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G2 Releases G2 Track to Help Businesses Optimize Software Spend

Buyer Insights

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March 29, 2019

G2 Releases G2 Track to Help Businesses Optimize Software Spend

G2 Track helps companies visualize and streamline cloud IT spend, usage, contracts, and compliance

G2.com (formerly G2 Crowd) announced G2 Track to help companies optimize their SaaS spend and technology stacks. G2 Track brings together the best of Siftery’s Track product, acquired by G2 in December 2018, with validated user reviews and unmatched buying insights from the world’s largest B2B technology marketplace, used by three million active buyers each month.

G2 Track helps finance and operations leaders navigate the complexities of the growing software landscape, to ensure they get the most value out of every application they purchase. Unused or mismatched software has become an obstacle, both to organizational budgets and employee productivity and happiness.

Today, an estimated $1.4 trillion is spent by companies on enterprise software and IT services each year [1], creating a sprawling SaaS environment where approximately $40 billion is spent on unused software [2], and 1 in 4 employees would consider looking for new jobs due to missing or ineffective tools [3]. This, combined with the fact that the average data breach will cost a company $7.9 million [4], has made the need for real-time visibility and management of technology stacks, compliance, security, and privacy standards more important than ever.

G2 Track helps attack SaaS sprawl by easily managing technology footprints to hone in on product usage, billing trends, contract renewals, vendor compliance, and more. The platform securely and directly syncs with the accounting and financial systems businesses use, and trust. G2 Track then provides a bird’s-eye view of all apps in use, and enables the management of all SaaS products, licenses and provisions — pinpointing opportunities to save and optimize for finance, business ops and IT leaders.

Since acquiring Siftery, G2 has invested in the future of SaaS tracking for the modern, software-powered enterprise, including monitoring spend and usage by department, and even per employee. G2’s goal is to build the first unified data cloud to provide businesses unparalleled insights to discover, buy, and now completely manage the right technology solutions for them.

“I can definitely say that Track is the best tool on the market in terms of frictionless integration, visibility, and tracking,” said Oleg Campbell, Founder & CEO of Reply. “We’ve already identified opportunities to save, and have dramatically cut the cost of several products.”

“With G2 Track, businesses big and small finally have a go-to tool to help with the heavy lifting of reeling in software overspend, redundancies and chaos – it works so well that we use it ourselves,” said G2 CEO Godard Abel. “Companies and teams using G2 Track are instantly getting a clear picture of their entire technology footprint, and are discovering opportunities to save they didn’t even know they had.”

As the usage of technology software grows among businesses, it’s playing an increasingly larger role in the working life of an average employee – affecting productivity, happiness, and job satisfaction, to name a few. G2’s recent State of Software Happiness Survey revealed that 62.1% of respondents stated that they aren’t reaching their full potential at work due to a mismatch of SaaS tools, and 96.4% of respondents stated that they would be more satisfied (happier) at work with access to better software.

“We also know that how companies find, buy and manage software bleeds into more aspects of an organization than one might think, and we aim to help companies organize their software stack more efficiently than ever. We’re excited to watch G2 Track affect our customers’ bottom lines in a variety of different ways, from saving on tools – to keeping employees happy and productive,” said G2 CEO Godard Abel.

New partnership with Microsoft and LinkedIn to power up Adobe Experience Cloud

STS News Desk

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March 29, 2019

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New partnership with Microsoft and LinkedIn to power up Adobe Experience Cloud

When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the new product.

Thus far, there haven’t been any glaring Microsoft inspired changes to the site aside from some Bing advertisement synergies, but it looks like the company may be leveraging its existing Adobe partnership to add value and financial incentive to LinkedIn users.

Earlier this week, Adobe, Microsoft and LinkedIn announced a new partnership amongst the three businesses that are intended to enhance account-based experiences (ABX) with new integrated marketing solutions.

“The ability to leverage the power of data to find the right opportunities and use insights helps marketing and sales to plan their next move with a member of the buying committee,” said Alysa Taylor, corporate vice president of Business Applications and Global Industry at Microsoft. “Together with Adobe and LinkedIn, Microsoft can help to deliver an end-to-end solution that ultimately accelerates lead conversion and can create opportunities for improved servicing and better cross-sell, resulting in the higher lifetime value of the account.”

The intended effect is that Microsoft and Adobe will work together to source key data points to create profiles in Adobe Experience Cloud, Microsoft Dynamics 365 for Sales and Marketo Engage. The profiles created by this collective data will now be accessible to B2B platforms, to which LinkedIn will amongst the first to use in conjunction with its marketing platform.

According to a report from BusinessWire, the new partnership will offer at least three pillars of opportunity for marketing using LinkedIn’s Marketing Solutions:

Gain a deeper, real-time understanding of targeted accounts: Marketing and sales teams will be able to leverage data from Marketo Engage and Microsoft Dynamics 365 for Sales to get a deeper, real-time understanding of targeted accounts, including insights into individual roles, influence, and preferences. By integrating LinkedIn’s Matched Audiences with Marketo Engage, the combined account-based targeting capabilities will help marketers identify the right contacts within an account to reach on LinkedIn.
Target audiences more effectively by leveraging richer account profiles: To identify the best-fit accounts to pursue, Marketo Engage’s Account Profiling capability combines the power of intelligence-driven predictive modeling and automation in a single ABX solution, empowering marketers to identify these accounts out of 25 million companies within minutes.
Power people-based campaigns with more precision than ever before: Adobe Audience Manager, the company’s Data Management Platform (DMP), on Azure, will enable brands to stitch together audience data to power contact-based campaigns on LinkedIn and other channels while informing media buys with more precision than ever before. Data governance and privacy controls help to ensure that customer data is kept secure and helps brands to comply with their privacy policies and data privacy compliance objectives.

As with most marketing efforts, Microsoft, Adobe and LinkedIn are trying to implement a more personalized ad experience by creating a platform layer of relevant data points used to ultimately deliver more meaningful content.

While this may seem like a hyper-niche audience of both Adobe and Microsoft users who also happen to be LinkedIn members, a cursory view of resumes and skills listed in profiles seem to overwhelmingly include intersections of Office and Adobe CC experts.

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Buyer Insights

STS News Desk

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March 29, 2019

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LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts

LiveRamp – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink from within Marketo. Starting today, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come together to advance the evolution and convergence of marketing and advertising technology, and to deliver more consistent brand experiences across channels for consumers.

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

“As people-based marketing tactics continue to gain favorability among marketers, the role of first-party data has become even more critical,” said Scott Howe, CEO of LiveRamp. “Marketo customers can securely leverage their unique Marketo data for activation across online advertising channels through IdentityLink, improving the relevancy of one-to-one customer interactions in the digital ecosystem.”

Howe adds, “We’ve always envisioned IdentityLink as a tool to help bridge LiveRamp’s capabilities across the traditionally siloed martech and adtech ecosystems, and now this is the realization of that vision.”

In addition to delivering omnichannel marketing benefits to small- and medium-sized B2C brands, B2B brands, and agencies, this type of integration is an example of a model that LiveRamp hopes to replicate as it builds out partnerships in new customer experience verticals.

“Marketo customers value ease-of-use when it comes to activating data across all channels,” said Todd Watts, global head of services and partners, Marketo. “By layering a people-based identity graph over our UI and tying it to a statement of record, we can create a single, centralized, secure identity that can be used for more accurate people- and account-based targeting and true closed-loop measurement.”

This Marketo integration is powered by an IdentityLink API, which allows marketing technology providers to build on top of LiveRamp identity solutions, therefore bridging the gap between disparate data sources. Marketo has customized its platform to incorporate LiveRamp’s identity graph so that their customers can activate their data in multiple media channels.

Domo Recognized as a 2019 Top Rated Business Intelligence (BI) Software by TrustRadius For Second Year in a Row

Data Visualization

STS News Desk

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March 29, 2019

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Domo Recognized as a 2019 Top Rated Business Intelligence (BI) Software by TrustRadius For Second Year in a Row

Domo, provider of the leading cloud-based operating system for business, announced it has been recognized as a 2019 Top Rated Business Intelligence by TrustRadius, a B2B review platform.

“Domo received their Top Rated Business Intelligence (BI) Software award based directly on customer feedback,” said Megan Headley, VP of Research at TrustRadius. “Reviewers appreciate Domo’s robust data visualization capabilities and the platforms’ wide range of connectors available.”

With nearly 100 vetted reviews and ratings, Domo stood out as a leader in the Business Intelligence (BI) Tools category with its ability to digitally connect businesses by bringing together people, data and systems to enable real-time, data-driven decisions. Domo’s scorecard showcases high scores for likelihood to recommendation (8.2 out of 10), usability (9.1 out of 10), mobile capabilities (9.2 out of 10) and data sharing and collaboration features (8.3 out of 10), which are also reflected in reviewers’ comments such as the following:

“When you want to empower your end users. When you want to take the stress off your IT team from building reports. When you want to have a “data warehouse” without building out your own massive DW/DC and [Infrastructure] team.” – IT and Systems Director
“Domo is great when the goal is to create an environment within a team or organization that relies upon data to run their business. It works well with teams that don’t have a lot of technical experience and who want to collaborate in a cloud environment.” – Controller, Retail
“The whole point of Business Intelligence, sometimes referred to as Data Analytics, is to make information available in a way that enables decision makers to make informed decisions. Domo makes consuming that information simple, whether you’re at your desk or on a golf course, but the power isn’t in being able to open up a metric and look at it, the power is in being able to challenge the data or ask a qualifying question or to have a conversation around the result, with the data, in the report. No extra emails. No extra meetings. The ability to set alerts partnered with the collaboration functionality brings tremendous efficiency and insight and makes it easier than ever to take the guessing game out of the decisions that are being made.” – VP of Data Analytics, Insurance

Established in 2013, TrustRadius has become the most trusted site for B2B software reviews. Each month, about 400,000 B2B technology buyers use over 168,000 verified reviews and ratings on TrustRadius.com to make informed purchasing decisions.

Since its 2016 launch, the TrustRadius Top Rated Awards have become the industry standard for recognition of the best B2B technology products. TrustRadius Top Rated awards are based entirely on customer feedback, and it offers a breakdown of its scoring criteria.

Seismic Surpasses 175 Asset Management Customers

Mobile & Field Sales Enablement

STS News Desk

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March 29, 2019

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Seismic Surpasses 175 Asset Management Customers

Seven of the Top 10 Global Asset Management Firms Are Seismic Customers

Seismic, the recognized leader in sales and marketing enablement, announced that more than 175 asset management firms are now using the company’s sales enablement platform to drive productivity gains among their sales and services teams while also increasing the effectiveness of client-facing content. Seismic’s customers include 19 out of the top 25 global asset management firms by AUM.

“Seismic customers have made sales enablement a primary aspect of their digital transformation efforts, rising to the forefront of the asset management industry by taking a truly technology-first approach when it comes to the client experience,” said Doug Winter, Seismic co-founder and CEO. “Their successes are the reason for our continued accelerated growth within asset management, and we are proud to be their partner as they continue to separate themselves from competitors through efficiency and client experience gains.”

Seismic’s sales enablement platform automatically surfaces content that is proven to be the most impactful for any upcoming client interaction, eliminating time spent on searching for materials. With Seismic, sales and service teams can also automatically generate customized client content, such as quarterly client reports, pitch books, and RFPs, while powerful content controls and governance ensures that all materials distributed to clients remain compliant and on-brand.

The result is consistently personalized and beneficial client interactions that produce intended results for both the firm and the client, achieved in a fraction of the time. Customers—which include T. Rowe Price, Allianz, BNY Mellon, and Guggenheim Investments—have reported upwards of 97 percent in time saved creating content. Many have gone on to win prestigious industry awards for their use of Seismic, including multiple Gramercy awards, IMEA STAR awards, and a Celent Model Asset Manager Award.

Operational efficiencies, data analytics driving sales enablement growth

Faced with persistent competitive pressures, asset managers are turning towards technology to improve productivity, speed-to-market and data capture capabilities. A recent report from Deloitte Financial Services found that marketing/asset gathering is a top priority for analytics deployments, designed to achieve operational efficiencies among North American firms.

In addition to the efficiency gains associated with consolidating and automatically distributing all client-facing content, Seismic’s use of artificial intelligence and data analytics are producing more efficient and effective marketing and sales teams at asset management firms. With Seismic, sales and service reps can see when a client opens collateral that has been sent to them, down to how long they spend on each page, resulting in more tailored and productive future conversations. Additionally, marketing teams receive that data in aggregate, allowing them to make intelligent improvement to the content they create for their sales and services teams.

“In the competitive financial services industry, it’s the firms that are able to drive efficiency that will come out on top,” said Winter. “With its proven efficiency gains in sales productivity and content creation, sales enablement needs to be at the forefront of any firm that is serious about looking towards technology as a way to build a firm that is poised to succeed and compete.”

SOURCE Seismic

Antuit, a Leading AI Solutions Company, Hires Patrick Smith as EVP of Global Sales

Artificial Intelligence (AI)

STS News Desk

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March 29, 2019

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Antuit, a Leading AI Solutions Company, Hires Patrick Smith as EVP of Global Sales

Antuit, a leader in artificial intelligence and machine learning solutions, backed by Goldman Sachs and Zodius Capital, appoints Patrick Smith, EVP of Global Sales, reporting to the Group CEO, Craig Silverman. Antuit delivers mission critical analytics for retail, consumer goods and manufacturing companies. The company’s AI powered solutions include forecasting and supply chain planning, pricing and promotion, and personalization.

Patrick Smith, EVP of Global Sales, at Antuit

Smith brings to Antuit over 20 years of experience and extensive expertise in advanced analytical applications for Supply Chain Planning & Optimization including advanced machine learning forecasting, S&OP and Analytics. Smith will oversee the global sales team, working with leading retailers, consumer brands companies and manufacturers to leverage AI-powered solutions to transform marketing, merchandising and supply chain.

“We are excited to welcome a customer-focused global sales leader with deep expertise in supply chain and integrated business planning to our executive team. Patrick has a strong track record of delivering growth and driving customer business results. As Antuit continues its hyper growth, he will be a key player in helping us achieve our goals and keeping our clients at the center of our business,” stated Craig Silverman.

Before Antuit, Smith was Managing Director of North America for ToolsGroup and was responsible for sales and operations for North America. He led ToolsGroup through a period of tremendous growth. He held senior leadership roles with sales, consulting services, channel and alliances, and customer success teams reporting to him. Smith is quoted in the media and speaks at trade events and conferences on the topics of machine learning, forecasting, and supply chain.

Antuit is on its third consecutive year in achieving over 40% revenue growth, now serving more than 70 Fortune 1000 multi-national companies globally.

SOURCE Antuit

33Across Announces Launch of Impact Header Bidding Solution

Native & Programmatic Advertising

STS News Desk

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March 29, 2019

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33Across Announces Launch of Impact Header Bidding Solution

New header bidding innovation moves beyond standard IAB formats to boost time-in-view for advertisers and deliver an average 60% eCPM increase for publishers

33Across announced the launch of Impact Header Bidding. This latest addition to its AttentionX exchange platform makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for 33Across publishers.

“As marketers increasingly demand quality audience attention for their programmatic advertising investment, 33Across continues to build real-time connections to unique, highly viewable supply,” said Eric Wheeler, CEO of 33Across. “With the launch of Impact Header Bidding, we’re combining the unparalleled performance of our Impact Ads with the scale, transparency, and growth of header bidding.”

With Impact Header Bidding, the winning advertiser’s creative renders within a 33Across Impact Ad format instead of a standard IAB placement. By dramatically increasing the supply of these unique ad units from its header bidding publishers, 33Across will drive significantly higher overall time-in-view for the advertisers on its exchange – 33Across Impact Ad formats have an average time-in-view of 25 seconds, as measured by MOAT.

“We recognize the value in the amount of time an ad is visible to a user. A recent media trial conducted by the IPG Media Lab found a strong correlation between time-in-view and online conversions,” said Alex Bradbury, Associate Director of Marketplace Innovation at Magna Global. “We support investments in innovative solutions designed to deliver higher time-in-view and better performance for our clients.”

“Highly viewable inventory is a key factor in driving campaign performance for our clients,” said Taryn Nagata, Digital Media Director at Quigley-Simpson. “We’re excited that 33Across is investing in innovative solutions that deliver highly viewable supply at programmatic scale.”

For publishers, Impact Header Bidding creates new highly viewable ad inventory and drives demand from buyers seeking quality impressions. Publishers testing 33Across’ Impact Header Bidding solution saw nearly a 60% average increase in eCPM vs. standard header bidding in their first month.

“The AttentionX mission is to create an exchange that maximizes the value of every impression for buyers and sellers,” said Wheeler. “Impact Header Bidding furthers this cause by creating more high-impact, highly viewable supply through the header and connecting it to demand at global scale.”

The IAB Southeast Asia and India Announces First Regional Board and Bold Plans for 2019

Content Sharing

STS News Desk

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March 29, 2019

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The IAB Southeast Asia and India Announces First Regional Board and Bold Plans for 2019

With over 70% of the Association’s 200 Members voting in the first Regional Board elections, the IAB SEA+India has announced its 2019 Board representatives.

With bold expansion plans, the Regional Board will work alongside Regional CEO Miranda Dimopoulos galvanising the region to drive responsible digital work in a time where spend in digital is rapidly increasing.

“Our business decisions are always Asia first and data led, ensuring we are elevating the industry impactfully,” said Dimopoulos. “Our expansion will focus on India, Indonesia and Thailand – the key growth markets identified by our Members, with partnerships on the ground to deliver education, research and standards. Working alongside the board, Chair and Vice Chair, we continually look to evolve and address the unique complexities across Asia effectively.”

Former IAB Singapore Chair and Vice Chair, Joe Nguyen and Laura Cooke respectively, also continue in their uncontested roles for a second year running.

Joe Nguyen shared: “Over the last four years, the Membership has diversified from being a publisher driven organisation to now representing the entire service side of the digital industry. With the region becoming ever more important globally, the IAB brings a consistent and considered shared voice to the markets we work within.”

Laura Cooke, added: “2018 saw a large increase in brand marketer participation for both our education and networking events bridging the gap between buy and sell side. This is confirmation that what we are curating through our Committees and Board is effective. Our feedback scores increasing to 4.9/5 for value and effectiveness is another proof point that the IAB is giving great value back to the industry.”

2019 Regional Board Members

Regional CEO: Miranda Dimopoulos, Regional Chief Executive Officer – IAB SEA+India
Chair: Joe Nguyen, Senior Vice President, APAC – Comscore, Inc.
Vice Chair: Laura Cooke (formerly Green-Wilkinson), APAC Growth Officer – Dentsu Aegis Network
Regan Baillie, Chief Business Development and Marketing Officer, APAC – Mediacom
Phil Townend, APAC Chief Commercial Officer, APAC – Unruly
Alex Sibois, Director of Agency and Channel Partnerships APAC – LinkedIn
Rose Huskey, Chief Executive Officer, SEA – Wavemaker
Carl Nawagamuwa, Head of Platforms, SEA – Google
Matt Harty, Senior Vice President, APAC – The Trade Desk
Rochelle Chhaya, Chief Operating Officer, APAC – OMD
Michael Beecroft, Chief Investment Officer, APAC – Mindshare
Justin Peyton, Chief Strategy & Transformation Officer – Digitas
Cindy Tan, Global Vice President, Retail and APAC Display – TripAdvisor
Audrey Kuah, Managing Director, Global Data Innovation Centre and Executive Director, Media, Asia Pacific – Dentsu Aegis Network
David Goodfellow, Partnerships Lead, JAPAC – Oracle Data Cloud

Continuing their staunchly anti pay for play approach for speaking opportunities, Committee seats and Board roles, Dimopoulos shares: “what we lose in potential additional revenue, we gain in credibility, trust and transparency – words which can sometimes feel have lost meaning in our industry. Being agnostic, fair and always adapting for the future are at the core of who we are and what we do.”

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC

Native & Programmatic Advertising

STS News Desk

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March 29, 2019

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AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data to reinforce its hold as the No. 1 solution for high-quality, brand-safe and transparent mobile inventory.

Camila Franklin has been promoted to VP of Programmatic, joining AdColony’s Executive Leadership team, reporting to CEO Lars Boilesen. Camila has over 15 years of experience leading engineering, operations and client-facing teams within mobile. She joined AdColony in February 2015 as leader of the client services team. In her new role, Camilla will expand her scope globally as she oversees AdColony’s global programmatic product and engineering efforts.

“AdColony is uniquely positioned to leverage its programmatic offerings to bridge the gap between marketers and app developers who want to diversify their monetization,” said Franklin. “We are focused on efficiently and effectively partnering with other automated technologies to create a scalable marketplace and to drive impactful programmatic solutions. I take tremendous pride in joining the executive leadership team as we continue to ensure that AdColony provides a best-in-class service.”

In addition, AdColony is pleased to have Matt Barash rejoin the company as Head of Strategy and Business Development. His focus in this newly formed role is to lead marketplace strategy with a focus on increasing automation and transparency initiatives, delivering client outcomes and developing strategic partnerships to ensure the company’s continued success into 2020 and beyond.

“AdColony has been a trusted leader in the space for over a decade and is uniquely situated to leverage the broad global scope of our SDK footprint, as well as drive innovative results for both publishers and marketers,” said Barash. “There’s a lot to look forward to as we continue to capitalize on industry advances in hardware and 5G connectivity to provide unique creative executions, which harness the power of sight, sound and motion to addressable audiences.”

In tandem, Tom Simpson has been promoted to VP of Brand & Exchange in APAC region. With more than 14 years of global digital marketing experience on the brand, agency and supply sides, he is responsible for driving the overall strategy and direction of the APAC business at AdColony.

“I am excited to lead AdColony’s charge in Asia-Pacific, as the importance of this region grows globally,” said Simpson. “According to eMarketer, Asia-Pacific digital and video advertising spend is set to hit $122 billion in 2019 – that’s twice the size of Europe – and even overtakes U.S. spend by 2022. So, this is an exciting environment for marketing at a global level, and we passionately believe that for brands in our region, mobile apps – especially gaming – are the new (and improved) social media in terms of connecting with consumers. Through my new position, I look forward to collaborating even more closely with our fantastic partners to leverage on this in the years ahead.”

Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

Sales & Marketing

STS News Desk

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March 29, 2019

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Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards.

In the awards organized by ClickZ and Search Engine Watch, companies were judged by customers and a host of influential leaders in marketing tech, based on platform ease of use, customer service, value for money, onboarding, integrations, and innovation. Invoca is joined by marketing technology leaders such as Adobe, Kenshoo, and Salesforce, who were also recognized as category winners in the program. In the last year, Invoca has also received recognition from G2 Crowd; Forrester; Inc. Magazine; Business Intelligence Group; and Appealie.

“Earning the Marketing Technology Award is the ultimate validation of our product innovation and the value Invoca consistently delivers to our customers,” said Invoca CEO Gregg Johnson. “Moreover, being in the company of leading technology providers such as Adobe and Salesforce shows that call analytics platforms like Invoca have become a critical martech component for companies that are building revolutionary customer experiences while maximizing their marketing ROI.”

At Adobe Summit this week, Adobe also announced that Invoca has been included as a launch partner with the Adobe Experience Platform. Invoca is one of only a handful of initial partners for the launch of Experience Platform, signaling the importance of call analytics in the customer experience.

“More marketers, especially in industries like telecommunications, financial services, and healthcare, are realizing that the data generated from inbound phone calls can be tremendously valuable to their daily marketing operations,” said Ian Dailey, senior director of product marketing at Invoca. “That’s why we’ve put such a big focus on integrations, so that marketers can easily connect call analytics into the advertising and marketing tools they use every day to power customer experiences, like Adobe Experience Cloud.”

The company’s leadership in the call tracking space is further reflected by its unprecedented growth. In 2018, Invoca had the most successful year in company history. It saw nearly 200 percent year over year growth in enterprise annual contract value (ACV) and grew Q3-Q4 bookings by 115%.

G2 Releases G2 Track to Help Businesses Optimize Software Spend

New partnership with Microsoft and LinkedIn to power up Adobe Experience Cloud

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Domo Recognized as a 2019 Top Rated Business Intelligence (BI) Software by TrustRadius For Second Year in a Row

Seismic Surpasses 175 Asset Management Customers

Antuit, a Leading AI Solutions Company, Hires Patrick Smith as EVP of Global Sales

33Across Announces Launch of Impact Header Bidding Solution

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC

Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

Popular Posts

G2 Releases G2 Track to Help Businesses Optimize Software Spend

New partnership with Microsoft and LinkedIn to power up Adobe Experience Cloud

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Domo Recognized as a 2019 Top Rated Business Intelligence (BI) Software by TrustRadius For Second Year in a Row

Seismic Surpasses 175 Asset Management Customers

Antuit, a Leading AI Solutions Company, Hires Patrick Smith as EVP of Global Sales

33Across Announces Launch of Impact Header Bidding Solution

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC

Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

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