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TextUs Introduces The “Text Us” Call to Action – The Evolution of the “Contact Us” That Lets Customers Text Message Businesses

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TextUs Introduces The “Text Us” Call to Action – The Evolution of the “Contact Us” That Lets Customers Text Message Businesses

Phone and email follow-up aren’t enough — the “Text Us” call to action link lets customers start texting with your business

TextUs, the most popular business-class text messaging software, announced that it will introduce the “Text Us” call to action, allowing customers to start 1:1, real-time conversations with a single click from a website, email, or anywhere on the web.

Traditionally, businesses have relied on conventional “Contact Us” calls to action with phone, email, and forms as a primary means of engagement. In the age of real-time communication, TextUs is bringing business-class text messaging™ forward as a more convenient, instant way for professionals to communicate.

The “Text Us” call to action adds another conversation starter to your website and converts online prospects into real-time text messaging conversations with your employees.

Read More: Lionbridge Layers AI-Powered Services onto Adobe Offerings

“‘Visit Us.’ ‘Call Us.’ ‘Email Us.’ These typical calls to action are outdated and don’t meet the needs of an on-demand economy, driven by real-time communication,” said Ted Guggenheim, CEO and co-founder of TextUs.

“We see the ‘Text Us’ call-to-action as the evolution in direct communication. We’ve moved from slow, mass outreach via phone and email to quick, authentic conversations over text and chat. Businesses that don’t evolve with their customers are sure to go extinct.”

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With the popularity of chatbots and social media, the age of real-time communication is in full swing. When you need to directly get ahold of someone, today’s customers expect instant, authentic conversations, which is why text messaging is quickly becoming the preferred way for sales and marketing teams to connect and engage with customers and prospects — on their terms.

TextUs is putting their name into action by helping businesses adopt the “Text Us” call to action based on helping hundreds of customers in recruiting, hospitality, healthcare, and more modernize their communications strategy.

The TextUs platform allows teams to engage contacts by simply text messaging through the 10-digital business phone number they already use for phone calls. Elevating text messaging to a business-class communication service, the platform includes the ability to send conversational SMS campaigns, automate personal text messages, and view in-depth analytics.

Read More: TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands

Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens

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Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens

Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root

Brand Networks, the innovative technology provider and media solutions partner to the world’s biggest walled gardens, announces the acquisition of Clickable, and with it, the formation of a new holding company that leverages the tech, experience, and data of both companies. The new organization, Azalea Commerce, is on a mission to help retail brands establish self-contained advertising platforms powered by permissions-based, first-party data.

Backed by Private Equity firm AEA Investors, Brand Networks shareholders and a $40M investment from a strategic partner, Azalea Commerce is equipped to accelerate the monetization of transactional, behavioral, and purchase data owned by retailers effective immediately.

The organization has formed in response to significant disruption in the media landscape which places transactional data and the retailers that own it in a powerful new position. Shopper data enables advertisers to predict future behavior and measure advertising results like never before.

Read More: SalesTech Interview with Kevin Sterneckert, CMO at Symphony RetailAI

“To-date, Brand Networks and Clickable combined have generated over $5 billion in advertising demand for the leading programmatic exchanges, publishers and social walled gardens,” said Jamie Tedford, Brand Networks Founder and Chairman of the Board. “Azalea Commerce applies that knowledge and experience to power data monetization for a new category of customers — the retailers now competing in the walled garden economy.”

“The launch of Azalea Commerce gives Brand Networks a strong platform to nourish organic growth of our current lines of business while adding new capabilities for customers and partners,” said Dave Fall, CEO, Brand Networks. “According to recent research from Gartner, CPG marketers will spend $178 Billion on ‘shopper marketing’ this year. Some $55 Billion of this spend is expected to move from in-store to online advertising before 2020. Azalea Commerce is uniquely suited to capitalize on this dynamic and explosive growth market.”

The Clickable acquisition adds new analytics, search, and data products to Azalea Commerce’s programmatic technology stack, built by Brand Networks and enhanced through previously acquired companies, SHIFT and Optimal. Additional capabilities in programmatic display, video and connected TV were secured through a strategic and exclusive partnership with Tapad’s media business in 2018.

Read More: SalesTech Interview with Sam Nazari, VP of Customer Success at Evolv Technologies

Azalea Commerce goes to market with five offerings to serve demand-side agencies and brand customers, existing publisher and platform partnerships, as well as shopper-centric walled gardens.

  • Brand Networks, our flagship offering, will continue as the media services center-of-excellence, providing social, video, display and search managed services to agencies and brands.
  • Iris by Brand Networks, the award-winning, AI-powered platform provides streamlined automation, optimization, data integration and media planning tools driven by AI technology.
  • Azalea Consulting, the multidisciplinary team comprised of seasoned engineers, data scientists, and systems integrators that collaboratively architect and build next-generation walled gardens for first-party data owners.
  • GO Local, the local advertising platform that gives retail marketers the tools to create local content and automate hyper-targeted social advertising to drive store traffic, local awareness, larger basket size, and repeat visits.
  • Shoppably (BETA), the shopper marketing and co-op advertising workflow tool that streamlines collaboration between CPG businesses and leading shopper-centric walled gardens, enabling buying of owned inventory and “shoppable” ads from leading social platforms.

Read More: SalesTech Interview with Michael Lagoni, CEO and Founder at Stackline

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

STS News Desk
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Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts

Adobe announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services (AWS). The solution is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by Amazon provide the added convenience of secure payments and fast shipping services for shoppers.

With Magento Commerce, the new offering is built to deliver faster page load times and better conversions, as well as the ability to scale for peak shopping periods such as Cyber Monday. Serverless operations means new features such as one-click checkout and dynamic media can be quickly deployed. Functionality from Amazon Pay provides the same secure payment experience as Amazon.com, with security and compliance baked in. Fulfillment by Amazon gives customers trusted shipping options that are fast and reliable via Amazon’s proven logistics operation.

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” said Jason Woosley, vice president of commerce product and platform, Adobe. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”

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“We are excited to support Magento Commerce branded stores for Amazon sellers, which builds on our long running collaboration with Adobe,” said Terry Wise, vice president, channels and alliances, Amazon Web Services, Inc. “Powered by AWS, this launch will provide sellers a seamless way to grow their business and scale for peak shopping periods.”

“We are a top seller on Amazon.com for GPS trackers, helping customers keep an eye on things that matter most,” said Fernando Alegria, CEO of Optimus GPS Tracker. “A standalone storefront will fuel our growth and help build closer relationships with customers. With the new Magento Commerce offering, we were open for business in just a few weeks.”

Read More: Aware Ads Announces Strategic Acquisition of AdMobo

Magento Commerce branded stores for Amazon sellers helps deliver a fully operational storefront in record time, as well as access to an ecosystem of over 300,000 Magento developers and over 4,600 commerce extensions on the Magento Marketplace. Native integrations automatically sync product specs and attributes stored in Amazon Marketplace. Amazon.com merchant tools such as payments processing from Amazon Pay, hosting by AWS and more, can eliminate the need for custom development and integration work, saving sellers time and money. With Magento Business Intelligence, merchants can also measure success from the start and take action on data insights.

Read More: Newsy Expands Pay-TV Distribution, Adding Full Slate of News Programming to fuboTV

RevTrax Announces Addition of State-of the-Art Machine Learning and AI Technology to Its Offer Management Platform to Deliver Groundbreaking Value to CPG & Retail Brands

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RevTrax Announces Addition of State-of the-Art Machine Learning and AI Technology to Its Offer Management Platform to Deliver Groundbreaking Value to CPG & Retail Brands

The RevTrax Offer Management Platform Integrates Across any Marketing Channel to Connect Online Behaviors to any Conversion

RevTrax, a leading offer management platform for CPG and retail brands announced the launch of a machine learning and artificial intelligence capability to its platform to effectively target and deliver the right offers to consumers quicker and more efficiently than ever. The software will allow RevTrax to observe behavior at scale and categorize the behaviors and patterns faster than ever before. Using structures such as Bayesian Networks, probability theory, and other techniques, will allow the platform to replay events, determine causality, and accurately measure results based on a certain set of criteria. With these techniques, RevTrax can rerun actual traffic through modeled scenarios to find optimal outcomes and adjust the flow of traffic for segments of users in real-time to maximize ROI for brands.

“Imagine being able to deliver an offer that is proven to persuade consumers to purchase”

This update will allow the RevTrax offer management platform to perform “what if” scenarios, which are crucial for marketers to drive valuable results, by leveraging over 11-years of anonymized consumer offer-behavior. This analysis will take past activity and results and replay them against a different set of offer-values applied to the same model to predict what the consumer will be offered. This will effectively reveal additional insights such as the use of previously unused offer-values to continue moving product but at a lower cost.

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“RevTrax’s AI technology enables marketers to run smarter offers at a scale never before possible,” said Greg Hansen, Co-Founder and Chief Technology Officer of RevTrax. “Thanks to the hard work of our data science and tech teams, we are now able to help marketers deliver a targeted offer to desired consumers at exactly the right time. With our AI-powered tool, today’s brands can easily cut costs on their offer strategy with minimal effort. Our technology will help our clients to stop bleeding via over-discounting or creating generic offers.”

RevTrax has developed an AI-based methodology that recommends and changes offer-values for CPG and retail brands across consumer segments with various engagement levels. The AI offer recommendations are based on over a decade of experience studying consumer response to offers and state-of-the-art machine learning algorithms.

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“Imagine being able to deliver an offer that is proven to persuade consumers to purchase,” said Jonathan Treiber, Co-Founder and Chief Executive Officer of RevTrax. “Or imagine being able to deliver consistently lower offers to consumers you know don’t need huge discounts. Now imagine all those decisions and segments being analyzed and delivered in real-time. It’s a game changer.”

Recently, RevTrax tested its new AI and machine learning capability on a leading CPG brand that spent $14.5 Million to drive 8.6 Million purchases. Using RevTrax’s AI optimization, they could have reduced the spend to $9.8 Million to achieve the same result, ultimately saving $4.7 Million. In the coming months, RevTrax aims to replicate the result for other top brands as its updated technology is rolled out to its existing CPG portfolio and new clients.

Read More: BirdEye Honored As Most Innovative Tech Company in 2019, Winning Its Second Stevie Award

Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases

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Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases

Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never felt that way before.

In March 2019, Vidoomy has launched its latest format, which allows total interactivity between the video advertising format and the targeted users. This format soon had become a major success. Hence, several brands had started to take advantage of this innovative format. Some of the most popular worldwide uses are:

  • Movie premieres. Apart from viewing the latest trailer, the user can interact with the format buying advance tickets for the movie, adding it to its personal calendar, accessing to unpublished content, or even interacting with some of the characters and so on.
  • Car launches. The user are able to customize inside the ad unit itself with different colors and accessories, compare the different configurations, schedule a test drive with its car dealership, etc.
  • Travelling. The potential client between tons of options can choose the paradisiac destination that fits it the most. Also, the user can make a walkthrough inside the hotel itself and its surroundings.

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Marcos Cuesta, Vidoomy’s CEO, has revealed that one of its keys to grow during this 2019 is the alliance they have with diverse data companies. Thanks to this collaboration, their advertisers can target the users in more than 200 fully-detailed and specific segments. Such as, favorite sport, purchasing power, occupation, gender, musical interests, among many others.

Read More: Retailers Tap Oracle AI to Better Serve Customers

Vidoomy has also shown in this format a primordial innovation — the merge between a groundbreaking product and the information that an advertiser already has about its own potential customers —, this way, there is no need for the advertisers to use the Vidoomy’s publishers data but they can also choose their own existing database.

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Sreekant Lanka Joins iQuanti as Head of Paid Media

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Sreekant Lanka Joins iQuanti as Head of Paid Media

The former Head of Google’s Programmatic Advertising Strategy to lead iQuanti’s efforts to drive superior paid channel performance through advanced data modeling

Digital marketing company iQuanti announced the hiring of Sreekant Lanka as Head of Paid Media.

In this new role, Lanka will now lead iQuanti’s analytics-driven paid media practice. Sreekant brings over 20 years of digital advertising experience to enhance iQuanti’s paid channel solutions and will oversee iQuanti’s channel SMEs, solution specialists, and paid media campaign operations.

“iQuanti is focused on creating exponentially better solutions for enterprise clients through better use of data. We’ve done it with ALPS in the enterprise SEO space and we look forward to Sreekant creating transformative solutions in the paid media space.” said Vish Sastry Rachakonda, CEO, iQuanti. “Companies are looking to get a lot more through their digital marketing dollars and Sreekant will help lead iQuanti’s efforts to transform this space.”

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iQuanti had launched its Analytics Led Platform for Search (ALPS), a transformative enterprise SEO platform that helped make SEO programs a lot more predictable.  Now, the company is working on paid solutions to drive much better targeting and effectiveness.

Sreekant joins iQuanti from Google, where he served as Head of Programmatic Account Strategy at the company’s Hyderabad location. In this role, he led a global team providing programmatic strategy and activation across a wide range of clients and verticals to drive client business results. Sreekant also held senior positions within Google in its sales organization in Mountain View.

Prior to his time at Google, Lanka worked as a Strategy Consultant at Accenture, where he worked with financial services clients to drive operational efficiency of technology and realizing the value of their IT investments.

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“iQuanti’s commitment to data driven insights and leadership in digital marketing were highly appealing to me,” Sreekant said. “I am thrilled to join the iQuanti team and help companies get much more from their digital marketing spends, through a relentless application of insights and custom products.”

Lanka also serves as an advisor and investors to few startups in India on their marketing strategy. Educated in both India and the United States, Sreekant holds a Bachelor’s degree in electrical engineering from Andhra University and an MBA from INSEAD.

Sreekant is also a widely recognized speaker, having served as a TEDx speaker and a panelist on talks at Google.

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Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal

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Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal

New long-term agreement adds four newly-acquired Lockwood stations to Comscore partnership, and renews a fifth

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Lockwood Broadcast Group, a local broadcast television company based in Hampton Roads, Va., announced a long-term agreement for Comscore to exclusively provide measurement services to their television stations in Knoxville, Tenn., Wichita, Kan., Augusta, Ga., Dothan, Ala., Panama City, Fla. and Sherman-Ada-Ardmore, Texas.

Lockwood will also use Comscore’s automotive and political advanced audience segmentation as a part of this agreement.

“Lockwood has long been a very satisfied partner with Comscore,” stated Dave Hanna, president of Lockwood Broadcast Group. “We have found that Comscore is a trustworthy, stable and reliable source for TV viewing data, which has led stations in several of our markets to exclusively use Comscore as the sole transactional currency. The marketplace is speaking loud and clear, and Lockwood is pleased to work with Comscore to help drive our revenue and market share.”

Read More: IDnow Pushes for 100 Million Euro Sales Target with New CEO and CFO

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

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“Comscore is very excited to be expanding our long partnership with Lockwood,” said Steve Walsh, executive vice president of local markets at Comscore. “They are active and enthusiastic users of our audience insights in the marketplace, and we look forward to continuing to work proactively with their stations’ teams to help grow their success.”

Read More: WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report

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Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report

Company Analyzes Billions of Media Asset Interactions Across More Than 700 Cloudinary Customers to Reveal Key Trends Redefining the Visual Web

Cloudinary, the end-to-end media management platform for the world’s top brands, launched its inaugural State of Visual Media report, revealing the ways in which fully optimized rich media are vital to successful visual storytelling. Developed to help companies better understand how visual content is being viewed and consumed, the report’s visual media insights and trends are based on Cloudinary data that comprised billions of media transactions across a sampling of more than 700 Cloudinary customers representing 14 vertical industries including e-commerce/retail, media, travel and entertainment.

In today’s highly-visual world, companies understand the critical role images and videos play in communicating brand values, selling products and connecting with consumers. Yet too often these business critical media assets aren’t optimized to their full potential. Slow-to-load or mis-cropped images can be directly tied to lost opportunities, while beautiful, engaging media can be attributed to upticks in social shares and improved bottom lines. With more choice, more channels and dwindling attention spans, it takes more understanding than ever to attract and engage today’s digital-savvy consumer.

Read More: SalesTech Interview with Rob May, CEO and Co-founder at Talla

Further key insights from the report include:

  • New image formats deliver major business benefits. Newer formats like High Efficiency Image File Format (HEIF), which enables richer and more vibrant colors at much smaller file sizes compared to JPEG, is a no-brainer when it comes to elevating visual stories and selling products. The data revealed that e-commerce companies are taking advantage of the format in big numbers compared to other industries, accounting for more than 98% of represented HEIF traffic.

  • Apps like Slack and WhatsApp hold hidden word-of-mouth opportunities. We know that customized visual hooks drive more social sharing, but apps for work and home aren’t as divided as brands might expect. Understanding social engagement and word-of-mouth sharing beyond more traditional platforms like Facebook, Instagram and Twitter to include apps like Slack, WeChat, WhatsApp and iMessage will be increasingly important.

  • True global engagement means thinking beyond Chrome and other popular browsers. While it’s tempting to default to the most popular formats, browsers and devices, global brands that overlook the growing long tail are missing opportunities to engage with millions of users. For example, Nokia Symbian smartphones are still popular in India, and Nintendo DS devices share more than 15,000 images per day.

Read More: SalesTech Interview with Jean-Marc Bellaiche, Chief Strategy & Partnership Officer at Contentsquare

“Brands understand that strong visual experiences engage users, create loyalty and drive revenue,” said Colin Bendell, Senior Director of Strategy and Analytics, Cloudinary. “Where companies continue to struggle is in delivering visual experiences quickly and consistently across all channels, locations, devices — and at scale. Our goal with the first annual State of Visual Media report is to share what we’re seeing across our massive data set in hopes that others can learn from what our users are doing — and not yet doing — to improve processes, tell better visual stories and convert engagement to long-term loyalty.”

Read More: SalesTech Interview with Craig McGlynn, VP of Revenue at PartnerCentric

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