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LogMeIn Opens AI Center of Excellence

Artificial Intelligence (AI)

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March 28, 2019

New Dedicated AI Research Center Will Add Dozens of Jobs in Israel

LogMeIn announced the establishment of the company’s new Artificial Intelligence (AI) Center of Excellence (COE). Based in Herzliya, Israel, the new center will lead the company’s research, development and advancement efforts in AI, focusing on bringing Natural Language (NLP) and Speech technologies to LogMeIn’s product line-up, including its recently announced GoTo UCC portfolio, its identity and access management portfolio (led by LastPass), and its customer engagement portfolio (led by Bold360).

“As we look to the future of LogMeIn, we know AI will be a critical component to the innovations we bring to market,” said Paddy Srinivasan, Vice President & General Manager at LogMeIn. “The establishment of this center is not just about researching the possibilities of AI but empowering our entire organization to think about how we can leverage our unique NLP, deep learning and speech capabilities to strengthen our market leading product portfolio. Our team in Israel will lead that charge – working on both practical and roadmap-worthy applications of AI as well as imaginative and envelope-pushing use cases.”

The research center will also bring new jobs to the region – with LogMeIn adding dozens of new researchers and engineers over the next few months. Today, Israel ranks 3^rd in the world for AI development and with this strong history of innovation and skilled workforce, LogMeIn is poised to not only help this innovative technology community continue to grow, but also leverage some of the greatest AI talent in the world.

This announcement comes less than two years after LogMeIn’s acquisition of leading Israeli AI & chatbot company, Nanorep – which jumpstarted the company’s AI innovation. The team and technology behind Nanorep formed a key foundation for LogMeIn’s flagship digital engagement product, Bold360 – which has been one of the company’s key growth drivers and one of its fastest growing product lines. LogMeIn also recently advanced their capabilities in deep learning and speech recognition, furthering its commitment to AI development.

“At LogMeIn we are leading the movement towards better global business communication, and AI is quickly becoming an essential component in any modern solution,” said Amit Ben, Head of AI at LogMeIn. “Building on our already strong AI foundation, the new Center of Excellence will provide us with the ability to dedicate even more time and resources to creating game-changing technologies and deploy them across our entire product portfolio.”

Lucidworks Announces Fusion 4.2 With New Predictive Merchandising Feature for Digital Commerce Customers

Predictive Analytics

STS News Desk

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March 28, 2019

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Lucidworks Announces Fusion 4.2 With New Predictive Merchandising Feature for Digital Commerce Customers

Lucidworks releases updates to Fusion, the AI-powered development platform for search applications, empowering retailers to build a better digital shopping experience

Lucidworks, leader in AI-powered search applications, announces the release of Lucidworks Fusion 4.2, the latest version of their development platform that incorporates machine learning and AI technologies into search applications. The release includes increased usability for product owners and domain experts to easily deploy AI-powered solutions to build a more powerful digital experience for users and increase revenues.

“Retailers are competing to deliver a highly-personalized digital experience to customers, and search is often at the core of the applications and touchpoints businesses share with their users,” says Lucidworks CTO, Grant Ingersoll. “With each release of Fusion, we’re focusing on features and applications that help people find what they’re looking for. Fusion 4.2 empowers brands to learn about their users and deploy updates quickly to production, with access to AI-powered tools that don’t require you to be a data scientist.”

The biggest challenges facing data-driven organizations today is finding an efficient way to import masses of incoming data from users, understanding that information, and then tuning search relevance in real-time to create the best search experience. Fusion 4.2 simplifies this process, most notably for digital commerce customers. The new predictive merchandising feature allows brands to intelligently merchandise their product catalogue using AI to augment their own knowledge. This is powered by components that, for example, allow a merchandiser to come in, execute a search, and see what happens from the customer’s point of view so they can best modify the environment to increase conversions.

The 4.2 release also includes a business rules manager interface that makes it easy to add and modify rules and trigger specific actions as certain search queries come in. An extensive list of frequently used rules is provided, and is also completely customizable so customers can always create new rules. There are also relevance query rewriting algorithms, that rewrite queries that would return zero results so users don’t hit a dead end in their shopping experience. This feature can also automatically tune results based on how many clicks it received, moving better performing products to the top of results returned to the user. Fusion 4.2 also introduces natural language processing capabilities leveraging the popular open source John Snow NLP library as well as deep learning capabilities integrating Google’s popular TensorFlow library.

“Our customers are looking for ways to make life easier for their customers and employees, and the digital experience of search, finding what you need, is at the heart of it,” says Lucidworks CEO, Will Hayes. “With Fusion, customers don’t need to be AI or machine learning experts to get insights from their data. The newest release of Fusion provides even more flexibility, intelligence, and features to help digital commerce organizations deliver a highly personalized experience for customers, and empower employers to provide a digital workplace experience that keeps employees engaged and productive.”

Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

STS News Desk

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March 28, 2019

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Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a centralized portal and delivered to portals connected to the network. Previously released in beta, Conduct is integrated with every Convey portal platform and can deliver 4 outbound emails, a sign-up page or referral link. Contacts are added by each individual portal member and their lists are secured with Convey’s proprietary ListLock technology. Campaigns are distributed to portal members who can schedule them to run without additional customization.

“Conduct is designed for sales partners that don’t have the time, marketing expertise or desire to create email campaigns on their own for the products or services they represent,” said Carolyn Bradfield, CEO of Convey. “Conduct delivers multiple emails to engage an audience, creating a variety of calls to action to get customers or prospects to explore revenue-producing opportunities. Conduct is now available on all of our telecommunications master agent portals and on the Conduct Campaign website.”

Conduct was launched in 2018 in beta to gather feedback on the user experience from sales partners in the telecommunications and cloud channel. Response from the initial release allowed Convey to expand automation of email campaign delivery, enhance data reporting, and add additional capabilities in the Contact Manager CRM. Conduct now features an easy-to-use email scheduling engine, multiple response options such as branded landing pages and referral links, centralized reporting on email performance and campaign response, and a fully customized contact management module.

“In the telecom/cloud space we’ve added vendor agnostic marketing campaigns on hosted voice, expense reduction, managed services, cyber security and failover,” added Bradfield. “These are all campaigns that master agents can deliver to their sales partners so they can generate inbound demand and select the vendors of their choice. We expect to have a steady stream of new campaigns every month that are general in nature or sponsored by one of our premier vendor partners. Email marketing is by far the best prospecting tool, delivering better results than all of social media combined.”

Conduct was initially rolled out in the telecommunications and cloud channel but will soon be available in the property and casualty insurance and food distribution markets. Conduct is available within the newly-announced Partner Program and is integrated into all Convey portals and portal networks.

Dynata Debuts Annual Global Trends Report

Buyer Insights

STS News Desk

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March 28, 2019

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Dynata Debuts Annual Global Trends Report

Dynata, a global leader in first-party data and data services, has released its first Dynata Global Trends Report, which benchmarks behaviors and sentiments of people worldwide based on environmental, societal and psychological attitudes that affect research outcomes.

While many organizations follow global trends, very few hone in on trends that impact survey research participation. With one of the world’s largest collections of data, contributed directly by consumers and business professionals who agree to its permissioned use, Dynata’s goal is to fill this void and empower researchers, marketers and advertisers to design better research studies. The company will conduct its research annually, and plans to update and expand it as needed in between the release of the yearly reports.

Dynata’s research was conducted via online interviews in the US, Canada, UK, France, Germany, the Netherlands, Australia, China, and Japan in November 2018 and February 2019. Participants were selected from across all Dynata’s proprietary research panel assets and the samples quota controlled to reflect the population on age, gender, and region.

The research covers device and web behaviors, as well as media consumption. It also focuses on societal considerations, including trust and privacy, as well as psychological factors, such as economic and financial sentiment. The report’s findings empower researchers and marketers to design better research studies, deliver more insightful global reports, realize more comprehensive datasets, and develop richer understandings to launch more effective campaigns.

Melanie Courtright, Executive Vice President of Research Science and Data Strategy, says, “Every day, participants in market research studies make decisions about what data they will share, who they will share it with, and how they will share it, which impacts researcher’s conclusions. As we design measurement approaches and interpret data sets, we need to heed such grounding trends to contextualize research and guide our approaches to engaging and understanding people.”

SOURCE Dynata

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns Customers able to combine individual and account level data for cross-channel campaigns

Account-Based Planning

STS News Desk

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March 28, 2019

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Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns Customers able to combine individual and account level data for cross-channel campaigns

Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and anonymous account data across the two solutions. Marketo users can now leverage Demandbase intent and engagement insights to identify high-value accounts. Mutual customers will also have a comprehensive view of the buyer’s journey from the first signal of intent to marketing engagement to sales activity.

“B2B marketers consider their contact database a core asset, but they have struggled to leverage it for the account-based campaigns that have become standard,” said Chris Golec, CEO of Demandbase. “With our expanded partnership, mutual customers can improve the performance of their ABM programs by reaching their key contacts across channels.”

Demandbase will leverage contact and account activity data from Marketo to engage with target accounts through Marketo and other channels. Customers will be able to create actionable and dynamic segments at both the account and contact level. Once audiences are created in Demandbase, users can launch demand generation campaigns in Marketo targeting these accounts. Customers will also be able to launch account-based ad campaigns with Demandbase directly from Marketo, expanding on the first-party contact data within Marketo to reach the broader buying committee of a target account.

“B2B marketers continue to leverage ABM strategies to transform their marketing programs,” said Shai Alfandary, global head of ISVs and LaunchPoint ecosystem at Adobe. “We believe that deepening our partnership with Demandbase will be a game-changer for our customers as they look to engage more effectively with individual contacts and accounts, known and anonymous prospects, across all channels.”

This new functionality will begin rolling out to Marketo and Demandbase customers in Q2 2019.

ComplySci Bolsters Go-to-Market Team with 2 Key Executive Hires

Price Optimization & Revenue Management

STS News Desk

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March 28, 2019

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ComplySci Bolsters Go-to-Market Team with 2 Key Executive Hires

Record revenues drive management and product expansion

ComplySci, one of the fastest-growing providers of regulatory technology for financial and professional services companies, announced the hiring of two new executives, Scott Roberts and Helen Lin, on the firm’s Go-to-Market team. They will further product and pipeline development, scale the business globally and drive future innovation.

“I am truly gratified to welcome this top-tier talent to ComplySci,” said CEO Jean-Marc Levy. “Scott and Helen bring proven talent, energy, and experience to our company’s leadership team, and their addition to this team underscores our commitment to our mission to deliver world class compliance software that ensures that our customers stay ahead of risk.”

These key hires are another step towards building upon and accelerating the momentum of 2018, when ComplySci grew at a record rate.

ComplySci works with more than 1,100 firms worldwide and, among other activities, monitors millions of trades, certifications and pre-clearance requests annually. In August 2018, ComplySci received a strategic investment from Vista Equity Partners’ Endeavor Fund which is focused on emerging high-growth companies that provide mission-critical software.

Scott Roberts joins the firm as Chief Revenue Officer.

“I am thrilled to be joining ComplySci’s leadership team and to build upon its unrivaled success,” said Scott. “ComplySci has been championing compliance through innovation for over 15 years with 1,100 institutions globally using our platform to stay ahead of risk today. I look forward to helping shape the future at ComplySci and to empowering thousands more Chief Compliance Officers and their teams in efforts to forge best-in-class cultures of compliance.”

Helen Lin will take on the role of Chief Product Officer.

“We know that each year brings new challenges for our clients when it comes to managing risk,” said Helen. “I am proud to be joining our visionary leadership team to accelerate the development of ComplySci’s leading employee risk-management platform. We continue to invest heavily in our platform and solutions, and with the support and breadth of resources from Vista Equity Partners, I’m confident we will continue to provide Compliance teams with innovative best-in-class risk-management solutions.”

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Sales & Marketing

STS News Desk

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March 28, 2019

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Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Beth Broderson and Desta Price join as chief customer officer and EVP of product management, respectively; Female representation on Sitecore’s executive team approaches 50 percent

Sitecore, the global leader in digital experience management software, announced the addition of Beth Broderson as the company’s first chief customer officer (CCO) and Desta Price as executive vice president of Product Management. Broderson and Price reside in Sitecore’s San Franciscoheadquarters and will report to CEO Mark Frost, marking the company’s third and fourth female executive leadership hires in the past year. Female representation on Sitecore’s executive leadership team now stands at four times an industry average of only about 10 percent¹.

“As we expand our product offerings, grow into new customer segments, and continue to drive a superior customer experience across all areas of our organization, it is imperative that we bring on board talent of the highest caliber,” said Mark Frost, CEO of Sitecore. “Beth and Desta are customer-focused, results-driven experts and we are very happy to welcome them to our executive team. Both of them will have a critical role in ensuring the voice of our customer takes center stage in developing and executing our product and services strategies.”

Beth Broderson brings to Sitecore two decades of customer success experience with enterprise and platform technologies. She was previously at Oracle, where she was the group vice president for Customer Success, and also has held C-level and executive roles at Hyperion and KPMG Consulting. As the head of Sitecore’s Product Support, Knowledge & Learning, and Customer Success teams, Beth is responsible for expanding the company’s customer-first culture, and the delivery of innovative customer outcomes.

“Sitecore customers value the richness of Sitecore Experience Cloud as an end-to-end content and commerce platform for marketing. However, what they care most about is ensuring that they achieve their target outcomes for engagement with their own customers,” said Beth Broderson, chief customer officer at Sitecore. “Enabling our customer’s journey to success is at the core of Sitecore’s growth strategy. I’m excited to serve as a champion and advocate for our customers as they use Sitecore solutions to connect their brands with their customers for life-long relationships.”

Desta Price joins Sitecore from Litbit, an AI and machine learning technology company, and brings deep expertise in developing enterprise platform roadmaps by driving the strategic, technical, and market-based decisions required to build successful solutions. Prior to Litbit, Desta grew the product team at Xactly from ideation through a successful IPO and, previously, held product leadership roles at Callidus Software (acquired by SAP) and Determine, Inc. At Sitecore, Desta will be responsible for reinforcing Sitecore’s strategic market vision, understanding and anticipating customers’ needs, and driving the product lifecycle from concept to delivery.

“I’ve always been attracted to innovative ways to solve industry problems, and Sitecore’s product trajectory and plans for future innovation really spoke to me,” said Desta Price, EVP of Product Management at Sitecore. “As Sitecore continues to build momentum and scale, we’ll continue to maintain our focus on innovation, product enhancements, and customer excellence—all with the goal of providing value to customers and accelerating their success.”

SOURCE Sitecore

IOT, Cloud, Security Leader Scott Sullivan Joins GlobalMed as Chief Revenue Officer and SVP of Worldwide Sales

Artificial Intelligence (AI)

STS News Desk

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March 28, 2019

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IOT, Cloud, Security Leader Scott Sullivan Joins GlobalMed as Chief Revenue Officer and SVP of Worldwide Sales

GlobalMed, an international provider of virtual care solutions, announced that it has hired Scott Sullivan as Chief Revenue Officer and SVP of Worldwide Sales.

Sullivan most recently served as SVP for Worldwide Sales & Channels for Automaton, Inc., the leading IoT operating system for industrial solutions focused within smart cities, oil & gas, manufacturing, and transportation. He brings over two decades of sales and executive leadership experience to GlobalMed, including successful leadership of technology companies that have defined or redefined markets in IoT, cloud, security and big data analytics.

In his new role at GlobalMed, Sullivan will leverage his decades of executive experience leading global sales and channel efforts, and bring a tech savvy, team builder approach to lead revenue generation activities for marketing, sales, and customer support. His deep IoT experience will also inform GlobalMed’s roadmap for its virtual care platform and data-capturing clinical devices as they continue to expand remote patient monitoring and predictive analytics.

“From the outset, we were impressed by Scott’s demonstrated success as a global sales and channel leader,” said Joel E. Barthelemy, founder and CEO of GlobalMed. “He is uniquely able to visualize the entirety of a complex channel and sales environment, put the right people in place to drive it forward, and inspire those around him to commit to meeting their goals. But what truly set him apart is the breadth of his technology background. His globally informed expertise in IoT, security, cloud technologies, and big data analytics will be an asset not just to our sales and channel teams, but to GlobalMed’s clients and partners—the providers who are counting on us to help them improve patient care not just in the U.S. but around the world.”

“Since it launched 17 years ago, GlobalMed has been the leader in bringing acute virtual care to military veterans, oil-rig workers, remote tribes, the President of the United States, and millions of other patients worldwide,” Sullivan said. “This is an exciting time to be joining GlobalMed as they move from the acute space to ambulatory and remote patient monitoring—via a software platform and hardware that makes the highest quality virtual care available to the patients and providers who need it most.”

Prior to leading global sales and channels efforts at Atomiton, Gigamon, and VSS Monitoring (acquired by Netscout), Sullivan served as president and CEO of Intera Communications, and previously served as president and CEO of VidSoft (acquired by Citrix). Before beginning his career in the private sector, Sullivan served as a Tank Commander and Platoon Leader in the United States Marine Corps.

SOURCE GlobalMed

More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates

Web & Social Prospecting Tools

STS News Desk

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March 28, 2019

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More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates

Sidecar is now using new applications of natural language processing to continue to improve the performance of retailers’ ad campaigns on Google and Bing

Sidecar announced several technology updates to Sidecar for Paid Search and Sidecar for Shopping. These solutions now use new applications of natural language processing (NLP) and artificial intelligence (AI) to increasingly improve the performance of retailers’ paid search and shopping ad campaigns on Google and Bing.

Amid these developments, the number of retailers managing their paid search and shopping campaigns with Sidecar has increased by 40% in the past quarter. This adoption is a testament to Sidecar’s combination of intelligent technology and services.

“Sure, retailers can automate search marketing,” said Mike Perekupka, Product Manager for Sidecar. “But it’s the next phase of automation that becomes valuable in performance marketing today—and that’s intelligence. With this in mind, Sidecar’s latest technology updates let retailers automatically execute a greater number of best practices for search marketing success, all paired with the guidance and counsel of Sidecar’s channel experts.”

Sidecar for Paid Search and Sidecar for Shopping can now:

Build and evolve keywords and ad groups with natural language processing. A core part of Sidecar technology is the Search Query Manager. This feature analyzes words and phrases in consumer search queries to automatically identify and categorize new positive and negative keywords, and assign the right bid to them.Now, using natural language processing, Search Query Manager organizes those hyper relevant words and phrases into tightly knit ad groups that help retailers drive down CPCs. Without Sidecar, keyword management is manual and inefficient. Because of this, ad groups are usually not as relevant or intelligently structured as possible, and fall out of date quickly as consumer search behavior changes, leading to wasted ad spend.
Target a cost per acquisition (CPA) goal. While many marketers measure their performance marketing success by return on ad spend (ROAS), some are increasingly focused on CPA as an alternative or additional KPI. Sidecar’s CPA Goal Bid Algorithms now give retailers the option to use custom, automated bidding approaches that tailor the technology to meet a CPA goal instead of or in addition to a ROAS goal.Retailers can use multiple custom goal algorithms in their account to align each segment of their product catalog to specific data-driven goals. Unlike automated bidding tools created by search engines, Sidecar pairs its technology with its team. The company’s channel experts work with retailers to guide them in goal setting and ensure those goals remain aligned to changes in their business, seasonality, and other factors.
Monitor stock levels. Products go in and out of stock frequently in e-commerce. Marketers typically have little to no time to sustain a constant awareness of stock levels. This often creates situations where their ads are promoting out-of-stock items, leading to poor shopping experiences.By contrast, Sidecar’s Automatic Stock Monitoring incorporates a retailer’s stock levels within the technology. If a product goes out of stock, Sidecar technology restricts related keywords from receiving bids and wasting spend. Once the product is back in stock, Sidecar technology re-enables the keywords. Automatic Stock Monitoring eases the pain of aligning marketing efforts with product availability and demand, especially during holidays and promotions.
Adjust bid modifiers. A click is usually worth more or less on a certain device, at a particular location, or during a specific time of day. Marketers commonly—and manually—use bid modifiers to adjust bids based on this criteria.Sidecar’s Bid Modifier Optimization now handles this task. It continually analyzes performance data and automatically adjusts bid modifiers to drive campaigns to meet the retailer’s return goal. Sidecar technology adjusts all major modifiers, including device, geotargeting, and dayparting.

Sidecar will continue developing its solutions to help performance marketers in retail approach shoppers with a more compelling and relevant experience on any channel or device. These developments will continue to merge automation with a collaborative understanding of retailers’ goals, product catalogs, and competitive landscapes.

SOURCE Sidecar

Is SEO the Future of Successful Apps?

Guest Authors

Rilind Elezaj

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March 28, 2019

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Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. This means that it is now more important than ever for your app to show up on those search engine results if you want to gain downloads from both app stores and search engines. As we all know, more downloads, more revenue.

There are many ways you can do this. Getting your app on search engine results can be done by paying for an ad spot, being part of an app pack, recommendations from other sources, and organic snippets. You need to influence the ranking of your app, especially for organic results. To do this you need to have an understanding of SEO for apps.

So why is SEO for apps so important, you ask? Well, let’s put this into perspective. Firstly, today, more people use their mobile devices to perform web searches than any other platform, including desktops. One in four people today discover apps from search results. Considering the fact that Google only introduced this feature recently, this number is sure to rise steadily. You need to be visible on mobile searches to take advantage of this huge potential client base.

Secondly, appearing in search results, apart from getting new clients, retargets existing clients. If one of your existing users searches for something that your app does, and your app appears in the search results, it will immediately click with them that they need to consult the app first before moving to other sources.

Therefore, if you have an app, you need to make it visible in search results. Otherwise, you will be losing access to almost 30% of your potential user base. This is a huge portion of your potential revenue lost, that’s why you should invest in SEO. The only way to do this is through SEO for apps.

How Successful Apps Use SEO To Improve Ranking

There are several factors that influence SEO ranking. You need to be aware of these factors in order to use them to your advantage. The major factors that all successful apps should focus on when it comes to SEO are keywords, backlinks and ratings & reviews.

1. Keywords

Keywords are essential in SEO for mobile apps and are the basics of SEO. Successful apps harness the power of the right keywords and their strategic placement. Use the Google Keyword Planner to find the most relevant keywords in your niche. Use these keywords in your title and description.

2. Backlinks

Backlinks are the backbone of any SEO strategy. Moreover, they do not need to be just any backlinks. The backlinks to your app listing need to be high-quality backlinks. Tactica, an SEO company, recommends building a website and brand awareness for your app. “Your app needs to be talked about in high-quality platforms, such as media sites or good review websites. Good domain strength will mean a better Google rank in search results. This is why it is so important to have a dedicated website for your app.|

3. Ratings and Reviews

Ratings and reviews are a huge deal when it comes to SEO because Google’s algorithm takes them into account when ranking your app. Furthermore, when users leave reviews, Google crawls these reviews for keywords, which further adds to your juice. What users think about your app can make or break you.

Once you have these three factors laid down, you need to go deeper and analyze other more tailored factors to make sure your app ranks well in search engines. You need to have a deeper understanding of how potential users will find your app so that you can harness this information to reel them in.

The Three Ways Users Find Apps

1. Through Generic Searches

These are the most common searches, and they are, therefore, the most common way in which your app will appear in the search results. The results will show your app as part of an app pack of related or suggested apps. For example, searching for ‘fitness app’ will bring up a pack result of several fitness apps. By default, only three app results are shown, but the user can click more apps to view anywhere from 30 to 100 apps.

2. Organic Brand Searches

This searches will bring a single app result. For example, searching for ‘Tinder’ will bring up the Tinder app. The app icon will be displayed along with the name, rating, description and an install button.

3. Searches for Specific App Content

If a user has your app installed, and they search for something that is within your app, they will be led to results that they can open directly in the app. For example, if you have the Pinterest app, and you search for something that is on Pinterest, you will be able to view the result in the app. This is all thanks to App Indexing, and it works wonders in improving engagement with existing users.

Although traditionally App Store Optimization was more important than SEO when it came to apps, recent developments have changed all that. Today, SEO is just as important as ASO, and mastering both and having a really good app will guarantee app success. You just have to understand that optimization is a continuous process, as long as your app is listed, it should never stop.

LogMeIn Opens AI Center of Excellence

Lucidworks Announces Fusion 4.2 With New Predictive Merchandising Feature for Digital Commerce Customers

Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Dynata Debuts Annual Global Trends Report

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns Customers able to combine individual and account level data for cross-channel campaigns

ComplySci Bolsters Go-to-Market Team with 2 Key Executive Hires

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Is SEO the Future of Successful Apps?

How Successful Apps Use SEO To Improve Ranking

1. Keywords

2. Backlinks

3. Ratings and Reviews

The Three Ways Users Find Apps

1. Through Generic Searches

2. Organic Brand Searches

3. Searches for Specific App Content

Popular Posts

LogMeIn Opens AI Center of Excellence

Lucidworks Announces Fusion 4.2 With New Predictive Merchandising Feature for Digital Commerce Customers

Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Dynata Debuts Annual Global Trends Report

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns Customers able to combine individual and account level data for cross-channel campaigns

ComplySci Bolsters Go-to-Market Team with 2 Key Executive Hires

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Is SEO the Future of Successful Apps?

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