Select A menu for “Topbar Navigation”

Facebook X-twitter Linkedin
Home Blog Page 5204

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

STS News Desk
-
0
National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

Colling Media Study Underlines Urgency in Changing Traditional Advertising Approaches

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide survey about cable-cutting and subscribing to streaming services.

Key findings include:

  • Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months.
  • There’s a corresponding move toward streaming services—39% of consumers have subscribed to a streaming service in the past two months (such as Netflix, Hulu, and Amazon Prime Video).
  • 87% of consumers have watched a program, movie or video on a desktop or laptop computer, tablet, smartphone, or other mobile device within the past two months.
  • 39% of consumers say they are likely or very likely to subscribe to The Disney Company’s bundling of Disney+, ESPN+, and Hulu.
  • 73% of consumers say they are annoyed when an ad interrupts a YouTube video. Off those, 58% are most annoyed by the advertiser, by YouTube.

Read More: Utopia Global, Inc. Brings on Chief Customer Officer to Accelerate Its Growth

“It’s easy to think the cord-cutting trend might have slowed down, but our research shows an incredible number of consumers continue to move on from cable and dish services,” says Brian Colling, CEO of Colling Media. “People are choosing streaming entertainment services for the same reason they swapped out home phones for cell phones. Mobile, on-demand, and customized choices triumph every time. One way to ensure that cord-cutting customers see a brand’s advertising is by incorporating OTT (over-the-top) into the marketing mix. Many advertisers are buying OTT directly from Hulu and other platforms, and our advanced system can increase the lift substantially by also targeting an advertiser’s first-party data and leads, retargeting site visitors, and adding data that indicates purchasing intent.”

Read More: inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

Colling Media’s early adoption of the most reasonable alternative for traditional TV commercials has provided the agency unique OTT insights and capabilities. Connecting OTT data to sales (as other more recognized digital channels like Facebook and Google) is routine. Advanced audience data combined with targeted messages on mobile, desktop, and tablet devices, provides online and offline conversion tracking. Colling Media has identified the most effective OTT networks and regularly produces better pricing than direct buying. OTT advertising is the latest addition to Colling Media’s programmatic capabilities; using technology to buy and sell ad inventory through an automated and data-driven procedure.

Read More: SRAX Announces Growth of SRAX IR Platform and Enhanced Features

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

STS News Desk
-
0
Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months

Uniphore, the global conversational AI technology company, is gaining momentum and announced it raised $51M in Series C funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, plus other investors. The new round of funding is Uniphore’s largest to date and marks one of the most substantial funding rounds in the conversational AI sector.

Uniphore will use the funds to accelerate its go-to-market in North America, invest in research and development for the next wave of innovation on its platform and grow its talented employee base globally.

Read More: Utopia Global, Inc. Brings on Chief Customer Officer to Accelerate Its Growth

“Today’s announcement of our Series C funding represents a major milestone for Uniphore and the Conversational AI market as a whole. This funding will accelerate our vision to redefine customer service through AI-enabled Conversational Service Automation (CSA). We have always been strong innovators, and our global customers continue to rely on our solutions to help them deliver exceptional customer service. With this new round of funding, we will be able to accelerate our global expansion and better serve our customers by developing and delivering innovative CSA solutions to more organizations around the world,” said Umesh Sachdev, CEO and Cofounder, Uniphore.

Sumant Mandal, Managing Director of March Capital Partners, added: “Uniphore recognized early on that the customer service industry had fundamental limitations which were not being addressed. Brands were not building meaningful relationships with their customers because they were simply reacting, rather than being proactive. Uniphore’s conversational AI technology is changing the way brands are serving and engaging with their customers. Uniphore’s unique technology enables a proactive approach by recognizing the true intent of customer calls and predicting what is coming next. Uniphore is not only anticipating what the future of customer service will be – they are leading the charge, and we look forward to working closely with them as they continue to innovate. We are excited to be part of the journey of a world-class team building globally competitive products at Uniphore.”

Read More: inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

John Chambers, CEO and founder of JC2 Ventures, and an active advisor to Uniphore who picked up a 10% stake in Uniphore in 2017, welcomed the funding: “Uniphore’s continued success is a testament to the company’s ability to foresee the next market transition and evolve the business model based on that insight promptly. Uniphore’s innovative conversational AI solutions address the growing needs of businesses to provide personalized customer experiences more efficiently and effectively. I believe Umesh and his team are well positioned to revolutionize the customer service industry while continuing to expand the market share. I echo March Capital’s sentiment that the future is extremely bright for Uniphore.”

Most recently, Uniphore CEO Umesh Sachdev moved to Silicon Valley to expand the company’s reach in North America. The move has paved the way for several strategic new hires. Annie Weckesser, veteran of Cisco and NIO, joined as Chief Marketing and People Officer in April. Additionally, in May, Jafar Syed, joined as Chief Strategy & Growth Officer from NTT Data, and in June, Karen Smith, former executive at Directly and Convergys, started with Uniphore as Chief Revenue Officer. Additionally, Mary Ann Bianco joined as Chief Customer Officer after leading customer success for Oracle’s Cloud SaaS applications business. In July, Ashwin Chalapathy joined as Managing Director in India and Senior Vice President, Services, Asia Pacific. In 2018, the company experienced 300% year-over-year growth and the year prior, Uniphore had an exciting Series B round with participation by various existing and new investors including IDG Ventures, IIFL and JC2 Ventures. Some of Uniphore’s customers include BNP Paribas, NTT Data, and PNB MetLife.

Read More: SRAX Announces Growth of SRAX IR Platform and Enhanced Features

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research Reports

STS News Desk
-
0
Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research Reports

Agency M&A is down, as media groups curb acquisition rate and face competition from professional services firms

The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports fromHampleton Partners, the international technology mergers and acquisitions advisor.

Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing application software received more M&A attention, with 95 deals inked and disclosed deal value of $2.06bn, versus 67 deals and deal value of $1.4bn for digital agencies & marketing services providers.

The top two acquirers so far this year are Dentsu Aegis and Accenture, with four agency acquisitions apiece. The ‘big four’ media agencies – WPP, Omnicom, IPG and Publicis – made no acquisitions in the first-half of 2019.

Read More: SRAX Announces Growth of SRAX IR Platform and Enhanced Features

Instead, two of the most important digital marketing deals were in the software subsector, as risk advisory and brokerage firm Wills Towers Watson acquired TRANZACT for $1.2bn, and McDonald’s purchased personalisation platform, Dynamic Yield, for $325m.

Ralph Hübner, sector principal, Hampleton Partners, said: “2019 has begun with a total rebalance of the deal mix: agency M&A is down, while digital marketing software M&A is up. Where agencies are concerned, today’s acquirers are just as likely to be IT consultancies or corporates as they are media networks.

“Meanwhile, marketing software providers are caught up in a new hype cycle which includes buyers from a range of sectors.”

Rise of platform economy M&A

The first half of 2019 saw the IPOs of three later-stage e-commerce platforms – Pinterest, Revolve and Jumia – rank in the top 10 most successful VC exits so far this year.

Investors are keen to capitalise on the growth of the platform economy, particularly given the exceptional performance on stock markets of companies such as Alibaba or Etsy.

Stock market momentum and the potential for higher returns is translating into high levels of M&A activity, as illustrated by Etsy’s acquisition of vintage music gear marketplace Reverb for $275m in July.

Read More: iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Social commerce M&A

Ralph Hübner, sector principal, Hampleton Partners, said: “Given the number of users scrolling through Instagram during any given minute is expected to more than double to 372,000 during 2019, the proliferation and adoption of social media has hardly reached its peak.”

Legacy brands have paid hefty sums for microbrands which leverage social media and quickly penetrate niche market segments, as shown by Edgewell Personal Care’s acquisition of razor start-up Harry’s for $1.4 billion.

Read More: Current Attribution Solutions ‘Verging on Useless’, Say Digital Marketers – Survey

The future of e-commerce and digital marketing M&A

Ralph Hübner concluded: “The rise of platforms, marketplaces and social commerce will lead to more exits in the marketing application software segment, as all types of buyers attempt to navigate the marketing landscape of these new business models.

“As for agencies, they need their own tech or unique skillset in areas such as CRM, big data, social commerce or retail media, to avoid being sandwiched between nearshored competitors or the client’s in-housing of marketing and advertising.”

Read More: Utopia Global, Inc. Brings on Chief Customer Officer to Accelerate Its Growth

SalesTech Star Interview with Dailius Wilson, VP of Sales and Growth Marketing at GetAccept

Sudipto Ghosh
-
0
SalesTech Star Interview with Dailius Wilson, VP of Sales and Growth Marketing at GetAccept
Tell us about the journey into Sales. What attracted you to join GetAccept?

I found my way into an early Sales role at the Australian equivalent of Best Buy, Harvey Norman. Despite being 17 at the time and with no job experience, I encouraged the store owner to hire me on a commission-only capacity, and within three months became the number five rep in the nation amongst thousands of sellers.

After this, I spent time as a consultant and at an institutional bank. I decided to return to Sales as it appeared the career progression was the most rapid. The fact promotions were also based on results and not just experience also excited me at an early age.

What is GetAccept and how do you fit into the sales engagement category?

Most Sales teams today complain about using too many tools. At GetAccept, we typically replace 1-5 tools that are commonly in use with our unified deal management platform for Sales.

We support reps full cycle — from 1st meeting set to final contract signed. In addition, we provide more Personalized features for teams to turn periods of silence into two-way communications to ensure deals stay on track.

The most unique thing about GetAccept is that we do not sit across one category. G2.com has us listed as a leader in Contract Management, Sales Enablement, Proposal Creation and Electronic Signature. Similarly, Gartner Peer Insights has featured us in both electronic signature and digital content management for Sales.

Recommended: Salestech Interview With Bill Hu, VP Of Sales, Certain

How does GetAccept fit into a company’s SalesTech stack?

Reps are able to create experiences to build relationships in the early stages of the deal through video voicemails, meeting agendas, meeting summaries and support materials. These have helpful analytics, live chat and multi-recipient tracking to provide insight if the deal is getting internal traction amongst stakeholders.

Mid-cycle, we assist with proposal generation and contract negotiation — with reps able to send interactive quotes and actively edit terms with clients, avoiding the issue of multiple versions. Additionally, we feel personal video messages throughout the deal cycle add an element of Personalization that is missing in most platforms.

At the end of the deal process, we support electronic signature and payment, helping to circumvent the troubles of closing out a deal and not receiving compensation for up to 90 days after the terms are agreed to. In addition, our automated and manual reminders, including SMS, video and chat, help us to convert deals which may typically be ignored.

I think we also create a positive working relationship between Sales Enablement, Sales Operations and Sales Leadership who all have a vested interest in the platforms success.

How is GetAccept helping salespeople close more deals?

Amongst our growing portfolio of 10,000 customers globally, the benefits are experienced differently based on department and stakeholders involved.

For front-line sellers, reps mention they feel they have more opportunities to interact with customers when they are live on sent materials via chat. They also receive positive feedback on using personal video and the time savings from the ability to live edit materials.

For Sales Enablement, sellers are able to go to market by accessing a library of permissioned content and can see which materials are working best by monitoring adoption.

For Sale Operations, they have less workload managing one unified platform instead of multiple tools and enjoy the extra level of analytics to increase forecasting accuracy.

For Sales Management, there is greater visibility on which deals are most likely to close based on account penetration and engagement. Furthermore, it has been difficult in the past to isolate specifically “what” the top reps are doing to close deals. Given the GetAccept platform showcases much more than meeting recordings or CRM notes, Sales Leaders can finally see how top reps win more business and spread these lessons to other team members.

Also Read: SalesTech Interview With Sam Nazari, VP Of Customer Success At Evolv Technologies

Who is the target user for your product?

Typically, we work with firms who have a considered purchase, which requires multiple meetings, who need to get deals done quickly and easily in a price sensitive market. We work with multiple industries including finance, real estate, recruitment, hospitality, technology, finance and HVAC

What is the biggest challenge you’re seeing in Sales today?

I am seeing that, in a world where we are happy to communicate transactionally and sacrifice real world relationships with digital ones, sellers are having increasing difficulty building rapport in Sales cycles. That is why we are seeking to disrupt this trend by winning customers back with a hyperpersonal approach

What are some of the cutting-edge advances you’re seeing in advertising today?

I am enjoying seeing personalized email which dynamically replicates human research through interactive visuals (GIFs, images and videos). These kinds of emails get my attention

What advice do you have for CROs /Sales Leaders today?

The modern Sales Leader needs to have a firm command of three things: metrics, methods and processes.

You should know which metrics are the benchmarks in your chosen field of selling and commit yourself as an organization to overperform against those standards. You also are dead in the water if you can’t measure or derive these numbers, so invest in Sales operations/finance to assist you on your quest.

Master a single method for Sales and make each employee own it — for our account executive team we have a version of MEDDIC that we really enjoy. Once you receive momentum and reps achieve a level of mastery, introduce learnings from other methodologies in the same way you teach literature (a study of key texts) after a pupil has mastered a language

Tag a person whose answers to these questions you would like to read from the industry.

David Skok, General Partner at Matrix Partners or Mark Roberge, Managing Director at Stage 2 Capital

Recommended: SalesTech Interview With Craig McGlynn, VP Of Revenue At PartnerCentric

Thank You, Dailius, for answering all our questions. We hope to see you again, soon.

About GetAccept

getaccept logo

GetAccept is the solution you need to reach the full potential of sales process. They are reinventing the Document and eSigning Workflow through intelligent automation, personalized recipient engagement, and the easiest digital signature on the market. GetAccept helps you create and send documents that stand out against competition.

GetAccept is an electronic signature and document tracking platform, but for the closing stages of sales cycle. Combine document tracking with eSigning and use machine learning to predict the next action needed to get the document signed.

Enterprise features include video-introduction, automated live-chat, connected calls, and deal based display remarketing.

About Dailius

Dailius Wilson is currently VP of Sales and Growth Marketing at GetAccept. Dailius has previously held leadership positions at companies like Oneflare ($19.4 million) and TrustRadius ($12.6 million) in funding. He was worked with companies like Anaplan, Marketo, Zuora and Gainsight.

He has been named in the Australian 30under30 list, was the top Linkedin writer across all topics in 2017 and was previously a guest on the Ellen Degeneres show.

How to Run Your Small Business More Efficiently – and Increase Productivity

Clate Mask
-
1
How to Run Your Small Business More Efficiently – and Increase Productivity

keap logoWe all have the same number of hours in a day, and yet some business owners seem to accomplish infinitely more than others do. How do they do it? Are they especially skilled? Geniuses in business productivity? Odds are good that they’re not. In fact, the small business organization that is most efficient is the one run by someone who understands what deserves their time versus what doesn’t. To help you improve client management and business productivity, here’s how to make that distinction so you can be a master of efficiency too.

Don’t reinvent the wheel

The first rule of thumb for business owners looking to save time and bring in more Sales is to cut out any activities that waste time. For example, are you creating new invoices for every client that comes your way? Make templates instead. Consider what your most popular services are, and create an invoice framework for each one. When the time comes to send a bill, quickly tweak the template as needed, while not wasting time starting from scratch.

You can also likely trim some time from your Sales efforts. If you’re running brand-new campaigns all the time and getting stuck in the weeds about what to say, your time can almost certainly be better spent elsewhere. Instead, use templatized promotion campaigns to streamline the process. Or, run discount offers you’ve run before that have worked well. These don’t have to be fancy or brand-new to get results, and results are the goal.

Use technology as your Personal Assistant

Many solopreneur service providers, or even those with a small team, don’t have the luxury of an Office Manager. So you probably have to handle your own scheduling and appointment reminders, which can be a serious time drain. Rather than get lost in the back-and-forth of scheduling purgatory, automate it all. Use Marketing Automation to enable clients to select from your available days/times. Further set up your system to send automatic appointment reminders, so you don’t have to do this manually.

You don’t have to have an employee in order to feel like you have a Personal Assistant. You can save a lot of time and improve your efficiency by automating scheduling and simple communications like appointment reminders.

Remember the 80/20 rule

There’s a widely held principle (the Pareto Principle) that states 20 percent of your effort yields 80 percent of your results. So, most people spend 80 percent of their time on tasks that don’t really move the needle for them in terms of revenue. It’s up to you to figure out which of your tasks fall under the most important 20 percent bucket and then focus your time and attention on those.

For example, you might spend a lot of time following up with customers by email after an appointment to make sure they liked your service. Even though this is a nice personal touch, it probably isn’t contributing much to your business overall. Instead, use your CRM system to automate your follow-ups.

Then, use your newfound time to help frustrated customers troubleshoot urgent problems. Being able to solve an issue for a customer in a bind will almost certainly win your loyalty – and repeat Sales – in a way that sending even the nicest follow-up email cannot.

If you’re intent on improving efficiency in your small business organization, and increasing productivity, the first step is reallocating your time. Figure out what requires your direct input, as opposed to what can be automated or reconsidered altogether. Once you get that down, you’ll be well on your way to cost savings, Sales boosts and a much more smoothly running business.

Read more: 3 Ways Productivity Affects Your Overall Business Success

Accenture Helps Radisson Hotel Group Transform Its Group Sales, Business Development, and Operations in the Americas

STS News Desk
-
0
Accenture Helps Radisson Hotel Group Transform Its Group Sales, Business Development, and Operations in the Americas

Platform built on Salesforce improves effectiveness and efficiency of operations, enables growth

Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to effectively drive sales growth, while ensuring standardized and efficient operations.

“We look forward to continuing our collaboration with Accenture to improve efficiencies across the company and fuel our future growth plans.”

Accenture and Radisson Hotel Group have implemented the cloud-based solution across the company’s Americas portfolio including: Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson.

“We continue to look at all the investments we are making through the lens of our owners and franchisees and this new platform allows us to dramatically standardize, digitize and automate our owner, franchisee, and global sales engagement model,” said Ken Greene, Radisson Hotel Group president, Americas. “We look forward to continuing our collaboration with Accenture to improve efficiencies across the company and fuel our future growth plans.”

Read More: TIBCO Named an Enterprise BI Leader in Two Industry Reports for Its Client-Managed and Vendor-Managed Platform

Radisson wanted to equip its owners and franchisees — whether the owner of a single Country Inn & Suites by Radisson or an owner with a portfolio of hotels across multiple brands and countries — with standardized tools and information that helps them to apply for, open and operate their Radisson Hotel Group properties with greater ease.

As part of the project, Accenture helped develop “Community by Radisson Hotel Group,” an owner / management facing website that provides a more personalized, cross-functional approach to improve the owner and franchisee experience. Built on Salesforce Sales Cloud and Salesforce Community Cloud, the solution helps owners and franchisees to easily and consistently onboard hotels, maintain brand standards, and respond to sales opportunities. For Radisson Hotel Group team members, the platform digitizes internal processes to lower operational costs, helps rapidly close deals for new or renewed properties, and interfaces with owners, franchisees, and hotel sales customers more consistently for a better experience and connection with their corporate contacts.

Read More: Media Chain Appoint Head of Sales, Formerly of UNILAD and LADBible

“With Accenture’s help, we’ve developed a solution that consolidates the franchise-owner touchpoints into a single portal that provides standardized processes for operational effectiveness,” said Aly El-Bassuni, Radisson Hotel Group senior vice president of Franchise Operations, Americas. “The single-platform solution gives our franchisees the ability to analyze, consolidate and segment system data to personalize the right experience at the right time, enhancing their decision-making capabilities and enabling them to respond more quickly to ever-changing guest expectations.”

Michael Schmaltz, Accenture managing director for Products Technology Consulting said, “Radisson Hotel Group understands that in today’s digitally disruptive environment, the needs and expectations of owners and franchisees are evolving constantly. The Salesforce-based integrated solution we’ve developed for Radisson Hotel Group will enable our stakeholders to take advantage of existing data assets for improved efficiency and performance, and greater franchise owner satisfaction.”

Salesforce, Sales Cloud, Community Cloud and others are trademarks of salesforce.com, inc.

Read More: Partnerize Launches New Capabilities to Automate More Types of Partnership

Cloudera and Carl C. Icahn Announce Agreement

STS News Desk
-
0
Cloudera and Carl C. Icahn Announce Agreement

Cloudera to Add Two Representatives to the Board Parties Implement Standstill Agreement

Cloudera, Inc., the enterprise data cloud company, announced that it has reached a voting and standstill agreement with Carl C. Icahn and certain of his affiliated entities regarding, among other things, the membership and composition of the Company’s Board of Directors and its committees. Based on the Icahn Group’s Schedule 13D filings, the Company believes the Icahn Group beneficially owns 50,343,460 shares, representing approximately 18.36% of the Company’s outstanding common stock.

Under the terms of the Agreement, Cloudera has agreed to appoint Nicholas Graziano and Jesse A. Lynn (the “Icahn Directors”), both of whom are employees of Icahn Enterprises L.P., to the Company’s Board of Directors, effective immediately.  Cloudera, which has a classified Board, will appoint Messrs. Graziano and Lynn as Class I directors whose terms expire at the Company’s 2021 annual meeting.  Cloudera will also expand the size of its Board of Directors to 10, and has agreed to limit the size of its Board to 10 for the term of the Agreement, though the Company is permitted to increase the size of the Board to 11 to add the Company’s new Chief Executive Officer to the Board upon his or her hiring.  Cloudera has also agreed to appoint Mr. Graziano to the Mergers & Acquisitions Committee of the Board and Mr. Lynn to the CEO Search Committee of the Board.

Read More: Vymo Raises $18 Million Series B to Help On-The-Go Sales Teams #DoMore

Under the terms of the Agreement, the Icahn Group has agreed not to nominate any directors at the Company’s 2020 annual meeting of stockholders, to vote all shares of the Company’s common stock beneficially owned by the Icahn Group in favor of the Company’s director nominees, and vote in favor of the Board’s recommendation to ratify the appointment of the Company’s independent auditor at the annual meeting of stockholders in 2020.  The Icahn Group will also limit its beneficial ownership of Cloudera securities to 20% of outstanding common stock and abide by customary standstill provisions and voting commitments, effective as of the date of the Agreement through the later of (x) the date that is 30 days prior to the deadline for the submission of stockholder nominations for the Company’s 2021 annual meeting of stockholders and (y) the date 30 days following the date that no Icahn Director is on the Board and the Icahn Group has no right to designate a replacement director.

The Agreement includes other customary provisions.  Additional details about the Agreement as well as today’s announcement will be contained in a Form 8-K filed by Cloudera with the U.S. Securities and Exchange Commission on August 12, 2019.

Read More: bpm’online’s CEO Katherine Kostereva Among Top 50 SaaS CEOs of 2019

“We are happy to have reached this agreement with Mr. Icahn and welcome Mr. Graziano and Mr. Lynn as members of our Board of Directors,” said Martin Cole, Chairman of the Board and interim Chief Executive Officer of Cloudera.  “Since the disclosure of his stake in Cloudera, we have been engaged in very constructive conversations with Carl and his colleagues.  Based on the strength of our product portfolio, our impressive enterprise customer base, and the potential of our forthcoming new Cloudera Data Platform, Carl has indicated that he believes Cloudera is undervalued — and we fully agree.  Together with our new directors, the Board will continue to oversee the execution of Cloudera’s strategic plan and drive value for stockholders.”

“Our discussions with the Cloudera Board have been very positive,” said Mr. Icahn.  “We see in Cloudera a company with many opportunities to increase value for all stockholders and we look forward to having a voice in the boardroom to do so.”

Morgan Stanley & Co. LLC is acting as financial advisor to Cloudera, and Fenwick & West LLP is legal advisor to Cloudera.

Read More: Dataiku Partners with Teradata University Network (TUN) to Bring AI Skills to the Classroom

SRAX Announces Growth of SRAX IR Platform and Enhanced Features

STS News Desk
-
3
SRAX Announces Growth of SRAX IR Platform and Enhanced Features

SRAX, Inc., a digital marketing and consumer data management technology company, unveiled significant new features to its  SRAX IR platform, which enables issuers of public stock to analyze and engage shareholders.

SRAX IR is quickly becoming an essential part of the public company ecosystem. With over 20 companies/partners on the platform the company has a goal of reaching 100 by the end of 2019. SRAX IR is a SaaS platform that while providing invaluable insights to public company issuers, delivers a long-term recurring revenue stream for SRAX and builds one of the most valuable data sets in the industry.

Read More: Americans Desire THESE Technologies When Eating Out

“Our goal is to build tools that create long term recurring revenue streams for the company, we have accomplished that with SRAX IR,” stated Christopher Miglino, CEO and founder of SRAX. “With SRAX IR’s new features, public companies will increase insight to influence their narrative, augment outreach, and optimize engagement across communication channels. These enhancements are the first of many planned opportunities to develop additional tools. SRAX IR is quickly becoming a one-stop shop for publicly-traded companies to not only monitor shareholder activity, but also effectively market against the rich data generated in the platform.”

Read More: Bruce Xu: Taking Retailing to Next Level by WorthCloud

SRAX IR New Features

  • Contact Info Lookup delivers comprehensive audience data including phone numbers, emails, and social media links for LinkedIn, Facebook, and Twitter to enable issuers to connect directly with shareholders.
  • Warrant Management enables issuers to monitor and manage warrants as well as to calculate proceeds at different price scenarios in an interactive environment.
  • Situation Room provides real-time data to help issuers understand the price at which certain investors are buying and selling equities.

Read More: Instagram #Ad Use Grew by 90% in the First Half of 2019

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

STS News Desk
-
2
iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud’s powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand.

Trust the Data: Four E-Commerce Marketing Tips from iKala

Strategy #1: Performance Ads

First, measure the quantitative result of every advertisement placed by establishing a media evaluation mechanism. Then, perform a multifaceted comprehensive evaluation that offers insight on the audience overlap of different media ads. By identifying which media platforms complement or detract from one another, it will raise the efficacy of the ad placements.

Strategy #2: Omni-Channel Customer Journey Optimization

Track the customer’s journey, improve their perceived value, and create a suitable user scenario. By tracking the consumer across multiple devices (whether it’s smart phone, tablet, or computer) in real-time, users can gain insight on the customer’s behavior, and optimize the buyer’s journey. By recommending products in a customized scenario, it can dramatically decrease websites’ bounce rate, maximize conversion rate, and ultimately achieve the goal of increasing sales.

Read More: inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

Strategy #3: Scenario-Oriented Recommendation

Gain insight on your client by improving customer intimacy. Utilize the process of feature engineering to build a precise profile of your customer. Construct a data mining model and predictive analytics model to better understand user habits, life cycles, retention and repurchase projections, etc. The ultimate goal is to build a long-term customer relationship by accurately grasping the principle of the 5 Ws: Who is your user group? When are they exposed to your message? What is the content of your message? Which part of your message takes top priority? Where will you place this message for users to see?

Strategy #4: AI Powered Persona for Contextual Marketing

Using machine learning to construct analytics and predictive models offers a more multifaceted view of the big picture. In the past, the RFM model was widely used. This model measures the recency, frequency, and monetary value of customer spending; however, a marketing strategy boxed in by these three dimensions fails to take other users’ behaviors into account, and so it may be inadequate to respond to market needs. Intelligent empowerment uses AI to enhance the model, allowing branded e-commerce companies to see a complete customer profile in real time, thus achieving the objective of precision marketing.

As Traffic Growth Tapers Off, Marketing Becomes More Fragmented

As the cost of digital advertising continues to rise, and more and more providers enter the market, internet users’ growth has not only slowed down, but the user population is also showing signs of shrinkage. The era when traffic growth could be boosted by the increasing number of people going online has officially come to an end. And there is more for digital marketing teams in branded e-commerce companies to fret about. As consumers gain access to an increasing number of different devices, they are inundated by information. Digital marketing campaigns are not just competing with one another; they must wrest the users’ attention from other distractions, such as social media. Fragmentary marketing data is spread across multiple channels. If these valuable puzzle pieces cannot be collected and cobbled together a complete story, the companies will never get a comprehensive picture of who they are selling to.

iKala GCP.expert Retail & EC Solution Page
iKala GCP.expert Customer Success Stories
A look back: iKala Propels Big Data-Driven Precision Marketing with Google Cloud

Read More: Groupon Acquires Presence AI to Enhance Booking Experience

Combine Technology with Creativity to Enhance Brand Experience

As digital marketing and the e-commerce industry continue to transform, marketing specialists must remain flexible and make full use of the latest technology. They must use analytics tools to better understand the customer, and they must deliver the right message to the right audience through diverse channels, so their creative marketing content could have the intended effect. Based on this concept, iKala has been successful in creating many products that combine technology with creativity. For instance, KOL Radar, the biggest internet influencer matchmaking platform in Taiwan, uses AI technology to optimize its influencer recommendation database. Conceived in Taiwan but operating in Southeast Asia, Shoplus is an online community e-commerce tool that uses intelligent chatbots to meet social sellers’ needs. StraaS is a commercial streaming service that combines cloud streaming with AI technology for audio and video application purposes. PicaaS uses AI deep-learning to automatically touch up photos. GCP.expert provides data analytics services for marketing. These are all examples of how an intimate brand experience for customers can be achieved with the support of cutting-edge technology.

Read More: Apollo.io Launches Its Self-Service Platform, Empowering Businesses and Opening Up Data-Backed Intelligence

1...5,2035,2045,205...5,660Page 5,204 of 5,660

About Us

SalesTech Star is a publication for sales professionals to stay conversant with the latest in sales technology. We cover the most important insights about sales technology in the form of news, guest posts and interviews with top Sales professionals.

Quick Links

Visit Out Other Sites

cio

Follow Us

Facebook X-twitter Linkedin

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!

Fill Your Details

Brought to you by

Copyright © 2025 SalesTechStar. All Rights Reserved. Website Design: SalesTechStar | Privacy Policy

To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.