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Salesforce’s recent acquisition of Clicksoftware illuminates an important point: Customer relationships and field service have more in common than some may think. As competition becomes

Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership”

In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions

This marks a defining moment in Alli’s growth, advancing its role as the connected foundation powering how brands plan, activate, and measure all marketing. PMG announced an expansion of Alli, its proprietary operating system that unifies data, media, and creative intelligence

Company’s AI agents have processed 39 million shopper messages, proving consumers increasingly trust AI to guide their purchase decisions alby, the AI shopping agent trusted by leading e-commerce brands, announced its AI agents have facilitated 20 million conversations and 39

Cerra’s experience from Hewlett Packard Enterprise, McAfee, Intel and Alcatel-Lucent brings a record of scaling brands, modernizing marketing and connecting technology to human impact Veeam® Software, the #1 global leader in Data Resilience, has appointed Allison Cerra as Chief Marketing




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