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Adjust Taps Mobile Growth Executive Moshi Blum To Oversee Expansion in Israel

Blum to become the company’s General Manager Israel

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.

Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.” Currently, 9% of Israelis work in the tech industry, but the Aaron Institute for Economic Policy predicts that this will rise to 15% by 2030.

“As a major tech hub where we already have our Unbotify company, Israel is a great place for us to expand our presence,” said Christian Henschel, co-founder and CEO of Adjust. “With his vast experience in mobile marketing Moshi will help Adjust leverage its culture of innovation and establish a strong foothold in the Israeli market.” 

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“Even before joining Adjust, I’ve always been one of its biggest advocates,” Blum commented. “I’m honored to help Adjust grow its team in Tel Aviv and strengthen its footprint in the Israeli market. Our goal is to assist companies in growing their businesses through providing mobile marketing, campaign management and fraud prevention solutions.”

Blum joins the company from Rakuten Viber, one of the world’s largest communication platforms. As Head of User Acquisition and Growth, he utilized both organic and paid strategies to drive app growth, while also overseeing the retention of more than 900 million users worldwide. He has nearly a decade’s experience in business development, marketing and sales in Israel, with a specialization in mobile growth. Prior to Viber, Blum was Head of Social at Moburst, an Israeli-based company helping brands and startups grow their mobile business.

Blum’s appointment comes during a highly successful year for the company. Adjust acquired two companies at the beginning of the year, and in June, secured one of Europe’s largest funding rounds in 2019 to date, raising $227 million. It will use the capital to invest in the product, bolster talent acquisition, and strengthen market share in new and existing regions, including Israel.

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Adjust opened its Tel Aviv office earlier this year after acquiring Israel-based company Unbotify, and launched a bespoke, individually-tailored solution harnessing AI and machine learning to end in-app bot fraud.  The acquisition forms part of Adjust’s broader commitment to fight fraud on a global level and extends Adjust’s vision to make marketing simpler, smarter and more secure, and offer actionable data insights to help customers scale their business.

In addition to Tel Aviv, Adjust has offices in Berlin, New York, San Francisco, São Paulo, Paris, London, Moscow, Istanbul, Seoul, Shanghai, Beijing, Tokyo, Bengaluru and Singapore.

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New Survey Reveals Americans Choose Dentists Based on Online Reviews, Proximity and Rank in the Search Results

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A new survey highlights the average American’s selection process during a Google search

A new survey of 1,500 Americans between the ages of 18 and 65+ examines how people choose a dentist or dental clinic when doing a Google search for a dentist in their city. The study was commissioned by IronMonk, a renowned New York based digital marketing agency.

Survey Question & Findings

The survey asked 1,500 Americans the following question:

You are searching for a new dentist near you on Google, and you get several options to choose from, which will you most likely pick?

  • The one with the best online reviews
  • The one closest to me
  • The top ranked one in the search results
  • The cheapest one
  • The one with the best looking website

According to the findings of the survey, when asked which option they would choose from, 43.3% of all respondents indicated that they would select the dentist with the best online reviews. Interestingly, when demographic filters were applied to the survey results, 52.2% of females 55 to 64 stated that they would choose a dentist based on reviews.

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Based upon the results of this survey, it appears to be essential for businesses (especially dentists and other medical practitioners) to maintain favorable impressions through positive online reviews. People need that piece of mind that they are placing their healthcare needs in the hands of reputable and adept healthcare professionals.

The next most popular response amongst Americans was the dentist, which was closest to them, at 19.4%. The percentage increased to 23.4% for respondents between 18 and 24, and additionally to 25.1% for females within that demographic.

Another popular option, at 18.4%, was the top ranked dentist in the search results. Yet, when demographic filters were applied specifically to older age brackets, it increased to 22.5% for those respondents 55 years old and older, and additionally, to 23.8% for those 65+. That makes this response is the second most popular amongst individuals 55 and over. Consequently, based upon the survey results, it would appear that effective SEO is vital for dentists to maintain visibility in Google searches and therefore, increase potential profitability.

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The fourth most popular response in the survey, was the cheapest dentist at 14.4%. Interestingly, when demographic filters were applied to factor males between 18 and 24 years old, that percentage skyrocketed to 28.9%. This makes sense given that it’s a student demographic with the less purchasing power.

“These results prove the importance of ORM, SEO and Web Design for dentists. Proximity to the searcher is not something you can control, and price is not as important once you have all those three aspects covered. If you have good reviews, are ranked high on Google for your keywords, and have a well-designed website, you’ll scoop up a large portion of the market!” says Amine Rahal, CEO of IronMonk Solutions.

The final option at 4.5% of respondents, was the dentist with the best looking website. Yet compellingly, that percentage increased when demographic filters were applied to the younger age bracket between 18 to 34 years old, to 6.7%. Additionally, it increased further to 10.3% when factoring males between 25 to 34 years old. Based upon these results, good web design is key to conveying legitimacy, especially amongst younger age brackets.

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Nuxeo Announces New Connectors and a Bolstered AI Framework for its Content Services Platform

Nuxeo, the leading cloud-native Content Services Platform, announced the general availability of its Nuxeo Sitecore Connector and Aspera connector, as well as a new version of its Adobe Creative Cloud Connector.

Nuxeo has also enhanced its connectivity to third-party AI services that complement Nuxeo Insight Cloud, the company’s powerful AI offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets.

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A core philosophy at Nuxeo is that people work in a wide variety of ways, and we should enable them to work in the applications and tools they prefer,” said Chris McLaughlin, chief product and marketing officer at Nuxeo. “This philosophy is reflected in the flexibility of the Nuxeo Platform and its ability to connect to other systems. Our customers praise us for our API-first approach and the adaptability and extensibility of our data model, and ultimately enabling them to leverage the power of the Nuxeo Platform in harmony with their existing business systems.”

New and enhanced connectors for the Nuxeo Content Services Platform include:

  • Nuxeo Sitecore Connector: Enables users to access to the Nuxeo repository from within their Sitecore web content management environment to search and browse available content. The connector also allows for the ability to copy content from Nuxeo into Sitecore.
  • Aspera Connector: Allows enterprises to execute common Aspera file transfer acceleration tasks from within the Nuxeo UI. With the connector, users can leverage Aspera to bulk upload local files to Nuxeo, share a transfer with others who contribute metadata, modify metadata values for objects individually or in bulk, monitor and manage transfers, and download assets from the repository.
  • Adobe Creative Cloud: This existing Nuxeo connector has been enhanced with a richer search experience that includes full-text search against all asset properties and related objects (i.e., title, tag, and usage rights, product, talent, etc.), and the ability to narrow search scope to particular folders. The new version of the Nuxeo Adobe CC connector also features a better browsing experience, improved upload capabilities and other additions.

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Nuxeo Insight Cloud Features AI Enrichment Framework

Nuxeo Insight Cloud is the first artificial intelligence (AI) offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets, which automates and delivers greater intelligence to content-driven processes.  Augmenting and bolstering Nuxeo Insight Cloud, the new AI enrichment framework enables enterprises to also configure and derive results from any number of public AI services seamlessly.

Unlike basic connectors to Google Vision or Amazon Rekognition, and other services that return generic metadata tags and attributes, the AI enrichment framework helps customers configure any number of services to return results from third-party AI services seamlessly, normalize them, feed any metadata field or schema they desire, and do it at any scale – from a single image to a billion.

The Nuxeo AI enrichment framework currently includes connectors to seven public AI services, including Amazon Textract, Amazon Comprehend, Amazon Translate, Amazon Rekognition Image, Amazon Rekognition Video, Google Vision, and SightEngine. Incorporating additional third-party AI services, such as Google Doc Understanding, into its enrichment framework is in the company’s short-term roadmap.

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Bigtincan Named in Gartner’s Market Guide for Sales Engagement Platforms, Meeting All Identified Capabilities

For the Fourth Consecutive Year, Bigtincan Listed as a Representative Vendor

Bigtincan the leader in mobile, AI-powered sales enablement automation, announced it has been recognized as a Representative Vendor of Sales Engagement Platforms in all of the capabilities defined by Gartner as part of the August 2019 Market Guide for Sales Enablement Platforms* for the second consecutive year.

According to the report, “sales engagement platforms expand sales enablement capabilities by using information about buyer and seller engagement to deliver better sales results. Application leaders supporting sales technology should use this Market Guide to understand the key capabilities of 14 vendors.”

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“We are honored to once again be recognized by Gartner as a Representative Vendor in their 2019 Market Guide for Sales Enablement Platforms,” said David Keane, Bigtincan co-founder and CEO. “We believe Gartner’s recognition further validates Bigtincan’s leadership in this growing and evolving market. Bigtincan continues to make strategic acquisitions to expand into new verticals while adding capabilities to replace outdated systems with intelligent tools of the future. Our products help sales teams learn faster, sell smart and be more productive on a global scale.”

According to the report, “Gartner defines the sales engagement platforms as sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide a better customer experience, with a view to improving sales results. These platforms feature native functionality, such as for sales content delivery, sales training delivery and sales coaching, which is generally categorized as an aspect of sales enablement.” The report goes on to state, “sales engagement platforms include sales activity to capture functionality. They also provide a set of open APIs that permits integration with other applications or external data sources. These platforms also feature capabilities for tracking, measuring and optimizing engagement with prospects and sellers, skills proficiency with sales methodology, as well as similar functions for measuring sellers’ adherence to best practices in sales execution.”

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With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan enables teams to drive improved business results by delivering a better customer experience. Bigtincan’s expanded AR and VR technologies create a ‘virtual sales bag’ for all products, allowing users to create custom pitches from approved materials, along with a voice assistant capability, the Bigtincan Genie, that answers questions on-the-go. Recently, Bigtincan further expanded its existing product suite, expanding capabilities for new markets with the acquisition of Veelo Inc.

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Local Media Consortium and Local Media Association Announce Keynote Speakers for First Joint Conference: Elevate!

Google and Salesforce executives will speak on maximizing revenue, creating new value, and increasing diversity and sustainable digital strategies in the industry

The Local Media Consortium and the Local Media Association, two of the local media industry’s most innovative organizations, announced the keynote speakers for Elevate! 2019, the organizations’ first joint conference. Being held in Chicago Sept. 17-19, the event will provide members, partners and local industry influencers with the opportunity to participate, engage and learn about vital industry topics such as consumer experience, consumer revenue, branded content and digital innovation.

“After years of collaboration, and with the goal of continuing to build a viable future for local journalism in a diverse digital age, the LMC and LMA are joining forces at Elevate! to share innovation and business models in local media,” said Fran Wills, CEO of the LMC. “Through this collaboration, and with the support and input of our members and partners, our conference will provide many opportunities for gathering creative ideas and insights to benefit local media companies.”

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On Wednesday, Sept. 18Jason Washing, managing director of global partnerships and partner business solutions at Google, will participate in an interview-style keynote. As the head of a team that defines and implements Google’s solutions for the news and magazine industry, Washing will discuss solutions for driving maximum revenue and profitability.

On Thursday, Sept. 19Ann Hintzman, senior director and practice lead Central/East Salesforce Ignite team, will lead a presentation titled, “Are you ready for the Fourth Industrial Revolution?” Her address will explore the new context for business, share the mindsets and disciplines of organizations creating new value and help diagnose where media companies stand.

Additionally, a diversity workshop and lunch, sponsored by the Google News Initiative, will feature a keynote address by Mekka Okereke, engineering director for growth on Google Play, one of the largest digital marketplaces on earth.

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“We are excited to combine the resources of the LMA and LMC to welcome such a diverse and high caliber lineup of speakers and agenda topics for this inaugural joint conference,” said Nancy Lane, president of the LMA. “The name says it best; Elevate! will be about local media taking digital strategies to a whole new level and we look forward to thought-provoking discussions.”

The conference will also present the outcomes and progress of The Branded Content Project – a joint initiative of LMA, LMC and the Facebook Journalism Project – which provides dedicated resources to help news organizations better understand, develop and implement revenue streams through branded content. Additional workshops will focus on reader revenue strategies, high quality customer experiences and digital innovation.

With its hands-on format, Elevate! will give attendees the opportunity to participate, engage and learn about vital industry topics.

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Javelin Agency Names Tina Posey CEO

Javelin Agency announced the promotion of Tina Posey to the position of CEO.

Posey, a 30-year industry veteran, has served as president of Javelin for the past three years, helping redefine and transform the agency’s offering around creatively-led, data-inspired and ROI-driven customer marketing.

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“Tina’s passion for the business and commitment to building commercial value for our clients gives her a unique ability to lead people and steadily drive growth,” said Luke Taylor, CEO of Omnicom Precision Marketing Group.

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Under Posey’s leadership, Javelin has expanded its core capabilities in marketing technology, omnichannel creative development and analytics, with a focus on creating personalized brand experiences that drive business outcomes. The Dallas-based agency has also grown its US footprint, opening a new, fully-integrated office in Los Angeles in 2017, and expanding its healthcare practice in New York.

“In an environment where brands are increasingly defined by the experiences of customers, Javelin is at the forefront of reinventing the architecture that creates better connections between customers and brands,” said Posey. “I’m proud to lead Javelin as we continue to build scalable ecosystems that deliver more intentional and differentiated experiences for our clients’ customers.”

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Theatro Announces Strategic Investments from Cisco Investments and Honeywell Ventures

Relationships accelerate Theatro’s rapid growth and innovation in connecting enterprises with the power of voice technology

 Theatro, pioneers of the world’s first voice-controlled mobile platform connecting hourly employees to enterprise resources, today announced that they have joined forces with Cisco and Honeywell to transform the future of retail, hospitality, manufacturing and other markets with large deskless workforces. The investments by these two market leaders will anchor expansion of its platform interoperability and its market footprint.

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Theatro’s voice-driven Intelligent Assistant platform, offered as a ”hardware-enabled” software as a service solution, gives deskless employees a “heads up and hands-free” connection to their enterprise systems and leadership teams. The investments by Honeywell and Cisco will assist in maximizing the reach of Theatro’s in-ear virtual assistant for hourly associates and expand the industries and geographies Theatro can serve.

“We are proud to have Cisco Investments and Honeywell Ventures join us in our journey as investors,” said Chris Todd, CEO, Theatro. “Companies across a wide variety of industries are recognizing the significant customer experience and productivity benefits of a connected and engaged workforce. Our collaborations with Cisco and Honeywell ensure that Theatro will remain at the cutting edge of both networking and mobile standards and help us bring these benefits to more organizations, in a seamless and comprehensive manner.”

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Cisco’s investment extends the company’s strategic vision of Cognitive Collaboration, which leverages software, hardware, artificial intelligence, machine learning, and network synergies to drive interoperability and workforce transformation. Theatro’s mobile voice platform gives this vision reach beyond professional staff, to hourly associates working on the front line. “Cisco Investments is committed to helping our customers respond to increasingly complex business challenges,” said Donald Tucker, Head of Collaboration Corporate Development and Investments, Cisco. “Enabling collaborative tools to penetrate organizations’ employee populations more deeply and more productively is the next frontier in workforce enablement. We look forward to unlocking that potential with Theatro.”

Theatro similarly aligns with Honeywell’s efforts to enable deskless workers and harness the power of IoT-generated data and insights. Through its relationship with Honeywell’s Safety and Productivity Solutions business, Theatro expands the set of options available to empower every hourly employee with mobile, hands-free information. “As we continue to develop and invest in software-driven industrial innovation, we understand the tremendous value in leveraging Theatro’s platform into new technologies, verticals and geographies,” said John Waldron, president and CEO, Honeywell Safety and Productivity Solutions. “It adds an established, highly incremental new platform to Honeywell’s mobile solutions portfolio, and we look forward to exploring new applications for the technology in the near future.”

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Cut the Lines! Billfold Enhances the Guest Experience with Innovative Cashless Payments — So Partygoers Have More Fun

No matter the format, live events and festivals often have one thing in common: Want a drink? Get in line.

The slow march to the bar or food stands, followed by the minutes required to order and pay, is commonplace at festivals, venues, and other well-attended happenings, detracting from the customer experience. Billfold, an RFID point-of-sale for high-volume service, is designed specifically for these moments, making waiting a thing of the past.

At over 400 events, Billfold has boosted patron spending up to 67%.

Billfold is the product of two veteran operators, Stas Chijik and Benjamin Roshia, who specialized in large-scale events in New York City. Stas and Ben are best known for launching the food and beverage operations at the 85,000 sq. ft. mega venue, The Brooklyn Mirage / Avant Gardner. After years of successful events and a constant drive for efficiency, they tackled the final pain point in their bottom line: the glacial speed of transactions and the resulting customer wait times.

“We’ve catered and operated events since 2008, and our area of expertise is high-volume beverage service. In 2012, we began specializing in warehouse parties and became partners in high production value events that took New York by storm, growing rapidly from 1,000 to 10,000 attendees per event,” says Stas. “We saw that payments were taking up too much time and affecting sales.” A traditional point-of-sale (known as POS) takes bartenders at least a minute to run a card and get a signature, and that’s after the patrons have already held up the line, fumbling through their wallet or purse.

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The partners realized that RFID wristbands might be the solution. RFID (radio frequency identification) uses electromagnetic fields to identify tags attached to objects, in this case a wristband worn by an event attendee. In search of an RFID vendor, they went to events to see how other systems worked. They were faster, but created even more pain points. Customers had to add credits to their wristbands  in one line, then spend in another. Many simply gave up on this repetitive process of topping up their wristbands. Stas and Ben decided to build a POS that fully addressed their needs and did not create barriers to spending, developing what is now Billfold.

Unlike top-up RFID systems, Billfold creates a secure connection to a patron’s credit or debit card at a self-serve kiosk or online, which takes about 30 seconds. From then on, it’s head to the bar, order and pay in a matter of seconds, and off to the dance floor. “We needed it to be seamless and intuitive,” says Ben. “So we created a system that’s easy to learn for attendees and staff. The system can generally be set up with less than a week’s notice, it works with existing inventory software, and it’s priced to fit venue budgets, something most RFID systems can’t provide. It works for all aspects of an event, from food vendors to coat check and merch.”

Billfold enables each bartender to process as many as 200 orders per hour. The transactions take less than 5 seconds with no printing checks or flipping a screen to capture signatures. The customer-facing screen is split: one third shows the order and the rest is an advertising space offering drink specials or sponsored products during key decision-making moments. Billford runs sales in real time, allows event organizers to centralize cash, and simplifies reconciliation with straightforward readable reports. The system also offers live data on individual locations within a venue or festival, as well as individual staff sales, to assist management in correcting any problems.

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Billfold gives operators, event organizers, and sponsors valuable first-person data about actual purchasing behavior on site. It links emails to purchases, so that organizers can follow up with targeted offers tailored to their customers’ habits. This data can also be used to create instant product pushes. If a certain beverage isn’t selling as anticipated, organizers can trigger a flash sale and promote it on the customer-facing screens. Leftover inventory can influence profitable specials.

One recent example: The team was running a 27-hour New Year’s Eve party. After the midnight toast, they were dismayed to see cases of champagne left over. They whipped up an on-the-fly mimosa special, displaying it to Billfold’s customer-facing screens. “We sold 327 mimosas in the first hour,” recalls Ben.

In the competitive market of live events and festivals, Billfold offers a key solution to the longevity of the industry, helping keep festivals and entertainment venues hopping. “We’ve taken everything we’ve learned into building a point-of-sale system that won’t drive staff crazy, and that customers actually appreciate,” Ben reflects. “With Billfold we created a set of tools that allow operators and organizers to maximize revenue with zero friction,” so they can focus on creating amazing experiences.

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Box Sets New Standard for Intelligent Content Security in the Enterprise With Box Shield

New Intelligent Threat Detection and Prevention Controls Built Natively into Box

Box, Inc. a leader in Cloud Content Management, announced Box Shield, a set of new content security controls and intelligent threat detection capabilities that enables enterprises to power secure collaboration and workflows around their most valuable content in the cloud. Built natively into Box, Box Shield helps prevent accidental data leakage, detects potential access misuse, and proactively identifies relevant threats.

“The pace of business today demands that every enterprise move its content to the cloud to power collaboration and drive business processes both inside and outside the organization. Box Shield is a huge advancement that will make it easier than ever to secure valuable content and prevent data leaks without slowing down the business or making it hard for people to get their work done,” said Jeetu Patel, Chief Product Officer at Box. “With Box Shield, enterprises will receive intelligent alerts and unlock insights into their content security with new capabilities built natively in Box, enabling them to deploy simple, effective controls and act on potential issues in minutes.”

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“Today’s competitive environment demands greater alignment between security and the business. Enterprises need an integrated approach to security that is woven into the fabric of their business processes,” said Lakshmi Hanspal, Global Chief Information Security Officer at Box. “Box Shield brings adaptive security controls and threat detection directly to workflows in Box with easy-to-use, built-in controls that help reduce risk and empower the business to work more collaboratively all over the world.”

Preventing Accidental Data Leaks

Box Shield helps enterprises prevent accidental data leaks through a system of manual or automated security classifications for files and folders, and classification-based access policies. Account admins can define custom classification labels and policies per label that combine multiple security controls, such as:

  • Shared link restriction: Specify who can access shared links. For example, when a file is labeled [Internal], sharing can be restricted to the company and specified collaborators only.
  • External collaborator restriction: Limit external collaboration to approved lists of domains or completely block it based on the sensitivity of the content. For example, when a file is labeled as [Restricted PII], external collaboration could only be allowed with business partners that are approved data processors.
  • Download restriction: Restrict file or folder downloads across specific applications. For example, specify that downloads be restricted when users are using the Box web app, mobile, or Box Drive.
  • Application restriction: Specify which third-party applications and custom apps can download sensitive content from Box.
  • FTP restriction: Restrict FTP transfers and uploads of files and folders.

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“At IU, sensitive information changes hands thousands of times each day on our campuses with over 100,000 users and thousands of collaborators around the world,” says Bob Flynn, Manager, Cloud Technology Support at Indiana University. “With the introduction of Box Shield, we can apply native data classifications and design policies aligned to our own business and compliance rules. By protecting content with precision, we can help IU reduce risk without compromising speed and collaboration.”

Detecting Threats with Machine Learning-Powered Alerts

In addition to preventing accidental data leakage via classification-based security policies, Box Shield empowers customers to detect abnormal and potentially malicious behavior from internal and external threats. Powered by machine learning, Box Shield identifies and alerts admins of potential threats such as:

  • Anomalous downloads: Receive real-time, contextual alerts when unusual user behavior is detected that indicates attempted data theft, such as notable changes to download behavior.
  • Suspicious sessions: Detect a potentially compromised account based on a rapid change in an employee’s location­, as well as additional context about the browsers, devices, and Box applications that they typically use. For example, if someone is downloading a file in London and then sharing a different file from Singapore five minutes later, it’s possible their account is compromised.
  • Access from suspicious locations: Detect access or downloads happening in untrusted locations or high-risk countries that are defined by a security team’s policy-defined whitelists or blacklists of locations and IP ranges.

Deep Integrations with Enterprise Security Leaders

Box Shield complements and integrates with a wide range of existing best-of-breed security investments. Contextual alerts from Box Shield, containing more actionable insights than ever before, will be able to integrate with SIEM solutions from partners such as Splunk, Sumo Logic, AT&T Cybersecurity, and IBM, as well as CASB solutions from Symantec, McAfee, Palo Alto Networks, and Netskope.

“Organizations of all sizes are increasingly aware of the need to secure critical information and protect against threats without compromising user experience,” said Garrett Bekker, Principal Analyst for Information Security at 451 Research. “Investments in native security controls by cloud platform vendors can provide useful and timely insights and serve as a valuable complement to an organization’s overall security portfolio.”

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