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Give Shoppers What They Want: How Live Shopping Bridges the Gap Between Social Commerce and Customer Care

Kyle Wong
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Give Shoppers What They Want: How Live Shopping Bridges the Gap Between Social Commerce and Customer Care

Instagram recently announced it was stepping away from its live commerce capabilities, leaving many marketers questioning whether or not live shopping tactics were worth the time and investment. But even with gradual adoption rates in the U.S., the data shows live shopping is alive and well and very much here to stay with industry analysts predicting live ecommerce sales will grow from $17 billion in 2022 to $55 billion in the next three years.

In fact,TikTok – which is experiencing exponential user growth – is leaning heavily into live commerce. Last October, the video-centric platform launched live shopping in the U.S. According to Insider Intelligence, the move gives TikTok, “The opportunity to unlock more revenues from the 23.7 million users who already shop on the platform and effectively monetize the #TikTokMadeMeBuyIt phenomenon.”

And it’s not just TikTok. Less than a year ago, YouTube expanded its livestream shopping capabilities across the Live, Shorts, and long-form videos. Pinterest expanded its live shopping feature last October, launching Pinterest TV in Canada ahead of the 2022 holiday shopping season.

The reality is that live shopping delivers more than new online revenue streams – the value of live interactions between brands and customers goes far beyond the monetary transaction. It bridges the gap between commerce and customer care strategies, drastically improving the overall customer experience.

Read More: SalesTechStar Interview with Scott Little, Chief Revenue Officer at WalkMe

Consumers Want Authentic Brand Experiences

A recent Harris Interactive consumer survey commissioned by Emplifi found that an overwhelming majority of online shoppers seek out real-life customer reviews and ratings when researching products. More than half of the consumers surveyed confirmed they place a high value on product videos posted by real-life customers. The research underscores just how crucial “real-life” experiences are to the customer journey.

Content helps consumers buy. Consumers are searching for authentic brand experiences and are more than happy to connect – and spend their money – with an online retailer that fits the bill. Live shopping is the natural extension of authentic, real-life customer reviews and user generated content experiences. If customer reviews and user generated content opens the door to an impactful customer journey, live shopping invites consumers fully into the shopping experience. It offers a chance to see the product live while speaking to a store representative who not only can answer questions about the product, but show the customer exactly what they want to see.

One-to-One Live Shopping Does More Than Drive Revenue

Imagine finding the perfect pair of jeans online but not being sure if they’ll work based on the product image. Now imagine having a link to start a livestream with a personal shopper who can show you product details, offering up information on sizes and inseam lengths or how much stretch the denim has. Do the jeans come in a lighter wash? Do they run big? Are there any new sweaters in store to complete the outfit?

These are all questions that can be answered during a one-to-one live shopping session, significantly boosting customer satisfaction scores and driving more sales. Revenue goes up, return rates drop, and brand perception skyrockets.

It’s the ultimate full circle moment for ecommerce brands: live shopping creates a positive brand interaction that results in a satisfied customer who leaves a positive review that delivers a whole new group of new customers.  It’s not just a way to provide more cost-effective content for your customers, but it’s also a way to invest in creating more scalable employee generated content.

The Promise of One-to-Many Live Shopping Events

If one-to-one shopping boosts customer satisfaction, one-to-many shopping experiences take online retail sales opportunities to a whole new level. A one-to-many shopping event, where a livestream shopping experience is broadcasted to multiple viewers, is an effective way to expand your online audience and increase sales while also strengthening relationships with loyal customers.

Savvy brands that understand the value of building community among their most devoted customer segments use one-to-many live shopping experiences for new product launches. It’s a unique opportunity to create an exclusive shopping experience for their most profitable customer group, incentivizing repeat buying patterns. One-to-many shopping events can also help build excitement and a sense of urgency around a limited-time offering.

For brands wanting to extend their reach online, one-to-many livestream shopping is a strategic way to grow their audiences – using the tactic to host major sales events or offer educational programs about products or services online. Brands can highlight discounted items while answering customer questions in real-time.

Not only does livestreaming help drive the brand’s commerce efforts, it is a strategic way to provide customer support. For example, a beauty brand can use their live capabilities to provide makeup tutorials. Video footage from the live event can then be divided into “snackable” content leveraged across the brand’s site and social platforms, maximizing its use.

The Future of Live Shopping

The live shopping landscape has already experienced tremendous growth in the past few years, with livestream ecommerce sales in the U.S. more than tripling since 2020. Across the globe, live shopping is gaining traction. China, the undisputed leader in live commerce, saw live shopping revenue reach $300 billion in 2021 – that figure is expected to more than double this year, according to eMarketer.

The UK electronics retailer Currys is a prime example of a brand using live commerce tactics to gain a competitive edge. Their team leverages live shopping for pre- and post-sale customer care strategies, earning an average customer satisfaction rate of 4.7 to 5 stars after every call.

Live shopping: It delivers on all fronts – providing a convenient and flexible shopping environment combined with high-touch customer support that caters to today’s modern customer.

 

Read More: How Price Optimization Can Simplify the Complex in Enterprise Sales

Cardzware Launches a Print on Demand Greeting Card App for Shopify & WooCommerce Merchants

STS News Desk
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Cardzware Launches a Print on Demand Greeting Card App for Shopify & WooCommerce Merchants

Cardzware, a leading provider of personalized greeting card solutions, has launched a new print-on-demand app for Shopify and WooCommerce merchants.

Cardzware, a leading provider of personalized greeting card solutions, has launched a new print-on-demand app for Shopify and WooCommerce merchants. The app is designed to make it easy for merchants to create and sell personalized greeting cards on their online stores, without the need for any printing or design experience.

The new Cardzware app comes with over 7000 ready-to-go designs, covering a wide range of occasions, including birthdays, weddings, holidays, and more. Customers can simply choose a design, add their personalized message, and then place the order. In addition to Cardzware’s 7000 designs, retailers using either the Shopify or WooCommerce platform can also add their own designs to the app. Cardzware will take care of the rest, printing the cards at their global printing facilities, located in the United States, United Kingdom, Australia, and Europe.

Patrick Gahan, Co-Founder of Cardzware, said, “We are excited to launch this new app, which we believe will help Shopify and WooCommerce merchants to unlock the full potential of personalized greeting cards. Our goal is to make it as easy as possible for merchants to offer high-quality personalized cards to their customers, without any of the usual barriers, such as design and printing skills, or the need for large minimum order quantities.”

Read More: SalesTechStar Interview with Ryan Neu, co-founder and CEO at Vendr

He added, “With our global printing facilities, merchants can rest assured that their cards will be printed to the highest quality standards and shipped to their customers quickly and efficiently. We are confident that this app will be a game-changer for merchants looking to add a new revenue stream to their online stores, while also providing their customers with a unique and personalized experience.”

Merchants can add their logo to the back of all designs and can also customize the frontend controls to match their brand identity, ensuring a seamless and professional look and feel for their online store.

The app also comes with a range of advanced features, such as real-time shipping rates, order tracking, and automatic fulfillment. Merchants can easily manage their orders from the app, with full visibility into order status, shipping details, and customer information.

Read More: 5 Ways Data-Driven BDR Leaders Motivate Their Teams

The Cardzware app is available for both Shopify and WooCommerce, and merchants can get started by downloading the app from the respective app stores.

Cardzware is backed by a team of experienced developers and designers, who are dedicated to providing merchants with the best possible experience. The team is constantly updating the app with new designs and features, based on feedback from merchants and customers.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Fobi Expands Solutions to Asia-Pacific (APAC) with Official Launch in Japan

STS News Desk
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Fobi Expands Solutions to Asia-Pacific (APAC) with Official Launch in Japan

Fobi AI Inc., an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce that the company is expanding its technology solutions to the Asia-Pacific region (APAC), with the rollout of its technology officially launching in Japan.

 

“Japan is one of the leading countries when it comes to mobile wallet adoption, and I am very confident that it will be the perfect launch for us into APAC markets.”

— Rob Anson, CEO and Chairman of Fobi

FOBI’S VP OF MARKETING BRINGS OVER 18 YEARS OF EXPERIENCE IN JAPAN, HELPING DRIVE EXPANSION STRATEGY IN APAC

The company’s expansion strategy into APAC will be spearheaded by Fobi’s VP of Marketing, Ian Cameron, alongside the company’s CEO Rob Anson and CRO Colby McKenzie. Ian possesses extensive experience and expertise working in Japan, where he spent over 18 years leading the Global Brand and Marketing function at multinational printer and electronics company, Epson. During his tenure at Epson, Ian was responsible for all of Epson’s global marketing, communications, and brand activities. As a result, he worked closely with many large marketing and sports marketing agencies in Japan, such as Dentsu & Hakuhodo, bringing valuable industry experience and connections that will notably support Fobi as it reaches a new scale of global impact in the Asia-Pacific region.

Read More: DataCore Wins Silver Stevie Award For Outstanding Sales And Customer Service

Ian recently spent three weeks in Japan to help develop and solidify the company’s APAC operations through key strategic partnerships. He attended numerous business events, including with the American and Canadian Chambers of Commerce in Japan (ACCJ and CCCJ), to which Ian is an active member of the CCCJ who has significant connections to the Canadian business community in Japan and other Chambers of Commerce in Asia. With an overwhelming amount of positive responses to Fobi’s solutions, there are several new opportunities for Fobi to explore within Japan’s tech, hospitality, and sports markets.

Ian Cameron, VP of Marketing of Fobi, states: “We are thrilled to officially expand Fobi’s technology solutions to APAC, starting with Japan. As a country at the forefront of mobile and technological innovation, Japan’s rapid adoption of digital wallets and non-payment functions offers a significant opportunity for us to help transform the mobile wallet landscape overseas.

With my experience and close connections to Japan, I am confident that we can successfully drive growth and reach new levels of global impact in this region. This launch marks a major milestone for Fobi, and we look forward to continuing to expand our footprint in APAC and beyond.”

Read More: SalesTechStar Interview with Monica Eaton, Founder of Chargebacks911 & Fi911

FOBI’S TECHNOLOGY PRIMED FOR ADOPTION IN INCREASINGLY MOBILE-CENTRIC COUNTRIES

As one of the most technologically advanced nations in the world, mobile wallet adoption in Japan is rapidly increasing. PYMNTS reports that the use of digital wallets in Japan grew by 20% in Q3 2022, far outpacing many other countries in adoption. Consumers in Japan, and APAC at large, are also increasingly using mobile wallets for contactless features beyond payments, with up to 38% of customers using such technology for loyalty cards and coupons, as reported by Nikkei Asia. Other non-payment use cases also include ID verification, digital ticketing, and wallet passes for transportation. Ultimately, the current state of Japan’s adoption of technology and mobile wallet market presents a significant opportunity for Fobi to deliver innovative, real-time platforms and applications that cater to this growing trend of mobile-first experiences, including its solutions for CheckPoint, AltID, membership and loyalty, and more.

Rob Anson, CEO of Fobi, states: “Expansion into the APAC region is something that has been part of the Fobi plan for quite some time now. The foundation of Japanese business is built on relationships, trust, and credibility, which is a great match with Ian’s strong roots and business relationships in Japan, coupled with our list of top-tier clients and use cases. Japan is one of the leading countries when it comes to mobile wallet adoption, and I am very confident that it will be the perfect launch for us into APAC markets.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Catalyst Promotes Sha Ma to Chief Technology Officer

STS News Desk
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Catalyst Promotes Sha Ma to Chief Technology Officer

Catalyst Inc. - Idealist

Catalyst, the customer growth platform of choice for modern SaaS organizations, today announces Sha Ma’s promotion to Chief Technology Officer.

Sha joined Catalyst in 2020 as VP of Engineering shortly after the company’s Series-B announcement. She has built a world-class engineering team with an incredible track record of delivering high-quality features to our customers. Under her leadership, the Engineering team tripled, and the company achieved 10x in revenue growth.

Sha has cultivated a culture of collaboration and innovation at Catalyst. As a customer-focused Engineering leader, Sha models Customer Led Growth (CLG) through her strong partnership with our Go-to-Market teams and customers, adopting the mindset that Engineering, Product, & Customer Success jointly own the success of our customers. During her tenure, Sha implemented a technology strategy to stay ahead of business growth through horizontal scaling; in parallel, she championed Catalyst’s investment in a modern data stack built on top of industry-leading data processing technologies. Her work has dramatically accelerated Catalyst’s vision as the Customer Growth Platform (CGP) that delivers precise and actionable insights to our customers.

“I’m extremely proud of the team and how much we’ve accomplished in the last 2.5 years,” said Sha. “Together, we have built the best-in-class software for driving growth through customers at scale. As the CTO of Catalyst, I am incredibly excited by the huge opportunities ahead of us. We aim to simplify further and democratize our customers’ access to data so that they can gain a competitive edge through customer-led growth. We are helping our customers identify expansion opportunities, boost growth signals, and automate workflows for creating long-term success and advocacy on our unified platform.”

Read More: Prime Focus Technologies Launches CLEAR Localize At NAB 2023

Before Catalyst, Sha was VP of Engineering at GitHub, responsible for the Community, Core Platform, and Ecosystem teams. In 2017, as VP of Engineering at SendGrid, Sha was part of the leadership team that took the company public. She cares passionately about Diversity, Equity, and Inclusion in the workplace, and in 2018 was named winner of the Denver Business Journal’s Outstanding Women in Business in Technology and Telecommunications. She holds dual Bachelor’s of Science degrees in Computer Science and Management Science and a Master’s of Engineering degree from Massachusetts Institute of Technology.

Read More: SalesTechStar Interview with Scott Little, Chief Revenue Officer at WalkMe

“I’m incredibly excited to announce Sha’s promotion to Chief Technology Officer here at Catalyst,” said Edward Chiu, CEO and co-founder of Catalyst. “She has brought immense scale and unbelievable performance over the past two years with engineering under her leadership. Within six months of joining, she completed a comprehensive technology assessment and organized the Engineering team toward business outcomes. Beyond performance, Sha cares deeply about her team, fostering a tremendous emphasis on developing and growing members within engineering to meet their career goals. I’m incredibly proud to have Sha continuing to drive the technology future of Catalyst and look forward to more exciting things to come!”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Fast Simon Launches No-Code Visual Editor for eCommerce Upsell and Cross-Sell

STS News Desk
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Fast Simon Launches No-Code Visual Editor for eCommerce Upsell and Cross-Sell

Fast Simon, the leader in AI-powered shopping optimization, announced a drag-and-drop visual editor for its robust upsell and cross-sell product. Now customers can rapidly enable real-time personalized shopping recommendations.

Upsell and cross-sell account for more than 30% of online revenue. Fast Simon’s algorithm uses customers shopping behavior to recommend additional products to increase sales and customer satisfaction. Now, merchants can implement this function on major eCommerce and headless platforms, including Shopify, BigCommerce and Magento, without engineering resources.

Read More: SalesTechStar Interview with Ryan Neu, co-founder and CEO at Vendr

Fast Simon continues to lead the industry in no-code shopping optimization technology. The company launched the first no-code search and discovery solution for Shopify Hydrogen in September 2022 following its no-code editor for eCommerce search and collections earlier that year.

“At Fast Simon we’re constantly developing solutions that increase efficiency for retailers and improve the shopping experience for their customers,” said Zohar Gilad, CEO of Fast Simon. “Our no-code visual editor for upsell and cross-sell empowers businesses of all sizes with the latest technology. We’ve made it easier than ever to implement personalized product recommendations to boost sales and brand loyalty.“

Fast Simon collects information about shoppers’ behavior and uses data analysis to identify other products they would like. Recommendations are surfaced in real time in an auto-generated widget. The product continuously tracks shoppers’ reactions to the recommendations to improve the model.

Read More: 5 Ways Data-Driven BDR Leaders Motivate Their Teams

Product Features

  • Matches shopper intent with personalized product recommendations in real time.
  • AI continuously learns about customers and improves their shopping experience.
  • Seamlessly integrates with all major eCommerce and headless platforms, including Shopify, BigCommerce, Magento, WooCommerce and Shopify Hydrogen.
  • A fully responsive widget works across all mobile and desktop browsers and with existing merchant designs.
  • Offers lightning-fast page performance to ensure a positive user experience without impacting SEO.
  • Uses the Fast Simon analytics dashboard to monitor the process and make changes quickly and easily.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Creatio Honored with 5-Star Rating in the CRN Partner Program Guide for the 6th Year in a Row

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Creatio Honored with 5-Star Rating in the CRN Partner Program Guide for the 6th Year in a Row

Since 2017, Creatio has been recognized for its commitment to ensuring its partners’ success and steady growth

Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced today that its partner program has been acknowledged by CRN, a brand of The Channel Company, with a prestigious 5-star rating in its 2023 Partner Program Guide. The annual guide provides an ultimate list of the most notable partner programs from industry-leading technology vendors that provide innovative products and flexible services through their IT channels. CRN develops its annual Partner Program Guide to provide the channel community with a deep dive into the partner programs offered by IT vendors, service providers, and distributors. Companies are scored based on their investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, and sales support and communication.

Read More: SalesTechStar Interview with Ryan Neu, co-founder and CEO at Vendr

A 5-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships. Creatio’s partner program has been recognized for the last 6 years.

Creatio has a collaborative strategy and is passionate about its partners’ growth. By providing a cutting-edge no-code platform for workflow automation and CRM, the company helps its 700+ partners ensure a sustainable revenue stream and opportunities to strengthen their grip on the global market.

Creatio’s partner-driven program includes the following unbeatable advantages:

– Highest commission rates in the industry

– Joint go-to-market strategy tailored to the partner’s needs

– Partnership assignments to all prospects and clients

– Dedicated teams with a single mission to make partners successful

– Infinite marketplace opportunities for business growth

Read More: 5 Ways Data-Driven BDR Leaders Motivate Their Teams

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

brooqLy Announces Partnership in Turkey with REM People

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brooqLy Announces Partnership in Turkey with REM People

BrooqLy – #GetOnTheTreats

brooqLy, Inc, a technology company, today announced a partnership, for the Turkish Market, with REM People, a new Generation, Retail Analytics Company with coverage in over 50 markets.

This partnership will potentially allow brooqLy to establish a strong presence in the Turkish market and expand its reach in the region. The Foreign Representation Agreement signed comes into effect at the end of Q2, 2023.

“Entering new markets is a key strategic objective of ours and thus we are honored to partner with REM People, a dominant provider of retail technologies in the Turkish market with a respectable list of Consumer Packaged Goods clients. This partnership in Turkey will enhance our presence in the region which also includes Greece and Romania says Mr. Panos Lazaretos, CEO of brooqLy.

Read More: Klarna Brings Smoooth Shopping To ChatGPT

Mr. Bulent Peker, CEO of REM People commented “The partnership with brooqLy is part of our on-going strategy to provide increasing value to our clients especially in the Food & Beverage sector and in On-Trade channels. Besides offering unique experiences to its users, with a revolutionary, new-age social networking model, the brooqLy platform will also provide detailed insights and analytics of Consumer Behavior from the Ho-Re-Ca channel. We’re very excited to be a part and a partner of brooqLy’s growth journey.”

Read More: SalesTechStar Interview with Ryan Neu, co-founder and CEO at Vendr

About brooqLy: brooqLy is a technology company that has developed an innovative platform for consumers, brands, and Ho-Re-Ca shops to connect and interact through a Social Networking experience. Currently the platform enables its users to purchase and send consumer products from collaborating Ho-Re-Ca shops, called “Treats”, to anyone, anywhere, and at any time, in a personalized way. The company aims to upgrade the platform to a holistic “out-of-home entertainment” platform by adding further user-friendly functionalities for its users, in addition to the treating mechanism.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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Runtriz Integrates with WhatsApp to Power Guest and Staff Communication for Hotels

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Runtriz Integrates with WhatsApp to Power Guest and Staff Communication for Hotels

Runtriz_Radius_blk.png

Runtriz expands its customer communication capabilities by introducing a new WhatsApp integration, allowing guests to effortlessly and immediately connect with staff.

Runtriz, a leading provider of mobile hospitality technology solutions and a Radius Networks company, announces an integration with WhatsApp, the highly popular messaging platform known for its ease of use and versatility amongst international travelers. With the Flybuy platform already integrated into WhatsApp, this latest announcement represents an extension of Radius Networks’ messaging capabilities and further enhances their reach. As a ubiquitous and convenient technology with excellent privacy features, WhatsApp is a familiar technology for app users, especially international travelers, eliminating any barriers of communication and providing peace of mind for both guests and hotels that prioritize privacy.

With WhatsApp messaging capabilities, guests can easily and securely communicate with hotel staff before, during, and after their stay. From requesting room service to making restaurant reservations to seeking recommendations on local attractions, guests can stay connected with the hotel. Guests can also receive real-time updates on their reservation status and any changes to their booking via a messaging platform that they trust.

Read More: SalesTechStar Interview with Scott Little, Chief Revenue Officer at WalkMe

“Adding WhatsApp messaging capabilities to our platform is transformative, especially for hotels that cater to tech-savvy international guests and the growing populations of digital natives,” says Alonso Vargas, Runtriz SVP of Product Development. “It’s easy to use, free, and incredibly popular, with over two billion users worldwide. By leveraging this communication channel, hotels can provide their guests with an unparalleled level of convenience and personalization, enhancing their overall experience.”

The new WhatsApp messaging capabilities are integrated into Runtriz’s existing platform, which already features a suite of solutions for hotels, including mobile check-in, food and beverage ordering, in-room controls, and virtual concierge services. With this addition, Runtriz now offers one of the most comprehensive hospitality technology platforms on the market.

Read More: How Price Optimization Can Simplify the Complex in Enterprise Sales

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Orb Launches with $19.1M to Enable Businesses to Unlock Revenue

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Orb Launches with $19.1M to Enable Businesses to Unlock Revenue

The modern pricing platform gives businesses the infrastructure to automate billing, experiment with pricing, and optimize revenue capture

Orb, the modern pricing platform, launched and announced that it closed $14M in Series A funding. The round was led by Menlo Ventures, following a seed round in 2021 of $5.1 million led by Greylock, bringing the total raised to $19.1 million. They are joined by base case capital, The Cannon Project, Data Community Fund, Essence VC, FOG Ventures, Scribble Ventures, South Park Commons, and SV Angel, as well as founders and executives from leading companies such as Asana, Datadog, HubSpot, Braze, Notion, Plaid, Replit, and Vercel.

The shift in software from subscriptions to usage-based pricing has rapidly accelerated, with many companies seeking to incorporate how the product is used into how it is priced. While the trend toward usage is hard to ignore, there is no one-size-fits-all approach to pricing. The reality is that most companies benefit from hybrid models and all businesses require complete control to price and package their products in the way that best drives efficient growth. Flexibility is essential and Orb is the company powering this evolution.

Read More: SalesTechStar Interview with Ryan Neu, co-founder and CEO at Vendr

“Pricing is one of the most effective growth levers that companies have, yet so few can successfully evolve their monetization to act on opportunities,” said Alvaro Morales, CEO and co-founder of Orb. “Building this infrastructure in-house has required massive investments in engineering, beyond the reach of most companies. Alternatively, companies have faced a false choice between billing solutions that are either developer-friendly or powerful for cross-functional users like finance. That changes today with Orb.”

Orb’s powerful pricing platform spans the end-to-end revenue workflow, from robust metering capabilities, to flexible pricing and packaging iteration, to streamlined invoicing, to reporting and revenue recognition.

“We are reverting from an era of point solutions back to an era of consolidation, and a single system of record for revenue across engineering, product, sales, revops, and finance is where we at Menlo see the industry heading,” said Naomi Ionita, Partner at Menlo Ventures. “Prior to joining Menlo, my product growth and monetization teams built versions of this infrastructure in-house with significant engineering headcount committed. I wish we had Orb to accelerate our revenue goals.”

Orb powers billing for high-growth B2B technology companies including Airbyte, Dune, and Materialize, saving them engineering costs and enabling them to unlock more revenue. Revenue is a company-wide effort, so Orb’s solution is designed to accelerate all stakeholders toward their goals.

Read More: 5 Ways Data-Driven BDR Leaders Motivate Their Teams

Orb’s pricing platform delivers:

  • Flexibility to allow engineers and product managers to ship products faster without billing getting in the way.
  • Real-time actionable insights to help sales and customer success teams identify upsell opportunities and build stronger relationships with customers.
  • Accuracy and automation to eliminate manual billing errors and give finance teams detailed revenue reporting.

“SaaS companies must drive sustainable and profitable growth and need solutions that deliver value without requiring additional seats or active usage. When combined with the AI- and ML-driven automation revolution, cloud economics are in a state of rapid flux,” said Saam Motamedi, General Partner at Greylock. “The speed with which software businesses can evolve monetization will differentiate the winners. We see Orb as a key to unlocking the value for the next major wave in software.”

With Orb, SaaS companies can now accurately bill for any flexible pricing model. As companies, boards, and the public markets continue to watch every dollar, and engineering and data science talent remains scarce and expensive, Orb enables organizations to focus more on their core business, not on billing.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Cyware Earns 5-Star Rating in 2023 CRN Partner Program Guide

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Cyware Earns 5-Star Rating in 2023 CRN Partner Program Guide

Cyware, has been recognized by CRN, a brand of The Channel Company, with a prestigious 5-star rating in its 2023 Partner Program Guide.

This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships.

For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.

Read More: How Price Optimization Can Simplify the Complex in Enterprise Sales

In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

Cyware has significantly increased its commitment to the channel, hiring industry veterans and expanding its marketing capabilities. Their channel-first program reinforces their commitment with an advanced partner portal, streamlined processes, easy access to all sales resources, and direct engagement with Cyware personnel.

“Our goal is to drive brand awareness in the channel by building a world-class partner program that complements our award-winning solutions,” said Anuj Goel, Cyware CEO. “Our goal is to accelerate our partners’ success through enhanced onboarding and enablement, in addition to access to our world-class technical resources, no-cost certification, and a tier-less partner program which allows partners regardless of their size and scale to achieve success right from the onset.”

“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”

Read More: SalesTechStar Interview with Scott Little, Chief Revenue Officer at WalkMe

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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