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Andrew Lawson Joins New Relic as Executive Vice President and General Manager of EMEA

Sales & Marketing

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May 14, 2019

Andrew Lawson Joins New Relic as Executive Vice President and General Manager of EMEA

New Relic, Inc., provider of real-time insights for software-driven businesses, announced that Andrew Lawson has joined the company as executive vice president and general manager of Europe, Middle East, and Africa (EMEA). Based in London, Lawson will lead the company’s growth and business strategy across the region.

Andrew Lawson Joins New Relic as Executive Vice President and General Manager of EMEA

Lawson joins New Relic from Salesforce, where he led both UKI and EMEA teams through a phenomenal period of growth. He led Salesforce to its 2nd Best Place to Work in the UK Great Places to Work ranking and 5th Best UK Employer in the Glassdoor ranking, among many other prominent distinctions. Prior to Salesforce, Lawson spent 14 years with Oracle Corporation where he held a number of leadership positions.

“New Relic has helped companies across EMEA, including Delivery Hero SE, Orbit Showtime Network (OSN), Porsche AG, and Telenor to create best-in-class digital experiences. Andrew is the ideal leader to expand our presence across the region by fostering deeper relationships with our customers and partners,” said Erica Schultz, chief revenue officer at New Relic.

“Developers, operations, and CTOs at companies across EMEA are recognizing that instrumenting their digital business is their greatest opportunity for competitive advantage. New Relic delivers an essential platform to help modern enterprises deliver more perfect software to their customers, and I look forward to helping the company through its next phase of growth,” said Andrew Lawson, EVP, GM of EMEA at New Relic.

Leading companies across the region trust New Relic to help solve their most complex software challenges, including migrating to the cloud, DevOps adoption, and delivering exceptional digital customer experiences. Research firm IDC predicts SaaS and cloud software revenue in EMEA will reach $60.5 billion by 2022. New Relic serves the region via offices in Barcelona, Dublin, London, Munich, Paris, Tel-Aviv, and Zurich. In addition, the company recently opened its European Region in Frankfurt, Germany.

Google Launches Grow My Store for Europe

Web & Social Prospecting Tools

STS News Desk

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May 14, 2019

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Google Launches Grow My Store for Europe

Google launches a new tool to help retailers improve their customer online and omnichannel experiences. As users become more demanding about the information and service they expect online – and as retailers across Europe struggle to meet these expectations – Grow My Store scores retailers’ websites and generates bespoke reports with recommendations to help retailers improve the online experience they offer and grow their business.

This could include clear pricing and intuitive navigation, personalising the experience for shoppers, providing live chat support or making sure the site is mobile-friendly. Grow My Store tests retailers against up to 22 metrics based on in-depth studies into customer experience best practices.

The site will initially be available in English, French, German (DACH region) and Spanish with other European countries to follow in 2019.

Google created the tool as consumers become more demanding about the information and service they expect from retailers online. Building on the success of the International Growth platform Market Finder, a free tool which helps businesses to go global by guiding them along the export journey step by step, it became clear that a similar tool would be helpful for retailers to grow their businesses. Grow My Store will also direct users to relevant Google products and services that can move their business to the next phase of growth.

Fionnuala Meehan, VP EMEA, Google Customer Solutions, said: “For retailers of all sizes, their website is their digital flagship store, so Google wants to help retailers to make their online and omnichannel customer experience as appealing as possible to customers. That’s why we have built a tool that brings together all this valuable insight into one place and then uses that insight to create bespoke recommendations for retailers providing clear support and advice.”

Retailer websites should be a number one priority for both online and multichannel retailers, with 90% of EMEA shoppers who visited a store in the last week saying they used online search prior to going in-store. Despite rising customer expectations many retailers across EMEA are failing to provide a best in class experience with 23% of retailers not publishing any contact information of their stores on their website.

Retailer recommendations in the Grow My Store tool are market specific and based on country-level research.

For example, almost two thirds (63%) of UK consumers say that clearly displayed prices are important for a good online shopping experience – and 77% of them want the search and filtering tools to feel intuitive and familiar.

In Spain, 40% of customers list next day delivery as something that would most increase their likelihood of buying a product, while 81% say that free delivery is important for them to have a good online shopping experience.

In France, most shopper research occurs on mobile, while purchases still tend to happen on desktop.

More than half (58%) of German consumers say an easy returns policy would increase their likelihood of buying a product online.

Helpshift Announces European Expansion Following Year of Record Growth and Innovation

Multichannel Orchestration

STS News Desk

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May 14, 2019

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Helpshift Announces European Expansion Following Year of Record Growth and Innovation

Digital Customer Service Company Has Established European Presence to Better Support Growing Base of European Customers

Helpshift, the company revolutionizing the customer service industry through its intelligent and asynchronous digital messaging platform, announced that it has expanded its footprint to Europe.

“It’s a company with a great product, great people and a great culture. I’m thrilled to be joining the Helpshift team at this critical moment of expansion.”

Helpshift has hired teams in the U.K. and the Netherlands to supplement existing research and development headquarters in Pune, India, and field offices in New York, Los Angeles, Chicago and Salt Lake City. This expansion follows a record-breaking fiscal year for Helpshift, which added new customers and partnerships, received industry recognition and launched transformational new products, including asynchronous messaging across web and mobile — a first in the digital customer service industry.

“The Helpshift platform is built to support a global customer base, and now the Helpshift team is, too,” said Helpshift CEO Linda Crawford. “We want to be where our customers are, and this expansion is the natural next step for us. We look forward to working more closely with our existing EMEA customers and bringing modern digital customer service to the broader European market.”

Bringing the Asynchronous Messaging Revolution to European B2C Brands

The list of brands relying on Helpshift’s platform to deliver fast, efficient, messaging-based support to their customers 24/7 continues to grow. Almost a third of Helpshift’s business is already based in Europe — including customers like Supercell, Next Games and Virgin Media.

Helpshift’s customer service platform was built to serve an international customer base. The Helpshift SDK supports more than 180 languages — meaning it can automatically detect what language customers are using on their devices and offer support in that language — and the AI engine “speaks” 20 languages, so it can detect the language of the customer and route the request to an appropriate agent. Helpshift is also GDPR compliant.

Additionally, with Helpshift’s asynchronous messaging for web and mobile, customers can start their support session in a messaging window but leave without having to worry that their history will be deleted. Instead, they’ll be notified when an agent responds and resume the conversation at their convenience. This helps support “follow-the-sun” staffing models for international customer bases.

Now Hiring — With an Eye on Localization

Helpshift has already made several important hires since setting up shop in Europe:

Evert-Jan Tazelaar, vice president of EMEA, who has over 25 years experience selling software solutions in both individual sales and sales leadership roles. Prior to joining Helpshift, Tazelaar worked as the VP EMEA for communications, media and energy at Vlocity. Previously Tazelaar worked in a variety of senior sales roles at companies such as SAP, Salesforce and Microsoft.
Gerry O’Neill, U.K. sales director, who has more than 25 years of experience, has come to Helpshift from Salesforce. Previously, he held various technical and leadership roles at blue chip companies, like Hewlett-Packard and IBM, and startups like Motive Communications (acquired by Alcatel-Lucent) and Tivoli Systems.
Jon Laughland, U.K. sales director brings decades of experience and a strong enterprise sales track record to his new role at Helpshift. He joins Helpshift from cloud technology company Skuid. Before that, he held various sales roles at SAP and SAP partners such as AgilityWorks Ltd., CompromiseIT and a sales leadership role at Redwood Software.

Helpshift plans to make an additional 40 global hires this year — including enterprise and corporate account executives, sales engineers and customer success managers — and has brought on a diversity and inclusion-focused recruiter to further the company’s goal of creating a diverse and gender-equal workplace.

“Helpshift is setting the bar for digital customer service worldwide,” said Tazelaar. “It’s a company with a great product, great people and a great culture. I’m thrilled to be joining the Helpshift team at this critical moment of expansion.”

Expedia Unpacks the Best Time to Book, Cheap Places to Visit, and Everything Else You Need to Know About Summer 2019

Multichannel Orchestration

STS News Desk

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May 14, 2019

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Expedia Unpacks the Best Time to Book, Cheap Places to Visit, and Everything Else You Need to Know About Summer 2019

Searches for “summer 2019” have been on the rise for the past 90 days, and the unofficial start to summer – Memorial Day weekend – is just a couple weeks away. Today, Expedia travel experts revealed the best time to book, cheapest places to visit, and other vacation planning tips to help travelers prepare for another season of epic adventures. Expedia also recently polled 1,000 Americans and analyzed travel data to uncover the trends that will likely inspire your next summer getaway.

Nearly 85% of Americans are taking or planning to take at least one trip between now and September. For the 15% of Americans who said they won’t be traveling this summer, more than half of them (65%) claim it’s due to budget concerns.
Domestic travel continues to be the foundation of most American trips. 3 out of 4 Americans aren’t planning to leave the country this summer. Expedia’s flight and hotel data confirms this as hot spots like Vegas, Orlando, San Diego and Los Angeles make up a majority of the top 25 most popular summer vacation destinations this year.
Most Americans plan to road trip or fly with family or a significant other this summer, and they’re willing to spend between 5-10 hours in transit.
Disconnecting from work, hitting the beach, getting some sun, sightseeing, spending time with friends and family are all things we want to accomplish this summer.

Nisreene Atassi, PR Director for Brand Expedia comments: “Whether it was road trips around the Midwest or long weekends to the East Coast, domestic vacations were a hallmark of my family trips as a child. So, it doesn’t surprise me to hear that most Americans plan to travel within the U.S. this summer. We’re on a mission to really arm travelers with everything they need to get their vacation plans sorted, and our analysis covers everything travelers need to do just that.”

Here’s when to book your hotel, flight and car rental

Hotel – Travelers are becoming more accustomed to booking last minute, which could work in their favor this summer. Being flexible and waiting about a week before your trip starts could save you more than 15% on hotel costs. For those who cringe at the thought of missing out on a specific property or not staying with other travelers in your party, booking 21-30 days in advance could still mean nearly 10% savings. Regardless of when you decide to book, remember the cheapest average daily rates are found on Fridays⁵.
Flights – The “sweet spot” for airfares is about three weeks to a month (21-30 days) ahead of time. Remember to purchase flights over the weekend, particularly on a Sunday. Nearly 30% of Americans are flying to their destination, so this next tip is super important: choosing flights that take off on Thursday or Friday⁶can save travelers around 10%.
Car Rental – It’s never a bad idea to avoid putting miles on your car. Booking a comfy rental 14-20 days in advance could save you around 5% this summer.

“We hear from travelers time and time again that budget is a big concern for them. While summer can often mean peak travel times and peak pricing, we’ve done the heavy lifting to figure out the best ways for travelers to still find prices that fit their budget,” says Atassi. “With some careful planning and a little research, summer travel plans are well within reach for many Americans.”

Cheap summer vacation ideas

Most Americans feel comfortable spending somewhere between $1,000-2,999⁷ on their entire summer vacation. Expedia’s data gurus pulled together some of the cheapest destinations in the USA that fit this budget.⁸ We also threw in a few international locations that Americans tend to frequent.

• Hilo, Hawaii – average ticket prices under $600	• Phoenix, Arizona – average daily rates under $150
• Key West, Florida – average ticket prices under $500	• San Diego, California – average daily rates under $300
• San Jose del Cabo, Mexico – average ticket prices under $400	• Houston, Texas – average ticket prices under $250, average daily rates under $150
• Cancun, Mexico – average ticket prices under $400, average daily rates under $300	• Atlanta, Georgia – average ticket prices under $250, average daily rates under $300
• Colorado Springs, Colorado – average ticket prices under $400	• Austin, Texas – average ticket prices under $250
• Orange County, California – average ticket prices under $300	• Tampa, Florida – average ticket prices under $250
• New Orleans, Louisiana – average ticket prices and average daily rates under $300	• West Palm Beach, Florida – average ticket prices under $250
• Charleston, South Carolina – average ticket prices under $300	• Denver, Colorado – average ticket prices under $250, average daily rates under $300
• Nashville, Tennessee – average daily rates under $300	• Toronto, Canada – average ticket prices under $200
• Portland, Oregon – average daily rates under $200	• Daytona Beach, Florida – average daily rates under $200

Be sure to also check for deeper travel discounts in the Expedia app, which is available to download for free on iOS in the App Store and on Android devices through Google Play.

Hotelbeds Selects Vonage’s NewVoiceMedia Contact Center Solution to Transform Service Experience for Global Customer Base

Partner Management & Channel Enablement

STS News Desk

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May 14, 2019

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Hotelbeds Selects Vonage’s NewVoiceMedia Contact Center Solution to Transform Service Experience for Global Customer Base

Vonage, a global business cloud communications leader, announced that Hotelbeds, a leading business-to-business bedbank, has selected its NewVoiceMedia (NVM) solution to better serve its global customer-base by delivering exceptional, emotive experiences.

Hotelbeds selects Vonage’s @NewVoiceMedia #cctr solution to transform service experience for global customer base

Hotelbeds is a global travel distributor of accommodation and ancillary products to the world’s travel trade. The company contracts, connects and efficiently distributes a differentiated portfolio of more than 170 thousand properties over 185 countries to leading industry partners including online travel agencies, retail agencies, tour operators and airlines. It provides a solid platform for travel distribution based on its advanced API interface and leading technology infrastructure.

Hotelbeds is focused on driving business for its partners while simplifying the customer experience across every touchpoint. Following a market evaluation of contact center technology, the company signed a large, global deal for Vonage’s award-winning NVM solution, for its Salesforce integration, omni-channel, routing and reporting capabilities, together with PCI compliance and workforce management, through its premium pre-integrated partners. Hotelbeds also wanted a flexible and scalable solution which could be rolled out to other business functions.

Paul Anthony, Chief Integration Officer at Hotelbeds Group, comments, “We wanted to improve our customer experience by deploying a single, scalable cloud contact center solution that would efficiently integrate with Salesforce, given that the CRM platform is such a cornerstone in our organization, and Vonage was the perfect fit. We are looking forward to enhancing our customer satisfaction with Vonage’s NewVoiceMedia solution, to deliver exceptional customer experiences, across our global business.”

The NVM solution will enable Hotelbeds to provide a state-of-the-art experience for its 60 thousand customers worldwide, while improving its operational efficiencies and team productivity. Built from a true cloud environment with 99.999% platform uptime, the solution integrates all communications channels without expensive, disruptive hardware changes and plugs straight into a business’s CRM platform. Salesforce integration is central to the NVM solution, enabling businesses like Hotelbeds to create customer experiences that help them serve better and sell more. The solution integrates effectively, for better access to rich customer data, from which agents can make personal connections through every channel.

With NewVoiceMedia’s fully-integrated omni-channel experience, Hotelbeds can deliver a consistent customer experience across Salesforce digital channels and the NVM contact center. The company can route voice and interactions through email, chat, SMS, video and social channels in an integrated and unified manner, uniformly empowering digital and voice agents, optimizing resources and improving management of KPIs across customer interaction channels. Hotelbeds can therefore provide a rich, consistent and integrated experience, irrespective of the channel chosen by its partners, and without switching to a third-party solution.

Paul Turner, VP Benelux and Nordics at Vonage, adds, “We are now living and working in the Age of Customer Experience where organizations are increasingly being defined by customer delight. We are extremely pleased to have been selected as an important partner of Hotelbeds as it seeks to compete on customer experience, and we look forward to seeing the company make this transformation for its growing customer base.”

BlueVenn and London Research Release Customer Data Platform Maturity Model

Buyer Insights

STS News Desk

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May 14, 2019

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BlueVenn and London Research Release Customer Data Platform Maturity Model

Survey of large organizations shows CDP uptake now exceeds 50%

More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by London Research.

The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one.

The new study, entitled Customer Data Excellence shows a clear link between CDP deployment and business success, with CDP owners two-and-a-half times more likely to have significantly outperformed against their organization’s main marketing goal in 2018.

This research, which explores how companies are harnessing CDPs to provide better customer experiences, finds that CDP-equipped companies are significantly more likely than their peers to have a range of data-driven marketing capabilities relating to people, processes and technology.

While the US is the leading market for CDPs, the rest of the world is catching up. Business-to-consumer organizations are outstripping business-to-business companies in their use of CDP and data-driven marketing solutions.

Respondents at organizations with CDPs are at least three times more likely than those at other companies to agree firmly that they have the following attributes:

A full view of their customers across digital and offline interactions with their brand (41% vs. 5%).
Use of attribution beyond first/last-click to improve their paid media performance (31% vs. 6%).
Use of machine learning for real-time decisioning / data analytics (26% vs. 6%).
Ability to deliver real-time personalization of content based on visitor behavior (36% vs. 8%).
Testing and optimization capabilities that are central to their website and email strategies (40% vs. 13%).
Ability to set up and execute multichannel campaigns from a single technology platform (38% vs. 12%).

Following the results, the survey also provides a new seven-stage maturity model, which is aimed at helping marketers:

Define and prioritize their customer experience requirements
Rigorously translate these into customer data requirements
Audit their current capabilities
Define a data and technology road map aligned to their business goals
Adopt an integrated approach to leveraging (and monetizing) customer data
Identify and unlock synergies across their marketing programs

Commenting on the research findings, David Raab, Founder of the CDP Institute, said: “This report sheds new light on the CDP industry, confirming some assumptions and challenging others. As expected, we find that CDPs are more widely deployed in North America than elsewhere, are more common among larger organizations than small ones, and are (slightly) more used by B2C than B2B businesses. Those findings suggest there is considerable room for expansion as the industry grows beyond its initial base.”

He added: “We also see that the most successful organizations – in terms of exceeding their marketing goals – are more likely to use CDPs. Such findings don’t directly answer the question of causation: did these organizations succeed because of their CDP or did they deploy a CDP because they were already well run? There’s some evidence for the latter view, in that CDP users are more likely to display other evidence of data management maturity: data champions, data strategy, and marketing-run customer data management.”

“A CDP is a natural complement to those achievements and no doubt magnifies their benefits. Similarly, CDP users are more likely to be advanced users of attribution, paid and owned media, analytics, cross-channel orchestration, and outbound channel optimization. Again, we can conclude that the CDP is both evidence of maturity and an important tool for taking advantage of it.”

Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

Pipeline & Analytics

STS News Desk

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May 14, 2019

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Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

A further 21% of retailers doubt the sustainability of their models, according to new research by World Retail Congress, OC&C Strategy Consultants and eShopWorld

Findings from new research, launched at the World Retail Congress, provide further evidence that retailers are struggling to cope with the pace of evolution in the industry. 76% of the world’s leading retailers believe their model needs to change for them to remain relevant in the next five years.

A further 21% said they have doubts about the sustainability of their models. Only 3% of retailers believe their current proposition will remain sustainable in the next five years.

James George, International Managing Partner at OC&C, said:
“For retailers, a good business model is no longer enough: being great achieves enviable success, but being average is punished hard. Retailers are recognising this: three quarters said they need to change their business models in order to be relevant in the future.”

The research, titled ‘High Velocity Retail’ echoing this year’s World Retail Congress theme, was created together with OC&C and eShopWorld. Drawing insights from interviews with the world’s leading retailers as well as analysis of financial performance and customer ratings data of 800 retailers, the research identifies the path to success for retailers in a world where the speed of change is unprecedented.

Ian McGarrigle, Chairman, World Retail Congress, commented:
“Trying to understand today’s fast-changing retail world was core to the build-up for this year’s World Retail Congress. Our High Velocity Retail report provides a clear overview of how the old retail business model is no longer fit for purpose and identifies new models and their key success factors. The report will form an important platform for discussion and debate when the leaders of the world’s most important retailers meet in Amsterdam.”

Crucial rules for winning in a high velocity world revealed by the research are:

Winning retailers pick their battles: A considered strategic positioning remains vital, especially as the investment required to compete on all fronts is excessive. Amazon spend over $20bn annually on technology. Walmart spend over $5bn in capex on ecommerce and technology. It is just not possible for many to play this game. Retailers are therefore being thoughtful about where to invest and where to follow. In fact, the retailers that are most highly rated by consumers globally are ones that have distinctive strategic positions.
Being at the frontier of speed is not always necessary: Retailers should be making clear trade-offs about where they operate at the frontier, and where they can afford to follow the leader. For example, while there is much written about speed of delivery, it is still the case that 40% of ecommerce delivery in the UK, which is one of the world’s more developed ecommerce markets, remains slower than next day. Another example is SHEIN, a Chinese retail brand, which has developed a fast fashion proposition for millennial and Gen Z consumers that emphasises rapid production cycles, but slow fulfilment times, and has used this fast/slow model to rapidly scale in a range of international markets. The crucial point is to provide a solution for your customer’s specific needs, not to try and deliver everywhere.
Go beyond borders to build your tribe: As the demand for online shopping grows around the world, retailers need to consider their strategy for attracting cross-border consumers. It is worth noting that younger generations (Millennials and Gen Zers) across the globe are resembling each other in their attitudes towards shopping and spending more than any other generation. This suggests a homogenising effect driven by technology – the internet and social channels make it ever easier for these generations to share ideas and access the same information and media. Brands providing access to the same products and services across markets and the power of truly global celebrities and influencers appear to be playing their part in this trend too. As a result, retailers should look to target these cross-border tribes and segment their customer base by similar attitudes rather than – or as well as – traditional demographics.

James George, International Managing Partner at OC&C, said:
“Retail has been speeding up for a long time. But in the present High Velocity world, it is not just about speed, but about combining it with meaningful direction. Winners are focussing on being the best at something that matters to customers: they avoid the pitfalls of going nowhere fast or trying to do everything badly.

“Crucially, speed will not cover up flaws or inconsistency in the underlying proposition. As the world speeds up and barriers to entry fall, the challenge for retailers is to translate this clarity of focus into prioritised investment decisions that develop the things that really matter to your target customer.”

eShopWorld’s US President, Cynthia Hollen, added:
“Excellence in cross-border ecommerce is an essential part of being a high velocity retailer today. Leading retailers know that building their brand and expanding their customer base around the world is the best way to achieve significant and lasting growth in today’s competitive landscape.”

Through analysis of the performance of leading retailers, the research also identifies four winning High Velocity Retail models that are succeeding in their own distinctive manner. Taken together retailers operating one of four High Velocity models are growing profit 5x faster than the rest.

High Velocity Retail models:

	Key Characteristics	Example Brands
Value Champions	Exceptionally low prices Standardised and scalable operating model Scale leadership in marketing segment	Aldi Action
Platform Models	Front of mind customer awareness for segment/category Tailored technology designed to fit partners’ business on platform	Farfetch Jumia
Customer Solutions	Focused on outcomes, not products Shift towards bundling and subscription models to lock in consumers	Pets at Home Selfridges
Retailers as Brands	Fully embrace mentality of consumer brands (rather than retail) Authenticity and connection to customers Consistent and controlled brand experience, but not necessarily through owned channels	Lululemon SHEIN

Pegasystems Acquires Leading Digital Messaging Platform Provider In The Chat

Sales Engagement

STS News Desk

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May 14, 2019

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Pegasystems Acquires Leading Digital Messaging Platform Provider In The Chat

New Engagement Solution Will Debut on the Main Stage at PegaWorld 2019

Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced its acquisition of In The Chat (ITC), an enterprise-grade digital customer service platform provider that unifies text messaging, social media, live chat, email, messengers, and chatbots into a seamless conversation with customers.

ITC’s platform, which enables communications via virtually any digital channel, will be integrated with Pega’s AI-powered customer engagement solutions, providing clients a seamless, future-proof way to connect with customers. These capabilities will debut as part of a new customer engagement solution at PegaWorld 2019, Pega’s annual conference from June 2-5 in Las Vegas.

Read More: Kryon Launches Global Partner Program

“In The Chat’s technology and the talented employees behind it will bring valuable new capabilities to our customer engagement solutions,” said Kerim Akgonul, SVP of products, Pegasystems. “We look forward to debuting the new solution at PegaWorld this year.”

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega Platform– empowers people to rapidly deploy and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities in CRM and digital process automation (DPA), powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega Platform – empowers people to rapidly deploy and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities in CRM and digital process automation (DPA), powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

Pipeline & Analytics

STS News Desk

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May 14, 2019

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Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

First ever Austrian based company to be selected for the AWS Partner Network (APN)

Adverity, a leading data intelligence platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status – making it the first Austrian based company to achieve the AWS DCX Competency designation as a launch partner.

Achieving the AWS Digital Customer Experience Competency differentiates Adverity as an AWS Partner Network (APN) member that provides specialised technical proficiency and proven customer success with a specific focus on DCX. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

This designation recognises Adverity’s expertise in providing solutions focusing on Digital Customer Experience by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle with specialisation in the Customer 360 Category. This category recognises APN Partners technical and business capabilities in delivering solutions for actionable customer data with relevant business metrics and near real-time decision support.

Adverity is a data intelligence platform, enabling organisations to make better decisions in marketing. The platform integrates data from hundreds of advertising, commerce, CRM and analytics platforms, and augments that data with artificial intelligence. This eliminates the time and effort needed to integrate data and automatically provides marketers with unprecedented actionable insights.

“We are delighted to have our services recognised by AWS,” commented Alexander Igelsböck, CEO and Co-Founder, Adverity. “It’s a great endorsement that further validates the trust our clients put in us to optimise the power of their data and help them achieve meaningful consumer engagement at the highest level.”

Launched in early 2015, the company’s founding members are Alexander Igelsböck, Martin Brunthaler and Andreas Glänzer. Igelsböck previously headed a startup incubator in Austria and prior to that was VP Product Management at VeriSign Inc, where he met Brunthaler, who was Director of Engineering. Glänzer’s experience was gained in a sales role at Google and as Regional Head of iProspect. The three previously founded a price comparison technology company that was acquired by Heise Media in Germany.

Adverity is focused on launching its latest AI-powered product ‘PreSense’ that is currently under closed beta testing for selected clients and will be launched later this year.

CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain

Native & Programmatic Advertising

STS News Desk

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May 14, 2019

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CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain

CIMB Group, a Leading Asean Universal Bank, Believes AdsDax Can Solve the Problems of Blockchain Advertising

UK-based ad tech platform AdsDax has announced the successful completion of a blockchain-tracked mobile advertising campaign in partnership with one of the world’s largest banking groups CIMB.

The ad campaign, which promoted CIMB’s “Xtra Cash” product line, ran across AdsDax’s proprietary end-to-end advertising platform which allowed CIMB to create, deliver and verify the results of the campaign on a distributed public ledger. The campaign is a major milestone for both AdsDax and CIMB who partnered to prove the commercial viability of running a live, fully transparent, 3rd-party-validated ad campaign, at scale, on a blockchain.

AdsDax’s blockchain advertising platform aims to solve some of the major problems of the ad industry by removing middlemen and creating a transparent environment for ad buying – ultimately resulting in lower costs for advertisers, a more robust supply chain and improved revenue for publishers.

For CIMB Group this partnership marks further progress in the blockchain sphere as they look to build a footing in the blockchain/crypto space. Speaking about the campaign Fiza Yasin, Marketing Communication Head – Retail Deposit and Auto at CIMB Niaga stated “ The AdsDax team have proved their blockchain platform can track live ad campaign events at scale on an immutable distributed ledger. CIMB Group is looking to explore how the transparency, reconciliation and verification aspects of this system can be used to make our digital ad buying more efficient. We believe this is a sea change moment in a progression towards improving campaign efficiency by leveraging AdsDax and blockchain technologies for advertising.”

The campaign is the latest in a string of campaigns from high profile brands who are using the AdsDax platform to run their live ad campaigns on a public blockchain. Discussing the CIMB campaign, AdsDax CEO Ian Mullins stated: “Blockchain is a groundbreaking and evolving technology. By running campaigns with CIMB and other brands, we have been able to achieve a viable commercial advertising model that allows brands to run live ad campaigns from end to end, at scale, while enjoying the full transparency of a distributed ledger. Blockchain technology allows us to quickly reconcile data among multiple stakeholders during the lifetime of a campaign, and in doing so, provides a single source of immutable, auditable truth and verified data for all parties involved.”

The results of the campaign have been very positive. Both CIMB and AdsDax are looking forward to progressing their relationship and further exploration of this nascent technology.

Helpshift Announces European Expansion Following Year of Record Growth and Innovation

Bringing the Asynchronous Messaging Revolution to European B2C Brands

Now Hiring — With an Eye on Localization

Expedia Unpacks the Best Time to Book, Cheap Places to Visit, and Everything Else You Need to Know About Summer 2019

Hotelbeds Selects Vonage’s NewVoiceMedia Contact Center Solution to Transform Service Experience for Global Customer Base

BlueVenn and London Research Release Customer Data Platform Maturity Model

Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

Pegasystems Acquires Leading Digital Messaging Platform Provider In The Chat

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain

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Helpshift Announces European Expansion Following Year of Record Growth and Innovation

Expedia Unpacks the Best Time to Book, Cheap Places to Visit, and Everything Else You Need to Know About Summer 2019

Hotelbeds Selects Vonage’s NewVoiceMedia Contact Center Solution to Transform Service Experience for Global Customer Base

BlueVenn and London Research Release Customer Data Platform Maturity Model

Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

Pegasystems Acquires Leading Digital Messaging Platform Provider In The Chat

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain

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