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Jahia Makes Digital Experience Simpler for Leading Brands

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Jahia Makes Digital Experience Simpler for Leading Brands

North American Expansion, New Products and a New Website Underscore Jahia’s Success as the Choice for Interoperable Dx Technology

Jahia, the software company that makes digital experience simpler, announces new products and a new website as it builds on its expansion in North America. Jahia reported an increase in new business of more than 200 percent over the last 12 months, largely driven by its expansion in North America. Jahia also reported that all 2019 new deals to date have been cloud-based, an offering which the company introduced in late 2018.

Read More: BridgeClimb Reaches The Cloud With RingCentral’s Cloud Communications And Contact Centre Solutions

Jahia CEO Michael Tupanjanin said, “Our new products, website and success in North America reflect our approach to Digital Experience. When I joined Jahia two years ago and met with our customers and partners, it became clear that most want to iterate digital experiences rather than going big-bang which is risky. Brands also want to take advantage of new innovations as they are developed rather than waiting for a suite provider to add it to their road map,” he continued. “They needed a better way, and Jahia provides it—a simpler, DX platform approach to building amazing digital experiences, one step at a time.”

According to Gartner, “Through 2021, 85% of the effort and cost involved in a DXP program will be spent on integrations with internal and external systems, including the DXP’s own, built-in capabilities.”1 In the same report, the authors state, “DXPs must be flexible, adaptable and pluggable.”

Read More: Retention More Critical Than Recruitment, Say Healthcare HR Executives In Workforce Institute Survey

According to the Forrester Research report, Drive Unified Digital Customer Experiences With Better Technology Strategies, August 1, 2019, “No one vendor offers all the technologies you need for digital customer experiences” and “ease of integration and extensibility are key differentiators.”

Jahia Makes Digital Simpler while Reducing TCO
A connected Digital Experience platform gives companies the most flexibility to deliver always best-in-class experiences at a lower total cost of ownership. Jahia Chief Product Officer Rami Chahine said his aim is to make it easier to connect experiences everywhere: “We’ve got 250-plus connectors that work out-of-the-box,” he said. “Jahia’s DX platform ensures our customers can take advantage of emerging technologies as well as connect easily with their existing, often foundational solutions. This helps companies assemble better customer data profiles and refine personalized experiences.”

Read More: Resulticks Receives Accreditation From Privacy Shield Framework

 

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Evergage Named a Leader in Five New G2 Grid Reports

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Evergage Named a Leader in Five New G2 Grid Reports

1-to-1 Personalization and CDP Company Recognized for High User Satisfaction and Substantial Market Presence in CDP, A/B Testing and Multiple Personalization Reports

Evergage, The 1-to-1 Platform company,  announced that it has been named a Leader in five reports published by G2 – recognizing the far-reaching success companies achieve with Evergage’s personalization and customer data platform (CDP). According to G2 – which empowers businesspeople to make buying decisions by highlighting the voice of the customer – “products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores.”

Read More: Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

G2 hosts more than 1,023,000 unbiased and authenticated business-technology user reviews, read by more than 3 million buyers each month. The G2 quarterly Grid Reports compare products in a given category based on user satisfaction and market presence scores – providing background information and education to prospects, while highlighting how various solutions stack up against one another.

“Being recognized as a Leader in five G2 reports underscores the wide range of ways Evergage serves its clients and is dedicated to their success,” said Andy Zimmerman, Evergage’s chief marketing officer. “We’re committed to helping companies create a single view of each customer and prospect, and activate their data in milliseconds – delivering the optimal experience to every individual. We’re especially proud to be named a Leader, too, because the designation reflects the voice, satisfaction and accomplishments of our clients, who drive engagement and conversions every day with Evergage.”

Read More: BridgeClimb Reaches The Cloud With RingCentral’s Cloud Communications And Contact Centre Solutions

Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Evergage provides the one solution you need to build a single, comprehensive view of each one of your customers and prospects and activate that data to deliver maximally relevant, individualized experiences – “in the moment,” across touchpoints and at scale.

Read More: Retention More Critical Than Recruitment, Say Healthcare HR Executives In Workforce Institute Survey

 

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Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on WOW!’s Columbus System

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Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on WOW!’s Columbus System

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape

EMX,  a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia’s cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion in real time utilizing existing cable TV ad insertion infrastructure.

Read More: Agency Disruptor Superson Strengthens APAC Leadership Team To Cater For CMOs Of The Future

During the first market trials of QTT™ in WOW!’s Columbus, Ohio system, EMX’s ad exchange responded to QTT™ ad requests to fill 30 second commercials allocated to WOW!’s cable TV network local ad breaks. Advertisers involved in market trials were from ENGINE, EMX’s parent company, as well as CTV Media, a local ad agency based in Columbus. The goal is to increase linear ad rates and cable TV revenues, all with the participation of digital programmatic players.

In an industry first for programmatic TV, over the last eight weeks, Viamedia’s QTT™ has utilized customizable business rules to identify thousands of data-driven targeted ad breaks in cable television and made real time IAB standard VAST standard ad requests to EMX’s ad exchange. EMX’s ad exchange processed and fulfilled the QTT™ VAST requests with VAST responses that QTT™ was able to automatically read and process, allowing for the insertion of brand-safe commercials originating from a pre-existing industry standard programmatic platform, that were then inserted into a linear cable television program in real time without a pre-set schedule and without the need for any upgraded set boxes. Using the latest in programmatic real time bidding (RTB) technology, the solution ensured a seamless user experience for the viewer while delivering the highest performing audience segment to the advertiser.

Michael Zacharski, CEO, EMX said, “Our exchange was built with the future of TV in mind. We have been investing in both our supply assets and demand solutions to help clients capture the right audience at the right time, across any device. Through our partnership with Viamedia, we are excited to lend the capabilities of our sophisticated technology platform in bridging linear TV and programmatic digital media. We are now working to further scale access to linear TV for our managed clients and then across our demand platforms and to programmatic buyers in 2020.”

Read More: Terminus Acquires Sigstr To Power The Next Generation B2B Marketing Platform

Mark Lieberman, CEO, Viamedia said, “We believe that QTT™ can raise the boat for the entire advertising industry, benefitting the digital demand side in accessing premium linear cable TV inventory while using current workflows and ad insertion technology. By partnering with EMX, CTV Media and WOW!, the initial QTT™ market trial represents an important step in marrying the fast growing $17 billion digital video advertising marketplace with the attractive $6 billion cable TV marketplace.”

By matching audience characteristics to targeting parameters, the live market trial demonstrated that targeted linear cable television is now ready and available with the same ease of use expected by programmatic traders and television advertisers, alike. “The ease of integrating local television for our clients through our programmatic platforms is an indicator of the convergence to come, it’s an exciting time for all of us in the industry,” said Kyle Kreuger, SVP, media planning, ENGINE.

“CTV Media has prided itself on being at the forefront in providing advanced advertising TV solutions for our national and regional clients,” said Kathy Dixon, president of CTV Media. “Viamedia’s QTT™ now makes it possible for us to include linear cable TV in that solution set programmatically.”

“WOW! has always sought to ensure a great subscriber viewing experience while growing TV advertising revenue,” said Misty Jensen, vice president, advertising sales, for WOW! Internet, Cable & Phone. “We are excited to have successfully participated in Viamedia’s QTT™ market trial and look forward to rolling out QTT™ in other markets.”

Working with a myriad of demand side partners, Viamedia intends to rollout QTT™ throughout its footprint across the country in Q1 of 2020 and then make QTT available to non-Viamedia MVPDs in the second half of 2020.

Read More: Innovations In Customer Experience, Infrastructure To Drive ECommerce Growth In 2020

 

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Board Chairman of AI Media Tech Company Ryff Applauds $5 Million Initial Funding Round For Firm

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Board Chairman of AI Media Tech Company Ryff Applauds $5 Million Initial Funding Round For Firm

Louis Hernandez Jr., a Founding Investor in Ryff, Expresses Support for Company, its Leadership Team and its Potential to Automate Brand Integration into Film and TV Content

Ryff, an AI media technology start-up, has the potential to address one of the biggest dilemmas facing the TV and film industry’s economic model – how to make product placement automatic, seamless and personalized to the viewer, said Louis Hernandez Jr., chairman of Ryff’s board and one of its founding investors.

He applauded Ryff’s just-closed $5 million initial investment round, which was led by Valor Siren Ventures, and included VC leaders such as MaC Venture Capital, Monteta Ventures and the late Paul Allen’s Vulcan Fund. Hernandez is the founder, CEO and managing director of private equity firm Black Dragon Capital.

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“The funding round validates the power of the vision of Ryff and its team, led by CEO and founder Roy Taylor,” Hernandez says. “Ryff’s solution represents a new advertising paradigm and service that will automatically, based on the individual viewer, embed product placement images into the content in a way that’s contextual and can prompt positive emotions. The embedded imagery can range from simple branded objects or signage all the way to interactive ads.”

With Ryff’s AI-based technology, brand references appear as if they were filmed in the original production and can be tailored for audience specificity according to a range of variables, including individual viewer, platform, geography, date and demographic profile.

Read More: Top SalesTech News Of The Week – 16th December 2019

“Ryff is addressing the most important issue of our time in media technology – yield pier asset consumed,” Hernandez said. “I believe the company will revolutionize the way we monetize media. The media industry is in the middle of a major transformation and shift in economic model. Ryff is well positioned to seize the opportunities there.”

Ryff plans to use the capital infusion continue to build its intellectual property and support sales activity in both New York and London.

Read More: New Valassis Data: Retailers Can Profit From Holiday Returns

 

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Twilio SendGrid Fourth Annual Global Email Benchmark and Engagement Study Reveals Shift in Brand Sending Patterns and Changing Consumer Preferences

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Twilio SendGrid Fourth Annual Global Email Benchmark and Engagement Study Reveals Shift in Brand Sending Patterns and Changing Consumer Preferences

Brands Send More Email As Consumers Grow More Selective about Opening Messages

Insights from the Study Reveal How Brands Can Adjust their Approach and Drive More Engagement & Revenue from their Campaigns

Twilio , the leading cloud communications platform, announced the results of the fourth annual Twilio SendGrid Email Benchmark and Engagement Study conducted to analyze the email sending patterns of brands and the engagement preferences of consumer recipients. The study includes recommendations for how senders can improve their email programs by carefully considering the critical elements that impact a recipient’s decision to open a message and click on the embedded links.

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The study analyzed sending and engagement data from more than 80,000 global Twilio SendGrid customers who send more than 60 billion emails each month. Twilio SendGrid also performed entirely new research for this year’s study, which included both a qualitative ethnographic study of 40 participants from the United States and the United Kingdom, and a quantitative online survey of 1,600 participants from the US and the UK.

“As reflected in Twilio’s research published earlier this year, despite the prevalence and proliferation of new social channels, email and text messages remain the essential channels for brands to engage and connect with their customers,” said Len Shneyder, vice president of Industry Relations for Twilio SendGrid. “The expanded 2019 Email Engagement Study paints a more complete picture of how and why recipients engage with the email they receive, providing the insight brands need to properly resource, scale and refine their email campaigns in order to retain, engage and grow their businesses.”

Read More: Sabio Group Strengthens Leadership To Support Accelerated Growth

Based on the report’s findings about effective email campaigns that drive engagement and growth, Twilio SendGrid recommends that brands:

  • Provide ways for recipients to either adjust how often they receive emails, or how often they receive certain types of emails. If a higher frequency cannot be avoided, consider sending shorter emails that only require a scroll or two to read on mobile or desktop devices; longer emails are acceptable, but these should be sent out less frequently.
  • Ensure that the brand is consistently positioned and represented across campaigns to reinforce familiarity in the inbox and in the mind of the recipient. Make sure email is properly authenticated so that messages aren’t going to spam and recipients see that messages are coming from the brand’s domain.
  • Get to know customers and ensure the content they receive is relevant to them. Tailor offers that reflect their past purchases, or anticipate their future needs based on what they have bought before. Consider sending customers a quick survey to learn more about their interests and to help increase the relevance and contextuality of emails.
  • Be clear and concise in subject headers, but descriptive enough to convey the main content of the email. Use urgency, but do so sparingly and only when action is required within the next 24-48 hours.
  • Use images to add a splash of color to emails, particularly if this results in using less text. You should use 1-3 images at most, so your email doesn’t look too cluttered or busy.
  • Consumers will check email on almost any device they own. Test your messages ahead of time and ensure they load properly across all inbox providers, browsers, and devices.

Read More: Fuze Wins 2019 Aragon Research Innovation And Women In Technology Awards

 

 

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Acquia Announces Acquia Lift Solutions Partner Program Early Adopters

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Acquia Announces Acquia Lift Solutions Partner Program Early Adopters

Bounteous, Cohaesus, Elevated Third, and Unleashed Technologies are Among First Program Participants

Digital marketing agencies Bounteous, Cohaesus, Elevated Third, and Unleashed Technologies are among the first participants in the Acquia Lift Solutions Partner Program, Acquia announced today. The program gives partners the Acquia Lift training and experience they need to build new service lines and make their customers successful. Earlier this year Acquia announced the availability of the all-new Acquia Lift, now available as a no-code application.

Read More: BridgeClimb Reaches The Cloud With RingCentral’s Cloud Communications And Contact Centre Solutions

Research from Acquia shows that more than three-quarters (80%) of consumers expect and reward personalization, yet 90% of consumers say that brands are missing the mark. Marketers agree, with 94% of marketers indicating that brands aren’t meeting experience expectations.

The Acquia Lift Solutions Partner Program addresses this disconnect—as well as the need within the market and in partners’ own customer bases—by providing participants with valuable real-world experience using their own company websites as a Acquia Lift testing and training ground. As a result of their Program participation, partners will be able to:

  • Run proofs-of-concept for customers and prospects by using the Acquia Lift Premium subscription that comes with the program
  • Differentiate from other digital agencies by earning the Acquia Lift Solutions Partner Program badge which includes certifications of their experts
  • Grow their service offerings to include content strategy, content production, and data analytics — the areas of expertise that make for successful personalization campaigns
  • Make significant contributions to improving their customers’ success.

By experiencing Acquia Lift firsthand, Acquia’s partners can effectively put themselves in the customer’s seat, experiencing Acquia Lift onboarding and the entire Acquia Lift journey. In doing so, they can determine for themselves how Acquia Lift best serves their business interests, including the development of complementary business lines around its robust personalization capabilities.

Read More: Retention More Critical Than Recruitment, Say Healthcare HR Executives In Workforce Institute Survey

“Consumers want to feel understood, and personalization solutions are key to delivering that experience,” said Harrison Liss, Director of Business Development at Elevated Third. “The Acquia Lift Solutions Partner Program helps us to address that critical demand while providing us with hands-on experience in creating better personalization experiences. Acquia Lift is a core part of the Acquia Open Experience Platform, and by supporting our work in defining, implementing and iterating on personalization campaigns, we’ll be better prepared to create engaging, converting campaigns for our customers.”

“For Acquia Lift partners, having access to hands-on training that helps grow their efficiency on Acquia Lift and reap the benefits of better personalization for their own businesses is a win-win-win situation, with our shared customers being the ultimate victors,” said Joe Wykes, Acquia senior vice president of worldwide partnerships and sales. ”We’re providing a powerful personalization platform that facilitates smart personalization, while our partners bring insightful expertise on helping businesses achieve their personalization goals.“

Bounteous, Elevated Third, Cohaesus and Unleashed Technologies are near program completion, but other partners are following quickly to becoming a certified Acquia Lift Partner. The Acquia Lift Partner Program is currently open and taking applications from interested partners.

Read More: Resulticks Receives Accreditation From Privacy Shield Framework

 

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Marchex Announces New Chief Revenue Officer

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Marchex Announces New Chief Revenue Officer

Marchex , one of the  leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired John Roswech as Chief Revenue Officer. In this role, Roswech will lead Marchex’s sales and customer success organizations.

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Roswech has a long history of leading sales organizations at rapidly scaling technology companies. Prior to joining Marchex, he was most recently the Executive Vice President of Criteo Brand Solutions for Criteo SA, which had previously purchased HookLogic, where Roswech served as the Chief Revenue Officer. He successfully led and scaled revenue at Aquantive, which was acquired by Microsoft, and served as President of Jingle Networks. Roswech has a long history of building strong relationships with customers and selling analytics, data and advertising products into the enterprise customer channel.

“I am pleased to have John join our executive team to help Marchex capitalize on the emerging opportunities in our business,” said Russell Horowitz, Marchex Executive Chairman. “He is joining us at a very important time as we prepare to drive the next phase of growth with our expanding product portfolio. We believe John’s deep experience in successfully leading sales organizations, and selling data, marketing and software products is a strong fit to advance our efforts going forward.”

Read More: Retention More Critical Than Recruitment, Say Healthcare HR Executives In Workforce Institute Survey

“I am excited to join Marchex at a key juncture in the company’s evolution,” said Roswech. “Marchex has significant untapped opportunity to become a leading conversational analytics and solutions company. It has an impressive roster of world class customers in an emerging market and I am looking forward to leveraging my experience at high growth companies to help drive increasing adoption of Marchex’s expanding AI-driven product portfolio.”

Marchex understands the best customers are those who call your company – they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers.

Read More: Resulticks Receives Accreditation From Privacy Shield Framework

 

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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

With This Integration, Oracle Data Cloud’s Contextual Segmentation Can Be Deployed at the Scale Fortune 500 Brands Require for Relevant and Brand-Safe Video Advertising

IRIS.TV, a video intelligence platform for broadcasters and publishers, announced an integration with Oracle Data Cloud to enhance IRIS.TV’s contextual ad targeting for video solution to ensure marketers that their video advertising is both relevant and brand-safe. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.

At Cannes Lions, IRIS.TV announced its contextual ad targeting solution to help publishers differentiate their video inventory, increase fill-rates and eCPMs. The inclusion of Oracle Data Cloud’s Contextual Intelligence, a widely accepted industry standard, into IRIS.TV product offering further advances the goal of DSPs, agencies, and brands to reach digital video audiences with relevant advertising.

Read More: Resulticks Receives Accreditation From Privacy Shield Framework

“As a video intelligence company, our mission is to enable media companies to execute data-driven strategies that engage their loyal audiences and maximize revenue. For years, our personalization and programming technologies have helped the world’s leading publishers to increase video inventory. With contextual ad targeting, we are continuing our mission to drive innovation around data enablement so that publishers can continue to deliver premium experiences to users and a relevant and brand-safe environment to marketers,” said Richie Hyden, COO and co-founder, IRIS.TV.

“I’m very excited today to announce our integration with an industry-leading platform like IRIS.TV. We are driving value by combining our machine learning video context product with their deep expertise in video content to deliver a valuable solution for our customers,” said Kurt Kratchman, GVP of Product Development, Oracle Data Cloud.

Marketers will be able to execute campaigns transparently via their existing demand-side platform partners enabling campaigns to scale across specific video content verticals including politics, sports, travel and many more.

“Bringing contextual video targeting not only empowers buyers to go beyond targeting pages that their ads run on, but also the content that it runs adjacent to in a video environment,” said Mike Fisher, Vice President, Advanced TV and Video, MediaMath. “The addition of Oracle’s industry-standard contextual and brand-safe data to the IRIS.TV offering bolsters our partnership and directly aligns with SOURCE by MediaMath’s commitment to leading the industry to full transparency and accountability.”

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To empower publishers to control the packaging of their inventory IRIS.TV will offer Oracle’s Contextual Intelligence data via its existing publisher offering for both direct and private marketplace deals being executed via supply-side platforms.

“We believe IRIS.TV’s offering is critically important to the premium video ecosystem given ongoing brand-safety issues and the new global privacy regulation. The IRIS.TV and Oracle integration gives Beachfront Media customers the opportunity to go beyond contextually targeting a web-page and to target the topical nature of video across any screen. For the first time in the industry we now have a deeper understanding as to what the video content is truly about before an ad opportunity presents itself to a brand. This creates a safer, better barometer under a modern privacy referendum to assign real value for our partners’ benefit,” said Ben Abbatiello VP of Advanced TV at Beachfront Media.

“As digital video consumption rapidly gains momentum, device fragmentation and privacy-centric changes to our ecosystem make it challenging for buyers to find audiences in suitable environments. It’s more important than ever to have solutions that enable accurate, brand safe and contextually relevant targeting,” said Todd Randak, SVP of Corporate Strategy at Telaria. “IRIS.TV and Oracle’s unique integration enables publishers to help marketers gain a much deeper, highly granular understanding of valuable video content across CTV, desktop and mobile.”

Read More: Top SalesTech News Of The Week – 16th December 2019

 

Write in to psen@martechseries.com to learn more about our exclusive editorial packages and programs.

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