SalesTech Star

Globant Acquired Vertic to Consolidate Its Digital Marketing Global Network and Start Operations in Denmark

With Vertic, Globant will complement its digital offering globally; strengthen its experience on Healthcare & LifeSciences industries; and establish its first office in Copenhagen that will serve as a hub to expand into Nordic European countries

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has acquired Vertic, a Copenhagen and New York based creative consultancy with a strong focus on life-sciences and other B2B disciplines. This acquisition will allow Globant to consolidate its global digital marketing network and start operations in Denmark from where it will offer services to companies based in the Nordic countries.

Founded in 2002 in DenmarkVertic designs digital experiences rooted in deep strategic understanding for blue-chip companies like Eli Lilly, Biogen, Roche, Hyland, Microsoft, and GE Healthcare. With a vast majority of its clients in the United States of AmericaVertic houses talented marketing, digital, and technology professionals in Copenhagen and New York City offices. In 2022, Vertic was one of the 20 consultants globally listed in the 2022 Gartner Market Guide for Digital Agencies.

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“Technology and creativity are the key enablers to empower business reinvention, and if you add specific industry knowledge the outcomes are amazing. Vertic brings strong creative skills to Globant together with some impressive best practices in such a promising industry as Healthcare & LifeSciences that will definitely strengthen our offering”, said Martín Migoya, Co-Founder and CEO of Globant.

“I have always believed that Vertic’s view of the future of digital marketing would not only resonate with our clients, but one day prove to our entire industry that Share of Life® thinking ensures brand and customer will work together toward a lasting future. I am truly excited about the synergies between Vertic and Globant as it is a company that not only represents a natural home for our work but has the global vision to support a new view of digital marketing’s ever expanding opportunities”, said Sebastian Jespersen, Co-founder and CEO of Vertic.

Vertic’s CEO and teams will remain at Globant to continue executing their strategic plans while ensuring an excellent service to their existing clients.

We are thrilled to welcome Vertic to the Globant family. Their talented teams bring 20+ years of creativity and disruption experience together with an impressive drive toward quality. We are also excited about the possibilities of expanding our presence in Nordic European countries,” said Martin Umaran, Co-Founder of Globant and President of EMEA.

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