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SalesTechStar’s Sales Technology Highlights of The Week: Featuring Conversica, Mindtickle, SetSail and more!

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SalesTechStar’s Sales Technology Highlights of The Week: Featuring Conversica, Mindtickle, SetSail and more!

With more retailers relying on various online mediums like TikTok and Instagram to drive sales versus their brick and mortar establishments, the future of sales and salestech will take interestign turns to meet changing sales models and needs: catch the latest in this salestech highlight:

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SalesTech Quote-of-the-Week!

The supply chain has evolved drastically in recent years, much of which was spurred by disruptions and shortages faced in the wake of COVID-19. All these challenges further highlighted the need for more technology in the supply chain space.

–Bart De Muynck, CIO at project44

Top SalesTech News of the Week: 27th Feb to 03rd March

SalesTech QnA with the Expert

Read More!

With the rise of influencer marketing, more and more retailers are turning to social media to promote their products. In 2023, social commerce is likely to continue to be a major trend, with more retailers turning to platforms like Instagram and TikTok to reach their target customers and drive sales, as opposed to relying on their web platforms and brick-and-mortar locations.

–Monica Eaton, Founder of Chargebacks911 & Fi911

Top B2B Sales and SalesTech Articles on Forecasting, AR in Sales

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 155: How Employee Recognition Programs Can Keep Salespeople on Their Toes: with Kevin Yip, Co-founder and President of Blueboard

Episode 154: B2B Business Development Tips for 2023 with Brian Bero, cofounder and VP Sales, Strike Graph

Episode 153: Personalization and the Future of Sales with Collin Mitchell, Chief Evangelist at Humantic AI

FourKites and Spotos Join Forces to Bring Real-time Supply Chain Visibility to European Shippers

STS News Desk
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FourKites and Spotos Join Forces to Bring Real-time Supply Chain Visibility to European Shippers

Leading real-time supply chain visibility company FourKites today announced it will bring its network of end-to-end, real-time supply chain data to Spotos’ European customers. German-based Spotos offers a digital freight forwarding platform that gives shippers access to a wide network of carriers across Europe.

The partnership can give Spotos’ customers up-to-the-minute predictive estimated times of arrival (ETAs) and real-time status updates for their shipments at anytime, anywhere in Europe, whether in transit or at rest. With these advanced insights provided by FourKites, Spotos’ customers can reduce dwell and detention costs while optimising their network as shippers look to manage their costs better.

“Our mission is to revolutionise traditional freight exchange by enabling the best transparency, simplicity and accessibility for small and medium shippers,” said Šarūnas Stanislovėnas, founder and CEO of Spotos. “Now, thanks to FourKites’ predictive insights, we will be able to provide our customers with ETAs that are more accurate and detailed than other available technologies could reliably deliver.”

Spotos will also leverage FourKites’ carrier visibility platform, NIC-Place. This will give its customers access to granular data, including temperature tracking data for high-value transports, such as pharmaceuticals, fresh and frozen products, and electronic equipment throughout all parts of their fleet. With its proprietary Data Control Center (DCC), FourKites’ NIC-Place solution can provide a flexible and secure way for carriers to share supply chain data with customers, while giving them complete control of their business, their network and their data.

Read More: SalesTechStar Interview with Ang McManamon, VP of Sales at Crunchbase

Based in Berlin, Spotos’ fully automated spot freight forwarding platform assures the highest-level service experience for small and medium-sized (SMB) shippers, regardless of their order volume or frequency. FourKites’ offering — powered by cutting-edge artificial intelligence and machine learning — will integrate with Spotos’ platform to extend visibility beyond transportation into yards, warehouses, stores and more.

Visibility across the entire supply chain network is crucial for SMB customers shipping high-value goods. By leveraging FourKites’ market-leading data network, Spotos’ customers can dynamically react to changes in plans and make more informed decisions in real time. In addition, FourKites will fuel insights that drive smarter operational planning and uncover new opportunities for operational efficiencies and cost savings.

Read More: The QTC Opportunity: How Increasing QTC Complexity Can Make or Break Sales Effectiveness

“We’re delighted to team up with Spotos to ensure their customers can seamlessly track their freight in one unified platform,” said Marc Boileau, FourKites’ Senior Vice President of Sales, Network & Operations EMEA. “With FourKites, Spotos gets the most advanced tracking features for true end-to-end visibility, giving them a single pane of glass solution and the industry’s most accurate predictive ETAs for every shipment.”

“We’re excited about our partnership with FourKites,” continued Stanislovėnas. “FourKites has proven itself to be a true partner that has our best interests at heart and is always striving to do what’s right for our business and our customers.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Coupa Named a Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled Procurement Applications 2023 Vendor Assessment

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Coupa Named a Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled Procurement Applications 2023 Vendor Assessment

Coupa noted for “ease of use, user experience, and delivering a consistent user experience across its suite of offerings” 

Coupa Software, a leader in Business Spend Management (BSM), has been positioned in the Leaders Category in the IDC MarketScape: Worldwide SaaS and Cloud-Enabled Procurement Applications 2023 Vendor Assessment (doc #US48785722, March 2023). For a complimentary excerpt copy of the report, click here.

This is the third time Coupa has been recognized as a Leader in this market. The IDC MarketScape named Coupa as a Leader based strategies and capabilities. The report notes, “the open publishing and availability of core procurement metrics/KPIs across the Coupa platform were lauded by users, providing them with a view to both average and best-in-class results that are valuable benchmarking tools.”

“At Coupa, we believe that ‘none of us is as smart as all of us.’ Being recognized by the IDC MarketScape as a Leader in Procurement Applications shows this to be true yet again. We’ve worked tirelessly alongside our community to build a platform that is trusted, comprehensive, and community-powered,” said Raja Hammoud, executive vice president of products at Coupa. “As businesses face volatile markets, our Community.ai-powered insights provide organizations with prescriptive recommendations critical to increasing efficiency, drive profitability, and grow sustainably.”

Read More: Digital Business Growth Exploding in 2023

The IDC MarketScape cites one of Coupa’s strengths as its “single, unified platform offering a consistent, intuitive user experience in a fully integrated platform that spans the full business spend management space.” Using the industry’s most complete spend management platform, Coupa customers have unparalleled visibility and control over their business spend. Armed with a robust picture of their financial landscape, business executives can make informed decisions that drive impactful cost reductions and sustainability improvements.

Uber, like many other tech companies, operates in a fast-moving environment and is often faced with rapid periods of growth. Their procurement team operates on a broad global scope managing thousands of suppliers per year, issuing more than 120,000 purchase orders, processing more than 450,000 invoices, and more than 300,000 payments. To be successful, Uber needed a platform that would enable the company to implement scalable global processes to sustain growth, while also providing a simple, employee-friendly buying experience.

“We have a huge number of transactions, primarily due to our broad geographical presence and the very localized nature of our business. As we scale, it’s critical we’re able to absorb higher volumes while remaining headcount neutral and continue reducing our transactional costs while maintaining the necessary controls,” said Andrea Casella, Director, Global P2P at Uber. “Coupa has allowed us to increase adoption and streamline the buying process for our users, preventing rogue spend. We’ve been able to configure the platform to ensure our critical business rules are satisfied and catalog content tailored at the entity, regional, and buying group levels. All while providing great visibility into our transactions.”

Major capabilities of the Coupa Business Spend Management platform include:

  • Unified Spend Management: Break down silos by integrating sourcing with contracting, purchasing, invoicing, and risk to gain greater visibility and realize more value.
  • Drive Spend On-Contract: Maximize your impact with guided buying — spotlight products and services from green or diverse suppliers in employee search results while driving purchasing to contracted prices.
  • Seamless Payments: Automate reconciliation and easily manage all payments to suppliers, employees, subsidiaries, and other beneficiaries, while continuously monitoring for fraud and spend leakage.
  • AI-Powered Prescriptive Insights: Take advantage of Coupa’s Community.ai, which provides collective community insights from user experiences and $4 trillion in spend data across Coupa’s platform to drive more efficiencies and improve operational performance.
  • Ecosystem of Partners: Leverage pre-built and certified partnerships with hundreds of third-party companies in Coupa’s App Marketplace to extend the value of the platform with custom processes, no coding needed.

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Nintex Names Amit Mathradas Chief Executive Officer

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Nintex Names Amit Mathradas Chief Executive Officer

Nintex, the global standard for process intelligence and automation, today announced the appointment of Amit Mathradas as Chief Executive Officer. Mathradas most recently served as President and Chief Operating Officer of Avalara. He succeeds Eric Johnson, following a successful five-year tenure in the role.

“Nintex has built a reputation as a company with deep process expertise, to help customers eliminate manual processes, manage process risk and compliance, and improve communications,” said Mathradas. “A passion for technology and commitment to continuous improvement were the cornerstones upon which Nintex was born and remain a part of our identity today. And that’s why it’s a privilege to join the company at such an exciting time in its history.”

Mathradas is a seasoned operating executive with significant experience leading teams, transformations, go-to-market strategies, and new business development for technology companies. At Avalara, Mathradas was responsible for most of its day-to-day operations and helped lead the business through a period of significant growth. Prior to Avalara, Mathradas was the General Manager and Head of SMB for North America at PayPal. He also served in senior leadership roles at Web.com and Dell.

Read More: Medius Appoints Henrik Rosén As Chief Technology Officer

“Amit’s joining is another strong sign of momentum at Nintex, following the company’s acquisition of process discovery leader Kryon last year,” said Nehal Raj, Co-Managing Partner at TPG Capital. “Amit’s leadership, operational expertise, and vision make him the right person to continue Nintex’s transformation from a leading automation tool into a strategic, enterprise platform for broad-based automation.”

Read More: SalesTechStar Interview with Ang McManamon, VP of Sales at Crunchbase

“We also want to recognize Eric for his incredible contributions to Nintex over his decade with the company,” said Stephen Elop, Chairman of Nintex. “Eric has been essential to the company’s growth and success, and we thank him for his leadership.” Johnson will continue to work closely as a senior advisor to TPG.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AWS Grants Intetics an Advanced Services Partner Accreditation for Outstanding Cloud Expertise and Customer Success

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AWS Grants Intetics an Advanced Services Partner Accreditation for Outstanding Cloud Expertise and Customer Success

File:Intetics Inc. Logo.png - Wikipedia

Intetics, a leading global technology company, obtained the AWS Advanced Services Partner tier within the AWS Partner Network (APN).

The AWS Partner Network (APN) is a global community of partners that leverages AWS programs, expertise, and resources to help international businesses improve their operations with cloud technologies. Within the APN, AWS provides tiers — Select, Advanced, and Premier — to recognize organizations that have proven technical expertise and demonstrated customer experience.

In 2018, Intetics achieved APN Standard Consulting Partner Status. After three years of maturing capabilities in the AWS ecosystem and helping dozens of clients add value to end customers, AWS granted Intetics the Advanced Services Partner tier.

The AWS Advanced Tier Services Partner status is a valuable accreditation granted to APN members with established expertise in AWS ecosystem technologies, a strong team of trained and certified technical professionals, and an outstanding proven record of developing cloud-native applications and managing the cloud infrastructure to deliver end-to-end solutions.

Read More: Rebuy Raises $17M Series A To Make Online Retail Personal

Intetics team of AWS-certified professionals trained within the Intetics Cloud Solutions Center of Excellence design, deploy and operate applications and infrastructure on AWS for global clients. They guide clients in streamlining their AWS environment and leveraging the latest AWS features and services. Deep understanding and relevant customer experience are proven by AWS services validations, including:

  • Amazon CloudFront Delivery
  • Amazon RDS Delivery
  • Amazon EC2 for Windows Server Delivery
  • Amazon DynamoDB Delivery
  • AWS Lambda Delivery
  • AWS CloudFormation Delivery
  • AWS WAF Delivery
  • Amazon API Gateway Delivery

The new status in APN allows the following benefits for companies working with Intetics:

  1. Cost savings. Clients can reduce their AWS costs by optimizing their infrastructure and minimizing cloud waste. Other cost-saving opportunities, like reserved and spot instances, are there to exploit.
  2. Scalability. With the AWS Advanced Services tier, Intetics helps clients design and implement highly scalable and resilient AWS architectures that can handle fluctuations in demand and traffic. Thus, clients can rapidly scale their applications and infrastructure to meet changing business needs.
  3. Faster time to market. Organizations are able to accelerate their time to market by leveraging AWS services such as Elastic Beanstalk and Lambda, powered by Intetics. Given that, they can deploy their applications and services quickly and efficiently.

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

Advanced partner status furthers Intetics’ mission to help enterprises with best-in-class cloud operation, architecture development, migration and management of their workloads and applications on AWS.

“The Advanced Services Partner accreditation strengthens our relationship with AWS, accelerates the cloud transformation we deliver, and allows us to come up with innovative ways for our clients to delight their customers. Congratulations to the team for working hard to reach this accomplishment!”

Boris Kontsevoi, Intetics CEO and President

“AWS Advanced tier recognition reflects our dedication to delivering top-notch cloud solutions to our clients. With our growing expertise in AWS, we’re excited to use this partnership to drive innovation and help our clients reach their business goals.”

Alexey Velesnitsky, Intetics CTO

“Thanks to AWS, our dear clients, and the dedication and passion of our Cloud Center of Excellence team led by Sergey Dudal for helping us achieve this remarkable milestone.”

Yuri Piskunovich, Intetics Delivery Director

“As an AWS Advanced Services Partner, Intetics proceeds its dedication to helping clients modernize their cloud applications, migrate applications to the cloud at scale, and reduce operational costs, on a new, more profound level.”

Sergey Dudal, Cloud CoE Leader, PM Intetics

“Intetics on a new tier of APN is a truly proud moment for the Cloud CoE and the Intetics team. We are honored to be recognized for our technical expertise and customer success. The achievement gives our clients the access to high-quality cloud solutions and motivation for new engineering achievements.”

Irina Dubovik, Digital Marketing Director Intetics

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Chatmeter to Present on the Power of Brand Intelligence at Six Conferences in March

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Chatmeter to Present on the Power of Brand Intelligence at Six Conferences in March

Chatmeter Completes SOC 2 Compliance Certification

Reputation management and brand intelligence company will lead discussions at upcoming retail, finance, restaurant, and healthcare conferences on why online reviews offer tremendous potential for brands to drive brand loyalty

Executives from Chatmeter, the only reputation management and brand intelligence company to combine AI-powered deep listening with real-time CX agility, will lead discussions at six upcoming conferences in March 2023, across the retail, finance, restaurant, and healthcare industries. The Company will discuss how brands can use AI as a force for good by connecting with — and listening to — consumers, and tap into hyper-local brand intelligence to create a competitive advantage.

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

Chatmeter will be speaking at the following events throughout the month:

  • Future Stores, March 5-7 in Miami Chatmeter will host a roundtable on March 6 at 4:15pm EST on harnessing the power of unstructured data to drive reputation & brand intelligence, leading to agile, meaningful CX.
  • Future Digital Finance, March 6-7 in Austin, TX Chatmeter will host a digital innovation roundtable on March 6 at 1:15pm CST on harnessing the power of unstructured data to drive reputation & brand intelligence, leading to agile, meaningful CX.
  • Millennium Alliance: Transformational CMO, March 7-8 in Charlotte, NC Chatmeter will be the exclusive leader of a 60 minute roundtable discussion on March 8 at 8:50am EST.
  • Millennium Alliance: Digital Healthcare Transformation, March 9-10 in Austin, TX Chatmeter will be the exclusive leader of a 60 minute workshop on March 10 at 11:50am CST.
  • Restaurant Franchising & Innovation Summit, March 20-22 in Coral Gables, FL Chatmeter will participate in a 15-minute session to present a case study of working with a restaurant operator on March 21 at 3:45pm EDT.
  • VIVE 2023, March 26-29 in Nashville, TN Chatmeter will host two 10-minute presentations on “How AI-powered deep listening drives patient loyalty and growth for multi-location healthcare enterprises” on March 27 and March 28.

In addition to presenting at these industry events, Chatmeter will also be an exhibitor at Shoptalk, March 26-29 in Las Vegas (booth 1950), where it will be hosting demos of its powerful, end-to-end platform.

Read More: ZorroSign Launches New Apple Mobile App For Data Security Built On Blockchain

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Customer Service and After-Sales Trends

STS Staff Writer
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Customer Service and After-Sales Trends

As businesses evolve and adapt to new technologies, business anatomies also change. With so many changes in the business world, it does make sense that the same is happening with customer service and after sales trends.

Looking back a few decades ago and comparing the present state of businesses, we have traversed from telephones to computers to the internet and social or digital media. Customer service, an industry that was solely was handled through cold calling and snail mails, is shaping up by AI-dominated systems, virtual representatives, and human-like interactions through live chat, conversational AI, now.

The customer experience today is putting customers in more control. Modern consumers are empowered, and it is at their discretion how, when, and through what medium they wish to communicate with the brand representatives.

That said, customer service trends are also shifting. Every global and local business must take a cue from these trends and adapt to the changing technologies.

Read More: SalesTechStar Interview with Monica Eaton, Founder of Chargebacks911 & Fi911

Here are some remarkable customer services and after-sales trends to learn from in 2023:

1. Customer service and experience is a differentiating factor

73% of business leaders believe that they could retain more customers after offering a better experience, leading to increased business performance. Further, 64% of business leaders say that good customer service impacts their business growth positively.

Thus, modern businesses go forth to invest more in customer service so that they can offer an amazing after-sales experience to their customers. Some key factors that marketing managers should focus on are better order tracking, changing an order, requesting a quote, asking for technical support, and more.

2. Consumers will keep looking for personalized experiences

When a user reaches out to your marketing team, he or she anticipates being treated like a person, and not just a number. Irrespective of how big or small their query is, they want the same to be treated as special. This becomes a decisive point for every business. If your rep cares deeply about their issue, the user becomes a customer. The user should not feel that the company is trying to impose a standard approach to every interaction.

66% of customers look forward to purchasing from a brand that understands their needs and requirements and offers them personalized solutions.

3. All businesses are prioritizing customer experience

Modern customers have more power in the buying process. Thus, it is a task to force products or services on them, and no marketer should do that. Instead, the focus should be on prioritizing customer experiences. 63% of companies today are investing in customer experiences.

With increasing attention to customer experiences, the expectations are also escalating. Thus, if you are not traveling on this bandwagon, you are missing out on potential customers.

4. Face-to-face video support options are in demand

Customers are demanding more video support options. Earlier, video meetings were limited only within the organizations but that is not true anymore. Customers appreciate when they can find solutions to their problems on a video call.

If a company offers video support as an after-sales service, it gets an opportunity to offer live streaming, a platform to host AMAs and create product tutorials.

5. Automation for simple tasks

The customer service team bears a lot of burden on their shoulders. At times, they are doing the same task repeatedly for a long time. Such tasks squeeze out their energy and make the team dull. Artificial intelligence makes a stride here in reducing the workload.

Automation makes such mundane tasks easy and every business needs automated workflow routines. Chatbots can handle simple inquiries where human intervention is not needed at all.

6. Chatbots and other AI messenger tools will be Popular

Chatbots and other AI messaging tools were popular in 2022, and will continue to be so in 2023. Customers appreciate them because answer quickly to their queries rather than waiting for a reply by phone or email.

71% of the customers appreciate live customer support over messaging channels. Chatbots save your time and please customers when they respond to the query within 5 seconds. There is no need to be skeptical about AI messenger tools. It is time to adapt them soon.

7. Omnichannel support

Nothing is more frustrating for a customer than explaining the same issue repeatedly over different brand touchpoints. It is so because many companies still run their customer service channels in Silos.

The leading B2B customer service departments have turned to omnichannel support, which tracks all customer interactions in one place and the number of stakeholders involved.

Wrapping Up

Modern companies need to adopt a people-centric approach. Businesses should understand their customers and train the customer-facing staff accordingly. A unique approach towards after-sales will keep business ahead of the competition in 2023.

Read More: Why Accurate Forecasts Can Help Weather The Economic Storm

SunGod Partners With Commerce Layer to Make Composable Shopping Experiences

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SunGod Partners With Commerce Layer to Make Composable Shopping Experiences

Commerce Layer Status

British performance eyewear brand uses composable commerce to make any moment shoppable

Commerce Layer, the ecommerce software provider that empowers brands and retailers to sell through any digital channel globally, announced it’s working with SunGod, the leading British performance eyewear brand, to build new and innovative digital shopping experiences across its global eyewear business.

SunGod realized its international growth aspirations were severely restricted, if not impossible, by its former monolithic ecommerce platform. Before Commerce Layer, SunGod had to build and maintain a new site for each local market, while suffering from a lack of customization opportunities, currency conversion fees, and slower site performance. SunGod’s partnership with Commerce Layer will allow the fast-growing eyewear brand to quickly capitalize on new market opportunities across current and future digital channels and with improved site speed.

“As SunGod continued to grow, especially outside of a single market, the challenges of working within a monolith grew too,” said Rob Watkiss, Chief Technology Officer of SunGod. “Working with Commerce Layer’s composable commerce platform has allowed SunGod to create customized shopping and checkout experiences, while helping us expand to new markets with ease that we never thought was possible.”

Read More: Medius Appoints Henrik Rosén As Chief Technology Officer

Commerce Layer’s composable, transactional application programming interface (API) allows for international scalability and design flexibility. With Commerce Layer, SunGod sees the following benefits:

  • Unlimited creative potential: Developers can build faster and are happier as a result – without the need to manage individual instances in each respective market.
  • Enhance and expand how it sells products internationally: Even with over half a million SKU combinations, SunGod can extend its business model to include drop shipment services and configure market-specific rules to create localized price lists and inventory strategies. This is all managed from a single instance and without currency conversion fees.
  • Zero-lag shopping experiences: Inventory availability is synced in real-time and pages load faster compared to monolithic ecommerce platforms.
  • Simplified stock structure: Despite hundreds of thousands of potential combinations, SunGod enjoys simple and easy 1-to-1 mapping of SKUs in its warehouse and in its ecommerce backend.
  • Complex product and stock structure made simple: Commerce Layer’s platform allows SunGod to model its complex stock structure closer to how the components of its eyewear are ordered and assembled.

“Modern-day commerce demands require much more flexibility than a monolithic architecture can accommodate,” said Filippo Conforti, CEO and co-founder of Commerce Layer. “Our platform is flexible, scalable, and extensible. With Commerce Layer, SunGod can focus on designing delightful shopping experiences and without being weighed down by the constraints of monolithic platforms.”

SunGod selected Commerce Layer over leading ecommerce solutions. It will work with Commerce Layer partners, including Stripe, DatoCMS, Twilio, Vercel, and Easypost.

Read More: SalesTechStar Interview with Ang McManamon, VP of Sales at Crunchbase

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Cognistx Data Scientists Deliver Their Latest Innovation, Revolutionizing Supply Chain Routes and Order Management

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Cognistx Data Scientists Deliver Their Latest Innovation, Revolutionizing Supply Chain Routes and Order Management

Webinar on March 23 to show how AI and machine learning optimize last-mile delivery by predicting customer preferences and routing vehicles accordingly.

Cognistx, a provider of AI business products and bespoke solutions, will host AI-Powered Supply Chain Optimization: Revolutionize Routes and Orders, a free webinar, at 1 p.m. on Thursday, March 23.

With global supply chain networks undergoing unprecedented challenges, Cognistx developed the Data Quality Engine (DQE) to help companies optimize delivery routes and order management. The Data Quality Engine saves employees thousands of hours, preventing them from making unnecessary deliveries and scheduled service visits based on inaccurate data. In the process, companies save millions.

Read More: Digital Business Growth Exploding in 2023

During the one-hour webinar, Cognistx data scientists and product managers will demonstrate how their AI solution optimizes service routes, corrects order errors and delivers enhanced predictions, reporting and customer service.

“The Data Quality Engine gives companies greater control, detecting and correcting inaccuracies and outdated information automatically,” said Cognistx CEO Sanjay Chopra. “By fixing inaccuracies, companies can enhance almost every area of their operations.”.

Here are some of the operational efficiencies the DQE delivers for companies that manage and rely on supply chains:

• Route optimization
• Order-optimization reduction in inefficient deliveries
• Reduction in unnecessary customer service visits
• Prevention of commodity depletion
• Improved customer service
• Better strategic options

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Suzy Taps Former Qualtrics Executive, Kimberly Bastoni As New Chief Revenue Officer

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Suzy Taps Former Qualtrics Executive, Kimberly Bastoni As New Chief Revenue Officer

Bastoni brings over 30 years of market research experience, widely regarded as an industry leader and innovator.

Suzy, a leading end-to-end market research software platform, announced the hiring of Kimberly Bastoni as its first Chief Revenue Officer (CRO). This announcement comes as Suzy continues to accelerate its growth in the market research industry now serving 400+ customers across 22 different industries.

Kimberly previously served as Qualtrics XMi Head Of Enterprise Sales helping to lead the company through its IPO process while securing and growing some of the biggest brands in the world. Prior to Qualtrics, Kimberly was a Managing Director at MetrixLab where she led their US Sales Team. At GfK Kimberly was Managing Director & Head of Global Marketing Strategies where she was responsible for growing US & Global Sales, leading a global marketing team across 75 countries and managing accounts including P&G, Coca Cola, Kraft and Microsoft. Kimberly also spent a number of years at the Kantar companies: TNS, Millward Brown and mid stage startups such as Snowball.com.

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

In the CRO role reporting to Founder & CEO, Matt Britton, Kimberly will lead Suzy’s customer acquisition strategy including marketing demand gen, corporate communications and sales, expanding the company’s enterprise footprint both domestically and globally.

“I am thrilled to have Kimberly join us as Chief Revenue Officer,” said Matt Britton.“Kimberly’s extensive experience in the Market Research & SaaS industries will be a huge asset to our business as we continue to grow our research capabilities. Kimberly’s data-driven approach and ability to scale companies will allow us to continue to disrupt the market research landscape and unlock new opportunities.”

“I am very excited to join Suzy”, said Kimberly Bastoni, Chief Revenue Officer. “I am impressed with what Suzy has accomplished in just 5 years as a company. I have watched them from afar as they have built a business that is competing with some of the legacy companies that have been around for decades. Suzy’s product offering is very unique and a differentiator in the market. I look forward to being a part of the team and driving continued growth and success with new go-to-market strategies.”

Read More: Digital Business Growth Exploding in 2023

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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