With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approach to Artificial
Email is often the key ingredient in cooking up a successful Marketing campaign, leading to happier customers who are willing to buy your products or
It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than
Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s
gategroup marks the global launch of Lufthansa’s Future Onboard Experience (FOX), a comprehensive transformation of long‑haul onboard service introduced across all cabin classes on 6 May. Developed over more than two years, FOX represents one of Lufthansa’s most significant investments
Bango, the leader in subscription bundling, announced an agreement with LinkedIn, the world’s largest professional network, to join the Digital Vending Machine® (DVM™) from Bango. This partnership enables LinkedIn to broaden the reach of its Premium subscription through bundling partnerships
Apollo announced that Apollo-managed funds (the “Apollo Funds”) have completed the previously announced acquisition of a majority stake in Prosol Group (“Prosol” or the “Company”), the multi-specialist in fresh food businesses and food retail in France, from Ardian, a global
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