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Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide

Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization

Next-gen data management platform (DMP) Audigent is announcing the release of Smart PMPs, a first-to-market data + inventory product that will transform the way that advertisers buy programmatic inventory and data. PubMatic, a premium digital advertising technology company, will be the first supply partner to support the product. In combining PubMatic’s premium publisher inventory and Audigent’s exclusive first-party data, digital media buyers can now customize and package some of the best inventory and data available from some of the biggest names in entertainment, sports and lifestyle. Easy to use and include in a campaign as a single deal ID, Smart PMPs enable the accurate projection of audience scale and direct supply-path optimizations, streamlining a process that has often been cumbersome and inefficient and will now provide buyers with more fairly priced PMP alternatives.

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“The excitement around clean, transparent, privacy safe first-party data continues to dominate the programmatic advertising conversation,” said Drew Stein, Founder and CEO of Audigent, “This new tool, available through our PubMatic partnership, is truly a breakthrough product that intelligently combines our high-performing first-party data with premium publisher inventory, making it easier than ever before to help brands and media agencies drive value and performance.”

Media planners and programmatic traders are overwhelmed by infinite choices around data and inventory. To help buyers take the guesswork out of their options, Smart PMPs pre-package specified audience targets against curated inventory and content. Since optimizations are the key to programmatic campaign success, Smart PMPs stand out because they can be initiated from the supply side, being implemented before traders even have visibility into performance, thus ensuring that media spend gets allocated to the best performing PMP’s faster.

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“Smart PMPs are a highly-differentiated, audience data-driven PMP product that drives immediate value and performance for programmatic media buyers and premium publishers,” said Alex DeSanctis, Vice President of Audience at PubMatic. “Data is critical here, and it’s extraordinary that Audigent can deliver access to premium audiences at massive scale, from the most coveted and exclusive lifestyle publishers to Bruno Mars’ most engaged fans to the Brooklyn Nets.”

“The demand for simpler, more efficient and more powerful digital media buying is clear. SmartPMP is a brilliant step forward in that it provides a single toolset for both data customization and supply-path optimization. It is already delivering at scale for some of our most valued and trusted clients,” said Jake Abraham, President at Audigent.

Initial reactions from buyers have been extremely positive. Beyond the noticeable pricing advantage, they are also responding to the predictable scale, a campaign requirement that has proven very challenging to date, and previously left buyers scrambling to increase audience size and/or inventory to meet forecasted pace. SmartPMPs accurately deliver audience scale prior to campaign activation, ensuring that there are no surprises and allowing buyers to spend more time focused on campaign optimizations vs. basic delivery and trafficking.

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Outbrain Appoints Nathan Jackson as the New Head of Sales for APAC Operations

Outbrain, one of the world’s leading discovery and native advertising feed for the open web, announced that Nathan Jackson has been appointed as the organization’s new Head of Sales for the APAC region. This latest addition to the region’s leadership marks a further step towards Outbrain’s strategy of strengthening the group’s presence in the region.

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An innovative leader in the digital media space, Jackson brings more than 10 years of experience working closely with publishers, technology and data platforms. In his new role, he will drive the strategic commercial and programmatic leadership and deepen industry knowledge of native advertising to this key growth region.

“Native is at the intersection of massive shifts in consumer behavior and technological improvements in the advertising industry,” said Jackson. “I’m thrilled to join Outbrain at such an important time for the industry! Outbrain has had many successes over the past few years and I’ve been keeping my eye on the company as it continues its upward growth and success. We have an outstanding APAC team and I look forward to working together to grow our relationships in this region and help brands connect with their audiences through Outbrain’s smart native solutions.”

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Jackson will manage the advertising revenues and oversee sales teams, which are based in Australia and Singapore, across the region. Prior to Outbrain, Jackson held commercial leadership positions at Ticketek, Integral Ad Science and Adslot.

“Brands are increasingly shifting advertising budgets online, with digital ad spend in APAC forecasted to reach about 106 billion U.S Dollars by 2020 [eMarketer],” said Alexander Erlmeier, MD International at Outbrain. “Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent of our regional leadership team will allow us to further develop key partnerships in the region.“

Outbrain first started operating in APAC in 2012 with main offices in Sydney and Singapore. More recently, the business has expanded into new markets, including China and India, and has established a strong network of premium publisher partners including REA, NZ Herald, Mediacorp.

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ThousandEyes Appoints Carl Eschenbach to Its Board of Directors

Sequoia Capital Partner and Former President and Chief Operating Officer of VMware to Support ThousandEyes in Its Next Stage of Growth

ThousandEyes, the Internet and Cloud Intelligence company, announced Sequoia Capital partner Carl Eschenbach has joined its board of directors. A proven enterprise technology leader, Eschenbach previously served as President and Chief Operating Officer of VMware and currently serves on the boards of leading public enterprise technology companies, including Zoom, Palo Alto Networks and Workday.

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“Carl has an extensive history of growing and guiding enterprise software companies that are creating new categories into disruptive and enduring global companies,” said ThousandEyes co-founder and CEO Mohit Lad. “ThousandEyes will benefit immensely from Carl’s deep operational and industry expertise as we continue to empower enterprises globally with an innovative platform to take control of digital experiences in today’s cloud and Internet-centric world.”

Eschenbach joins the ThousandEyes board following the appointment of former Splunk chairman and CEO Godfrey Sullivan to the board earlier this year. Both join at a time of notable growth and momentum for the company, validated recently by its inclusion in Deloitte’s Technology Fast 500 as one of the fastest growing companies in North America. Major brands are also acknowledging the criticality of the ThousandEyes platform; Microsoft Azure recently published a performance dashboard that’s powered by ThousandEyes, and Schneider Electric, Credit Suisse, McGraw Hill Education and Alaska Airlines all shared their ThousandEyes success stories at major industry conferences.

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“As the majority of businesses now rely on the Internet to deliver services to their customers and employees, visibility into how the Internet and third-party services impacts those digital experiences becomes absolutely essential to enterprise success,” said Eschenbach. “ThousandEyes is not only addressing a critical gap in the modern enterprise IT stack, but the pace at which they’re growing and being adopted by the Fortune 500, Global 2000, the top banks, and more, underscores the fact that Internet visibility is a must-have for every digital business.”

Eschenbach joined Sequoia Capital in 2016 after 14 years at VMware, where he helped grow the company from 200 people to 20,000 as president and Chief Operating Officer. Eschenbach has also held various sales management positions with Inktomi, EMC, Lucent and 3Com. He currently serves on the boards of Armis, Aurora, Cohesity, Gong, Palo Alto Networks, Snowflake, UiPath, Workday and Zoom

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Top SalesTech News Of The Week – 16th December 2019

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Top news of the week

Qualtrics Announced Game Changing Technology to Help Organizations Develop A Culture Of Experience Management

Qualtrics, one of the leaders in customer experience and creator of the experience management category, announced a collection of groundbreaking capabilities that strengthen every area of Experience Management (XM). New innovations enhance Qualtrics CustomerXM™, EmployeeXM™, ProductXM™, and BrandXM™ by placing customer alerts and recommended company actions directly into the hands of employees across the entire organization.

Salesforce Named Bret Taylor President And Chief Operating Officer

Salesforce, a leader in CRM announced that Salesforce President and Chief Product Officer Bret Taylor had been appointed President and Chief Operating Officer. In this role, Taylor will lead the company’s global product vision, engineering, security, marketing, and communications. Taylor will continue to report to Chairman and Co-CEO Marc Benioff.

Acquia’s Acquisition of AgilOne To Deliver Powerful Customer Experiences

Cloud Platform Acquia announced that it had signed a definitive agreement to acquire AgilOne, a customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences.

AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers. Providing a single view of the customer, AgilOne helps marketers see immediate value through personal experiences across every channel.

“Marketers are demanding more flexibility and control over the tools they use for customer experience. Unfortunately, many of these legacy tools are costly, lack real-time interactions and modern APIs, and lock data into silos where it’s inaccessible to other applications,” said Dries Buytaert, Acquia’s co-founder, CTO, and Chairman.

Hootsuite Revealed The Trends Savvy Marketers And Social Leaders Need To Know In 2020

Hootsuite, a leader in social media management released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year.

SugarCRM’s Time-Aware Data Offer Insights And Forecasts To Boost Customer Experience

SugarCRM now provides customers a complete view of their data, both historical and forward-looking with its time-aware customer experience (CX) platform.

The time-aware foundation is one-of-a-kind, recording, storing and making available all the data needed to intelligently forecast the future for businesses of all sizes.

“For us and our customers, the future is now. And it’s about time—which is one of the most valuable assets in business,” said Rich Green, SugarCRM CTO and Product Officer.

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CallMiner Secures $75M Investment from Goldman Sachs

This Funding Will Enable Callminer to Help More Organisations Drive Significant Improvements in Business Performance, Creating a Better Customer Experience and Greater Brand Loyalty

CallMiner, the leading provider of AI-fueled speech and customer interaction analytics, has closed a $75 million investment round from Goldman Sachs. CallMiner will leverage the funding to accelerate go-to-market plans and use case expansion for its industry-leading analytics platform, Eureka.

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“Customer intelligence is critical for organisations to compete effectively in today’s environment of rapid change and digital advancement. Success requires understanding what your customers and contact centre agents say, mean and how they feel – and leveraging that insight to fundamentally change the way you operate and perform,” said Paul Bernard, president and CEO of CallMiner. “We are revolutionising the way brands and people interact and conduct business – and it all starts with AI-driven customer insights and intelligence. The investment from Goldman Sachs – a preeminent technology investor – is a significant milestone and we are thrilled to have them as a partner on this journey.”

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CallMiner continues to experience exponential growth across its universe of over 400 customers including some of the world’s largest brands, financial institutions, communications companies, and business process outsourcers. The company pioneered the speech analytics industry in 2002, and today analyses over 2 trillion words annually across all forms of customer interactions including calls, chats, emails, surveys and texts. Market demand has grown rapidly both inside the contact centre and beyond, with business and performance applications across sales, marketing, customer experience (CX), security, compliance and automation.

“The convergence of customer interaction analytics and customer experience creates a significant market opportunity,” said Holger Staude of Goldman Sachs Growth. “Backed by a strong management team, CallMiner is well positioned to transform the way organisations operate. We look forward to partnering with their team and supporting their continued growth and success.” Staude will join CallMiner’s board of directors.

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J.D. Power to Merge with Autodata Solutions, Creating a Leading Source of Automotive Data, Analytics and Software Solutions

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Acquisition by Thoma Bravo Combines Two Innovative and Complementary Automotive Data Companies with Vision of Strengthening Their Value to Clients and Consumers

J.D. Power, a global leader in data analytics and consumer intelligence,  announced a merger with Autodata Solutions, a provider of data and software solutions for the automotive ecosystem. The merger marks the completion of J.D. Power’s acquisition by Thoma Bravo, a leading private equity firm, and owner of Autodata Solutions. The newly combined company will operate under the name J.D. Power and will offer market-leading new and pre-owned automobile transactional data, valuation tools, vehicle feature information and consumer analytics to the automotive industry. J.D. Power will also continue to provide industry-leading benchmarks, analytics and customer insights across the Banking & Payments, Wealth & Lending, Telecommunications, Insurance, Health, Travel and Utilities sectors through its Global Business Intelligence division.

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“The combination of J.D. Power’s deep data, analytics and customer experience insights with Autodata Solutions’ comprehensive vehicle feature data and dealer and manufacturer technology platforms will create a robust and insightful automotive industry resource for analyzing consumer demand and optimizing the vehicle sales process,” said Dave Habiger, who will continue as President and CEO of J.D. Power. “As the auto industry continues to be disrupted by changing patterns of consumer behavior and new technologies such as connected vehicles, electric vehicles, autonomous vehicles and ridesharing, we are building a company that will help the entire industry rise to the challenge.”

J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across more than a dozen different industries rely on J.D. Power data, research and insights to guide their customer-facing strategies, while consumers around the world look to J.D. Power ratings as the undisputed mark of quality.

In the automotive sector, J.D. Power is recognized for its Voice-of-the-Customer research and its Power Information Network (PIN) and Used Car Guide (UCG) products, which provide the industry with new and used car transaction information. The company has also pioneered the use of artificial intelligence (AI) capabilities to merge its vast database of consumer behavioral data, pricing information and “Voice of the Vehicle” telematics-based data into powerful predictive models.

Autodata Solutions provides Software as a Service (SaaS) and software solutions that range from back-end automation systems that enable dealer-to-original equipment manufacturer (OEM) vehicle ordering to data-driven, consumer-focused interactive marketing initiatives. Its Chrome-branded solutions increase the effectiveness of the automotive sales ecosystem and include rebates and incentives, Vehicle Identification Number (VIN) decode and describe, and vehicle configuration and comparisons.

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Together, the two companies create a complementary set of capabilities that will strengthen the global automobile industry’s ability to forecast vehicle demand and shape strategic decision making.

“The joining of these two leading companies will enable the auto industry to make the process of configuring, ordering and selling cars more efficient, which can improve profitability and capital deployment,” said Scott Crabill, a Managing Partner at Thoma Bravo. “This capability is exactly the kind of proven, concrete insight the auto industry needs as it confronts changing consumer demands in a transforming technology environment.”

“The new J.D. Power delivers the authoritative ground truth and predictive intelligence the automotive industry so desperately needs right now to stay in sync with changing patterns of consumer behavior, rapid-fire technological change and a challenging macroeconomic environment,” said Craig Jennings, former President and CEO of Autodata Solutions, who will continue as President of the Autodata division in the newly combined J.D. Power. “By pairing our platform with J.D. Power’s deep data and analytics capabilities, we’re going to be able to take the guesswork out of the manufacturing and floor planning process, helping manufacturers and dealers drive maximum impact and profitability by getting the new vehicle formula just right. We are excited to be joining the J.D. Power team to make that vision a reality.”

In addition to the investment by Thoma Bravo, J.D. Power’s existing management team will reinvest their ownership interest in the newly combined company. All of the current Autodata Solutions and J.D. Power employees will have the opportunity to take an ownership stake in the company.

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Voluntis Collaborates With Salesforce to Introduce Full-service Platform for Digital Therapeutics Prescription and Reimbursement

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Voluntis, a leader in digital therapeutics (DTx), announced its collaboration with Salesforce, the global leader in CRM, to implement Voluntis Practice Solutions (VPS), its full-service platform supporting DTx prescription and reimbursement. Salesforce’s Health Cloud, Community Cloud, Sales Cloud and Einstein Analytics solutions will be deployed together to power VPS.

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Healthcare professionals often need support when integrating digital therapeutics into their daily clinical workflows, as well as securing reimbursement for the new activities they perform to remotely manage patients along their treatment journey. Voluntis has introduced one of the industry’s most comprehensive suite of services to address these needs, starting in the field of diabetes. Through this partnership with Salesforce, Voluntis will aim to automate these administrative tasks, making it seamless for providers to adopt digital therapeutics in their daily practice. Additionally, the use of AI will help identify and predict users’ behaviors, supporting timely and highly personalized interactions that will contribute to extended patient engagement, improved treatment outcomes and more efficient clinic management.

The initial focus of the platform, planned to go live in Q2 2020, is to support practices using Voluntis’ proprietary solutions in the United States, and to automate the support of provider billing and revenue cycle management activities. The platform will integrate the most recent CPT codes established by Centers for Medicare & Medicaid Services (CMS) to encourage the adoption of digital technologies for chronic disease management.

The partnership is designed to enable future extensions of the platform to third-party digital health solutions, additional geographies, and other provider payment models, including value-based contracting.

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“We are delighted to meet the growing demands of practices with a full-service platform built on a market-leading CRM solution,” said Pierre Leurent, Chief Executive Officer, Voluntis. “Salesforce products, analytics and AI represent a perfect fit as we aim to deliver an unrivaled user experience for our solutions. We look forward to this collaboration as we continue to scale our digital therapeutics business.”

“Digital therapeutics is one of the fastest-growing sectors in digital health, and this collaboration is a great illustration of how Health Cloud can enable innovative use cases leveraging best-in-class patient engagement technologies to improve chronic disease management,” said Ashwini Zenooz, MD, SVP and GM for Healthcare and Life Sciences, Salesforce. “We are excited to partner with Voluntis and help advance its leadership in the digital therapeutics space.”

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UiPath Achieves Certification with SAP NetWeaver and SAP S/4HANA for API Automations

UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced that two of its SAP API Automations have achieved SAP-certified integrations with SAP NetWeaver and SAP S/4HANA, respectively. The proven integrations enable businesses that use SAP solutions to automate processes via the SAP Business API (SAP BAPI) with simplicity and ease. This allows customers to accelerate their digital transformation, automate critical business operations, and ease migrations.

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UiPath’s SAP API Automations allow enterprises to use software robots for the automation of SAP processes through SAP’s own business API in a way that is intuitive for RPA developers. Integrating robots directly with the SAP API helps businesses to make standardized automations especially robust regardless of possible changes to the SAP UI that may result – from enhancements to upgrades. Typical standard use cases for business API automation are sales order entry, invoice verification, update of master data and many more.

“Businesses are deploying RPA to automate mundane back office processes in finance, supply chain and HR and moving people to more value-added functions,” said Param Kahlon, Chief Product Officer at UiPath. “With the new SAP BAPI integration for UiPath robots, SAP customers can now combine the flexibility they have already experienced with RPA UI automation with the robustness of robots calling the SAP business API directly.”

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UiPath is leading the ’automation first’ era—championing a robot for every person and enabling robots to learn new skills through artificial intelligence (AI) and machine learning (ML). Through free and open training, UiPath brings digital era skills to millions of people around the world, improving business productivity and efficiency, employee engagement, and customer experience.

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Oracle Recognized as a Leader in Gartner Magic Quadrant for Manufacturing Execution Systems for Oracle Manufacturing Cloud

Oracle Recognized for Completeness of Vision and Ability to Execute for Oracle Manufacturing Cloud

Oracle has been named a Leader in Gartner’s 2019 “Magic Quadrant for Manufacturing Execution Systems” report. Out of 16 companies evaluated, Oracle is positioned as a Leader based on its completeness of vision and ability to execute for its Oracle Manufacturing Cloud – part of Oracle Supply Chain Management (SCM) Cloud.

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“Manufacturing organizations are increasingly seeking solutions that extract additional value from manufacturing operations through increased efficiency and reduced costs,” said Andy Binsley, vice president, Manufacturing and ALM Strategy, Oracle. “They would also like to do that on the Cloud. To help our customers achieve these twin goals, we have integrated artificial intelligence, machine learning and Internet of Things capabilities within Oracle Supply Chain Management Cloud. We are pleased to be acknowledged as a Leader for manufacturing execution systems (MES) by Gartner, and see this recognition as a testament to our success in delivering business value to manufacturing organizations, and doing so on the Cloud.”

Gartner estimates that “By 2024, 50% of MES solutions will include industrial IoT (IIoT) platforms synchronized with microservices-based manufacturing operations management (MOM) apps, providing near-real-time transaction management, control, data collection and analytics.”

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With Oracle SCM Cloud, Oracle provides a suite of supply chain cloud applications that enable businesses, including manufacturers, to manage their supply chains with the scale, security, innovation, and agility that today’s markets require. Oracle SCM Cloud provides end-to-end technology that takes customers beyond supply chain operations and into integrated business planning.

Oracle SCM Cloud has garnered consistent industry recognition. Oracle was recently named a Leader in both Gartner’s “Magic Quadrant for Warehouse Management Systems,” and Gartner’s “Magic Quadrant for Transportation Management Systems.”

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Akeneo Named a Leader in IDC MarketScape on PIM

Efficiency, Automation, and Open-Source Development Makes Akeneo a Leader

Akeneo, a global pioneer in Product Experience Management (PXM) solutions for corporate brands and retailers, announced it was named a leader in the new IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment.

The IDC MarketScape evaluated 14 companies for the report, but only designated five as leaders. Akeneo’s designation reflects both its current capabilities and its strategic positioning in the rapidly evolving PXM space.

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“Customers that we interviewed rated Akeneo above average across nearly all criteria,” Jordan Jewell, IDC’s research manager for digital commerce and enterprise applications, writes in the report. “Consider Akeneo when you are a B2C or B2B organization ranging from an SMB to large enterprise and need high-quality product information across all channels, including print.”

Akeneo recently achieved the key milestone of 60,000 live implementations and is now used by leading brands including Sephora, Fossil, Shop.com, and Petra Industries to support their omnichannel and cross-border commerce initiatives. Akeneo’s PXM solutions help companies to improve customer experience, increase sales, reduce time to market, go global, and boost team productivity.

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The IDC MarketScape offers special praise for Akeneo’s open-source strategy and strong community of developers facilitating localized solutions and implementations. Companies should consider Akeneo if they seek automation and governance capabilities, as well as efficiency in catalog management, with fast time to market, the report notes.

“Most companies have to work their way up into leadership positions — but Akeneo has made strides when it comes to PXM solutions for both digital and real-world commerce,” said Fred de Gombert, CEO and co-founder of Akeneo. “Akeneo is delivering proven solutions for the complex product-information needs of modern enterprise customers, while also developing future-proof strategies to ensure we’ll be able to keep meeting our customers’ evolving needs in 2020 and beyond.”

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