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When it comes to their B2B sales team, a lot of organizations will just hire anyone with a pulse.  If they hit their numbers, great. If not, just fire them and move onto the next hire. No problem, right?
![[Guest Post] One of These 21 Personalization Tools Will Boost Your Sales](https://salestechstar.com/wp-content/uploads/2018/12/Guest-post_3-768x434.jpg)
Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize

Tech companies should seek a channel sales partner with expertise in your specific area and who have an existing portfolio of offers that align with yours.

Deal brings in-app growth and total-market reach together in one unified advertising solution Global programmatic media company MiQ announced it is acquiring Rocket Lab, a mobile app growth hub. This move builds MiQ’s mobile in-app capabilities and strengthens MiQ’s expansion

Bigeye joins Snowflake-led Open Semantic Interchange to advance open, vendor-neutral semantic standards for consistent, trusted data + AI interoperability. The Open Semantic Interchange provides a universal semantic framework that enables companies to standardize fragmented data definitions using an open, vendor-neutral

Former ReachLocal and Premion executive to accelerate revenue growth and expand Madhive’s footprint across local media Madhive, the only ad platform built for local, today announced the appointment of Peter Jones, as Senior Vice President of Strategic Sales, further strengthening




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