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Informatica Announces 2022 Partner of the Year Recipients

Twenty-plus categories recognize global and regional partners that best leverage Informatica’s Intelligent Data Management Cloud to help customers accelerate growth, and become more efficient, data-driven organizations

Informatica, the enterprise cloud data management leader, unveiled the recipients of its inaugural Partner Awards program. The awards highlight a diverse cohort of Informatica’s 400-plus partner ecosystem and acknowledge their unique efforts to empower enterprises on their data management, cloud modernization, and digital transformation journeys in 2022.

Recipients were recognized across 22 key categories, including specialty categories such as cloud modernization, data governance and privacy, innovation, growth, and rising star. Partners have been nominated and selected based on the quality of their engagement with Informatica and our clients, partnership performance, and level of commitment and investment. The awards, in part, reflect a significant revitalization Informatica made to its partner program, partner enablement and overall ease of doing business.

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“We’re proud to have such a robust network of trusted, top-tier partners that understand the mission-critical solutions we provide and the mutual benefits we deliver to our community of end users”

“We’re proud to have such a robust network of trusted, top-tier partners that understand the mission-critical solutions we provide and the mutual benefits we deliver to our community of end users,” said Amit Walia, Chief Executive Officer, Informatica. “Our deep collaboration with partners across all geographies and industries is an essential component of our brand recognition, go-to-market, and shared success, and I could not think of a more deserving group of recipients to mark our first awards. We are honored to recognize and celebrate them, and we look forward to expanding and strengthening our partnerships even further in the year ahead.”

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Informatica Partner Award 2022 recipients:

Ecosystem Awards

Global Ecosystem Partner of the Year | Microsoft

Global Ecosystem Growth Partner of the Year | Amazon Web Services

Global Ecosystem Innovation Partner of the Year | Snowflake

Channel Partner Awards

Channel Partner of the Year | Pacific Data Integrators

Channel Rising Star Partner of the Year | LumenData

Channel Delivery Partner of the Year | NTT DATA

B360 Channel Partner of the Year | Infoverity

DG&P Channel Partner of the Year | Master Works

Cloud Modernization Channel Partner of the Year | Perficient

Regional Channel Awards

Channel Partner of the Year – North America | Huron

Channel Partner of the Year – Europe | Parsionate

Channel Partner of the Year – LATAM | MJV

Channel Partner of the Year – EMEA Emerging Markets | Master Works

Channel Partner of the Year – APJ | SCSK

Channel Partner of the Year – APJ Emerging Markets | ISK

GSI Awards

Global Partner of the Year | Deloitte

Global Innovation Partner of the Year | KPMG

Global Cloud Modernization Partner of the Year | Capgemini

Global Growth Partner of the Year | Tata Consultancy Services

Regional GSI Awards

GSI Partner of the Year – North America | Deloitte

GSI Partner of the Year – EMEA – LATAM | Capgemini

GSI Partner of the Year – APJ | Capgemini

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Two-Thirds of NRF Top 100 Retailers Use UKG to Drive Operations, Optimize Teamwork, and Provide Agile Flexibility

UKG logo

Intelligent UKG full-suite experience that engages, inspires associates, and forecasts the future showcased at NRF 2023: Retail’s Big Show

This week at NRF 2023: Retail’s Big Show, UKG, a leading provider of HR, payroll, and workforce management solutions for all people, showcased new innovations and enhancements for its full-suite human capital management (HCM) and workforce management experience. Two-thirds of all organizations on the NRF Top 100 Retailers list use UKG for AI-powered solutions that optimize productivity and performance, empower people, build inclusion, support compliance, and promote workplace fairness.

“Providing retailers with the opportunity to look beyond next month and next quarter with their labor budgets and staffing models is the next game changer needed to exceed customer and employee expectations”

“In our search for a new workforce management system, we continuously identified flexibility as a driving force, which led to our ultimate decision in selecting UKG,” said Mark Stephens, senior manager of workforce management at BJ’s Wholesale Club. “UKG solutions helped to create agility and efficiencies across our platform, generating a shift in dynamics that streamlined our workforce management in a more elevated manner.”

UKG can help retailers thoughtfully and deliberately forecast labor budgets and staffing needs as far as several years into the future with the debut of UKG Strategic Workforce Planning, a long-term forecasting and capacity planning technology accelerated by the 2022 acquisition of the startup Quorbit. Strategic Workforce Planning combines Quorbit’s deep workforce planning expertise with UKG FleX Fabric, a people-centric and behavior-focused artificial intelligence (AI) fed by one of the largest HCM and workforce management datasets to extend the forecasting window well into the future.

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“Providing retailers with the opportunity to look beyond next month and next quarter with their labor budgets and staffing models is the next game changer needed to exceed customer and employee expectations,” said Rob Klitsch, retail industry principal at UKG.

In addition to Strategic Workforce Planning, the UKG Life-work Technology approach to solution design goes beyond traditional HCM and workforce management offerings to ensure organizations can meet the needs of both their people and the business:

  • UKG Advanced Task Management, a comprehensive toolset that helps forecast, assign, and track the vital tasks that must be performed regularly in order to meet shopper expectations;
  • UKG Great Place To Work Hub, an industry-first solution that combines Great Place To Work benchmarks and Trust Index™ survey results with UKG data to understand engagement and performance drivers and help leaders emphasize diversity, equity, inclusion, and belonging;
  • UKG Talk, a frontline employee communication and collaboration tool that helps connect people and foster a strong sense of belonging, no matter the location or shift they work;
  • UKG Wallet, an earned-wage access and financial wellness tool that modernizes payday by giving people, especially those in unbanked or underbanked areas, same-day access to their wages; and
  • UKG Career Designer, a talent management and professional development tool that helps people connect their aspirations and desires with growth opportunities within their organization.

“Difficult times are when organizations should count on their technology providers the most, which is why UKG is making aggressive investments across our full-suite experience,” said Hugo Sarrazin, chief product and technology officer at UKG. “We are once again raising the bar by introducing new innovations and accelerating emerging technologies to provide people with more inspiring and rewarding work experiences, which we know leads to better outcomes for all.”

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The intelligent UKG retail suite features hiring and onboarding, core HR and HR service delivery, performance management, industry-leading global workforce management, analytics, and payroll, ensuring UKG customers can meet the needs of their entire workforce, whether paid hourly or salary, regardless of workplace setting. AI-powered scheduling tools further simplify management of Fair Workweek and predictable scheduling regulations.

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Conjura Named a High Performer in G2 Winter 2023 Grid Report for the eCommerce Analytics Category

Conjura, a leading eCommerce data analytics platform, announced that it has been recognized as a High Performer in G2’s Winter 2023 Grid Report for eCommerce Analytics.

G2 is the world’s largest and most trusted software marketplace. More than 80 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews.

G2 scores products and vendors every quarter based on feedback from their user community as well as data gathered from online sources and social networks. They use their proprietary algorithm to calculate real-time Customer Satisfaction and Market Presence scores from this data.

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According to the report data Conjura holds a 4.6 out of 5 star rating on G2.

“The High Performer award provides strong validation of our role as a leader and innovator in the space” said Conjura CEO and co-founder Fran Quilty. “We are honored that our customers think highly of the business value our technology provides and our support and customer success teams. Customer feedback helps us deliver the innovation they need to thrive today and in the future. I would also like to thank the Conjura team for their tireless dedication to ensuring the business success of our customers.”

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Reviewers made the following comments about Conjura:

“Extremely helpful and supportive at understanding and monetizing our data.”
“Powerful dashboards to enable data-driven decision making.”
“Data driven business metrics and KPIs defined and on-demand.”
“Smooth, friendly, attentive and efficient.”
“Powerful tool to drive multichannel retail business.”

“We are thrilled to receive such positive user feedback,” said Quilty. “Keeping our customers first and meeting their constantly evolving business requirements is a huge part of what shapes Conjura’s mission.”

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ServiceNow Announces Partner Program Transformation to Build Exponential Ecosystem Growth

Company unveils multi-year vision and evolution of the ServiceNow Partner Program to support $500 billion market opportunity including Partner Development Fund

ServiceNow announced a major partner program transformation to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services with a redesign of the company’s partner program that includes a new Partner Development Fund among other incentives and benefits. The updated ServiceNow Partner Program was announced today at the Partner Kickoff event in Las Vegas.

ServiceNow’s expansive partner ecosystem is critical to helping joint customers realize the full value of the Now Platform. To help partners meet this demand, ServiceNow is investing in new initiatives to facilitate and expand partners’ expertise, differentiate their skills, and maximize their unique contributions.

“The vision for ServiceNow partners is that they should be treated as co-creators of value, and as co-pilots on our journey to becoming the platform for digital business,” said Erica Volini, senior vice president of alliances and channel ecosystem at ServiceNow. “Our reimagined Partner Program creates unbounded opportunity for partners to expand and collaborate with ServiceNow well beyond where we can go alone. We are investing in partner success, championing their expertise, and giving them flexibility to drive exponential value with our platform.”

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“It has been my honor and privilege to lead our alliances and channel ecosystem organization for the past four years”

Full details of the new ServiceNow Partner Program were announced today and include:

  • More flexibility to create value: ServiceNow is creating four new, distinct modules in which partners can choose to participate: BuildConsulting & ImplementationResale, and Service Provider. Through these modules, partners will be able to better align with the unique roles and routes-to-market within the ServiceNow ecosystem.
  • New incentives to enable partner growth: ServiceNow is unveiling new partner incentives to maximize their investments and foster additional opportunities to demonstrate expertise and capabilities. All qualifying partners will now have access to a new Partner Development Fund, a co-funded investment program, as well as simplified discounts and rebates that will help to speed up growth and profitability.
  • Transforming the partner experience: ServiceNow is rolling out an updated partner experience and benefits tied to different partner modules and the unique contributions partners bring to the ecosystem. Key experience enhancements include: an improved partner portal making it easier for partners to work directly with ServiceNow, and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.

The new ServiceNow Partner Program will be available for all partners beginning March 6, 2023. The elements of the Partner Program were developed taking into account feedback from existing partners, who have already expressed their support for the transformation:

Dejan Slokar, global ServiceNow offering leader at Deloitte Consulting LLP: “Deloitte’s alliance with ServiceNow represents our teams’ joint commitment to delivering the future of work across the enterprise, and we are thrilled to see ServiceNow push the envelope on innovative collaboration with its new program transformation. This exciting new vision demonstrates the innovative, solutions-based thinking that makes ServiceNow an impactful collaborator when helping our clients realize their growth aspirations and reimagine their workflows. We look forward to continuing this work supported by ServiceNow’s new program, delivering real value to client’s digital transformation journeys.”

Bruce Hara, chief executive officer at Enable a Fujitsu company: “ServiceNow’s significant and ongoing investment in its Partner Program is paying off. The focus on simplification, capability building and transparency – key pillars for growth — is particularly promising. For us, this transformation of the ServiceNow Partner Program will position us to even better support our customers’ change agenda.”

Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “GlideFast is thrilled about the exciting changes coming from the ServiceNow Partner Program. The program transformation provides greater support for us as partners to better serve our mutual customers together. We are confident that these changes will lead to even greater success for our customers and for ServiceNow as a whole.”

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Michael Vadini, chief executive officer at InfoCenter: “The new Partner Program is another example of what makes ServiceNow such an innovative and powerful company and platform. ServiceNow is one of the rare SaaS companies that truly listens and responds to its ecosystem. Their vision for training and growing talent through RiseUp with ServiceNow and staying close and connected to customers through ServiceNow Impact are perfect examples of them responding to the voice of their partners. ServiceNow remains the gold standard for successfully collaborating with their partners and customers.”

Kevin Chung, chief executive officer at Integrated Knowledge Consulting (IKC): ServiceNow’s Partner Program is a powerful initiative that will drive innovation and growth in the ecosystem. It empowers partners to deliver exceptional value to customers, accelerating digital transformation so organizations can reduce costs, increase growth, and improve experiences. We are excited to be a part of this program and look forward to working closely with ServiceNow to support our customers adoption of the Now Platform across New Zealand and South Korea.

Kerry Kreighbaum, senior vice president, strategic alliances at NTT DATA: “NTT DATA views our partner ecosystem as absolutely essential to our business. Aligning with top partners allows us to couple the most innovative technologies in the market, with our IT services, to collectively drive and enable our clients’ digital transformation. ServiceNow’s new Partner Program will be an invaluable asset in helping NTT DATA to meet our clients’ needs and continuing to scale and optimize our ServiceNow practices. The program is streamlined, easy to understand, and puts their partners first. We are honored to be a part of this next phase of ServiceNow’s growth as we continue to fundamentally change how business is done, together.”

Max White, chief executive officer, APJ at ValueFlow“We are very excited by the changes to the ServiceNow Partner Program. This simplified and streamlined program acknowledges our commitment and re-affirms our continued investment in scaling ServiceNow sales, service and support capabilities across the Asia Pacific region. The new program offers sales-led partners the opportunity to evolve their capabilities and drive and own new business within markets and industries where they can clearly demonstrate domain expertise, while building long term customer relationships.”

As part of the program evolution, Erica Volini will succeed David Parsons, who has led the ServiceNow alliances and channel ecosystem organization since 2018. Under his leadership, Parsons established ServiceNow’s global partner ecosystem as a source of unique differentiation and competitive advantage. Parsons will now lead a new and strategic ecosystem ventures function focused on accelerating growth with partners in targeted markets. ServiceNow looks forward to providing more information about the initiative in the next quarter.

“It has been my honor and privilege to lead our alliances and channel ecosystem organization for the past four years,” said David Parsons, senior vice president of ecosystem ventures at ServiceNow. “I am proud of everything we have accomplished together for our partners and joint customers and excited about our ongoing journey together. I want to thank Erica for her partnership and leadership. I know that she is the right leader, at the right time, to continue to build on a strong foundation of success and momentum.”

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PFT Appoints Shahram Mani as Chief Revenue Officer

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Prime Focus Technologies (PFT), the creator of the Supply Chain Automation platform CLEAR, appointed Shahram Mani to the newly created position of Chief Revenue Officer, part of the executive leadership team reporting to the Global CEO, Ramki Sankaranarayanan. In his new role, Shahram will lead key priorities across revenue-related functions, go-to-market strategy, and growth engines worldwide, including the PFT’s global and regional network of partnerships. Shahram most recently served as the President and Chief Revenue Officer for the Apolis Corporation and its subsidiary, Kinestry. Before that, he held various leadership positions with Accenture, Cognizant, and HCL Technologies, focusing on top-line growth, practice development, profit & loss (P&L) management, and go-to-market strategies worldwide.

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Shahram has over 24 years of experience in Technology Solutions and Information Technology (IT) Services across Media & Entertainment and High-Tech verticals. He brings an extensive track record of sales performance and customer relationship management across a broad range of technology businesses, including Cloud, AI, and Supply Chain Management platforms.

“I am delighted to join the PFT team and look forward to growing our global business to new heights. Our AI-first products and services portfolio backed by cutting-edge technology is table stakes for a modern, agile enterprise,” stated Shahram Mani, PFT’s newly appointed Chief Revenue Officer. “Now more than ever, with changing consumer demand, there is a need for a revolution in the media supply chain models to keep pace with the shift. With CLEAR Supply Chain Automation platform, PFT unlocks substantial business value for its customers.”

“Solving for our customers by building a world-class organization is a strategic imperative. Shahram’s extensive industry experience, proven leadership, and track record in revenue growth and customer success will be a strong addition to our leadership team,” said Ramki Sankaranarayanan, Founder and Global CEO at PFT. “We are thrilled to have Shahram lead us through this next major milestone and growth phase.”

Shahram holds a Master of Science in Information Systems Management from Northwestern University and an MBA from Purdue University.

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LeadrPro Announced as an Alternate in 2023 SXSW Pitch

LeadrPro Announced as an Alternate in 2023 SXSW PitchLeadrPro to showcase their disruptive B2B software marketplace in the Future of Work category

LeadrPro, the 1st software marketplace directly connecting sellers with buyers of software, was selected as an alternate in the Future of Work category for the 15th annual SXSW Pitch (formerly SXSW Accelerator).

SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Conference & Festivals (March 10 – 19, 2023), where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the 731 companies that applied to present at SXSW Pitch 2023, LeadrPro was selected among the 40 finalists spanning eight separate categories.

The two-day event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 11 and Sunday, March 12, on the fourth floor of the Downtown Hilton Austin, Salon D/E. The event will then culminate with the 2023 SXSW Pitch Awards Ceremony on Sunday evening, March 12, where winning startups from each category and a Best in Show winner will be announced and honored in Salon H on the sixth floor of the Hilton Hotel.

SXSW Pitch will feature finalists across the following 8 categories: Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Media & Content, Food, Nutrition & Health, Future of Work, Innovative World Technologies, Metaverse & Web3, and Smart Cities, Transportation & Logistics.

LeadrPro will present among four other companies in the Future of Work category on March 13, 2023.

“For those familiar with B2B marketing and sales, we’re like G2 or Capterra, but instead of PPC, we offer a PPM (pay-per-meeting) model, helping sales teams to increase their pipeline quickly, cost effectively, and predictably. We’re a replacement to the SDR/BDR function. For those unfamiliar with the B2B space, think of us like a dating app for B2B sales where we match an existing solution with a person (or company) that is experiencing that unique pain point,” said Chris Sheng, CEO and Founder of LeadrPro when asked what they are solving for their customers.

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As a marketplace, LeadrPro has both sellers and buyers of software on their platform. On the buyer side, LeadrPro hopes to become the best way to discover new software. Buyers (which include decision makers from companies like RedBull, Lyft, Brex, Ulta Beauty, Tesla, Fiverr, amongst others), are constantly bombarded with SPAM either via email, LinkedIn, or paid advertising. LeadrPro wants to be the single source of truth for all that solicitation, with filters in place so that Buyers see only what is relevant to them. In 2021, SaaS companies spent $455 billion on paid advertising. Buyers saw none of that. LeadrPro’s business model not only matches Buyers with solutions, but also compensates Buyers for their time ($75 typically per 30 min demo, which can be instantly withdrawn through popular payment methods like Venmo, Zelle, PayPal, CashApp, Gift Card) or donated to the charity of the month.

Mr. Sheng boldly added, “If time is money (which it absolutely is), then shouldn’t we be compensated for our time even when we’re being marketed to?”

LeadrPro recently closed a Seed round in November of 2022, led by Okapi Ventures, Mucker Capital, Plug and Play, Gaingels, and 3x marketplace guru Matt Mickiewicz (99 designs, Hired.com, Flippa).

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You can follow the journey of LeadrPro via their YouTube docu-series, How to Start a Startup. The idea is to document a company as they go from 0 to 1, since most entrepreneurial stories are told in hindsight from a one-sided narrative. Separately, Chris hosts PodSaaS, a podcast featuring Founders and CEOs of SaaS and software companies. Guests have ranged from post-Seed startups, to founders of Unicorns ($1B+ valuation company) and C-Suite executives at publicly traded companies.

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FourKites Showcases New Real-Time Supply Chain Visibility Integration with Zebra Technologies’ Workforce Management Solution to Bring Resilience and Predictability to Retail Supply Chains

The connected solution, which optimizes workforce management and task execution based on shipment arrival times, will be exhibited at NRF 2023, Booth #3403

FourKites, leading supply chain visibility company and a Technology Alliance Partner with Zebra’s PartnerConnect Program, announced today that it has integrated its real-time visibility and predictive ETAs with Zebra’s Reflexis AI-powered Work Platform to optimize workforce management and task execution, and better engage store associates. This integration enables real-time mobile updates from FourKites’ market-leading multimodal Dynamic ETAs® and live tracking details, to quickly update labor schedules and assign related tasks based on shipment arrival times. This solution will be exhibited in Zebra Technologies’ booth (#3403) at NRF 2023: Retail’s Big Show, being held in New York on January 15-17, 2023.

The FourKites/Reflexis integration comes at a critical juncture, with retail supply chains growing increasingly complex. Ongoing labor challenges, unpredictable demand fluctuations and new omnichannel business models have made it increasingly challenging for retailers to adapt to last-minute changes and ensure resilience all the way down to store labor. The combined power of Reflexis and FourKites brings agility and predictability to retail supply chains, with Dynamic ETAs up to six times more accurate than the industry standard.

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Notably, the solution helps retailers lower labor costs by avoiding overtime pay and penalties for last-minute shift cancellations and creates an elevated customer experience. Moreover, retailers can maximize on-shelf availability of inventory by ensuring that labor is available to unload trucks and stock shelves as soon as an incoming shipment arrives.

“With the ongoing labor crisis, it’s never been more important for retailers to maximize efficiency and agility within their workforce,” said Mathew Elenjickal, founder and CEO, FourKites. “Time spent waiting for a truck to arrive means time spent away from customers on the sales floor. We’re delighted to collaborate with Zebra to empower retailers with real-time transit insights.”

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Tenant Inc. Integrates with Prorize’s Revenue Management

Tenant Inc

The latest Hummingbird integration levels up revenue management capabilities for self-storage operators 

Tenant Inc., a leader in self-storage technology, and Prorize, a global leader in revenue management, today announced the integration of their technology platforms built solely for self-storage operators.

The integration between Tenant’s Hummingbird Platform and Prorize’s Self Storage Revenue Optimizer™ (SSRO™) creates a seamless data flow that enhances the data quality and intelligence across solutions. The SSRO automatically uploads pricing recommendations at any frequency into Hummingbird, allowing customers to gain valuable insights and make better pricing decisions.

“Self-storage operators have to get pricing right to be competitive in their markets, and we want to provide the tools to help them succeed,” said Lance Watkins, CEO of Tenant Inc. “Integrating with Prorize, which is one of the most advanced revenue management solutions on the market today, will greatly benefit our customers by ensuring our customers have those tools.”

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Companies across five continents rely on Prorize’s SSRO to analyze hundreds of combinations of parameters – promotion, unit type, unit size, competition, and other market conditions – to forecast demand and accurately predict the price a customer is willing to pay. As a result, operators experience an incremental revenue lift of 10% or more over the industry average.

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“Tenant’s Hummingbird Platform is leading-edge technology for self-storage operators,” said Ahmet Kuyumcu, CEO and Founder of Prorize. “The addition of Hummingbird’s customer and rental data as part of SSRO will only enhance its ability to optimize street rates and existing customer rate increases, helping operators maximize their revenue.”

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Zappix Announces Partnership with Cozera – Integrating Self-Service with Secure Identity Authentication-as-a-Service

Zappix, the Premier Provider of Visual IVR and Self-Service Solutions, partners with Cozera to provide an integrated solution of Self-Service and Secure Identity Authentication to Contact Centers.

Zappix has partnered with Cozera to elevate its customer experiences by providing users with a secure identity authentication to simplify the user experience while preventing Account Take Over attacks. Through this partnership, Zappix will be able to enhance the customer experience for its clients by leveraging Cozera’s cutting-edge technology and expertise. By offering the integrated solution, Contact Centers can now deliver a superior experience to their customers to authenticate themselves quickly and securely when using Zappix Visual Self-Service solutions.

“We are thrilled to be working with Cozera to take our solutions to the next level and provide safety measures to ensure high-quality service,” said Yossi Abraham, President & CEO of Zappix. “Their innovative solutions and deep understanding of customer protection will allow us to serve our clients better.”

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Businesses that utilize the revolutionary combination of Cozera and Zappix experience benefits such as:

  • Simple: A straightforward solution for identity authentication, which can help reduce the complexity and costs associated with managing authentication systems.
  • Secure: protecting businesses and their customers from financial losses and data breaches.
  • Identity authentication: helping businesses ensure that only authorized users can access their systems and data.
  • Superior user experience: A convenient and secure user experience will help to increase user adoption and reduce friction in the authentication process.

“Self-serve applications like the Zappix Visual Solutions are an ideal partner for the id-go authentication service, as both solutions improve user experiences and make Call Center operations more efficient,” said Abrar Ahmed, Founder & President of Cozera. “We are delighted to have the Zappix team added as a partner since our solutions work so well together”

Zappix strives to offer outstanding services to its clients and continually seeks new ways to improve the customer experience. Cozera, a premier identity authentication provider, empowers businesses to connect with customers in unique and impactful ways. Thanks to the partnership, both companies can deliver a superior customer experience in every interaction.

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Tech Downturn Slashes Billions From Value of World’s Top Brands

  • Amazon is world’s most valuable brand, despite losing US$51 billion in value

  • Tech brands fall in value, Apple loses its top ranking, down US$57.6 billion

  • Tesla and BYD are amongst the world’s fastest-growing brands as sustainability-focused brands win big

  • Inaugural Sustainability Perceptions Index measures value of brands’ reputation for sustainability

Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance.

Every year, leading brand valuation consultancy Brand Finance puts the world’s biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.

Amazon’s brand value has fallen by over US$50 billion this year, with its brand strength rating falling from AAA+ to AAA as consumers evaluate it more harshly in the post-pandemic world. Brand Finance’s research has found that customer perception of service at Amazon has fallen – at the same time as delivery times have lengthened – and consumers have become less likely to recommend Amazon to others. Concurrently, some people are returning to shopping in-person, reducing the need for online retail.

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David Haigh, CEO of Brand Finance, commented:

“Technology brands across the world have lost significant value in response to shifting demand patterns. As consumer habits partially revert to pre-pandemic patterns, demand for the services of tech brands has been hit particularly hard. Additionally, disrupted supply chains, labour shortages, and greater obstacles to financing have left their mark.”

Tech brands fall in value, Apple loses its top ranking, down US$57.6 billion

Apple (brand value down 16% to US$297.5 billion) has fallen to be the world’s second most valuable brand. This year’s fall in brand value relates to a fall in forecast revenue as a disrupted goods supply chain and a constrained labour market are expected to limit supply of its marquee hardware products.

There was a total of 48 tech brands that featured in the ranking, two down from the 50 in 2022, after Snapchat and Twitter dropped out. Other tech-focused brands to lose brand value include Samsung Group (down 7% to US$99.7 billion), Alibaba.com (down 56% to US$10.0 billion), Facebook (down 42% to US$59.0 billion) and WeChat (down 19% to US$50.2 billion).

On the positive side, Instagram (up 42% to US$47.4 billion) and LinkedIn (up 49% to US$15.5 billion) have grown in the tech sector, with the brand value of each growing due to well-executed strategy to commercialise their services.

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Tesla and BYD are amongst the world’s fastest-growing brands as sustainability-focused brands win big

Some of the big winners in brand value include electric car manufacturers Tesla (brand value up 44% to US$66.2 billion) and BYD (brand value up 57% to US$10.1 billion) as demand grows for electric cars as part of a broader transition a to low carbon economy.

Inaugural Sustainability Perceptions Index measures value of brands’ reputation for sustainability

In addition to the Global 500 2023 ranking of the world’s most valuable brands, Brand Finance is also launching the Sustainability Perceptions Index, in association with the International Advertising Association at Davos. This report reveals major global brands such as Amazon, Tesla, Apple and Google each have billions of dollars contingent on carefully managing a reputation for commitment to sustainability.

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