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Overview of Customer Lifetime Value Customer lifetime value (CLTV) stands as a pivotal indicator in comprehending the overall profit a business anticipates from a solitary customer over their entire association with the company. It transcends mere scrutiny of individual transactions,

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here! Episode- 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox Episode 192: The Latest in Distributed Commerce with Byron




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