Home Blog Page 5317

Revegy Enhances User Interface to Improve Navigation and Productivity

Revegy software’s new look better allows users to map the people, priorities, and progress of key accounts

Revegy, a leading provider of account planning technology, has updated its software user interface (UI). Revegy’s new look, which launched in early April, allows customers to collaborate more easily and use their time more wisely. It provides users with clean dashboards, improved navigation and more intuitive experiences for modern users to make Revegy tools more productive and easily accessible. In addition, the update brings new colors, fonts and clearly labeled icons to make critical information easier to access at a glance.

“Our customers spoke, and we listened,” said Anne Kimsey, Vice President of Product for Revegy.

SalesTech News: GeekHive Introduces its Martech Stack Assessment & Recommendations Offering

Anne added, “Customer feedback drove this UI update, which has allowed us to modernize our look, improve our user experience and align with what customers have grown to expect in their B2B software.”

With large enterprise clients top of mind, Revegy used the UI design to streamline workflows, eliminate clicks and strategically leverage color to simplify work for distributed teams that manage complex client relationships and goals.

“We are very excited about this new look and feel. Our users are very busy and need a solution that helps them quickly focus on what’s most important and find what they need,” added Mark Kopcha, CEO for Revegy.

Mark added, “Our redesigned UI makes working with Revegy faster and easier than ever.”

Read Also: SalesTech Interview with Kevin Sterneckert, CMO at Symphony RetailAI

Highlights of the new UI include:

  • Improved look and feel for information at a glance
    • Flattened design to enhance legibility of icons and text
    • A “more options” menu for clutter-free dashboards without loss of features
    • Enhanced responsive design
    • Thoughtful use of color to draw attention to areas of meaning
  • Improved navigation to help users quickly know where to go
    • Color differentiation for important action items
    • Underlined notation of active page on the top navigation bar
    • Additional text for clarification of icons on side navigation bar
  • Improved productivity to help users make the most of their time
    • Updated placement of the most popular tools and actions for quick access
    • Color and font differentiation to focus attention on what’s next
    • Reduced clicks to simplify tool use

To bring this vision to life, Revegy hired a best-in-class UX design agency, Atlanta’s Toolbox No. 9, which conducted a series of stakeholder interviews and did end-user testing with both clients and non-clients. The new UI is a result of that work, as well as hands-on teamwork between the agency and Revegy.

Closing the gap between CRM and sales methodology programs, Revegy provides powerful visual solutions for account, opportunity and portfolio planning. Founded in 2005, Revegy helps sales teams navigate the maze of changing relationships, competing interests and corporate politics that accompany large accounts. The only agnostic platform of its kind, Revegy is designed to work with any CRM and any sales methodology.

Recommended: Are Organizations Getting Selfish in Demanding More from Their Data Management?

Twitter Debuts New Slate of Best-In-Class Premium Content Deals

Univision, The Wall Street Journal, NFL, ESPN, and Viacom among collaborations that offer advertisers the opportunity to connect to Twitter’s influential and receptive audiences

Twitter has returned to the Digital Content NewFronts with an expanded lineup of new live and on-demand premium content and video programming deals. Twitter is now offering advertisers new opportunities to connect with influential and receptive audiences throughout the world’s most seminal cultural moments.

New collaborations and renewals were announced across news, sports, gaming and entertainment, reflecting the conversations and interests people are passionate about on Twitter.

“When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter,” said Twitter Global VP and Head of Content Partnerships Kay Madati. “Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter.”

Read More: Khoros Launches Ads Capabilities to Provide A Combined View…

Madati and Sarah Personette, Vice President of Twitter Global Client Solutions, were joined on stage by Twitter’s Global Head of Revenue and Operations Matthew Derella, along with Univision News anchor and host Jorge Ramos, New York Giants wide receiver Golden Tate, NFL Network insider Ian Rapoport, Wall Street Journal Editor-in-Chief Matt Murray, Wall Street Journal CMO Suzi Watford, singer/songwriter Madison Beer,  and MTV’s Sway Calloway.

“Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive,” said Sarah Personette, Vice President of Twitter Global Client Solutions. “Cultural resonance is not only critical, but it delivers results for marketers who want to launch something new and connect with what’s happening.”

Read Also: Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News…

Video Programming Premium Content Deals

Video programming announced on stage include the following:

  • Univision: This year, Univision and Twitter are launching a content partnership for Spanish-language audiences in the U.S. to better serve the Hispanic community, which will span Twitter’s most dynamic sports, news and entertainment audiences. Univision’s content includes 2020 Election analysis and reporting with VISION 2020, select highlights from two of the world’s top soccer properties Liga MX and UEFA Champions League, Latin music award show coverage of Premios Juventud and Premio Lo Nuestro and must-see reality moments with Reina de La Canción and Mira Quién Baila.

Sports and Gaming

  • NFL: As part of a multiyear partnership extension with Twitter, the NFL will continue to program a full slate of video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events. Beginning with Kickoff and running through the NFL Draft, these live shows will be produced specifically for a Twitter audience, providing fans with unique access to some of the biggest events in sports. Additionally, the NFL will deliver more weekly content with new video clip series and content formats such as Q&As, fan polls and Twitter moments to ensure users never miss a minute of the action.
  • The Players’ Tribune: The Players’ Tribune and Twitter partner to bring you the next generation of the talk show called “Don’t @ Me”. It is an interactive live broadcast featuring two athletes battling out every “Greatest of All Time” topic under the sun, with the Twitter community jumping in. Twitter will help decide the debated topics, which are based around key sports beats, major cultural moments and other trending topics. Throughout the entire show, fans will have the opportunity to engage with the athletes and the host by commenting on athlete debates. Notable comments will be featured between each segment, and fan voting will play a role in determining the athlete winner.
  • MLS: MLS announced a multi-year extension of their content agreement with Twitter that provides fans highlights, engagement opportunities and a comprehensive slate of live matches in English via @UnivisionSports and @MLS. In addition to partnering with Univision on live matches, MLS will post every goal on Twitter and will continue to collaborate on pioneering initiatives throughout the agreement that connect the league’s millennial and multicultural fan base with new ways to engage with high-quality MLS content.
  • ESPN: “ESPN Onsite” will be the brand extension of ESPN live shows from location, which offers fans more of what they expect from ESPN on Twitter: Access. Over the next year, “Onsite” will include the existing ESPN franchises on Twitter like The College Football Show, Hoop Streams, Ariel Helwani’s MMA Show, and MLS Countdown Live. Beyond those programs, ESPN will add Onsite branding on Twitter around other tentpole events when they are on location. In addition to live video, these programs also feature a mix of clips and fan engagement opportunities such as polls and Twitter moments available for sponsorship.
  • Bleacher Report: Bleacher Report is bringing House of Highlights back to Twitter after a wildly successful first season that welcomed guests such as Lonzo BallDennis Smith Jr.Nick Young and Hasan Minhaj. In season 2, The House of Highlights Show will feature athletes and celebrities joining Omar Raja, House of Highlights founder, for an all-access journey into what it takes to break the Internet. Fueled by Twitter conversation, the show will be elevating engagement to a whole new level and include live on-location episodes at tentpole events. Expect even more unbelievable highlight moments and new sponsorship opportunities for brands looking to engage with the next generation of sports fans.
  • Blizzard Entertainment: Blizzard Entertainment hosts tens of thousands of gamers from around the world and millions more online each year at its popular gaming convention, BlizzCon. For BlizzCon 2019 (November 1–2), Blizzard will be delivering a selection of exciting content from the show to Twitter for the first time. Viewers worldwide will be able to enjoy the entirety of the BlizzCon opening ceremony, exclusive behind-the-scenes interviews and live broadcasts, clips and highlights of game-developer panels, esports tournaments, and more.

News

  • The Wall Street Journal: The Wall Street Journal is launching WSJ What’s Now, a new franchise that will bring enterprise reporting, business analysis and markets insights to Twitter in an original video format. From sunrise to primetime, this new franchise will reach an influential audience throughout the day, sharing exclusive stories and expert-level context at the speed of Twitter. As part of WSJ What’s Now, The Wall Street Journal will live stream its premium conferences and events – including the Future of Everything and WSJ Tech D.Live – on Twitter, giving people an unprecedented opportunity to watch news unfold through panels and interviews with industry titans, innovative founders, investors and ambitious minds.
  • Bloomberg: In less than two years, TicToc by Bloomberg has established itself as a leading global news network for the next generation. This year, as part of its unique partnership with Twitter, TicToc is expanding its in-depth, real-time coverage of the most important global events sparking conversation worldwide: G20 Summit, United Nations General Assembly (UNGA) and World Economic Forum.
  • CNET: CNET will showcase its signature, expert video content in a new partnership with Twitter. For the first time, sponsorship opportunities will be available on Twitter for CNET’s coverage of major industry events such as CES, Mobile World Conference, buying guides for today’s hottest and most relevant products and the latest technology news.
  • TIME: Each year, the TIME Person of the Year and the TIME 100 are two of the most anticipated and discussed global events. Now, for the first time, TIME will develop content exclusive to Twitter to bring exclusive insight into the discussion around Person of the Year and TIME 100, including live streams, Moments and more. TIME will also use the latest video and Moments formats to bring its cutting edge reporting on Health and Wellness to Twitter’s global audience.

Entertainment:

  • Live Nation: This fall, Live Nation is launching a new concert and festival series exclusively on Twitter. The series will feature 10 concerts, in 10 weeks, with 10 world-class artists, bringing the power of live to millions of music fans. Live Nation will also capture must-see moments from iconic festivals including Governors Ball, Lollapalooza, Bonnaroo Arts & Music Festival, and Electric Daisy Carnival, among others, and share recaps from festival Twitter handles for fans to relive the magic long after the experience ends. These live events and related content give brands the opportunity to meaningfully engage with fans when they’re truly listening.
  • Viacom: For the first time ever, the MTV VMA Stan Cam gives fans the power to create their livestream, their way, all on Twitter. Using a series of short-form livestreams on Twitter, MTV will ask fans to decide which audience member they’d like to watch on a live reaction cam or follow backstage and behind-the-scenes during the show’s biggest moments. MTV will also ask Twitter fans to send questions to talent for real-time feedback in-show. Viacom will also be bringing back red carpet coverage of BET, CMT and MTV’s biggest tentpole events.

These new offerings for advertisers add to Twitter’s robust slate of video content partnerships already announced this year, including collaborations with the NBA, MLB, PGA TOUR, BuzzFeed News, FOX Sports The Ringer, CNN, Marvel and the Drone Racing League.

Recommended: Social Media Rapidly Emerges As A Critical Business And Marketing Channel To Target Gen Z Buyers

SAS Features Innovations in Automated Machine Learning, Computer Vision and NLP to Improve Decision Making

Latest SAS® Platform Release Helps Businesses and Data Scientists Put Analytics in Action by Automating Complex Tasks using Automated Machine Learning

SAS, the leader in advanced analytics, is enhancing its automated, simple, and powerful analytics platform to help digital disruptors and emerging leaders blaze a trail forward. The updated SAS® Platform delivers additional innovation in artificial intelligence (AI), specifically in the areas of machine learning, computer vision, natural language processing (NLP) and other technologies that underpin AI.

Building on its recently announced $1 billion investment in AI, SAS is also refining computer-vision software to help organizations use visual data to improve business outcomes.

Recommended: SAS Announces $1 Billion Investment In AI

“Our continuous innovation, clearly exhibited in the SAS Platform and in SAS AI technologies, propels front-line business, executives and data scientists to change the trajectory of their organizations with advanced analytics,” said SAS CEO Jim Goodnight.

With the latest release of the SAS Platform, SAS automates the complex tasks required to build world-class analytical models. Data cleansing, data transformations, selecting best variables, model building and comparing models, model deployment and retraining tasks are automated while using established best practices.

Read More: SAS Launches New AI Software For Analytics Education; Plans To Invest In Workforce Economy

Operationalizing Analytics Through Interpretability and Explainability

The SAS Platform automatically compares thousands of analytical models to help choose the best for a given business problem. Using natural language generation (NLG), analytical results are displayed in plain language, so users of all backgrounds can easily interpret them and make informed business decisions faster.

This helps democratize analytics, as business users and executives can use AI technology along with data scientists and analytics experts, and understand how the analytics arrived at its results.

“Too many companies are caught in AI science-project mode and don’t have the know-how to make the leap to a machine learning model that meaningfully affects business,” said Oliver Schabenberger, SAS Executive Vice President, Chief Operating Officer and Chief Technology Officer. “Thousands of SAS PhDs and data scientists are helping customers with strategies to transform data into intelligence, and our extensive training is helping build skills in organizations. We’re simplifying our technology to help users of all skill levels use powerful AI and ML analysis to innovate. We’re making AI real.”

SAS has simplified computer vision for a wide array of applications. New capabilities like automatic segmentation can, for example, help doctors quickly identify changes in the shape and size of tumors and note their color to better fight disease.

SAS Again Named A Leader For Multichannel Marketing Hubs In Gartner’s Magic Quadrant 2019

 

Analytics and AI for Everyone

The enhancements to the SAS Platform that make AI more accessible to users of all skill levels include:

  • new project insights area that provides a high-level narrative summary to explain, for non-data scientists, what and how an analysis was performed. SAS is making it easier for business users, data scientists, and IT experts to discuss their models and algorithms. This improved collaboration builds more trust in AI, which leads to greater adoption and more business benefits.
  • Enhanced interpretability and explainability of AI models – With NLG capabilities in the SAS platform, users can automatically generate explanations of analytics results in layman’s terms, such as why a transaction was flagged as potentially fraudulent or why specific customers are the best targets for a marketing campaign. These explanations help business analysts and other business users easily understand analytic results, and encourage the real-world use of AI and advanced analytics by a wide variety of users (i.e., not just data scientists).
  • Improve decision-making – The SAS Platform works seamlessly with SAS solutions like SAS Intelligent Decisioning to automate and manage decisions across the enterprise.
  • Open Application Program Interfaces (APIs) that developers can use to access data and create custom web applications to help business and technical users leverage machine learning, natural language processing and other SAS AI capabilities in an automated way, without users having to understand how to code or use statistics.
  • More valuable content embedded in the SAS portfolio – Software like SAS Visual Investigator and the new SAS Mobile Investigator bring the operational and investigative power of SAS® Viya®, its machine learning capabilities, and other AI technologies to users in the field and on the go. Users can access information from their mobile device and input data from text, documents or photos, and the system is updated immediately. This real-time data can also be used to update analytical models and run risk assessments based on new information.

Recommended: SalesTech Interview with Kevin Sterneckert, CMO at Symphony RetailAI

Automating Decisions at Scale

In today’s fast-paced digital world, businesses must deliver immediate informed and personalized decisions. SAS Intelligent Decisioning combines business rules management, decision processing, real-time event detection, decision governance, and advanced analytics to automate and manage decisions across the enterprise.

SAS Intelligent Decisioning supports customer-facing activities such as personalized marketing and next-best action, as well as decisions affecting customers, including credit services and fraud prevention.

With SAS managing, analyzing and operationalizing high volumes of data to automate countless daily decisions and applying sophisticated analytics to real-time customer interactions, companies can be confident that enterprise decisions are smarter, effective, personalized and timely.

Analytics in action

All these developments are part of SAS’ recently announced $1 billion investment in AI to drive software innovation and AI adoption globally. The investment, over the next three years, will build on SAS’ strong foundation in AI, machine learning, NLP and computer vision to create more powerful and advanced analytics software. SAS is also investing in education programs to equip business leaders and data scientists with the technology and skills they need to boldly embrace AI and AI-driven resources and talent.

In banking, health care and other industries, visionary companies of all sizes have embraced advanced analytics and AI-driven capabilities from SAS to help solve big challenges. Two Dutch hospitals, Amsterdam UMC and University Medical Center (UMC) Utrecht, are improving patient care through computer vision and advanced analytics. And companies like Seacoast Bank are looking to scale their businesses and compete globally.

Detecting tumors faster and more accurately than humans

SAS is partnering with Amsterdam UMC on an AI medical-imaging project to help identify patients with colorectal liver cancer who are candidates for life saving surgery.

Colorectal cancer is the third most common worldwide, and in about half of patients it spreads to the liver. Using SAS AI-trained models Amsterdam UMC physicians will be able to identify with greater accuracy patients who respond well to chemotherapy and become candidates for surgery.

Until now, manual examinations of tumors and lesions were time-consuming and subjective for radiologists. A medical-image application on the SAS Platform, using computer vision and predictive analytics, provides evaluation criteria that are more objective, accurate and automated than the current manual ones. This will provide improved accuracy that can potentially save many more lives, save radiologists time, and provide radiologists with an objective response assessment metric that will help treat patients consistently.

“We are currently using this technology with colorectal liver cancer patients, however in the future it has the potential to be used in the assessment of many solid tumor types, including breast and lung cancer,” said Geert Kazemier, Professor of Hepatobiliary Surgery and Transplantation and Clinical Director of Cancer Center Amsterdam at Amsterdam University Medical Centers, the Netherlands. “In the future, we may be able to predict the outcome of surgery and overall patient survival, and by combining these new capabilities with other data collected from patients, such as genomic data, we can potentially compute a more comprehensive response or survival score.”

Bank Enhances CX and Grows Revenue per Customer 30% with SAS® Machine Learning

Like many financial institutions, Seacoast Bank – one of the largest community banks in Florida with $6.7 billion in total assets – has volumes of customer data. It is challenged to use it wisely to understand customer value and find new ways to better serve, retain and acquire customers.

Since investing in SAS and an AI-powered, machine learning customer analytics platform, Seacoast’s risk-adjusted revenue per customer has grown by 30%, while ROI for automated marketing campaigns is in the high triple-digits. Seacoast added other predictive models and applied machine learning to solve specific business problems, such as personalization at scale, and can now market to individual customers based on their preferences and transaction history.  With analytics insights flowing throughout the bank, Seacoast marketers can automate campaigns, develop deeper relationships with its most valuable customers, and better manage commercial customer portfolios and track performance using interactive dashboards.

“Because we’re now deeply aware of customer value, we can fine-tune our customer strategies and acquisition efforts to generate very high returns and build customer loyalty,” said Jeff Lee, Chief Marketing Officer for Seacoast. “Machine learning and advanced analytics from SAS provides us with a real roadmap for the future, allowing us to access and visualize data, create insights, foster collaboration, deliver personalization at scale, and improve the customer experience.”

From Small to Scale: Tiny Babies and the Big Impact of AI

Around 10% of all infants are born prematurely, and these tiny children are very vulnerable to infections. To monitor their health, these babies are connected to many devices.

With 10 years of anonymized Neonatology Intensive Care Unit (NICU) patient data, University Medical Center Utrecht in the Netherlands started a Big Data for Small Babies project with a goal to use advanced analytics, machine learning and AI techniques to proactively treat or even prevent infections in premature babies.

Using AI and advanced analytics from SAS, the UMC Utrecht team analyzed the historical data from NICU devices and developed a smart analytical model to predict infections in premature babies. This included sepsis, a severe and often life-threatening blood infection. The model powered by SAS is 90% accurate in forecasting the presence of bacterial infections that can cause sepsis. This is significantly higher accuracy than doctors’ predictions based on a patient’s exams and current symptoms.

“With the power of SAS AI and advanced analytics, UMC Utrecht doctors and nurses can make the best possible decisions for their tiny patients, delivering life-saving treatment to some, while avoiding unnecessary antibiotics for others,” said Daniel Vijlbrief, MD, Neonatologist at UMC Utrecht.

These capabilities and more were demonstrated at this year’s SAS Global Forum, the world’s largest analytics conference, with more than 30,000 business and IT users of SAS software participating on-site and online.

Read Also: How to Leverage Relationships Through CRM

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Neustar’s collaboration with TiVo adds to the rapidly expanding capability of the company to bring precision to TV Viewership measurement for brand advertisers.

Neustar®, Inc. and TiVo Corporation, a global leader in entertainment technology and audience insights, have announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions. Neustar is a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands.

Read Also: How to Leverage Relationships Through CRM

Connect Individual TV Viewing Behavior to Cross-Device Media Exposure

“As the world of television is rapidly changing, it’s essential that we not only bring transparency to TV measurement but also help to build a different standard for it,” said Neustar General Manager and Vice President for Marketing Solutions Michael Schoen. “With TiVo’s data, we are able to better provide granular TV insight that enables us to help our clients make better decisions about where to allocate their next marketing dollar.”

Read More: Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

This next-generation tool for unified marketing measurement sets a new standard in the rapidly changing marketing landscape, ensuring that marketers are maximizing their business results and proving marketing’s contribution to revenue at every opportunity.

The inclusion of TiVo’s deterministic, TV exposure data from both its own set-top boxes (STB) and third parties will allow advertisers to compare the efficacy of both TV and digital investments together to make more insightful budgeting decisions. With this data integration, advertisers now can gain insight into the effectiveness of ad exposures including delayed viewing, along with general audience viewing behavior. Ultimately, advertisers are able to ascertain what drove greater ROI by measuring across networks, daypart, programs and creatives.

Recommended: SalesTech Interview with Kevin Sterneckert, CMO at Symphony RetailAI

Marketers to Enjoy the Most Authoritative Audience Dataset for TV Advertising

Walt Horstman, Senior Vice President and General Manager, Advanced Media and Advertising, TiVo, said, “TiVo’s TV viewership data provides partners, like Neustar, with the industry’s most authoritative audience dataset that offers marketers with an unparalleled view to power media planning and buying.”

The combined partnership will help break down the fragmented view most advertisers struggle with when measuring the efficacy of their media investments, and connect individual TV viewing behavior to cross-device media exposure.

Recommended: Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital…

For example, an automotive advertiser could analyze whether exposure to a TV commercial resulted in incremental foot traffic to its dealership. In doing so, advertisers will have a much better understanding of their media mix performance and can pinpoint exactly which combinations of TV and digital resulted in the most desired outcome.

The Neustar Marketshare unified marketing analytics solution offers advertisers a guide to strategic and tactical planning decisions, as well as trade-off scenarios for allocations – predictively – across products, markets, segments, tactics, and channels. It takes into consideration both the offline marketing tactics and the non-media drivers (e.g., weather, economy, pricing, competitor actions, etc.) to provide a holistic customer view that helps clients examine the true business value of their marketing performance.

Read Also: HUAWEI CLOUD Unveils Cloud and AI Innovations with Partners

Grid Dynamics Teams Up with Google Cloud to Accelerate Cloud Adoption for Big Data Platforms and ML Models

Grid Dynamics Leverages Experience, Blueprints and Accelerators to Build Advanced Applications on Google Cloud Platform for Large Enterprises

Grid Dynamics, a leading provider of consulting and engineering services for cloud enablement, big data platforms and data sciences, announced a partnership with Google Cloud, centered around the acceleration of enterprise adoption of Google Cloud Platform (GCP) technologies.

As part of the partnership, Grid Dynamics will also work to obtain formal certification in Application Development, Cloud Migration, Infrastructure, Data Analytics, Machine Learning, and Marketing Analytics partner specializations.

Grid Dynamics has a strong track record of migrating their Fortune 500 clients to Google Cloud Platform. In the last three years, Grid Dynamics has led a variety of major cloud migration programs for clients among the top 25 US retailers related to the modernization of e-commerce; order management and supply chain applications; green-field development of big data and machine learning platforms; and DevOps automation on Google Cloud.

Recommended: Salesforce Positioned In The Leaders Quadrant Of The Gartner’s 2019 Magic Quadrant For…

Grid Dynamics already uses their extensive expertise, deep skills and technical blueprints, which leverage GCP APIs, to accelerate the:

  • Re-platforming of legacy, on-premise applications, and infrastructure to the cloud
  • Development of microservices and true CI/CD for e-commerce, inventory management, and supply chain
  • Implementations of large-scale data platforms with automated pipelines and real-time analytics for customer-360, personalization, dynamic pricing, and related use cases
  • Development of machine learning models for predictive analytics, supply chain optimization, computer vision, deep learning, natural language processing, and conversational commerce.

FTD Companies, Inc., a premier floral and gifting company since 1910 that provides floral, specialty foods, gifts and related products to consumers in the US and UK, is the latest beneficiary of the Grid Dynamics and Google Cloud partnership.

“We wanted to have a state-of-the-art cloud data platform, sophisticated machine learning models and automation tools to transform all of our raw data into actionable insights,” said Vamsi Muddada, Chief Technology Officer at FTD. “Grid Dynamics had the technical blueprints and highly skilled engineers that got us up and running on Google Cloud Platform in under three months.”

“Google Cloud continues to build momentum as a leading cloud platform for large-scale applications of big data, real-time analytics, machine learning and AI,” said Victoria Livschitz, Founder and CTO of Grid Dynamics.

Victoria added, “We are very excited to deepen our collaboration with Google Cloud, and offer powerful, business-critical solutions, blueprints, and accelerators to keep our customers on the forefront of innovation.”

Read More: Want To Know How You Can Forecast Consumer Demand Using Predictive Analytics? Quantzig’s Recent…

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2019 Magic Quadrant for Multichannel Marketing Hubs

Global CRM leader Salesforce has announced that it has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. Salesforce empowers companies to connect with their customers in a whole new way.

“Today, people expect companies to engage them with personalized content and offers in the moments that matter to them,” said Bob Stutz, CEO, Salesforce Marketing Cloud.

Bob added, “Salesforce Marketing Cloud delivers a proven, market-leading solution that allows marketers to know their customers, personalize content with intelligence and engage with them across all areas of marketing, as well as commerce, service, sales and more.”

According to Gartner, “The multichannel marketing hub (MMH) [is] a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”

Salesforce Marketing Cloud is the leading digital marketing solution. With Salesforce Marketing Cloud, marketers can know more about their customers with powerful data management and analytics, personalize every customer engagement with Einstein and create real-time marketing campaigns across email, mobile, social, digital advertising and more.

Are Organizations Getting Selfish in Demanding More from Their Data Management?

Despite Achieving 118% Return on Data Management Investments, Companies Expect More from their Data. They are Obstructed by a Lack of Technology, Processes, Training, and Support from Leadership to Get the Most from Their Technology Spend

Global organizations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage.

Read Also: Mapp to Acquire Webtrekk, Bringing Advanced Analytics and…

The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers across 15 countries, and reveals that although companies see an average return of $2.18 USD for every $1 USD they invest in improving data management, an overwhelming majority (82 percent) of businesses expect to see an even higher return.

Biggest Hurdle: Lack of the Right Technology to Support Data Management

Just 15 percent achieved the ROI they expected to receive, while only 1 percent said the ROI they achieved exceeded expectations.

Businesses admit the key factors preventing them from improving their ROI are a lack of the right technology to support data management (40 percent), a lack of internal processes (36 percent) and inadequate employee engagement or training (57 percent). A third (33 percent) also cited an absence of support from senior management as a barrier to achieving a higher return on data management investment.

“Mismanaging data can cost businesses millions in security vulnerabilities, lost revenues and missed opportunities, but those that invest wisely are seeing the incredible potential of their data estates. Unfortunately, too many are being held back by technological or people-related challenges,” said Jyothi Swaroop, vice president, Product & Solutions, Veritas.

Jyoti continued, “Organizations must arm themselves with the ability to access, protect and derive insights from their data. By promoting a cultural shift in the way data is managed, which includes buy-in from leadership as well as tools, processes and training, companies can empower employees with full visibility and control of data.”

Recommended: Jornaya Launches Integrations Hub for “Push…

Take Care of Your Data, and It Will Take Care of You

Organizations that are investing in the proper management of their data say they are already benefiting from their investment and are achieving the objectives they set out to achieve. Respondents ranked increased data compliance, reduced security risks, cost savings, and the ability to drive new revenue streams and market opportunities, as the most attractive benefits of improving data management.

Of the organizations that are investing in looking after their data, four in five (81 percent) say they are already experiencing increased data compliance and reduced data security risks, while 70 percent are seeing reduced costs. Nearly three-quarters (72 percent) are driving new revenue streams or market opportunities as a result of investing in data management.

“As cases of high-profile data breaches and threats of hefty fines for regulatory non-compliance continue to plague the headlines, one of the biggest drivers for investing in data management is to protect their data. But many are also benefitting greatly from the ability to use their data more intelligently. Those that invest in overcoming the barriers to effective data management will reap significant rewards in today’s digital economy,” added Swaroop.

Methodology

A total of 1,500 IT decision makers and data managers were interviewed in October and November across the US, the UK, France, Germany, Switzerland, the UAE, Canada, Mexico, Brazil, Australia, New Zealand, Singapore, China, Japan and the Republic of Korea.

Recommended: German Companies Seek Providers To Help With Salesforce Installations And Implementations

GeekHive Introduces its Martech Stack Assessment & Recommendations Offering

GeekHive has announced its new Martech Stack Assessment & Recommendations service at Gartner Marketing Symposium/Xpo 2019 in San Diego, CA for companies looking to get more value out of their marketing technology investments.

Read More: HUAWEI CLOUD Unveils Cloud and AI Innovations with Partners

Director of Partner Alliances at GeekHive, Jim King said, “This unique offering allows us to better support our customers through targeted consultation, specifically designed to improve ROI.”

New Launch: Alticast’s AltiPlatform™ To Serve As Foundation Of Turk Telekom’s Next-Gen…

New Initiative to Enable MarTech-Driven Digital Transformation

As a lightweight, ground-level entrance into GeekHive’s more comprehensive consultation services, the Martech Stack Assessment & Recommendations service enables companies to explore and initiate their business’ digital transformation at an attractive price point. This consultative service includes a systems evaluation of existing technologies, an organizational assessment of digital transformation readiness, and a marketing technology gap analysis, followed by industry-informed recommendation options, strategy and planning development, and an actionable roadmap for implementation.

Recommended: Sales Technology Primer: Easy-to-Use Sales Dashboards for New Sales Teams

GeekHive’s President and CEO, Peter Ladka stated, “Whether your organization needs help realizing the potential of its existing marketing investments, implementing new platforms into its current martech stack, or identifying appropriate technologies for its unique business model, our martech consultants will handle the heavy lifting for your team and support you throughout the process. We engineer solutions that are driven by your business objectives, so that you can start seeing returns on your marketing investments.”

As a marketing technology consultancy, GeekHive focuses on engineering objective-led solutions for its clients to maximize the value of their marketing technology investments.

Read Also: Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

 

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

Leading data intelligence platform Jornaya has announced the launch of the Jornaya Integrations Hub. The company connects major-life purchase marketers with previously inaccessible customer journey behaviors. Jornaya is a data-as-a-service (DaaS) company working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases, such as cars, loans, insurance, or degrees.

Read Also: This Latest Tech Customer Data Integration Provides Real-Time Email Personalization

Marketers Using Salesforce, Oracle Marketing Cloud, Ellie Mae’s Velocify, and Hundreds of Other Platforms Can Now Seamlessly Automate the Use of Jornaya Data

The Integrations Hub gives marketers the ability to automate daily access to Jornaya’s data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment.

Read Also: How to Leverage Relationships Through CRM

“We’re on a mission to organize and provide access to previously inaccessible customer journey behaviors to help marketers enable smarter and safer interactions,” said Jornaya CEO Ross Shanken.

Ross added, “Fully realizing this vision is a function of not only having access to unique behavioral data, but making that data highly actionable for the marketer. The Integrations Hub does exactly that. Marketers using Salesforce, Oracle Marketing Cloud, Ellie Mae’s Velocify, and hundreds of other platforms can now seamlessly automate the use of Jornaya data within their existing acquisition and retention campaigns.”

Jornaya Data Allows to Quickly Deploy New Engagement Strategies or Campaigns

Jason Wehner, Director of Enrollment Operations, Northcentral University said, “Jornaya’s Activate platform was an obvious choice for us – it’s the only solution available that can connect in-market behaviors to our customers and helps us understand what they are most interested in and when. The option to automatically receive and action on this data within any of our marketing systems, will allow us to quickly deploy new engagement strategies or campaigns.”

Recommended: The Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer…

Jason added, “Speed to deployment, by integrating directly with our systems, mitigates the development hours our internal IT resources would typically experience. This means faster deployment, increased use of the data across channels, and ultimately higher customer acquisition and retention rates throughout the lifecycle.”

The Integration Hub builds on the continued success and innovation of the Jornaya Activate platform. Activate enables marketers to consistently enrich their first-party data (existing customers and prospects) by safely connecting to the online behaviors consumers are exhibiting as they research and consider making a major-life purchase decision (taking out a loan to buy a home, purchasing an insurance policy, going back to school, buying a car or any other high investment purchases). These types of purchases typically require significant time, research and comparison shopping – often taking 6-months or longer – presenting a unique challenge for major-life purchase marketers to align their marketing message with where the consumer is in the buying process.

Recommended: HUAWEI CLOUD Unveils Cloud and AI Innovations with Partners

Since its launch in June 2018, the Activate platform has become a critical tool for dozens of leading financial institutions, insurance carriers, and online universities who are now facilitating smarter interactions across their acquisition, retention, and customer growth programs.

Jornaya customer Northcentral University drives personalized customer experience through data. With that data, they understand what their customer is truly interested in, what their in-market signals are, and how they want to be communicated with.

Currently, Jornaya organizes and provides access to customer behaviors enabling marketers and their partners to have the smartest and safest interactions with customers.

Read More: Customer Data Platform Institute Launches RealCDP To Reduce CDP Confusion