and services.

“Partnerships with companies like Taboola extend our reach to thousands of campaigns, significantly accelerating the landing page building process,” said Błażej Abel, CEO and Founder at Landingi. “We look forward to working with Taboola and to providing their marketer clients 210+ landing page templates along with some professional insight into optimizing their landing pages for maximum efficiency.”

“By creating message-matched post-click experiences for every ad, Taboola clients can increase conversions and engagement,” said Tyson Quick, CEO and Founder at Instapage. “We’re excited to team with Taboola to make digital advertising more effective and profitable.”

The partnerships are an extension of Taboola’s Self Service platform, which grew to $100M run rate in its first year. Taboola’s self service platform offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4B users globally outside of search and social, placing relevant recommendations on some of the most premium and innovative publishers in the world, and carrying high editorial value and brand safety.

“Partnering with innovative companies like Landingi and Instapage will help marketers engage further with their audiences during the ‘moments of next’ in which they’re interested in discovering new and relevant content,” said Adam Singolda, CEO and founder of Taboola. “Every brand has a story that needs to be discovered, and we appreciate the opportunity to expand our optimization and conversion solutions for our advertising clients.”

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Data Visualization

STS News Desk

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March 21, 2019

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ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Acquisition will allow the leading marketing automation provider for Microsoft Dynamics 365 to provide robust data intelligence built by marketers, for marketers

ClickDimensions announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a leader in the marketing dashboard space. With the addition of a marketing dashboard that is purpose-built for marketers, ClickDimensions customers will have easy, on-demand access to analyze and optimize campaign, channel and revenue-impact performance data.

“As evidenced by the recent spate of acquisitions of data platforms by marketing technology providers, data is more critical than ever to modern marketers’ success,” said Mike Dickerson, CEO of ClickDimensions. “We recognize that marketing analytics is an essential part of a complete marketing platform. This acquisition will be tremendously beneficial to our customers and is the next strategic step in our commitment to serving the expanding needs of marketers with the ClickDimensions’ marketing cloud for Dynamics.”

Sweetspot helps address some of marketers’ biggest data pain points, which often include tedious data integration tasks and endless spreadsheets, by delivering simplicity of execution like codeless integrations and intuitive interfaces. The platform has almost 50 prebuilt connectors to common marketing data sources like Google AdWords and Facebook. By providing easy access to the information that marketers need, Sweetspot removes the complexity of data while enabling flexibility, control and collaboration for marketing teams.

Sweetspot founder and Chairman, Sergio Maldonado, remarked, “Sweetspot was founded with the mission to turn big data into useful data, which was woefully lacking for marketers. Our marketing dashboard makes it easy to consume data and optimize decision making, and we are excited to see the impact this has on the success of marketers utilizing Microsoft Dynamics 365.”

The ClickDimensions Sweetspot offering will combine the existing power and features of the Sweetspot marketing dashboard with harmonized Dynamics 365 for Sales and ClickDimensions multi-channel marketing automation data as well as prebuilt views and KPIs based on marketing best practices. ClickDimensions is targeting summer 2019 for the launch of the new marketing dashboard.

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Order2Cash and Rauch-Milliken Launch Strategic Partnership

MobiFone Enters $3.5-Trillion App Economy with mobifoneGo

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

New Research: Majority Of Tech Leaders Confident They Can Disconnect From Emails, Employees May Find It Difficult To Detach

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Popular Posts

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Order2Cash and Rauch-Milliken Launch Strategic Partnership

MobiFone Enters $3.5-Trillion App Economy with mobifoneGo

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

New Research: Majority Of Tech Leaders Confident They Can Disconnect From Emails, Employees May Find It Difficult To Detach

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

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