Today, business literature is full of zealous advice on how to measure marketing (and sales!) effectiveness. These concepts might help your business in the short
Technology has been one of the most important innovations on the planet. Not only has it made information available instantly, but it has made it
Customer engagement is crucial for planting your brand on the radar of your potential customer and generating sales. Without the in-person interactions that brick and
Although they’re often overlooked, Request for Proposals (RFPs) are a significant driver of top-line revenue. Loopio’s recent study of 500 companies found that RFPs account
*Einstein voice skills can now be used to build custom, voice-powered Salesforce apps to fit
Consumes Account-Based Forecasting from Salesforce Manufacturing Cloud. Rootstock’s planning engine will generate more accurate plans
AI-powered Intent reporting to help classify e-mail for a reply. Managers can get insights into
Oracle’s Redwood UX debuts in a CX application for the first time. Increased automation to
Copper is the first CRM native to G Suite. It allows professionals to manage the
One of the leading companies in Predictive Analytics and Lead Generation in the real estate sector, offrs.com (offrs), recently announced the
New integrations to orchestrate end-to-end IT processes across systems, people, automation, and AI Camunda, the leader in agentic automation, has announced new ServiceNow integrations that enable enterprises to further orchestrate long-running, end-to-end processes across different systems, people, automation tools, and AI
MasOrange, the leading operator by customer volume in Spain, announces a partnership with Hiya, a global leader in caller identity and voice security, to roll out its new advanced call-protection service, “Llamada Visible.” The free service, powered by Hiya and
Experian’s annual shopping survey finds some holiday shoppers are embracing tech to tackle seasonal spending Holiday shoppers are decking the halls with digital help this year, as artificial intelligence (AI) emerges as an ally in navigating seasonal spending. According to
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