Expands Omnicom’s reach in fast-growing e-commerce & retail media segments Omnicom today announced it has agreed to acquire Flywheel Digital, the digital commerce business of Ascential (LSE: ASCL.L), for a net cash purchase price of approximately $835 million. Flywheel’s services enable
From discussing the latest in generative AI to the growing impact of AR on digital and ‘phygital’ sales, catch the latest salestech trends from this week’s highlight: ______________ SalesTech Quote-of-the-Week! Businesses are asking marketers to do more with less. In
To enhance the shopping experience, brands have adapted to modern technologies that also make digital shopping convenient for users. So, what are these technologies? Let us introduce you to augmented reality and 3D displays. From the viewpoint of buyers, AR
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