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Crayon Named a Leader in Market and Competitive Intelligence Report by Independent Research Firm

Crayon, the market and competitive intelligence company, was named a Leader in The Forrester New Wave: Market And Competitive Intelligence Platforms, Q4 2019 report. The Forrester New Wave™ evaluated 12 vendors on 10 criteria and grouped them into four distinct categories: Leaders, Strong Performers, Contenders, and Challengers.

The report states that Crayon leads the pack with a focus on measuring the platform’s impact on sales and provides out-of-the-box integration, enabling the setup of competitor-specific battlecards that automatically update within the CRM. By combining battlecard engagement statistics with sales users’ comments, it can associate battlecard usage with a sales win.

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Crayon customers have seen significant results in win rates and revenue, including Alex McKenzie, Director of Sales at Allego: “In less than six months of using Crayon, the sales win rate in our most competitive segment has doubled, and the win rate against a top competitor has tripled to 95%.” Hundreds of the world’s leading companies have chosen Crayon to power their CI programs and drive meaningful impact in their organizations.

“We’re thrilled that Forrester has named Crayon a leader in their New Wave report on Market and Competitive Intelligence Platforms,” said Crayon CEO Jonah Lopin. “We’re deeply aligned with Forrester’s view that the biggest challenges in our industry are filtering out the noise to surface meaningful signals, as well as driving action with competitive insights. We’ve built our platform to help customers extract insights from the noise and then use those insights to drive action and move metrics. We look forward to continuing to innovate and evolve our platform to help our customers get next-level results.”

The Forrester New Wave also cited Crayon as “the best fit for companies with a heavy focus on web sources for intelligence. Crayon is differentiated in catching and annotating changes to the complete domain of a company website, including a company’s deep website pages.”

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On specific criteria results, Crayon scored a “differentiated” rating (the highest possible rating) in the following categories:

  • User experience
  • Data collection/taxonomy
  • AI/ML-enabled search
  • AI/ML automation
  • Distribution of intelligence and usage analytics
  • Product vision
  • Market approach

Crayon monitors more than 300 million pages across 7.6 million domains and 2.4 million companies and applies algorithmic and machine learning techniques to synthesize and extract actionable competitive intelligence insights for customers. Crayon also released Battlecards last year as an extension of its flagship market intelligence platform, allowing businesses to easily create, distribute, and measure battlecards that are wired to the latest market movements, enabling them to win more competitive deals while dramatically cutting time to collect and update intelligence.

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Innovative TNS Voice IPX Heralds a New Era in Efficient Worldwide Voice Peering

Industry interoperability received a boost when Transaction Network Services (TNS) unveiled its new TNS Voice IPX solution. This global secure service provides a scalable MPLS connection between networks, enabling originating and terminating voice calls among wireless, wireline and cable operators.

This innovative solution is designed to reduce network complexity and accelerate the industry migration away from high cost TDM networks.

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“TNS Voice IPX simplifies global connectivity by allowing operators to reach It’s’ extensive global footprint through a single, low latency, secure connection,” said Bill Versen, Chief Product Officer at TNS. “We help operators improve the subscriber experience with high definition end-to-end IP call quality and access to value added content like E911 resources.”

TNS Voice IPX provides a fully managed intercarrier voice service that streamlines and promotes connectivity between carriers. It enables inbound VoLTE roaming and provides valuable network intelligence via IP network monitoring and traffic analysis. When coupled with TNS’ Call Guardian Authentication Hub, Voice IPX allows operators to send and receive signed calls, helping carriers to comply with the FCC’s direction on implementing a call authentication framework like STIR/SHAKEN.

“Now that we have successfully finished our testing with major operators, we will be turning up production traffic in the coming weeks.” added Versen. “We’re delighted to be launching TNS Voice IPX and leading the delivery of next generation voice services.”

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From small rural operators to the largest multi-national carriers, it has over 500 operator customers and comprehensively addresses the needs of wireless and wireline operators globally. Since its founding in 1990, TNS has grown to provide services in more than 60 countries across the Americas, Europe and the Asia Pacific region, and offers 24x7x365 support via its Network Operating Centers in the US, UK and Australia.

Transaction Network Services (TNS) is a leading global provider of data communications and interoperability solutions. TNS offers a broad range of networks and innovative value-added services which enable transactions and the exchange of information in diverse industries such as retail, banking, payment processing, telecommunications and the financial markets.

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Toshiba Promotes Bill Campbell to Head Global Sales Organization

Retail Executive Lends Extensive Expertise While Steering Company’s Worldwide Sales Efforts

Toshiba Global Commerce Solutions promotes Bill Campbell to senior vice president, global sales – the company’s top worldwide sales executive role. In this capacity, Campbell will lead global direct and channel sales efforts for the market share leader in installed point of sales systems.

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Campbell has more than 20 years of retail sales leadership experience and most recently led the company’s sales efforts in the Americas. In this new role, Campbell will help ensure the right balance of local retail market preferences with a consistent global sales approach.

“Bill is a highly accomplished sales executive with a vast and proven background in implementing game-changing, sales and client interactions across the worldwide retail spectrum,” Toshiba Global Commerce Solutions President and Chief Executive Officer Scott Maccabe said. “Bill has demonstrated this impressive level of achievement here at Toshiba, while successfully leading the charge for our global salesforce.”

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Prior to joining Toshiba, Campbell was vice president, head of information technology and business intelligence at Fresh Thyme Market, where he was responsible for managing IT strategy, system evaluation, selection and management. Campbell has also served in executive roles at Symphony EYC, NCR and Retalix USA.

Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail’s first choice for integrated in-store solutions. Together with a global team of dedicated business partners, we achieve brilliant commerce by advancing the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation.

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TwentyThree Acquires UK Enterprise Video Platform Buto to Build Global Video Company out of Europe

TwentyThree, the video marketing platform, announced that it has acquired Buto, a UK enterprise video platform, https://www.buto.tv

Since launching the TwentyThree video marketing platform and adding a breakthrough webinar tool, TwentyThree has seen significant pick-up from growth companies and enterprises globally. From startup to enterprise level, businesses everywhere are focused on enabling video across the organization.

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“Buto has been successful at video-enabling some of UK’s largest companies, and we’re happy to add their enterprise skills and strong UK client roster to our list of offerings,” said Thomas Madsen-Mygdal, CEO of TwentyThree. “I’m excited to be on the journey into the visual era with Buto and we thank the Buto team for putting their trust in TwentyThree.”

“I’ve been really impressed by how TwentyThree has been leading and defining video marketing,” said Andy McNamara, CEO of Buto. “Their webinar offerings, marketing integrations, and lead generation tools will help Buto customers take their video strategies to the next level. We’re happy to have found a new home for Buto.”

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The Buto acquisition is TwentyThree’s first acquisition in a video marketing space that’s maturing every day. TwentyThree is solidifying its position as the only European player in the race to be the video marketing platform of choice for digital marketers, and the acquisition of Buto will now add significant UK companies to the pursuit.

As part of the acquisition, all Buto customers will transition to the TwentyThree video marketing platform. Support for the Buto platform will end as of summer 2020. Terms of the acquisition are not disclosed.

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Microsoft Taps Canadian Start-up Mover.io to Ease Cloud File Migration to Microsoft 365

Yesterday, tech giant Microsoft officially announced the acquisition of Mover.io. Mover is a Cloud-based file migration and storage platform. With this acquisition, it will ease the process of cloud file sharing process to Microsoft 365. It is clear that Microsoft would benefit from Mover.io’s “deep expertise and migration technology, which advances Microsoft’s commitment to providing organizations of all sizes with the right tools, people and partners to successfully migrate to the Microsoft Cloud.”

The companies did not divulge the transactional details of the deal.

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Mover.io provides detailed logs for troubleshooting and IT compliance; maintaining sharing permissions from source to destination; and, incrementally transferring only new or modified files.

Jeff Teper, CVP Office, SharePoint and OneDrive wrote in his blog —

“I’m excited to announce that Microsoft has acquired Mover, a leading provider of cloud file migration, including admin-led and self-service offerings. As customer demand to move content to the cloud continues to grow, Mover will help make it easier than ever for customers to migrate files to Microsoft 365.”

It will enable customers to migrate to the Cloud with seamless agility, supporting a wide array of options involved in the Cloud file migrations. These include FastTrack and offerings from trusted partners, as well as the SharePoint Migration Tool for migrating content from on-premises SharePoint sites and file shares to Microsoft 365. By bringing Mover.io to Microsoft 354 ecosystem, the company intends to further enhance Cloud sharing solutions with more self-service options over time.

Currently, Mover.io is already supporting migration from leading Cloud service providers. Box, Dropbox, Egnyte, and Google Drive can be integrated to OneDrive and SharePoint, enabling seamless file collaboration across Microsoft 365 apps and services, including the Office apps and Microsoft Teams.

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Together with Mover, it will continue to provide customers with fast and reliable migrations to the Cloud. They will continue to deliver with best practices and security and more connectors to Source systems. The ultimate goal is to make migration into Microsoft 365 as seamless and cost-effective as possible.

Founded in 2011, Mover.io remained a niche player in Cloud File sharing space for almost a decade. It raised $1 million in 6 funding rounds and continued to innovate with top-class solutions.

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Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners

Enhanced Discovery Transforms Process for Identifying and Recruiting New Partners, Providing Verified Metrics on Their Influence and Engagement

Impact, the global leader in Partnership Automation, announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organizations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals.

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There are more than 500,000 influencers on Instagram alone, and the wide partner universe encompasses millions more. Pinpointing which of those varied partners are best suited for an organization’s campaign takes broad access, acute search functionalities, and close vetting. Impact’s new solution integrates key influencer capabilities from Mediarails into Impact’s Partnership Cloud™ platform, expanding the variety and quantity of partners that can be found and recruited with no added effort. Using web crawlers and integrations with social platforms, Partnership Cloud’s Enhanced Discovery opens users up to nearly endless partner possibilities.

The Enhanced Discovery experience is positioned to drastically advance the way mature partnership program managers find influencer and mobile app partners. But the tool is by no means limited to these to partner types – the real utility of the Partnership Cloud’s Discovery is that it’s a single resource for finding all partners, including B2B, card-linked offers, cashback, reviews, search, social good, student, sub-affiliate networks and more.

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“As the partnership ecosystem continues to grow, it has never been more important to have a sophisticated discovery tool,” said Mike Head, GM of Impact’s Partnership Cloud. “Audience and engagement fraud pose real threats to the space. Our goal is to provide 360 degree insights into a partner’s engagement quality, reach, and content at the point of discovery – so each of your partnerships begins with transparent alignment.”

“The new Discover tools from Impact make it easy to find and recruit surgically targeted influencers and content publishers in a matter of seconds,” said Wade Tonkin, Senior Affiliate Manager at Fanatics. “With curated groups and powerful, easy to use filters, you can find the partners you’re looking for both inside and outside the Impact Marketplace in seconds.”

Users can browse curated lists of suggested partners like “Our Favorite Halloween Influencers” or search by enhanced data points like Engagement Rate and whether or not a partner is Instagram Verified. Partner profiles expand to show enhanced partner data, sample posts from each of their media properties, and extensive Audience Stats reports for Instagram influencers. Program managers can finally achieve qualitative and aesthetic partner assessments at a glance.

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Celonis Announces General Availability of Advanced Capabilities to Drive Process Excellence

Real-Time, Machine Learning Workbench, Process Automation and Open Application Framework Accelerate Outcomes

Celonis, the market leader in Enterprise Performance Acceleration software, announced at its first Superfluid World Tour Event in Atlanta, the general availability of all the capabilities previewed at Celosphere 2019, its global customer and partner event. These features empower companies to operationalize and achieve process excellence with more advanced discovery, analysis, and monitoring capabilities.

“These sophisticated new capabilities show that our customers are using Celonis as an intelligent platform for process excellence,” said Alexander Rinke, co-founder and co-CEO of Celonis. “We co-innovate with customers to develop features that are important to achieving business outcomes. These developments help companies to monitor and enhance processes over the long term to take actions that improve their business and the experience for their customers.”

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First Real-Time Process Mining Offering Shows Process Flow as It Happens For Immediate Action

With real-time data replication, the technology acts as both a monitor and analyzer of friction points between purchasing and customer service teams and empowers operational users to react to deviations and opportunities as they occur, thereby improving order fulfillment reliability. This new capability enables data replication from SAP source systems for real-time transparency and suggests next-best-actions as processes flow across sales and delivery teams. The Celonis Action Engine, fed by real-time data, sends the correct signals to Customer Service, Purchasing or Accounting, helping them to resolve issues, improve customer satisfaction, and drive business outcomes like on-time delivery.

Machine Learning Workbench Uncovers Insights Automatically

Customers can now accelerate operations with more powerful techniques tailored to their business goals. Machine Learning Workbench makes it easy to benefit from the power of machine learning with no coding skills required. Celonis customers can leverage over 100,000 freely available packages in the Python community to improve operations by combining process models and machine learning. The Machine Learning Workbench was built specifically with Jupyter notebooks and directly integrates Python predictive models into the Celonis platform.

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Process Automation Removes Operational Friction from Systems to Actions

This new Process Automation capability is natively integrated into the Celonis Action Engine to maximize action flow across systems. With Process Automation business users are able to complete common tasks with a single click from one system and coordinate using other automation techniques. Business analysts can easily set up Process Automation without coding using the drag-and-drop interface to arrange process steps and connect process flows with templates for core systems (SAP, Oracle, Salesforce, ServiceNow, Jira, etc.).

Open Application Framework Creates Action with Intelligence

To support unique business challenges and complex or homegrown systems, Celonis has created the Open Application Framework, which enables organizations to develop personalized, use-case-specific applications. The framework includes best practice templates as well as a development environment for customization to build apps, which combine transactional and analytics capabilities, so a user can take action instantly.

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AdTheorent Unveils Suite of Machine Learning Solutions for Restaurant and Dining Brands

Performance-Based Solutions Designed to Achieve Measurable Business Outcomes

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, announced a suite of machine learning (ML) solutions for Dining and Restaurant brands and marketers. The solutions enable Quick-Service Restaurant (QSR) and Fast-Casual Restaurant (FCR) marketers to drive measurable business outcomes and are designed for specific campaign goals from increasing foot traffic and visitation, to acquiring new customers and increasing sales.

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Consumers increasingly Rely on Digital Channels for Dining Decisions
The opportunity for QSR/FCR brands to reach consumers via digital channels continues to surge as consumers are increasingly relying on mobile devices to make dining decisions: 53% of diners use smartphones to find a restaurant location, 49% use smartphones to browse menus and 37% use smartphones to research new eateries.1  As the role of digital expands, so does digital ad spend – total ad spend for QSRs has grown 23% year-over-year.2

AdTheorent’s Restaurant and Dining Success
AdTheorent has a proven track record of delivering value for QSR/FCR brands. In 2018 AdTheorent successfully executed dining campaigns delivering an average visitation lift which outperformed industry benchmark by 8X and yielded an average rich media engagement rate 33% higher than industry average. Some of the brands that AdTheorent has executed successful campaigns for include Church’s Chicken and Firehouse Subs. Based on the success of these campaigns, AdTheorent has created a suite of ML-based solutions tailored specifically to dining brands’ goals and objectives.

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“We have seen great success working with AdTheorent to use machine learning to drive incremental visits to Firehouse Subs locations across the United States,” said Marisa Burton, Director of Field Marketing, Firehouse Subs. “AdTheorent’s Cost Per Incremental Visit pricing model is such an attractive option since we only pay for those incremental visits that resulted from ad exposure.”

“AdTheorent’s machine learning-powered QSR and FCR products drive real-world value for our dining and restaurant clients,” said James Lawson, CEO of AdTheorent. “We are excited to make digital advertising valuable for advertisers as measured by their business goals – including delivering new customers and driving new sales – and we believe performance-based pricing is a big part of that.”

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Relativity Announces Aero UI, Native Cloud Collect from Office 365 and Slack, Amongst Other Company Milestones at 10th Annual Relativity Fest

Global Technology Company Highlights how RelativityOne is Empowering Customers with a Focus on User Experience at Annual Conference

Relativity, the global legal technology company headquartered in Chicago, unveiled its new Aero user interface—on its way in 2020—to help the e-discovery community more easily organize data, discover the truth, and act on it. The company also shared other notable RelativityOne highlights, newly available features, and business announcements.

Relativity Founder and Executive Chairman Andrew Sieja, CEO Mike Gamson, and Chief Product Officer Chris Brown announced the news in front of over 2,000 attendees from the global e-discovery community during the 2019 Relativity Fest opening keynote. Now in its 10th year, this year’s Relativity Fest proves to be the biggest yet.

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“At Relativity, we have the powerful ability to elevate those around us through the use of our software,” said Gamson. “I’m excited to be a part of growing this company alongside our customers and colleagues as we look to build Relativity into an enduring global tech brand that empowers our user community to solve the meaningful data problems of today and in the future.”

During the keynote, Gamson and team highlighted several ways that RelativityOne continues to empower the businesses of its customers. Exelon, a new RelativityOne customer, shared insights into how their recent adoption of the SaaS platform provides greater efficiency and cost savings when managing their data – from Office365 through the entire e-discovery process.

One of the most notable announcements on stage came from Brown, who provided a preview of Relativity’s next-generation user interface coming later in 2020: Aero. Aero gives users the same access to the power of the Relativity platform with a more intuitive and streamlined interface that minimizes the steps required to accomplish tasks.

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The keynote also included several other product announcements, including:

  • Collect: With enterprise workloads and content creation moving to the cloud, users need a secure and defensible way to quickly get the most critical data into their reviewers’ hands. With Collect, users will be able to connect directly from the most popular enterprise technologies like Microsoft O365 and Slack without ever having to leave RelativityOne.
  • Automated Workflows: Available in 2020, automated workflows allow users to automate their e-discovery tasks. Common e-discovery tasks like imaging, indexing, OCR, tagging, and more can be automatically run when new documents are imported or when coding decisions change.
  • A New Way to Handle Mobile Data: Users now have a faster way to integrate and analyze data from mobile devices thanks to Cellebrite’s Legalview integration, which seamlessly brings mobile data from iOS and Android devices directly into Relativity and RelativityOne.
  • Leveling Up Security with RelativityOne Government: Relativity has established a sponsoring relationship with the United States Environmental Protection Agency (EPA) to pursue the Federal Risk and Authorization Management Program (FedRAMP) Moderate authorization process for RelativityOne. FedRAMP is the rigorous review process instituted by the U.S. government to ensure that all cloud products and services used by federal agencies adhere to this uniform, stringent security requirement. Relativity plans to achieve FedRAMP Agency Authorization in collaboration with the EPA in 2020.

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GoodFirms Research Reveals Inputs of Leading Industry Influencers on Future of PPC-AI Marketing

These days, digital space is evolving swiftly, and you can find a huge rise of innovative ideas and tactics that can be used for branding. As the technology is rapidly changing constantly, it is better to start implementing the latest technologies, strategies and tools to stay ahead of your competitors. It is the era for the Top Digital Marketing Agencies and marketers to analyze and study the new changes that are becoming part of digital advertising.

Today, digital marketing itself is incorporating machine learning and Artificial Intelligence into its framework as it is opening a wide range of opportunities that can give marketers an edge over their competitors or automate several tasks by freeing up more time to perform new strategies.

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In recent years, machine learning and artificial intelligence have made a way into all areas of homes, lives and businesses. Today, the technology is becoming increasingly ubiquitous such as from AI assistants like Alexa or Siri, speech translator, GPS finding location, smart devices etc. These days, you can find exciting evidence of machine learning innovation in marketing today as it is applied to pay-per-click, created more intelligent email campaigns and chatbots.

Here, GoodFirms has conducted a survey based on AI and Machine Learning for PCC Campaign Management. In this research, PPC Gurus (Duane Brown, Ed Leake, Gianluca Binelli, Jeff Sauer, Kirk Williams, Larry Kim, Luca Senatore, Martin Roettgerding, Navah Hopkins, Patrick Gilbert) were contacted that are experts in digital marketing. They were asked two questions based on that the Gurus suggested several methods how machine learning is helping in PPC practices and which are the top AI applications that can help top PPC agencies in generating excellent campaigns for varied brands.

According to the PPC experts, opinion top AI application for PPC is Smart Bidding which stands with 70%; the other is micro-Moment Targeting with 40%. The next is performance Analysis with 30% and then comes the Responsive Ads with 30%, Audience Management and Targeting with 20%, Dynamic Search Ads with 20%, Account Management with 10% and Price Optimization with 10%.

It is time for Top Pay Per Click (PPC) Companies to implement the machine learning and Artificial Intelligence in PPC Campaign and give a better experience to the brands of high conversions, lower CPC and CPA, and many more.

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You can also check out the new study performed by GoodFirms on Tips and Tactics for a Winning PPC Campaign Management. In this survey, there were about 200+ PPC agencies and other experts from digital marketing field. They have contributed highly valuable ideas to drive the best practices, tips and guides for PPC efforts.

The companies participated are from various countries like Australia, Canada, Czech, India, Singapore, South Africa, UK and the USA. The digital marketing companies who shared their extensive experience by taking part in this research are Courimo, Vipra Business Consulting Services, Pvt. Ltd, SeoEaze, Websoles Strategic Digital Solutions, PurpleSyntax, West Coast Infotech, Flynaut LLC, Fluidx Creations, Think 360 Solutions Pvt. Ltd., and Cyber Infrastructure Inc.

Internationally based GoodFirms.co is a leading B2B research, ratings and reviews platform. It assists the service seekers to associate with the top companies. The analyst team of GoodFirms follows three crucial criteria’s to assess the agencies that are Quality, Reliability, and Ability.

Further, these components are sub-divided into several parameters such as determining past and present portfolio, years of experience in the domain area, market penetration and client reviews. Thus, focusing on overall research process firms obtain scores that are out of a total of 60. Therefore, according to the points the service providers are listed in Top Artificial Intelligence (AI) Companies and other most excellent firms as per their categories.

Additionally, GoodFirms encourage the service providers to engage in the research process and show the evidence of their work. Thus grab an opportunity to Get Listed in the catalog of top development companies, best software and other organizations from varied sectors of industries. Getting indexed at GoodFirms will improve the visibility of your company, enhance the chance to attract the targeted audience and increase your revenue.

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