Page 1108 – SalesTech Star

Talkdesk Joins the Jack Henry Vendor Integration Program

STS News Desk

-

February 2, 2023

Talkdesk Joins the Jack Henry Vendor Integration Program

VIP enables Talkdesk to integrate with Symitar^®

Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, today announced that it has joined the Jack Henry™ Vendor Integration Program (VIP). Participation in the program provides Talkdesk with access to Jack Henry’s technical resources to enable Talkdesk Financial Services Experience Cloud™ to integrate with Symitar® core platform. The Vendor Integration Program is designed to help ensure that Jack Henry’s customers can easily and rapidly deploy third-party products.

Talkdesk integrates with Symitar via SymXchange™, a services-based programming interface that enables third-party vendors and credit unions to access the platform’s core data and business rules. The integrity of data is maintained throughout any data exchange because access to business rules and data is managed through a service layer which governs these interactions.

Financial Services Experience Cloud offers credit unions and banks an end-to-end contact center platform to improve the customer experience for their members or clients. With powerful out-of-the-box integrations, pre-configured financial services workflows, omnichannel capabilities, and pre-trained virtual agents, financial institutions can deliver seamless experiences across channels, enable digital self-service, and improve operational efficiencies.

The integration with Symitar allows member and client data to be accessed directly from the Talkdesk solution, creating a holistic view of the customer within the agent workspace and digital self-service channels. Talkdesk makes it easy for Jack Henry’s customers to streamline the customer journey from digital-self service channels to personalized interactions with a live agent.

“Through tight integration between contact center and core banking platforms, credit unions can realize significant value, orchestrating seamless, secure, and contextual experiences across their members’ preferred channels,” said Venkat Iyer, Talkdesk global head of products and engineering, industries and integrations. “Our participation in the Jack Henry VIP program reflects the continued investment Talkdesk is making in the financial services industry.”

Jack Henry’s VIP takes the customer out of the middle, providing vendors with direct access to Jack Henry’s technical resources and test systems. VIP inclusion is not an endorsement of the vendor’s product.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Consumers Should Brace for Continued Supply Chain Disorder in 2023

STS News Desk

-

February 2, 2023

0

Consumers Should Brace for Continued Supply Chain Disorder in 2023

Coupa’s inaugural survey reveals a majority of supply chain decision-makers don’t anticipate supply chain issues improving in the coming year

Disruption and uncertainty have become the new normal for the global supply chain. A majority (82%) of supply chain leaders anticipate challenges will worsen or stay the same during the next 6 to 12 months according to new survey data from Coupa Software (NASDAQ: COUP), the leader in Business Spend Management (BSM).

During 2022, more than 4 in 5 organizations experienced at least one significant supply chain disruption, and 50% experienced three or more. With continued or worsening conditions, consumers should prepare for sustained impact on essential items. Supply chain leaders predict that food, gas, and computer chips are most at risk of impact in 2023.

Supply Chain Leaders Battle Increasing Costs
This year will undoubtedly have a myriad of challenges for supply chain leaders who anticipate the largest disruptions will be increased costs (related to transportation, production, raw materials) and geopolitical uncertainties. When it comes to financial and operational concerns supply chain leaders are concerned about:

A lack of sufficient, reliable transportation/shipping capacity (28%)
Continued shortages of critical parts or other goods (33%)
Uncertainty in customer demand (27%)
Cost and logistical challenges of implementing new supply chain design, contingency planning, and/or technology solutions (28%)

“Consumers continue to face a barrage of shortages of essential goods and are growing impatient with the continued impact on their daily lives. Over the last twelve months consumers have faced shortages from tampons to Tylenol, and everything in between,” said Dr. Madhav Durbha, vice president of supply chain innovation at Coupa. “With climate change and geopolitical tensions expected to impact food and cause disruptions, now is the time for supply chain leaders to take initiative and be creative as to how they can invest and improve their operations.”

Make Suppliers Central to Win in 2023
Suppliers are increasingly becoming a vital part of the disruption mitigation equation. When it comes to improving their companies’ supply chain issues, 40% of all supply chain leaders surveyed indicated that building healthy supplier relationships ranks in their top two priorities.

Suppliers are central to a number of mitigation strategies companies are implementing or planning to implement over the next 6 to 12 months, including:

28% are reducing dependency on suppliers from any one region
28% are relying on suppliers that are geographically closer to production and distribution facilities
31% are planning to strengthen relationships with their current suppliers and/or buyers

“As disruptions persist, it’s critical for organizations to prioritize improving their relationships with suppliers,” stated Durbha. “When supply gets constrained and capacities and materials go on allocation, suppliers tend to prioritize their preferred customers. Organizations are gaining this status as ‘preferred customers’ through collaborating with suppliers by providing visibility into their anticipated demand and ensuring payments happen on time.”

Investments in Digital Supply Chain Solutions Grow
With expectations of continued supply chain challenges, it’s paramount that leaders take efforts to rethink their supply chain to prevent the consequences consumers experienced over the last few years. One positive sign – 79% of leaders surveyed indicated their company plans to invest in agility and resiliency for their supply chain in 2023.

Leaders see digital solutions as a key to ensuring product availability, improving customer experience, and reducing overall risk, but 79% of all decision-makers surveyed reported not having all of their functions digitized or not knowing if they are fully digitized. A majority (83%) are already investing in digitizing their supply chain or plan to in the next 12 months.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy

STS News Desk

-

February 2, 2023

0

Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy

Leading AI-Driven Data Insights Firm Releases 5th Edition of Groundbreaking Consumer Segmentation to Help Marketers Better Target and Engage Key Audiences

Resonate, the leading provider of AI-driven consumer data and intelligence, is sharing its first-of-its-kind look at how Americans will approach everything from what they choose to do to and how they choose to do it to what they choose to purchase in 2023. To create the State of the Consumer 2023 report, Resonate leveraged its proprietary real-time consumer data set to segment the American consumer base. The Resonate AI Data Engine analyzed key trends and uncovered the most significant segments. The report reveals that a large swath of American consumers lives with sustained moderate anxiety that influences buying behaviors, preferences, and loyalty to brands, among other things. The top 2023 segments — named the Free-to-Be Consumer, the Cautiously Optimistic Consumer and the Anxiously Active Consumer — are described comprehensively in the report.

“The past few years have been overwhelming, and the varying degrees of residual financial and health worries U.S. consumers carry with them has become a defining factor that affects their intent, preferences, and behaviors,” said Gernert. “In our new edition of the State of the Consumer report, we provide an in-depth look at these segments and what marketers need to know to engage them.

“Resonate data gives marketers the ‘whole picture’ of their customers,” Gernert continued. Understanding these nuances means the difference between acquiring new customers, retaining high-value customers, or losing to your competitors. In a tough economy, every consumer acquired and retained counts, so up-to-date, comprehensive data is critical.”

The Resonate State of the Consumer 2023 report segments the American consumer base into unique audiences according to their level of sustained concern around finances and health:

The Cautiously Optimistic Consumer: This is the largest group of U.S. consumers and is the most tepid about pretty much everything. They are riding the waves of change as best as they can. The report digs deep into three subsegments of this “moderate middle,” revealing: how they are demographically similar, yet uniquely driven; what is on their shopping lists; what stands out in their behaviors and preferences; and where and how to reach them with the right message.
The Anxiously Active Consumer: This consumer is plagued with concerns about the state of the world. They are holding corporations accountable and spending on brands that align with their social causes. The Anxiously Active Consumer is 45% more likely to pay more for a product from a brand that aligns with an issue they care about than the Cautiously Optimistic Consumer.
The Free-to-Be Consumer: Since the start of the pandemic, the Free-to-Be Consumer has been relatively unbothered by health concerns and a shaky economy. They are internally motivated to succeed and live their best lives, despite the global outlook. This consumer is 52% less likely to prioritize shopping at a retailer that cares about the environment than the Anxiously Active Consumer.

These insights and more in the State of the Consumer Report are mined from the Resonate AI-powered data set, which includes thousands of attributes about individual consumers including intent, values, behaviors, preferences and media consumption, is used throughout the customer lifecycle — from increasing the precision of predictive models to informing customer experience and improving marketing effectiveness.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Sonatype Launches Industry’s First ‘Run Anywhere’ Platform for Software Supply Chain Management

STS News Desk

-

February 2, 2023

0

Sonatype Launches Industry’s First ‘Run Anywhere’ Platform for Software Supply Chain Management

The addition of cloud to on-premises and fully disconnected deployment options make it the most versatile software composition analysis and application security testing solution available

Sonatype, the pioneer of software supply chain management, has made it easier than ever for developer and security teams to unite and build innovative software securely with the announcement of new cloud offerings. With these additions, Sonatype becomes the only Application Security Testing (AST) and Software Composition Analysis (SCA) tool available that offers Cloud, Self-Hosted, and Disconnected deployment options – giving maximum control and flexibility to its customers.

Sonatype’s secret sauce including proprietary intelligence, industry-leading research, and AI behavioral analysis helps organizations manage their software supply chains at scale to deliver products faster and with safer open source. These flexible deployment options enable Sonatype solutions to run anywhere organizations need them–and help teams shift-left without operational hurdles.

Deployment options include:

Cloud: Software supply chain management is now in the cloud with enterprise-grade security and minimal effort. Customers can protect their software supply chains without needing to deploy and manage infrastructure, making it ideal for organizations looking to streamline their infrastructure and rapidly scale.
Self Hosted: This solution offers maximum flexibility. Organizations can choose to host on their own servers/on-premises or in a cloud environment of their choice.
Disconnected: The Nexus Disconnected Environment (NDE) is the only open source and dependency management solution available for air-gapped environments, which makes it ideal for government and affiliated organizations that want to manage their open source software supply chain.

“As the use of open source software in modern applications continues to increase, so does the risk from malware and other vulnerabilities. Software supply chain attacks have jumped an astonishing 742% per year, on average, over the past three years,” said Mitchell Johnson, Chief Product Development Officer at Sonatype. “There has never been a greater need for the ability to detect code quality and implement security at the point of creation. Sonatype is answering that need and more, allowing developers, engineering teams, and enterprises to build software fearlessly in the environment that best works for them.”

According to Gartner, public cloud spending is estimated to exceed 45% of all enterprise IT spending by 2026. As enterprises and governments recognize the incredible need to protect our software supply chains and better understand the open source software they’re using, Sonatype is the only platform on cloud with the industry’s first behavioral AI-driven component firewall that can automatically block malicious malware from entering your software development lifecycle (SDLC), mitigating the number one security threat in 2023. The platform also provides security policy automation with instant developer feedback at all stages of the development process.

“With malicious attacks evolving, cyber attacks increasing, and high-profile breaches like Log4j continuing to make headlines, the demand for cybersecurity tools is skyrocketing. It’s clear that modern organizations cannot excel without managed security,” said Chris Rommel, Executive Vice President at VDC Research. “By expanding the ways organizations can implement DevSecOps and utilize software composition analysis tools, Sonatype is helping to drive the industry forward, making it easier for companies in all industries to protect their software supply chains.”

Sonatype is the software supply chain management company. As an industry pioneer and inventor of componentized software development, Sonatype continually pushes the boundaries of what’s possible in open source security and software supply chain management. This development follows surging market demand and another extraordinary year of growth for the company.

“With Sonatype, there is no tradeoff between risk management and productivity. Over 2,000 organizations and 15 million software developers already rely on Sonatype’s industry-leading platform to deliver and maintain secure, exceptional software,” said Alex Berry, President at Sonatype. “Expanding our deployment options not only gives customers convenience and flexibility, but complete control. We’re thrilled to help even more organizations shift security left and automate their software supply chain management.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Granify Announces Rapid Personalization for Retailers

STS News Desk

-

February 2, 2023

0

After driving over $680 million in additional revenue for retailers in 2022, Granify is removing the burden of requiring developer and technical resources for retailers to rapidly test ideas and personalize the shopping experience.

Granify Inc., acclaimed for its innovative conversion optimization platform, has announced the launch of Granify Rapid Personalization (GRP). GRP allows retailers to curate delightful, profitable, and highly personalized shopping experiences that can be created, tested and modified without requiring developers or technical resources.

“Granify Rapid Personalization completely removes this constraint.”

This announcement goes hand-in-hand with the rollout of Granify’s Enhanced Shopper Profile, which will further enable retailers to provide optimized experiences to all of their shoppers – new, anonymous, and loyal – without requiring shoppers to be logged in and without using third-party cookies.

Details of Granify Rapid Personalization and Enhanced Shopper Profile include:

Retailers can rapidly bring their own ideas to life, as well as leveraging Granify’s proven personalization techniques, all without requiring any internal development resources.
Personalized content is designed collaboratively and within each brand’s design guidelines, ensuring a seamless shopper experience.
The Granify Brain, which optimized over 7 billion shopping sessions to generate over $680 million in incremental sales in 2022, utilizes behavioral data from both the current and past shopping sessions, all without the use of third-party cookies.
Personalized content will be dynamically inserted when and where the Granify Brain deems it will be most impactful for the shopper, operating within any unique requirements or constraints each retailer wishes to include.

“It’s clear that developer resource constraints are a constant pain point for retailers. Retail teams have great ideas and understand the need to innovate to move their business forward, but are often slowed significantly,” said Jeff Lawrence, CEO and founder of Granify. “Granify Rapid Personalization completely removes this constraint.”

This product launch comes on the back of Granify’s recent App Integration and Granify for Search announcements, as the conversion optimization platform continues to expand its services in order to provide fully optimized digital experiences wherever people shop online.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

77% of Organizations Don’t Track Seller Happiness

STS News Desk

-

February 2, 2023

0

77% of Organizations Don’t Track Seller Happiness

Penny research unpacks how to reduce seller churn

Churn rates are rising in social selling organizations yet most companies have blind spots when it comes to seller happiness and wellbeing, according to research from social sales enablement platform, Penny AI.

People choose social selling because they need additional income sources, but they stay for the community. As 2023 brings rising costs and increased economic pressures, social selling companies need to prioritize the well-being of their sellers and influencers. This starts with effective onboarding and continues with the ability to track the seller’s experience not just from a sales perspective but a wellness perspective.

According to Penny’s research, 58% of sellers recommend new sellers don’t start with corporate onboarding programs. And corporate respondees agreed with 46% of corporate believing the field is unsatisfied with current onboarding programs. To effectively measure happiness, first corporate will need to improve the onboarding experience so that they can track seller behaviour and initiate nurturing win-back campaigns.

Maria Osipova, Chief Marketing Officer, Penny AI, says “Based on these findings, seller well-being and proactive prevention of burnout can quickly become a strategic advantage for organizations. Driving purpose and a sense of accomplishment, including wellness practices and self-care into training routines, are just the beginning that can make a world of a difference to burnout-driven churn rates, but even more so in someone’s life.”

Only 50% of organizations have both high visibility on their sellers’ sales metrics and high visibility on their sellers’ well-being. This gap in data leaves organizations vulnerable to involuntary churn.

Churn impact in numbers:

72% of sellers say converting connections into customers is their biggest challenge
46% of sellers say Consistency is the most important skill
44% of sellers say Relationship Building is the most important skill
36% of corporate say Field Retention is their top priority for 2023
Top 2 reasons sellers quit in first 30 days: not knowing what to do & haven’t made a sale

In Penny’s research, 15% of sellers say they aren’t happy. Combining the 15% unhappiness rate with the industry’s high churn rate, it’s imperative that organizations incorporate well-being and happiness tracking to deliver win-back campaigns to nurture those who need it most.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Wise Systems Expands Delivery Automation Platform

STS News Desk

-

February 2, 2023

0

Wise Systems Expands Delivery Automation Platform

Ultra-high-capacity and enhanced user experience ideal for broad range of industries, including couriers and distribution centers

Wise Systems unveiled an expanded version of its delivery automation platform that offers industry-leading, high-delivery capacity combined with further improvements to the easy-to-use interface. This latest edition gives route planners and dispatchers across industries an ideal mix of power, speed and automation to seamlessly manage large-scale delivery operations.

This enhanced edition of the Wise Systems platform is ideally suited for large-scale, high-volume last-mile delivery fleets across a range of industries, including couriers, retail, food, beverage and others. It is featured in the Wise Systems booth (Booth # 320) at Manifest 2023, a leading conference focused on the ecosystem of innovation and transformation in supply chain and logistics.

“With additional capacity for high-volume industries, we’re streamlining planning and dispatcher roles, and complementing that with robust tools for managing the delivery day. This platform integrates with our clients’ last-mile ecosystems, and empowers their teams to improve operations while ensuring excellent customer service and driver experiences.”

The Wise Systems platform expands the ability to route, visualize and manage stops to include large volumes, offering the most intuitive user experiences for planners and dispatchers. It also offers resource flexibility, easily accommodating hybrid workforce models such as a combination of gig workers and FTEs.

“Next-generation delivery software requires the perfect balance of automation and control,” said Chazz Sims, Wise Systems CEO and cofounder. “With additional capacity for high-volume industries, we’re streamlining planning and dispatcher roles, and complementing that with robust tools for managing the delivery day. This platform integrates with our clients’ last-mile ecosystems, and empowers their teams to improve operations while ensuring excellent customer service and driver experiences.”

“This latest edition of the Wise Systems platform will give our team even more power and flexibility, enabling them to be more effective and efficient and to put our customers first,” said Stephen Saladate, Operations Analyst, Donaghy Sales, a leading beverage distributor based in Fresno, California. “As a critical part of our last-mile ecosystem, the Wise Systems platform streamlines the planning, execution and coordination of our last-mile operations, and integrates seamlessly with our other systems.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Revenue, Hiring, and Customer Adoption Growth Accelerated in 2022: Aviso Outperforms Expectations to Complete Record-Setting Year

STS News Desk

-

February 2, 2023

0

Revenue, Hiring, and Customer Adoption Growth Accelerated in 2022: Aviso Outperforms Expectations to Complete Record-Setting Year

Aviso AI, the only AI-guided Revenue Operating System recognized for its single pane of glass platform, announced it outperformed expectations with a record-setting fiscal year. In FY23, the company grew revenue year-over-year by 200%, employee hiring by 175%, and customer adoption by 400% with more companies choosing Aviso over underperforming legacy forecasting and conversational intelligence tools. This included New Relic, a Fortune 500 telecommunications leader, and the category leading workflows platform, as well as expansions at Armis, DataStax, Mural, and RingCentral, further demonstrating why more businesses are retiring other sales apps and moving to the Aviso platform. Aviso also added to its global leadership team with the appointment of Kevin Cheng as Senior VP of Marketing and Kasturi Das Talukdar as Global Head of Sales Development.

Revenue Intelligence Platforms and Revenue Management Take Top Spots

Despite technology and software companies facing unprecedented challenges, revenue management has become the top skill-set employers seek and the number one fastest rising job in 2023. Now more than ever, revenue leaders are asked to collaborate with other departments to proactively identify and fix revenue leakage, in the midst of ongoing economic pressure. At the same time, sellers and customer-facing teams need more coaching as they continue navigating an evolving deal climate. According to Gartner Research, only 39% of Chief Sales Officers are satisfied with their sales technology stack, with the top two cases for any new sales technology adoption or investment being CRM data entry and pipeline accuracy and visibility. Illustrating this trend, Aviso was recently recognized as a Representative Vendor in Gartner’s new Market Guide for Revenue Intelligence Platforms, January 2023.

“It’s been one of the best decisions we made and one of the tools that all of us live in on a daily basis,” said Harry Ault, Chief Revenue Officer, DataStax. “It’s extremely influential in that real-time view of how we manage the business, how we update, how we judge it, how we triangulate around AI-based trends that Aviso brings with what we know and what other trends are. It’s an integral part of how we run the revenue side of our business.”

“We look at Aviso as a real opportunity to not only inspect what’s going on from an execution standpoint but to help us drive that execution through proactive nudges, recordings, and AI to tell us what’s going on and help the salesperson get better,” said Carson Hofstetter, Chief Revenue Officer, RingCentral. “I’ve always appreciated that the Aviso team is earnest and transparent, very curious as to how we can improve adoption and most importantly – more predictability, better forecast accuracy, higher win rates, and better sales execution discipline. Those are the things I really appreciate about the partnership.”

Consumption-based Forecasting at Scale

In the face of these widespread challenges, category-leading companies have had to change their business models, pricing and product lines to optimize their GTM and rationalize spend. A recent OpenView Partners’ survey highlighted 39% of companies now charge based on usage. As part of its record-setting year, Aviso became the first revenue intelligence platform to deploy real-time consumption-based forecasting based on data in Snowflake, in addition to traditional opportunity-based data from Salesforce, Microsoft Dynamics, SAP, Oracle, Hubspot, Veeva, and other leading CRMs. With the ability to forecast within 2.5% accuracy across different programs and account cohorts, a large multi-billion-dollar Fortune 500 technology leader switched from a legacy forecasting vendor to manage its revenue operations on Aviso.

“Revenue leaders today face pressures that impact hiring and retention, product development, operating capital, and other facets of the business they haven’t had to carry in the past,” said Trevor Templar, President and CEO, Aviso. “As a former CRO I understand when the data in CRM doesn’t line up with your intuition, and you need answers based on new factors like market conditions, team activity or proactive changes to GTM. I’m proud that Aviso is helping inquisitive and modern leaders test their intuitions with AI and find the answers needed to navigate and manage revenue.”

A Single Platform to Retire Other Sales Apps

CROs have spoken to the benefit of having a single platform as a strategic partner. A survey from Forrester Research of more than 210 executives and decision-makers found that revenue intelligent organizations were more likely to overperform on revenue, and far more likely to significantly overperform, compared to other organizations.

By helping organizations orchestrate and measure all the potential signals with one integrated platform, enterprises can retire other apps and point solutions, avoiding data and integration challenges as well as costly services. Proving this out, Aviso received the highest score possible in key criteria, including innovation roadmap and commercial model and pricing transparency in the 2022 Forrester Wave report for Revenue Operations & Intelligence.

“I’ve been a customer for 5 years at 2 companies, and its analytics are next level. I evaluated Clari and it’s not even close,” said Brad Stratton, former CRO, Venafi. “You can dive deep into analyzing customer touches and stalled deals and processes. Aviso is super responsive to enhancements and the team is always driving their product to the next level of insights.”

The company exceeded its growth benchmarks in FY23, experienced record highs in hiring and customer adoption. The addition of senior leaders such as Kevin Cheng, Aviso’s new SVP of Marketing, and Kasturi Das Talukar, Global Head of Sales Development, will allow Aviso to scale its GTM efforts as it experiences new levels of customer adoption and demand.

“We are delighted to welcome some of the best global SaaS GTM talent to drive Aviso’s next orbit shift in FY’ 24.” said Amit Pande, EVP of Strategy and CMO at Aviso.

To help companies survive and thrive in the impending economic storm, Aviso is offering a free-of-cost pipeline blindspot assessment to help spot inefficiencies in your pipeline and highlight the trigger events that can cause pipeline fluctuations.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

KWIK Delivers An E-Commerce Platform That Facilitates Instant Loyalty And Revenue-Generating Incentive Programs For Brands And Affiliates

STS News Desk

-

February 2, 2023

0

The simple-to-integrate app keeps transaction records, redemption information and provides critical data unobtrusively to Brand users.

KwikClick, Inc., an industry-first, multi-purpose service platform and marketplace, which is free to users, utilizing KWIK’s intellectual properties to pay “waves” of commissions and other incentives to anyone willing to make a product recommendation through social media, announces enhanced patent protections critical to the development of their initial shopping-cart widget now available on any brands website.

KWIK’s newest patent-pending technologies do more than lengthen competitive distance; they make KWIK the only known company capable of facilitating a seamless integration for users to become brand ambassadors or get included in incentive programs with a single click. That engagement happens through a KWIK widget incorporated within the shopping cart options on any brand’s website.

During the checkout process, brands utilizing the KWIK platform app can simply accept a “checked” box to immediately benefit from their current and future purchases, any “Cash-Back” programs offered by the Brand, sale price, coupon discounts, promotions, accumulation of reward points, entry into sweepstakes or contests, and most important, participation into KWIKs “waves of influence” affiliate program.

KWIK Founder Fred W. Cooper, Ph.D., said, “The benefits that KWIK now provides have changed the landscape of affiliate and influencer marketing on many levels. But it is also an invaluable tool for Brands. Remember, while Brands’ most valuable metric is repeat business, the truth today is that most customers do not participate in rewards, sweepstakes, or affiliate programs. Not because they don’t like the products, but because they feel the benefits are not worth the time taken to sign up.”

He added, “KWIK has changed that dynamic, creating a win-win proposition that can instantly include consumers into branded loyalty programs. But even better, it’s the fastest and only known way for those KWIK Brand users to track redemption, facilitate seamless multi-party engagement, and through a simple enrollment process, allow Brands to collect data provided by KWIK to ascertain the effectiveness of such programs.”

That data is free of charge to KWIK Brand users, and the accumulation of credits, sweepstakes entry, and rewards redemption is all handled by KWIK. The result is a single consolidation redemption process for everyone to utilize free of charge, thereby increasing the adoption of KWIK by consumers and strengthening the reputation and validity of Brand programs.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Cybersecurity Leaders Launch First Attack Matrix for Software Supply Chain Security

STS News Desk

-

February 2, 2023

0

Cybersecurity Leaders Launch First Attack Matrix for Software Supply Chain Security

Current and former cybersecurity leaders from Microsoft, Google, GitLab, Check Point, OWASP, Fortinet and others have already joined the open framework initiative, which is being led by OX Security.

OX Security, the first end-to-end software supply chain security solution, announced the launch of OSC&R (Open Software Supply Chain Attack Reference), the first and only open framework for understanding and evaluating existing threats to entire software supply chain security.

The founding consortium of cybersecurity leaders behind OSC&R include: David Cross, former Microsoft and Google cloud security executive; Neatsun Ziv, Co-Founder and CEO of OX Security; Lior Arzi, Co-Founder and CPO at OX Security; Hiroki Suezawa, Senior Security Engineer at GitLab; Eyal Paz, Head of Research at OX Security; Phil Quade, former CISO at Fortinet; Dr. Chenxi Wang, former OWASP Global Board member; Shai Sivan, CISO at Kaltura; Naor Penso, Head of Product Security at FICO; and Roy Feintuch, former Cloud CTO at Check Point Technologies.

Discussions with hundreds of industry leaders revealed that there was a very concrete need for a MITRE-like framework that would allow experts to better understand and measure supply chain risk, a process that until now could only be based on intuition and experience. OSC&R is designed to provide a common language and structure for understanding and analyzing the tactics, techniques, and procedures (TTPs) used by adversaries to compromise the security of software supply chains.

“Trying to talk about supply chain security without a common understanding of what constitutes the software supply chain isn’t productive,” said Neatsun Ziv, who served as Check Point’s VP of Cyber Security before founding OX. “Without an agreed-upon definition of the software supply chain, security strategies are often siloed.”

OSC&R is now ready to be used by security teams to evaluate existing defenses and define which threats need to be prioritized, how existing coverage addresses those threats, as well as to help track behaviors of attacker groups.

“OSC&R helps security teams build their security strategy with confidence,” said Hiroki Suezawa, Senior Security Engineer at Gitlab. “We wanted to give the security community a single point of reference to proactively assess their own strategies for securing their software supply chains and to compare solutions,” he continued.

The OSC&R framework will update as new tactics and techniques emerge and evolve. It will also assist red-teaming activities by helping set the scope required for a pentest or a red team exercise, serving as a scorecard both during and after the test. The framework will also now be open for other cybersecurity leaders and practitioners to contribute to OSC&R.

“I believe the OSC&R framework will help organizations reduce their attack surface,” said Naor Penso, Head of Product Security at FICO. “I am proud to take part in a project that can have such a major impact on the future security landscape, and to share our knowledge and expertise.”

Talkdesk Joins the Jack Henry Vendor Integration Program

VIP enables Talkdesk to integrate with Symitar^®

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy

Leading AI-Driven Data Insights Firm Releases 5th Edition of Groundbreaking Consumer Segmentation to Help Marketers Better Target and Engage Key Audiences

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Sonatype Launches Industry’s First ‘Run Anywhere’ Platform for Software Supply Chain Management

The addition of cloud to on-premises and fully disconnected deployment options make it the most versatile software composition analysis and application security testing solution available

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Granify Announces Rapid Personalization for Retailers

After driving over $680 million in additional revenue for retailers in 2022, Granify is removing the burden of requiring developer and technical resources for retailers to rapidly test ideas and personalize the shopping experience.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Wise Systems Expands Delivery Automation Platform

Ultra-high-capacity and enhanced user experience ideal for broad range of industries, including couriers and distribution centers

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Revenue, Hiring, and Customer Adoption Growth Accelerated in 2022: Aviso Outperforms Expectations to Complete Record-Setting Year

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Cybersecurity Leaders Launch First Attack Matrix for Software Supply Chain Security

Current and former cybersecurity leaders from Microsoft, Google, GitLab, Check Point, OWASP, Fortinet and others have already joined the open framework initiative, which is being led by OX Security.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Popular Posts

Talkdesk Joins the Jack Henry Vendor Integration Program

Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy

Sonatype Launches Industry’s First ‘Run Anywhere’ Platform for Software Supply Chain Management

Granify Announces Rapid Personalization for Retailers

Wise Systems Expands Delivery Automation Platform

Revenue, Hiring, and Customer Adoption Growth Accelerated in 2022: Aviso Outperforms Expectations to Complete Record-Setting Year

Cybersecurity Leaders Launch First Attack Matrix for Software Supply Chain Security

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!