Top SalesTech News Of The Week
These are some of the most read articles on SalesTech from the week that went by...
Aptos in its 2019 Golden Quarter Consumer Survey revealed consumers’ escalating expectations for store experiences, stock availability and a unified journey across in-store and digital channels. The survey of 4,000 consumers (2,000 in the United Kingdom and 2,000 in the United States) identified shopping habits and preferences in the Golden Quarter, the peak retail sales period that runs from October through December.
GroundTruth, a leading location platform for driving visits announces that its popular self-serve Ads Manager platform will soon offer a Visit Optimization product. Available in January 2020, with one click to opt-in within the Ads Manager platform, self-served and managed clients can automatically differentiate bids for each impression, and optimize towards driving physical visits.
Coralogix, provider of the leading ML-powered log analytics solution, announced it has raised a $10 million Series A funding round, bringing the company’s total amount raised to $16.2 million.
Quandl, a leading alternative data provider launched the E-Commerce Intelligence (ECI) dataset, which allows investors to track product-level e-commerce transactions on a near real-time basis. The exclusive dataset follows the day-to-day transactions of 800 brands and 500 companies across more than 350 e-retailers in North America and EMEA, capturing US$15 billion worth of product sales annually.
Black Friday’s Charms Diminished But Still Tops Shopping Day, Reports NPD
Despite ‘Black Friday’ themed deals that begin well before Thanksgiving, Black Friday has not lost its lustre. The NPD Group’s receipt mining service reveals that Black Friday 2018 was the top shopping day of the year for both in-store and online US consumer spending.