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Flexera 2023 State of the Cloud Report

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Flexera 2023 State of the Cloud Report

Economic uncertainty refocuses priorities and challenges on cloud costs, and AI experimentation is significant

Flexera, the company that helps organizations maximize business value from their technology investments, today announced the release of its Flexera 2023 State of the Cloud Report. The twelfth annual Flexera State of the Cloud Report explores the thinking of 750 respondents from a survey conducted in late 2022. It highlights year-over-year (YoY) changes to help identify trends. The respondents—cloud decision-makers and users from around the world—revealed their experiences and insights about the public, private and multi-cloud market.

“This is a watershed year for cloud usage, as the report findings demonstrate,” said Brian Adler, Senior Director, Cloud Market Strategy at Flexera. “We saw FinOps continue to gain traction, cost management challenges pass security as the top cloud challenge for the first time, and artificial intelligence (AI) lead all plans and experimentation of public cloud services. As economic uncertainties wane in the months or years to come, companies will continue to lean into the cloud to transform their businesses, with the goal of finding competitive advantages.”

Read More: Why Accurate Forecasts Can Help Weather The Economic Storm

Among the highlights:

  • Managing cloud spend overtakes security as the top cloud challenge: This year marks the first time in more than a decade that managing cloud spend has overtaken security as the top challenge facing organizations. As in previous years, a lack of resources/expertise also continues to be a significant challenge.
  • Optimizing existing use of cloud is the top initiative: This is the seventh year in a row that optimizing existing use of the cloud (cost savings) is the top initiative (reported by 62 percent of all respondents).
  • Organizations are embracing multi-cloud: Respondents indicated a slight drift toward single public cloud usage, with multi-cloud decreasing from 89 percent last year to 87 percent this year. Single public cloud usage has increased to 11 percent, up from nine percent last year.
  • Use of multi-cloud tools by large enterprises is higher for FinOps than for security: Across the board for all organizations, multi-cloud security tools continue to lead, followed closely by tools for multi-cloud cost optimization (FinOps). However, large enterprises reverse the order, with 68 percent using multi-cloud FinOps tools and 63 percent using multi-cloud security tools.
  • Siloed apps and disaster recovery (DR)/failover are the top multi-cloud implementations. Apps siloed on different clouds and DR/failover between clouds have remained the top two multi-cloud implementations. Intelligent workload placement is increasing the fastest (up 20 percent year over year).
  • AWS and Azure still lead overall: Last year was the first year Azure surpassed AWS in adoption rates, but as shown in the 2023 report respondents indicated AWS is back on top, with 47 percent using the provider in significant workloads and 41 percent using Azure. Oracle, IBM and Alibaba cloud services remained relatively unchanged.
  • AWS leads SMB public cloud adoption: SMBs (businesses with fewer than 1,000 employees) continue to favor AWS over other cloud providers, with 71 percent using AWS and 51 percent using Azure. Usage of Google Cloud Platform among SMBs has significantly decreased, from 43 percent to 28 percent year over year.
  • There are big plans for AI: Similar to last year, data warehouse is the most commonly used PaaS offering, followed by DBaaS (relational). Machine learning/artificial intelligence is being experimented with more than any other service; not surprisingly, it’s also the leading PaaS offering that is being planned for use.
  • Economic uncertainty is growing cloud usage: 45 percent of respondents said economic uncertainty would have very little impact on cloud usage and spend; nine percent said they would lower cloud spending somewhat, and one percent said they would lower cloud spending significantly.

The survey tapped 750 IT professionals and executive leaders worldwide representing a broad cross-section of industries and context areas in the winter of 2022. ​

Flexera sources participants from an independent panel that is rigorously maintained and is comprised of vetted respondents with detailed profiles. ​

Read More: SalesTechStar Interview with Bart De Muynck, CIO at project44

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Greenscreens.ai and Tai Software Partnership Enhancing Rate Accuracy for Freight Brokers

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Greenscreens.ai and Tai Software Partnership Enhancing Rate Accuracy for Freight Brokers

Tai Software Logo

GLS is now booking more loads with more confidence, fortifying their overall efficiency–

Tai Software (Tai), a fully integrated, broker platform for freight management and transportation, today announced a customer update in their integration partnership with Greenscreens.ai, a dynamic pricing infrastructure that optimizes and enriches historical and real-time market data to predict buy and sell prices.

For GLS, a logistics and brokerage company out of California, partnering with Tai and Greenscreens.ai has ensured the seamless flow of transactional data and empowered their brokers to fully automate their rate accuracy experience within existing systems. Instead of having to manage loads across multiple pages, GLS leverages Tai and Greenscreens.ai to streamline all rate data into a single-page view allowing brokers to make informed and quick decisions.

“We’ve seen tremendous results since introducing TAI as our TMS platform and Greenscreens.ai as our predictive pricing tool,” said Jameson Goforth, VP of Revenue, GLS. “The adoption of both products has enhanced our operations by placing our rating tool directly into our everyday TMS environment. No more bouncing between several browsers and applications. Being able to access Greenscreens.ai right within the TAI is a true game changer.”

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

Greenscreens.ai analyzes historical pricing information in relation to real-time market conditions to determine a spot rate that is two-to-three times more accurate than traditional pricing methods. Intelligently priced rates are accessible within Tai and become an instant component within load execution workflows. By fully automating the buy rate and sell price process, Greenscreens.ai and Tai save brokers time while mitigating risk. Brokers can leverage automated and accurate rates to improve operational efficiency while closing more deals, issuing more quotes and increasing their volume per rep.

Dawn Salvucci, CEO and Chief Product Officer at Greenscreens.ai, adds, “Our solution combines the power of aggregated market data and broker data with advanced machine learning techniques to deliver dynamic freight market pricing specific to a broker’s individual buying and selling behavior. Through Tai, we are able to integrate into existing broker systems without having to replace the technology they have grown accustomed to using.”

Read More: Digital Business Growth Exploding in 2023

As manual processes continue to dominate the industry, Tai has continued to facilitate relationships with industry leaders such as Greenscreens.ai. With direct integrations to carriers, load boards, automation and capacity tools Tai provides unmatched speed and scalability for brokers looking to drive their business forward.

“Industry standard pricing methods have long left brokers with more questions than answers,” said Walter Mitchell, CEO, Tai. “With Greenscreens.ai and Tai, brokers -like GLS- can now leverage some of the most powerful pricing automation in the industry to fortify their buy and sell processes with an influx of accurate estimates on loads. Gone are the days of managing load prices in a spreadsheet with input from multiple representatives.”

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InContext Solutions Announces the Appointment of Erin Feeney as Chief Product Officer

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InContext Solutions Announces the Appointment of Erin Feeney as Chief Product Officer

Feeney brings more than a decade of industry expertise in CPG and Retail, and extensive knowledge of InContext’s mixed reality merchandising solutions.

InContext Solutions, the global leader in 3D simulation software for retail, is pleased to announce Erin Feeney has been named Chief Product Officer for the company. In this role, Feeney will lead InContext down the path of aggressive platform expansion.

“InContext is on a trajectory of mass innovation and growth, and Erin has the right combination of experience and passion for advanced retail technologies necessary to push our limits,” said David Rich, InContext CEO and Chairman. “She shares InContext’s vision of a world transitioning from the current physical/digital age to the age of extended reality, the metaverse, and beyond—and has the know-how to get us there.”

Read More: SynSaber Announces Jason Moore As Vice President Of Sales

Feeney has 13 years of consumer-centric product leadership experience, specializing in digital transformation and product development at NielsenIQ for Fortune 500 clients. She has held seminars for some of the most elite FMCG corporations to educate them on the future of extended reality technology and what it means for the future of e-commerce. Most recently, Feeney deployed four trademarked products at NielsenIQ, in addition to coining and trademarking the term Click, Collect, Complete (under NIQ), defining the evolution of omni-shopping behavior. Feeney holds a BA in eMarketing from Ashford University Forbes School of Business and Technology, is a certified Scrum Master from The Scrum Alliance and is certified in Innovation and Strategy from The Wharton School at the University of Pennsylvania.

Read More: SalesTechStar Interview with Ang McManamon, VP of Sales at Crunchbase

“InContext is on the bleeding edge of retail technology and what it means for the future of commerce,” said Feeney. “In my role as CPO, I will drive product vision and innovation while leading business growth, and I’m excited to get started.”

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Barcodes Group Unveils Its Expanded Autonomous Mobile Robotics Platform with Plug-and-Play Integration Software

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Barcodes Group Unveils Its Expanded Autonomous Mobile Robotics Platform with Plug-and-Play Integration Software

Barcodes Group has launched its new Autonomous Mobile Robotics (AMR) portfolio, providing businesses with intelligent automation that is easy to implement and delivers rapid ROI. The enhanced platform is designed to cater to a wide range of applications, from Warehousing-Fulfillment to Manufacturing, allowing for improved accuracy and speed without significant cost or infrastructure changes.

The Barcodes Group Platform addresses the growing demand for supply chain efficiency and the need to keep labor costs low, as qualified workers become increasingly hard to find. The portfolio offers a 12-robot hardware fleet, quick-to-deploy integration software, interoperability fleet-management software, and end-to-end deployment services. Businesses can hire robots for as low as $2 per hour with Barcodes Group’s Robot-as-a-Service (RaaS) model.

Read More: SalesTechStar Interview with Monica Eaton, Founder of Chargebacks911 & Fi911

The solution is expected to deliver a broad range of benefits to customers, including:

  • 20+ material handling workflows with a 12-robot AMR fleet
  • Deployment of robots in hours with integration software that connects Warehouse Management Systems (WMS) to AMRs
  • Savings from day one with monthly Robot-as-a-Service
  • Easy adoption and scalability of workflows with cloud-based software
  • Increased productivity by eliminating non-value-added material movements.

“Our wide-ranging AMR applications and ability to integrate with almost any WMS, Voice, and IoT is industry-leading. With costs as low as $2 per hour and day one savings, the adoption of modern technology like robotics is easier than ever,” says Manthan Pawar, Barcodes Group Product Manager – Robotics.

“Our new robotics platform will ease the labor shortage pain our customers face today. It will bring better throughput and speed with higher scalability, so businesses can focus on their growth,” says Barcodes Group, Daniel Nettesheim, President & CEO.

Read More: ICM in recessionary times

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Loop Launches First-Ever Returns Benchmarking App

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Loop Launches First-Ever Returns Benchmarking App

Loop returns

Benchmarks by Loop empowers Shopify merchants to compare their return data against similar brands

Loop, the leading return management platform, today released a free, first to market returns benchmarking app available in the Shopify App Store. The app empowers merchants to unlock key return data and automatically compare it against similar brands in an easy-to-use dashboard. Benchmarks by Loop enables merchants to improve their post-purchase experiences.

“Benchmarks by Loop is the first of many new products we plan on releasing to help Shopify merchants be successful.”

Once installed, the app automatically pulls merchants’ return data to compare to industry benchmarks including refund rate, top refunded products, and time to repeat purchase. All of these data points and more in a centralized, simple, and easy-to-use dashboard.

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

Today’s growing merchants must understand how their returns impact their bottom line to gain a competitive advantage. Benchmarks by Loop makes comparing return data against similar brands easy, which uncovers areas of opportunities around their return processes.

Read More: Digital Business Growth Exploding in 2023

“The faster merchants can find ways to optimize their returns processes, the better for their bottom line,” says Tasha Reasor, SVP of Marketing at Loop. “Benchmarks by Loop is the first of many new products we plan on releasing to help Shopify merchants be successful.”

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Gong Expands Integrations and Channel Offerings with More Than 40 New Ecosystem Partners

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Gong Expands Integrations and Channel Offerings with More Than 40 New Ecosystem Partners

Launches Recommended Contacts, Gong’s first partner-enabled feature, to automate contact identification and sourcing

Gong, the Revenue Intelligence leader, today announced improvements to the Gong Partner Network designed to give ecosystem partners and customers more comprehensive ways to access insights delivered by the Gong Reality Platform. With more than 40 new partners added over the last two quarters, a new partner portal, and a platform feature that automates selling into the right contacts, the Gong ecosystem now offers new ways to help companies drive revenue growth using AI and automation.

As organizations of all sizes feel the pressure of inflation and shrinking budgets, they are taking a closer look at their IT investments to find opportunities to consolidate. By bringing together technology, services and consulting partners to deliver their solutions and expertise via Gong, customers can access the tools they need to drive revenue and transform sales processes across the entire funnel – all on a single AI-enabled platform.

Gong is revamping its partner program with new tiers and benefits for partners from all channels. The new Gong Partner Portal is the hub where partners can unlock resources to help grow their businesses with Gong. Partners will be able to leverage the portal to track and report on referral and resell opportunities with Gong, and access Gong’s asset library and trainings to help enable sales teams with insights and best practices from Gong’s network.

“Selling is critical in this economic environment, but we see companies struggling with how to grow revenue in a way that reflects the reality of their market and pipelines,” said Russell Dwyer, VP of Alliances & RevTec Services at Corporate Visions. “We have partnered with Gong to help our clients measure the effectiveness of their revenue growth strategies, identify coaching opportunities, mitigate pipeline risks, and optimize the efforts of their revenue teams at scale.”

Read More: SalesTechStar Interview with Ang McManamon, VP of Sales at CrunchbaseContact Data Integrations Enable Recommended Contacts

Today, Gong also made generally available Recommended Contacts, which leverages historical data from previous sales interactions to identify which decision makers and influencers contribute to higher win rates. For example, based on contextual signals such as the stage of a deal, Recommended Contacts will autonomously recommend a persona (for example, a VP of RevOps) at the prospect company that has been shown to yield success when incorporated in previous deals. Then, leveraging data from Gong’s contact data partners, it will surface the name and contact information of the specific individual. From there, teams can connect with multiple decision-makers and progress deals – all from a single, automated platform.

Delivered along with Apollo, Cognism, and LeadIQ, Recommended Contacts is the first feature on the Gong Reality Platform that is directly powered by partners, paving the way for continued innovation for the Gong Partner Network.

“Revenue organizations are at a pivotal moment in time – their role in driving company growth has never been more critical, while their roadblocks loom larger than ever,” said Eddie O’Brien, senior vice president, Partnerships, Gong. “By expanding the Gong Partner Network across the full sales funnel and enabling more automation and access options for our customers, we’re tapping an industry-best ecosystem to deliver maximum value to revenue teams.”

The Gong Partner Network is a large and expanding group of leading technology, service and consulting firms that partner with Gong to connect their tools and solutions to the Gong Reality Platform. The Gong Partner Network – now with more than 230 technology and channel partners – encompasses the Gong Collective, the leading marketplace for technology integrations for customer-facing teams. The Collective is designed to reduce integration complexity, simplify setup, and enable customers to unlock more value from the platform.

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Groove Named to 2023 Inc. 5000 List of the Fastest-Growing Private Companies in the Pacific U.S.

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Groove Named to 2023 Inc. 5000 List of the Fastest-Growing Private Companies in the Pacific U.S.

Sales engagement platform earns spot on the 2023 Inc. 5000 Regionals: Pacific list for third year in a row

Groove, the first sales engagement platform to make sales strategy actionable, announced it has ranked No. 155 on the Inc. magazine annual 2023 Inc. 5000 Regionals: Pacific list, the most prestigious ranking of the fastest-growing private companies based in Alaska, California, Hawaii, Oregon, and Washington. A part of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful private companies within the Pacific region economy generating sustainable growth and jobs.

In today’s uncertain economy, revenue teams are facing increasing challenges. Go-to-market teams are learner than ever and are often tasked with doing more with less. On top of that, sales leaders struggle with inconsistent sales execution and lack of visibility. Groove has continued to grow its business in this difficult economic climate by providing revenue leaders with a powerful yet easy-to-use sales engagement platform that fits seamlessly into their reps’ existing workflows.

Read More: Rebuy Raises $17M Series A To Make Online Retail Personal

“Throughout all the economic turmoil of the past few years, we have been laser-focused on helping our customers boost the productivity of their revenue teams, and it’s extremely rewarding to see the commitment pay off”

As companies in traditional industries like financial services, real estate, healthcare, and business services embrace digital transformation, Groove stands out as the only platform that can be easily customized to meet the unique needs of full-cycle sellers with complicated, industry-specific workflows.

“Throughout all the economic turmoil of the past few years, we have been laser-focused on helping our customers boost the productivity of their revenue teams, and it’s extremely rewarding to see the commitment pay off,” said Chris Rothstein, CEO and Co-founder of Groove. “As we head into 2023, we remain committed to delivering value for our customers through ground-breaking new products like Groove Plays and our award-winning customer service.”

Read More: SalesTechStar Interview with Ben Calfee, VP Commercial Sales of Showpad

The companies on this Inc. 5000: Regionals lists show the fastest growth across all industries in the Pacific. Between 2019 and 2021, these 185 private companies had a median growth rate of 178% percent and, in 2021 alone, they added 14,536 jobs and $7.1 billion in revenue.

“This year’s Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America’s off-the-charts growth companies,” said Scott Omelianuk, editor-in-chief of Inc. magazine. “They’re disruptors and job creators, and all delivered an outsized impact on the economy.”

Complete results of the Inc. 5000 Regionals Pacific, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at Inc.’s website.

Inc. 5000 Regionals Methodology

The 2023 Inc. 5000 Regionals are ranked according to percentage revenue growth when comparing 2019 and 2021. To qualify, companies must have been founded and generating revenue by March 31, 2019. They had to be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2021 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

People.ai Reinforces Commitment to Data Protection and Customer Trust by Achieving Three New Security Certifications

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People.ai Reinforces Commitment to Data Protection and Customer Trust by Achieving Three New Security Certifications

Obtaining ISO 27701:2019, ISO 27017:2015 and CSA STAR Certification demonstrates best-in-class security

People.ai, the enterprise revenue intelligence leader, today announced three new certifications that demonstrate best-in-class security standards for data privacy and cloud infrastructure: ISO 27701:2019, ISO 27017:2015 and CSA STAR Certification. These achievements build on People.ai’s existing certifications for ISO 27001:2013 and SSAE-16 SOC 2 Type 2 compliance.

Data security continues to be a leading concern for enterprise executives, as attacks or mishandling of data costs businesses billions per year in lost revenue and financial penalties. Without the most stringent information security management systems, a breach is a matter of when, not if, an event will occur. IBM’s 2022 Cost of a Data Breach Report highlights that the average cost of a security attack is $4.35 million – an all-time high – and that 83% of surveyed organizations had experienced more than one breach in the last year.

Read More: ICM in recessionary times

“Our priority at People.ai is protecting our customers’ sensitive data. In achieving these valuable certifications, we’re strengthening our privacy and cloud computing best practices, policies and procedures to provide even more security,” said Aman Sirohi, Vice President, Chief Information Security Officer at People.ai. “These certifications are a testament to our principle of trust and reliability, and we will continue to fortify our technology to ensure our customers feel confident and protected.”

ISO 27701:2019 and ISO 27017:2015 standards are set by the International Organization for Standards (ISO) and provide systematic approaches for securely managing information and information systems. Certification is conducted by an independent auditor and demonstrates a company’s adherence to privacy and cloud computing best practices, policies and procedures, including logical and physical security controls. It attests to the company’s commitment to protecting information as a business requirement.

Cloud Security Alliance (CSA) is the world’s leading organization dedicated to defining and raising awareness of best practices to help ensure a secure cloud computing environment. Certification demonstrates that a company has upheld robust cloud security standards.

Read More: SalesTechStar Interview with Monica Eaton, Founder of Chargebacks911 & Fi911

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SupportLogic Doubles Revenue and Customers, Delivering Strong Proof of Value Amid Economic Uncertainty

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SupportLogic Doubles Revenue and Customers, Delivering Strong Proof of Value Amid Economic Uncertainty

The Support Experience (SX) Platform enables organizations to consolidate SaaS spend by adopting the de facto enterprise support stack

SupportLogic, the world’s first Support Experience (SX™) management platform, announced highlights from the company’s fiscal year 2023 (February 1, 2022, to January 31, 2023). The company continued its strong momentum, with revenue increasing 107% and new customer logos growing 91% year over year, against a backdrop of tightening budgets for enterprise technology spend and economic uncertainty. This growth was accelerated by the company’s transition to a usage-based pricing model, which allows customers to get started at a low-entry price point and quickly see value while only paying for what they use.

SupportLogic helps companies to better understand and act on the “voice of the customer” in real-time to enhance service delivery, improve employee experience, and protect and grow revenue. In fiscal year 2023, SupportLogic doubled its customer roster as it built new relationships with enterprise support organizations. SupportLogic also grew usage 165% year over year among its customer base, as companies like Salesforce, HPE Aruba, Snowflake, and Palo Alto Networks continue to see significant benefits.

The company’s AI-based SX platform reached significant milestones, including over 103M customer interactions analyzed, a 98% annual increase, and over 11.6M sentiment signals extracted, a 118% annual increase. Several SupportLogic customers have reported over 50% reduction in escalations.

Read More: SalesTechStar Interview with Monica Eaton, Founder of Chargebacks911 & Fi911

SupportLogic aggressively expanded its product portfolio in 2022 as it fulfills its vision and commitment to helping organizations unlock the value of customer signals from every support interaction and deliver amazing customer experiences that differentiate their brands:

  • The company launched Agent Coaching and Evaluation and added automated quality assurance (QA) for enterprise support centers with the acquisition of Emtropy Labs.
  • SupportLogic also extended its value of improving the front-line agent experience with Agent SX 2.0 that includes built-in tools for agent productivity like intelligent backlog prioritization and Grammarly integration.
  • The company also made it significantly easier for companies to test SupportLogic’s AI-driven insights with their own customer data via the new live trial experience.

SupportLogic also sustained its industry leadership with key achievements:

  • The company hosted SX Live, the very first event dedicated to the support industry, with over 1,600 participants representing 850+ enterprise companies.
  • Valoir published independent research on the financial and customer benefits from investing in support experience solutions.
  • SupportLogic was awarded a 5-star rating from CRN Magazine.
  • The company expanded the leadership team by hiring support industry veteran Judith Platz in the role of Chief Customer Officer.

Read More: ICM in recessionary times

“SupportLogic had a successful year across many dimensions, including customer adoption, product expansion, and commercial growth,” said John Kelly, Chief Operating Officer, SupportLogic. “We are quickly becoming the technology standard for leading support organizations who are consolidating their SaaS spend on point solutions with an ‘all-in-one’ Support Experience (SX) platform. In this tough economic climate, many businesses are being forced to do more with less and we’re proud to help them succeed.”

“As technology companies face increasing pressure to differentiate their services, driving a more predictive and proactive customer support experience is important for both driving revenues and reducing costs,” said Rebecca Wettemann, Principal, Valoir. “In our independent analysis of SupportLogic customers, we found they achieved significant and rapid results including reduced case escalations, accelerated time to case resolution, improved customer satisfaction, increased revenues, and improved products.”

In June 2023, the company will host the 2nd annual SX Live conference dedicated to Support Experience. This three-day virtual industry event will bring together senior leaders and practitioners from the support and customer success fields.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Outreach Introduces Outreach Data Sharing on the Snowflake Data Cloud

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Outreach Introduces Outreach Data Sharing on the Snowflake Data Cloud

Customers can now leverage Outreach Data Sharing on the Snowflake Data Cloud to uncover efficiencies and identify new opportunities

Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, announced an expanded partnership with Snowflake, the Data Cloud company. As part of this expanded partnership, Outreach announced the launch of Outreach Data Sharing, a new offering that helps organizations to uncover efficiencies and identify new opportunities across the entire sales cycle by seamlessly connecting Outreach’s datasets with other enterprise data. Outreach Data Sharing for Snowflake is in private beta.

Outreach is leading the industry as the first company to deliver Data Sharing to the market

“We’re excited to help our joint customers unlock new insights and make better business decisions by combining Outreach’s sales data with data from other enterprise applications on the Snowflake Data Cloud,” said Chris Degnan, Chief Revenue Officer at Snowflake.

Read More: Medius Appoints Henrik Rosén As Chief Technology Officer

“By enabling Outreach Data Sharing with Snowflake, companies like ours are able to realize the value of connected datasets and insights that were previously unattainable, leading to more efficient go-to-market teams and greater ROI of our tech stack,” said Krish Mantripragada, Chief Product Officer at Seismic. “Additionally, this expanded partnership is an important moment in the evolution of the B2B data cloud, and Seismic having both Outreach and Snowflake as customers and partners makes this even more exciting.”

According to S&P Global Market Intelligence1, it’s estimated that 39% of highly data driven organizations have more than 50 distinct data silos. For many enterprise sales organizations, that means sales data often lives in disparate point solutions, tools, and inflexible CRM systems. Those data silos create elongated data pipelines, and the added effort required for data management creates friction for sales teams to access critical data and insights.

Outreach provides active sales data that customers can extract for sophisticated analyses. With Outreach Data Sharing analysts can seamlessly query the raw data that’s been created by customers’ seller activities and interactions in Outreach, from prospecting and building pipeline, through managing deals to close.

Read More: SalesTechStar Interview with Ang McManamon, VP of Sales at Crunchbase

Additionally, extracting data is no longer only for data scientists and ML engineers. With Outreach Data Sharing, sales leaders can seamlessly conduct broader analyses by connecting Outreach data with other enterprise data in the customers’ Snowflake instance, without requiring complex database objects or pipeline integrations.

Customers today are already using Outreach Data Sharing, and as a result, customers are able to identify which sequences create better outcomes, or find patterns that help identify the most promising opportunities that tend to closed-won – all that could be quickly sent as reports to stakeholders daily in order to help sales reps and leaders to create and close more pipeline, more efficiently.

“Amidst a backdrop of a turbulent economy and a digital revolution in sales, today’s CROs and sales leaders need the ability to conduct more sophisticated analyses to better understand the bespoke needs of their business,” said Manny Medina, Outreach CEO and co-founder. “As the leading platform for creating and closing pipeline, Outreach is leading the industry as the first company to deliver Data Sharing to the market, allowing our customers to better manage their risk, gain insights about rapidly evolving buying behaviors, improve rep efficiency and productivity, and drive overall performance.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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