SalesTech Star

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2019 Magic Quadrant for Multichannel Marketing Hubs

Global CRM leader Salesforce has announced that it has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. Salesforce empowers companies to connect with their customers in a whole new way.

“Today, people expect companies to engage them with personalized content and offers in the moments that matter to them,” said Bob Stutz, CEO, Salesforce Marketing Cloud.

Bob added, “Salesforce Marketing Cloud delivers a proven, market-leading solution that allows marketers to know their customers, personalize content with intelligence and engage with them across all areas of marketing, as well as commerce, service, sales and more.”

According to Gartner, “The multichannel marketing hub (MMH) [is] a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”

Salesforce Marketing Cloud is the leading digital marketing solution. With Salesforce Marketing Cloud, marketers can know more about their customers with powerful data management and analytics, personalize every customer engagement with Einstein and create real-time marketing campaigns across email, mobile, social, digital advertising and more.