DiscoverOrg, the world’s leading sales and marketing intelligence provider, is proud to announce it has expanded DiscoverOrg University to offer hands-on professional certifications for…
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Effective lead nurturing requires seamless collaboration between teams, but marketing and sales often operate in isolated silos, leading to inefficiencies, lost opportunities, and a…
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According to Forrester’s 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or…
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In the dynamic world of sales, Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) play pivotal roles. They serve as key indicators in a sales funnel, acting as vital…
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Let's explore the benefits of Automating the Transition from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) Continue reading to examine how AI-driven automation…
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Alloy’s State of the Modern Customer Journey reports that 91% of B2B tech companies are placing a greater emphasis on serving existing customers Alloy, the precision storytelling and…
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As a titan in the technology industry, Microsoft consistently sets benchmarks in innovation and technological advancement. This blog delves into the latest surge of product innovations…
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Chief Marketing Officer at leading conversation analytics platform CallMiner – Eric Williamson, joined in as our guest for this episode to chat about the do’s and don’ts of B2B…
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Email marketing in the B2B realm plays a pivotal role, functioning far beyond just a tool for broadcasting messages. It stands as a critical component in nurturing leads, building and…
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SMBs are driving AI adoption, automating faster than their medium and large counterparts Pipedrive, the easy and effective sales CRM for small businesses,…
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