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Economic downturn is a reality many businesses are facing and marketing agencies are no exception. With businesses trimming budgets and prioritizing must-have tools and services,

451 Research identifies two kinds of businesses: the Digitally Driven, which are constantly innovating with technology to retain their competitive edge, and the Digitally Delayed,

2022 was a year of economic turbulence, massive layoffs, and tightened enterprise budgets across every industry. As we look ahead to 2023, none of these

Overview of the Industry: The e-commerce industry has revolutionized the way we shop, offering unparalleled

Google Cloud has introduced an array of innovative tools by leveraging generative AI (artificial intelligence)

Salesforce is a leading provider of customer relationship management (CRM) software that helps businesses of

In the past year, there has been an increase in the utilization of sales engagement

For contemporary sales professionals, a B2B sales pipeline works like a valuable tool that is

In the digital age, sales have experienced a significant metamorphosis as conventional methods have given

Bank’s role will aim to help portfolio companies strengthen go-to-market strategies and accelerate growth Great Hill Partners, a private equity firm that invests in high‑growth, disruptive companies, announced that Jonathan Bank has joined the firm’s Growth Team as Head of Revenue

Omnicom, the world’s leading marketing and sales company, unveiled its strategy and executive leadership for the go-forward organization, following the historic completion of its acquisition of Interpublic on November 26, 2025. The new Omnicom unites the industry’s most comprehensive and

Securely connecting AI agents across multiple companies for rapid response to changing circumstances Fujitsu Limited announced the development of a multi-AI agent collaboration technology that enables secure collaboration and swift response to changing circumstances among AI agents from different companies and




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