Page 1058 – SalesTech Star

Greenland Travel Selects Agillic to Take Customer Experience to New Heights

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April 24, 2023

Greenland Travel Selects Agillic to Take Customer Experience to New Heights

Greenland Travel chooses Agillic’s Omnichannel Marketing Automation Platform to enhance its marketing efforts and create tailored, authentic travel experiences.

Greenland Travel specialises in tours and expeditions to Greenland. Since 1985, the company has remained committed to providing exceptional customer service and helping travellers appreciate the natural beauty and culture of Greenland.

With Agillic’s Omnichannel Marketing Automation Platform and implementation from eBizz Consult, Greenland Travel will provide customers with a more seamless and tailored experience, from the initial contact through to the post-trip follow-up. By using the platform’s various communication channels, Greenland Travel will reach customers in a more targeted way, creating seamless customer experiences across all channels without distracting them from the adventure ahead.

“To us, good service will always be our top priority. Through Agillic, we’ll be able to provide our customers with that and more before, during and after their trips. This will give our customers a more engaging and personalised experience and add to the service and value we offer.” — Peter Bastrup, CEO, Greenland Travel

Emre Gürsoy, CEO of Agillic adds:

“So pleased to welcome Greenland Travel to the Agillic family. We deeply admire their dedication to customer-centricity, where personalisation plays a crucial role in creating more significant, memorable, and enjoyable experiences for their passengers, resulting in business success. Agillic is proud to become a part of their tech portfolio, channelling their 35 years of experience and enabling their customers to experience the wonders of Greenland to the fullest.”

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Torq Introduces World’s First Enterprise-Grade Security Hyperautomation Platform

STS News Desk

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April 24, 2023

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Torq Introduces World’s First Enterprise-Grade Security Hyperautomation Platform

***Torq unveils your security product’s favorite security product used by* Wiz, Abnormal Security, Armis, SentinelOne, and Fortune 500 companies, *featuring innovative GPT AI-based analytics***

Torq, the security hyperautomation leader, today introduced the world’s first enterprise-grade security hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale. Only Torq provides the ability to automate the entirety of workflows and processes across the entirety of modern enterprise security organizations to deliver best-in-class, end-to-end cybersecurity protection. The platform also offers the world’s first GPT AI-based analytics capability for auto-analyzing cybersecurity incidents, making strategic responses, and informing immediate and long-term defensive measures.

The Torq Hyperautomation Platform enables security professionals to create and deploy complex, sophisticated workflows in minutes, more than 10X faster than legacy SOAR and conventional security automation solutions that also involve costly professional services commitments. Torq customers now rely on the platform for more than 3m daily security automations. RSAC attendees can see the Torq Hyperautomation Platform in action at Booth #4340, South Hall, Moscone Center, San Francisco, April 24-27.

According to Gartner, “Hyperautomation is a business-driven, disciplined approach that organizations use to rapidly identify, vet, and automate as many business and IT processes as possible.” Torq is the only security automation vendor that delivers on this promise. With the Torq Hyperautomation Platform, its customers, spanning the Fortune 500 and the world’s leading cybersecurity vendors, including Wiz, Abnormal Security, Armis, and SentinelOne, are consolidating, managing, and orchestrating the entirety of their cybersecurity stacks. This includes powerful and complex tools driven by artificial intelligence, machine learning, event-driven software architectures, and robotic process automation.

“Our customers and the industry have spoken: the future is hyperautomation, not conventional security automation, as security tools and stacks significantly evolve in complexity,” said Ofer Smadari, CEO and co-founder, Torq. “Only Torq provides the comprehensive hyperautomation today’s enterprises demand as they face ever-increasing cybersecurity challenges and threats. The Torq Hyperautomation Platform is helping the world’s most advanced and experienced security teams tame today’s incredibly elaborate and intersecting suites of security tools. Torq enables them all to work together seamlessly to deploy the most secure and unified cybersecurity postures possible.”

The First and Only Enterprise-Grade Security Hyperautomation Platform

Torq has pioneered the first truly enterprise-grade hyperautomation platform with the comprehensive scalability and protection customers require. It hyperautomates on-premise and hybrid environments at elastic scale. Torq offers immense extensibility that goes far beyond APIs. It also delivers the security automation industry’s only cloud-native, SaaS-based multi-tenant, zero-trust architecture. In addition, it provides horizontal scaling and parallelism with guaranteed SLAs. And it does it all in the simplest, more straightforward way possible, with instant workflow development featuring intuitive smart steps to guide users at any technical level. Customers also benefit from the industry’s most powerful visual data transformation capabilities. Together, these elements are emancipating SecOps and other security professionals from routine, manual tasks, enabling them to focus on higher-value strategic activities.

Integrates with Anything, Automates Everything

With the Torq Hyperautomation Platform, customers enjoy offers the deepest integrations imaginable, that enable them to:

Connect to Everything–Every app, every stack, vendor agnostic across cloud, on-premise, and hybrid environments, including Microsoft Teams, Slack, Discord, and Zoom.
Use No-Code, Low-Code and Full-Code–Go beyond APIs, with support for any CLI, on any platform, and any programming, or scripting languages, including Python, GraphQL, C#, and gRPC.
Bring Your Own Container–Torq orchestrates containerized actions that can connect internal and external platforms seamlessly, including support for Docker, Kubernetes, Amazon Web Services, and Azure.

Delivers on the Promise of Hyperautomation AI

Torq is liberating overworked security and IT operations professionals by innovatively deploying the power of AI. The Torq Hyperautomation Platform integrates GPT to dramatically enhance SecOps using Natural Language Processing (NLP) to accurately answer user requests in real-time, which elevates the speed, quality, and accuracy of investigating and resolving security issues.

With GPT integration, Torq uniquely delivers a chatbot interface integrated into Slack, MS Teams, Discord, and Zoom to communicate with security tools and systems. Now, SOC analysts or any authorized operators can use natural language to intuitively search for specific information and insights across multiple security tools and data sources. It simplifies interactions with complex security tools and makes analysts more efficient in threat hunting, investigations, and response. It also auto-escalates self-service requests, notifying SecOps teams when a critical incident requires human intervention.

Drives the Resolution of Contextual Security Cases with Hyperautomation

Torq collects a large number of unprocessed events and signals into contextually-enriched cases, ordered by severity, priority, and field of ownership. It also orchestrates the analysis and remediation of security cases across multiple organizational functions, and tracks all security decisions in a single dynamic framework.

Torq drives the hyperautomation of organizational processes around handling security cases by providing unparalleled flexibility and extensibility for every organizational process involved.

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OpenText World EMEA Gets Underway, Unveiling the Newest Cloud Editions Innovations and Reimagining the Future of Information Management

STS News Desk

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April 24, 2023

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OpenText World EMEA Gets Underway, Unveiling the Newest Cloud Editions Innovations and Reimagining the Future of Information Management

***Latest innovations prepare businesses for 2030 to be more* *connected, intelligent, secure and responsible***

OpenText World EMEA – Innovation Summits 2023, OpenText™ announces OpenText Cloud Editions (CE) 23.2, with over 75,000 new innovations released in the last 12 months to help customers accelerate their cloud-based digital transformation. This milestone, part of the company’s extensive Project Titanium roadmap, enables customers to further drive productivity and profitability while streamlining experiences and security in a multi-cloud world. OpenText is thrilled to welcome newly acquired Micro Focus customers and colleagues to OpenText World EMEA as it demonstrates and discusses the many exciting innovations and integrations now available.

“OpenText is on the cusp of a new technological era with rapid acceleration towards Business 2030 and information-led transformations. Every industry will be digitally transformed by generation digital, leveraging new rules for corporate accountability and new requirements for technology,” said Mark J. Barrenechea, CEO & CTO, OpenText. “I am excited to announce Project Titanium delivered with Cloud Editions 23.2, and announce our next generation roadmap, Titanium X. We are helping customers solve their most complex problems from climate innovation, modern supply chains and acceleration innovation.”

With this release, OpenText has delivered on the promise of Titanium. OpenText is now offering a full suite of Public Cloud multi-tenant SaaS solutions in content management, cybersecurity, service management, and application delivery. Moreover, OpenText has expanded the geographical footprint and compliance standards of the OpenText Cloud and brought forward a second generation of capabilities on the private cloud for those in regulated industries or with complex environments. Lastly, Titanium has brought OpenText’s next generation of APIs for partners and customers to build their own applications (e.g., Content Capture, eSignature, Document Archive, and Messaging Notifications).

During his keynote address today, Mark J. Barrenechea will sit down with long-time OpenText customer and partner Evonik, to discuss their digital transformation and ongoing cloud and content journeys. “With sustainability and business modernization increasingly becoming top of mind in the industrial sector, Evonik is more committed than ever to employing effective, efficient and compliant innovations,” said Dirk Ramhorst, CIO and Head of IT of Evonik. “We are thrilled to join OpenText on stage to discuss the rollout of our major transformation, and how OpenText cloud and content solutions are helping to reduce our technical and legal risks, manage unstructured content and accelerate towards modernization.”

This week, at OpenText World EMEA, CE 23.2 innovations being revealed include:

Increase and strengthen connections to customers, partners, and employees across your entire organization

Understand, distill, and gain actionable insight from vast amounts of information:

Integration of OpenText™ Extended ECM and OpenText™ Documentum™ with IDOL enables businesses to explore content connections to make smarter, faster decisions with the help of AI-powered insights.
Automatic identification, extraction and filing of business-critical content from third-party applications to the OpenText™ Extended ECM or Documentum repository reduces content sprawl and delivers insights into connections and relationships surrounding content through visual knowledge graphs.

Enhance productivity workflows so workforces across all industries can work smarter:

New OpenText Connectors for Microsoft Power Automate let customers seamlessly connect any business process to over 1,000 popular applications that power everyday work.
Connecting these applications to OpenText™ Extended ECM, OpenText™ Core Share and OpenText™ eDOCS empowers users to build and extend their own productivity workflows and eliminate information silos across a massive landscape of applications.

Connect ecosystems and address the convergence of digital, communication and voice experiences: with OpenText™ Experience Cloud 23.2:

Seamlessly connecting customer and employee experience delivers a Total Experience with a composable, open and secure platform.
A single-workplace user experience provides employees with greater visibility into tasks, tools and content and improves decision making backed by data-driven insights.

Implement immediate and responsible business practices

Simplify implementation and enforcement of more responsible sourcing practices with OpenText™ Active Risk Monitor:

Proactive assessment and management of supply chain risk around ESG compliance and beyond is enabled by aggregating information from third-party sources, including EcoVadis and Dun & Bradstreet.
Integration with OpenText™ Trading Grid™ allows companies to gain a consolidated view into their suppliers and review risk related to specific business activity, so users can take corrective action backed by actionable insights.

Automate the digital value chain with OpenText ValueEdge23:

This platform and suite of DevOps tools from the Application Delivery Management (ADM) portfolio enables organizations to automate the digital value chain to get smarter applications to market faster.
Major new capabilities include strategic planning, codeless quality, and real-world performance engineering to improve speed-to-value by accelerating the development-to-production flow.

Operate in an efficient and responsible manner to optimize future spending decisions:

HCMX (Hybrid Cloud Management X) FinOps Express helps foster a culture of financial responsibility, improves decision-making with intelligent insights, and delivers the centralized control that organizations need to reduce their cloud bill.
Originally part of the IT Operations Management (ITOM) portfolio, this solution enables customers to monitor their cloud spend with granularity while gathering powerful insights to optimize the usage of their clouds, allowing for a significant reduction in overall cloud waste, overspending, and business inefficiencies.

Eliminate maintenance and upgrade effort by moving on-premises deployments to the OpenText™ Private Cloud:

Available to Operations Bridge Premium customers, this offering can accelerate modernization efforts for AIOps to reduce the mean time to resolve incidents, boosting IT service performance and IT operations productivity.

Protect customers and partners with a holistic security portfolio

Act fast to prevent lost productivity and revenue when critical systems go down without warning:

Enhancements to Carbonite® Recover provide Managed Service Providers (MSPs) the flexibility to create their own disaster-recovery-as-a-service offering on the Google Cloud Platform.
Businesses can choose public or private cloud storage, while enabling management of diverse environments through a single console and gaining improved efficiency through greater automation and orchestration.

For more on all the Cloud Editions 23.2 innovations please read our blogs. For the first time in-person since 2019, OpenText kicks off Open World EMEA from April 24 – 27. The global hybrid event – with roadshows in Munich, Paris and London – will unveil the latest OpenText innovations, engage with customers locally, and showcase the future of information management. Additional information and live demonstrations will be presented by OpenText during OpenText World EMEA – keynote sessions with CEO & CTO, Mark J. Barrenechea and EVP & CPO, Muhi Majzoub.

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Deep Instinct Announces Strategic Partnership with eSentire

STS News Desk

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April 24, 2023

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Deep Instinct Announces Strategic Partnership with eSentire

Deep Instinct helps Managed Detection and Response (MDR) providers deliver superior endpoint threat prevention as the complexity of unknown attacks increases

Deep Instinct, the first cybersecurity company that stops unknown malware pre-execution with a purpose-built, AI-based deep learning (DL) framework, announced a new partnership with eSentire, a leader in Managed Detection and Response (MDR) cybersecurity services. This partnership will protect eSentire customers from unknown and zero-day attacks with efficacy and speed not delivered by any other MDR provider.

As ransomware and data exfiltration become more prevalent and damaging to businesses, the need for proactive cybersecurity has never been greater. Gartner projects that more than 60 percent of organizations using Endpoint Detection and Response (EDR) will also deploy MDR by 2026. The strategic partnership between Deep Instinct and eSentire will not only enable go-to-market collaboration but will augment eSentire’s award-winning threat response capabilities with technological integrations designed specifically to predict and prevent unknown and zero-day threats.

“eSentire is committed to helping organizations globally anticipate, withstand, and recover from cyber-attacks”

“Deep Instinct’s partnership with eSentire validates our belief that remediation after a breach is inadequate and too late, and a proactive security approach is what is required to keep organizations safe,” said Lane Bess, CEO, Deep Instinct. “As the MDR and MSSP market continues to grow Deep Instinct’s speed and efficacy will pair with eSentire’s investigative capabilities with technological integrations designed specifically to predict and prevent unknown and zero-day threats.”

“eSentire is committed to helping organizations globally anticipate, withstand, and recover from cyber-attacks,” said Kerry Bailey, CEO of eSentire. “We are excited to partner with Deep Instinct because we share a mutual mission of stopping attacks before they spread in order to prevent business disruption.”

New Board Member Accelerates Strategic Partnership
In addition to this partnership, Deep Instinct also announced today that current eSentire Board Member Amit Mital will join its Board of Directors. Most recently, Mital served as a special assistant to the President and senior director of the National Security Council in The White House. Mital brings 30 years of industry experience, spending most of that time as a corporate vice president at Microsoft, leading the conceptualization and execution of disruptive technologies and products.

“Having served on a board with Amit and knowing his deep technology skills and understanding of the MSSP/MDR market makes him a natural fit as we further expand our relationships as the best malware prevention choice for MDRs, MSSPs, service providers, and carriers,” said Bess.

“MDR has become a priority as both the complexity of security stacks and the volume of attacks increase,” said Mital. “I am confident that this partnership delivers a market-leading approach to threat prevention that finally gets ahead of unknown threats. As a contributor to both boards, I look forward to fostering this unique opportunity and strategic partnership to better serve customers.”

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Boomi Continues Global Growth With Expansion Into Vancouver, B.C.

STS News Desk

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April 24, 2023

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Boomi Continues Global Growth With Expansion Into Vancouver, B.C.

Boomi, a category-leading, global software as a service (SaaS) company, continues its global expansion with new offices in Vancouver, Canada, bringing new opportunities to the city’s tech scene
Following the appointment of several executive leadership members who will be based in Vancouver, Boomi plans to recruit hundreds of new team members from a highly skilled talent pool to support Canadian and global expansion efforts

Boomi, the intelligent connectivity and automation leader, announced it is expanding its global presence and will be opening offices in Canada. Boomi will establish a Center of Excellence in Vancouver, British Columbia, to support strategic business functions, including sales and business development. As Boomi expands into Vancouver, the company will tap into the highly skilled local workforce as it aims to immediately add 80 foundational team members and grow exponentially in the future months and years. The company expects to cause a near-term $20M impact in the local economy, with significant expansion over the next several years anticipating to exceed $100M.

“It is always a pleasure to see leading companies choosing Canada to expand their operations, and we are pleased to welcome Boomi to Vancouver and the opportunities they bring to our local technology industry,” says The Honorable François-Philippe Champagne, Minister of Innovation, Science and Industry. “Canada is a destination of choice for investment by leading technology companies like Boomi. Their expansion is a testament to the work of Canada’s skilled tech talent and to the thriving digital technology ecosystem in Vancouver.”

Boomi offers end-to-end intelligent automation solutions that enable modern, digital organizations to accelerate business outcomes with the necessary speed, productivity, flexibility, and connectivity. The company serves approximately 20,000 customers across more than 70 countries, including globally recognized brands such as AT&T, LinkedIn, Moderna, and Sky, as well as local Canadian partners and customers such as Deloitte Canada, Canadian Pacific Railway, and Ritchie Bros. Auctioneers.

“Canada is a destination of choice for investment by leading technology companies like Boomi. Their expansion is a testament to the work of Canada’s skilled tech talent and to the thriving digital technology ecosystem in Vancouver.”

“Deloitte has had an alliance with Boomi for over 5 years and has witnessed the company’s strong growth and expansion globally,” said Morgan Arndt at Deloitte Canada. “We’re glad to see Boomi establishing a greater presence in Canada, to support this important market. As businesses in Vancouver and beyond continue their digital transformation journeys, the need to intelligently connect and integrate their applications and data is greater than ever, and we’re proud to work with Boomi to bring these capabilities to Canada.”

Boomi’s new Center of Excellence, to be located in downtown Vancouver, will leverage and expand upon its existing, home-grown executive talent in the region, who bring expertise from leading technology organizations such as Crystal Decisions, Business Objects, SAP, and Google. Boomi recently announced executive appointments with global responsibilities that will be based in the region, including Chief Commercial Officer, Greg Wolfe; Chief Marketing Officer, Alison Biggan; Chief Strategy Officer, Rahim Bhatia; and Global Commercial Market Vice President, Troy Anderson, who will be leading the Vancouver office.

“We’re thrilled to welcome Boomi to Vancouver as a new member of our city’s rapidly expanding tech sector,” said Vancouver Mayor Ken Sim. “Boomi’s decision to bring jobs and investment here further demonstrates Vancouver growth as a global hub for technology and innovation.”

“Boomi is a welcome addition to British Columbia’s thriving tech ecosystem. Technology is one of B.C.’s fastest-growing sectors, with more than 11,000 companies employing more than 131,000 people,” said The Honorable Brenda Bailey, Minister of Jobs, Economic Development and Innovation. “Our tech industry is at the heart of our StrongerBC Economic Plan, which includes a large expansion in tech education with 2,900 new tech seats at post-secondary institutions producing 1,000 additional tech-grads a year. Boomi will provide a great opportunity for B.C.’s world class tech workers to enter the diverse field of intelligent integration and automation.”

“This expansion is an exciting opportunity for Boomi to tap into the pool of talent in a vibrant and dynamic city that embraces innovation and technology,” says Boomi CEO, Steve Lucas. “Having worked closely with many technology leaders in the Vancouver area, and with our commitment to providing industry-leading integration and automation solutions, we are eager to bring our expertise to Canada and contribute to the flourishing tech community in the region.”

This news follows two additional growth announcements from Boomi. The company announced it is doubling its current engineering and technical workforce as it opens a dedicated office in Bengaluru, India, and increased investment in Japan to meet growing global demand for its category-leading solutions.

As the pioneer of cloud-native integration platform as a service (iPaaS), Boomi celebrates the largest customer base among integration platform vendors; a growing community of more than 100,000 members; and one of the largest arrays of global systems integrators (GSIs) in the iPaaS space. The company boasts a worldwide network of partners, including Accenture, Deloitte, SAP, and Snowflake; and works with the largest hyperscaler cloud service providers, including Amazon Web Services, Google, and Microsoft, among others.

Included on the Deloitte Technology Fast 500™ and Inc. 5000 lists as one of America’s fastest growing and most innovative technology companies, Boomi was recently named to Nucleus Research’s list of “Hot Companies to Watch in 2023.” The company has also won numerous awards as an employer of choice, including its listing as one of Inc. Magazine’s Best Workplaces. Boomi has also won two International Stevie® Awards, for Company of the Year and Product Innovation; the Gold Globee® Award in the Platform as a Service (PaaS) category; the Merit Award for Technology in the Cloud Services category; the Stratus Award as a Global Leader in Cloud Computing 2022; and received the prestigious 5-star rating in the CRN Partner Program Guide for two consecutive years.

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Clearlake Capital-Backed FinThrive Appoints Greg Lanier as Chief Growth Officer and John Landy as Chief Technology Officer

STS News Desk

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April 24, 2023

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Clearlake Capital-Backed FinThrive Appoints Greg Lanier as Chief Growth Officer and John Landy as Chief Technology Officer

Investment in Senior Leadership to Drive Growth and Technology Innovation to Support FinThrive’s Expansion Plans

FinThrive, a healthcare revenue management software-as-a-service (SaaS) platform backed by Clearlake Capital Group, L.P. (through certain affiliates, “Clearlake”), announced the appointment of Greg Lanier as Chief Growth Officer (CGO) and John Landy as Chief Technology Officer (CTO).

Mr. Lanier brings more than 25 years of leadership experience in software to FinThrive and a record of delivering results by accelerating revenue growth and improving efficiency. Previously, he served as Group Vice President at Oracle where he drove customer success initiatives. Mr. Lanier specializes in creating partnerships and uniting teams inside and outside of the organization to achieve results.

“I am eager to leverage my experience and growth strategies to advance FinThrive to help our customers achieve their full potential,” said Mr. Lanier. “We believe FinThrive is positioned to address a significant healthcare need with a single, end-to-end revenue management technology platform. We’re excited to continue making an impact on healthcare organizations’ operations at a time in the market when cash flow, profitability, and return on investment is in critical focus.”

Mr. Landy has more than 30 years of experience leading technology and engineering at software companies. Previously, he served as CTO for ArisGlobal, Sovos Compliance, Datapipe and Intralinks where he spearheaded innovation, cloud migration, as well as integrating acquired entities into a single global platform. Mr. Landy was recognized on behalf of Intralinks for Security Project of the Year at the 2014 Info Security Global Excellence Awards.

“It’s an honor to join an organization that prioritizes innovation and investments in technology to drive greater efficiencies in healthcare organizations,” said Mr. Landy. “I look forward to using our technology and applying my experience to improve the platform’s user experience through a single unified revenue management SaaS solution.”

“We believe the addition of John and Greg positions our organization to be a leader in the revenue management technology space. As we continue to grow, these new leaders will continue to strengthen the FinThrive management team that will propel us to meet our mission to break the cycle of inefficiency in healthcare revenue cycles,” said Hemant Goel, President and CEO of FinThrive.

“We are excited to welcome Greg and John to the FinThrive and Clearlake families,” said Behdad Eghbali, Co-Founder and Managing Partner, and Paul Huber, Managing Director, at Clearlake. “John and Greg have track records of delivering results and driving innovation in software organizations, and we look forward to continuing to invest in talent, technology and other resources to accelerate FinThrive’s growth plan and increase market share in a challenging industry environment.”

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SalesTechStar’s Sales Technology Highlights of The Week: Featuring Templafy, Totango, Klaviyo and more!

STS Staff Writer

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April 24, 2023

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SalesTechStar’s Sales Technology Highlights of The Week: Featuring Templafy, Totango, Klaviyo and more!

Know why RevOps is becoming a key role in B2B while unlocking more on how generative AI is transforming the way CRMs work to impact sales and marketing teams, discover more from this week’s salestech highlight:

___________

SalesTech Quote-of-the-Week!

Automation is nonnegotiable for sales teams today. There’s too much at stake to stick to the status quo of allowing manual and repetitive tasks to take up time in a seller’s day. It’s all about creating revenue, and as much of it as possible.

– Jean-Marc Chanoine, Global VP of Sales & Account Management at Templafy

Top SalesTech News of the Week: 17th April to 21st April

SalesTech QnA with the Expert

As a modern-day CRO, I’m continually evaluating and fine-tuning our sales organization. Like many executives in charge of revenue, I want our organization to achieve more sales, faster. This means finding ways to increase the velocity of the entire sales lifecycle. I’m constantly asking, “How can we make every step in our process more efficient and productive?”

– Joe Massa, Chief Revenue Officer at Rootstock Software

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 162: Lead Generation Best Practices with Eric Watkins, president of outbound sales at Abstrakt Marketing Group

Episode 161: How to Establish Better Customer Success Frameworks with You Mon Tsang, CEO and Founder of ChurnZero

Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute

How the Right Technology Can Optimize Any Salesforce

Evan Yudell

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April 24, 2023

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How the Right Technology Can Optimize Any Salesforce

Configure Price Quote (CPQ) software has become increasingly popular in recent years, especially in the B2B sector. CPQ software provides a streamlined process for creating accurate quotes, managing pricing, and automating the sales process. One of the key benefits of CPQ software is its ability to reduce onboarding and training costs while increasing sales profitability.

Onboarding new sales reps can be a costly and time-consuming process. According to a study by Sales Readiness Group, it takes an average of 10 weeks to onboard a new sales rep, with an average cost of $32,000 per rep. These costs include recruiting, hiring, training, and lost productivity during the onboarding period.

CPQ software can significantly reduce onboarding and training costs by providing a user-friendly interface that makes it easy for new sales reps to create accurate quotes. CPQ software eliminates the need for extensive training on complex pricing models and product configurations. Instead, sales reps can simply input customer requirements into the CPQ system and receive a quote within minutes.

For example, IBM reduced its onboarding time for new sales reps by 75% by implementing CPQ software. IBM’s sales reps were able to quickly create accurate quotes using the software, which reduced the need for extensive training on complex pricing models.

CPQ software can also increase sales profitability by streamlining the sales process and improving pricing accuracy. According to a study by Aberdeen Group, companies that use CPQ software see a 105% increase in their average deal size and a 28% increase in their win rates.

By automating the quote generation process, CPQ software ensures that sales reps are always quoting the correct prices for each product and configuration. This reduces the risk of underpricing or overpricing products, which can significantly impact profitability. CPQ software also allows sales reps to quickly create quotes for complex products and configurations, which can result in higher sales volumes.

For example, Salesforce.com increased its sales productivity by 32% by implementing CPQ software. The software allowed Salesforce’s sales reps to quickly create accurate quotes, which resulted in higher win rates and increased deal sizes.

Ease of Use Is Key for Any Skill Set

Clearly, technology can provide sales leaders with much needed optimization of their teams starting at the point from when they join. However, the key to a successful technology is often overlooked: how easy it is to use.

Salespeople are an essential component of any business. Their ability to connect with customers and convince them to buy products or services is vital to the success of a company. As technology continues to advance, sales software has become an essential tool for salespeople. However, regardless of age or experience, salespeople want an easy-to-use and fast interface when using sales software.

According to a survey by Salesforce, 75% of salespeople say that ease of use is the most important feature when using sales software. This makes sense because salespeople are busy and need software that is intuitive and easy to navigate. They do not have the time or patience to deal with complex software that requires a lot of training.

Another survey by HubSpot found that 46% of salespeople say that the biggest challenge when using sales software is the time it takes to input data. This is a significant issue because time is money in the sales world. Salespeople want to spend their time selling, not inputting data into a clunky software interface. They need a fast and efficient way to input data so that they can focus on what they do best.

Older salespeople, in particular, can struggle with new technology. However, this does not mean they do not want an easy-to-use interface. According to a study by Pew Research Center, 77% of adults aged 50 to 64 own a smartphone, and 42% own a tablet. This shows that older adults are increasingly tech-savvy and comfortable using technology. However, they may not be as familiar with the latest trends and may struggle with more complex software interfaces.

The same is true for inexperienced salespeople. According to a study by the National Sales Center, 70% of new salespeople leave their job within the first year. This high turnover rate is due in part to the difficulty of learning new sales software. Inexperienced salespeople need software that is easy to learn and use so that they can focus on building their sales skills.

In addition to ease of use, salespeople also want sales software to be fast. According to a survey by InsideSales, 65% of salespeople say that speed is the most important feature when using sales software. This is because salespeople need to be able to access customer information quickly and efficiently. They do not want to waste time waiting for a slow software program to load.

Salespeople also want software that is customizable to their specific needs. According to a survey by Capterra, 74% of salespeople say that customization is important when using sales software. This is because salespeople have unique sales processes, and they need software that can be tailored to their specific needs. Customization allows salespeople to work more efficiently and effectively.

Finally, salespeople want software that integrates seamlessly with other tools they use. According to a survey by Salesforce, 73% of salespeople say that integration with other tools is important when using sales software. This is because salespeople use a variety of tools to manage their sales processes, such as email, calendars, and CRM software. Integration allows salespeople to access all the information they need in one place, saving them time and increasing their efficiency.

Regardless of age or experience, salespeople want an easy-to-use and fast interface when using sales software. They need software that is intuitive and easy to navigate, so they can focus on selling instead of struggling with complex software. Salespeople also want software that is fast, customizable, and integrates seamlessly with other tools they use. By providing salespeople with the software they need to succeed and want to use, companies can effectively optimize their sales teams and dramatically improve both their top and bottom line numbers.

Cosmose Valued at $500m in the Latest Strategic Investment from NEAR Foundation to Expand Application of AI in Consumer Retail

STS News Desk

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April 24, 2023

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Cosmose Valued at $500m in the Latest Strategic Investment from NEAR Foundation to Expand Application of AI in Consumer Retail

–Investment will support transition to Web3 ecosystem for better experience and data protection for Cosmose users

–Cosmose and NEAR Foundation to combine AI and Web3 capabilities to transform the future of retail

Cosmose AI (“Cosmose” or “the Company”), the global platform that predicts and influences how people shop offline, today announced the strategic investment from NEAR Foundation, a leader in Web3 technologies, valuing the company at $500 million. With this new investment, Cosmose is set to apply Web3 principles and further advance the AI-driven retail ecosystem.

Founded in 2014, Cosmose AI connects the best of offline and online to create a seamless experience for shoppers and increase sales for retailers. Cosmose empowers some of the world’s most prominent companies including LVMH, Richemont, L’Oréal and Estée Lauder, whilst also offering AI-driven recommendations to its users encouraging them to shop in nearby stores saving time, money, and the environment.

With the new investment, Cosmose will continue to innovate within the Web3 ecosystem to create seamless experience for shoppers and increase sales for retailers. NEAR Protocol is the most advanced blockchain technology available today, offering the fastest and most energy-efficient solutions for data storage and management. By leveraging the power of Web3, Cosmose can ensure that users maintain complete control over their data and benefit from the ecosystem they help create. This approach ensures the highest level of privacy for users and aligns with the Company’s commitment to user safety.

Through the partnership with NEAR Foundation, Cosmose Media and KaiKai, the two Cosmose AI’s products, will advance Web3-driven innovations. KaiKai has been successfully leveraging NEAR Protocol through the creation of its own cryptocurrency utilised for payments, cash-back and rewards: Kai-Ching. Thanks to Kai-Ching, shoppers and retailers benefit from shorter payment processing time and significantly lower fees.

Miron Mironiuk, Founder and CEO of Cosmose AI, said: “We are grateful for the ongoing support from NEAR Foundation and are excited about what’s to come. NEAR is the most secure, scalable, and sustainable blockchain protocol. Having built on NEAR in 2022 and while working with NEAR Foundation we discovered that our visions for the Web3-driven future are aligned. Together we’ll build a future where one billion users benefit from the ecosystem they’re part of, with complete control of their data and superior AI-driven personalization.”

Marieke Flament, CEO of the Near Foundation, said: “We are excited to be supporting Cosmose as it continues to scale rapidly and to create new ways for retailers to offer customers the best and most seamless offline and online shopping experiences. The company has already been building on NEAR testnet for some time and with this additional support, Cosmose will have many more opportunities to grow and expand their offerings with Web3 in a way that is sustainable, transparent and infinitely scalable. The company’s excellent AI innovation will help to intensify its global marketplace lead – and with superior AI-driven personalisation its user base will undoubtedly continue to grow – as new and existing customers will be seamlessly transitioned into the world of Web3 and all the exciting opportunities it brings.”

George Raymond Zage III, Founder and CEO of Tiga Investments, said: “This strategic investment from NEAR is a testament to the strength of Cosmose AI’s technology and the potential for its artificial intelligence solutions to revolutionize the convergence of e-commerce and the retail industry. We look forward to seeing the continued growth and success of Cosmose.”

Today’s announcement follows a Series A fundraise earlier in 2020, led by Tiga Investments, OTB Ventures and TDJ Pitango. Since then, the Company expanded its product offerings and geographical footprint with the platform currently available for customers in mainland China, Hong Kong, Singapore, Japan and Southeast Asia. Cosmose AI gathers insights from smartphones and helps understand offline shopping habits and drive footfall across 20 million venues in Asia.

Cosmose AI connects the best of offline and online to create seamless experience for shoppers and increase sales for retailers. Cosmose AI employs world-class talents in its offices in Paris, Warsaw, Singapore, Hong Kong, Shanghai and Tokyo, incl. winners of international programming competitions ACM ICPC and IOI. Cosmose AI empowers some of the world’s most prominent companies including LVMH, Richemont, L’Oréal and Estée Lauder, whilst also offering AI-driven recommendations to its users encouraging them to shop in nearby stores saving time, money, and the environment.

The Near Foundation is a Swiss non-profit that supports the on-going growth and development of the Near Protocol, a high-performance carbon-neutral blockchain that is designed to be super-fast, incredibly secure, and infinitely scalable. Near is built by an award-winning team of engineers and entrepreneurs to be simple to use, inclusive and good for the environment.

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FlipHTML5 Catalog Maker Enables a Seamless Digital Shopping Experience

STS News Desk

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April 24, 2023

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FlipHTML5 Catalog Maker Enables a Seamless Digital Shopping Experience

Catalogs create endless opportunities for consumer engagement across multiple platforms. FlipHTML5 introduces an online catalog maker that helps users around the world create, share and publish digital product catalogs to drive business profitability.

In today’s contemporary digital age, customization and accessibility are indispensable for online businesses to stand out and successfully engage customers resulting in quick buying decisions. Digital catalogs are inevitable for current business models to showcase products and boost online sales. FlipHTML5 comes up with an easy-to-use and highly effective catalog maker to create and customize e-catalogs online.

Print catalogs are relics of the past in the high-tech age. The catalog maker efficiently mimics the tactile experience of traditional catalogs to help provide potential customers with an interactive experience. FlipHTML5 lets users transform their static PDF/Word/PPT/JPG/PNG files into flipping digital catalogs automatically in one go. The page-turning sound and slide effects in virtual catalogs will give viewers an impressive experience.

The interactive catalog maker constitutes many customization features that enable users to create professional and aesthetically appealing catalogs displaying pricing and product ranges. Users can choose from built-in dynamic templates to easily customize their brands with professionally-made animated scenes, backgrounds, and themes. Additionally, the addition of multimedia makes a difference between conventional catalogs and e-catalogs. The catalog maker enables users to add text, business logos, audio, videos, animations and hyperlinks for direct website visits, helping showcase products at a glance and amplifying the viewer experience.

FlipHTML5 also optimizes the displaying of digital catalogs on any device size, such as tablets, desktops, and mobile. Customers will view the online catalog no matter where they are and what devices they use. Plus, this catalog maker allows users to share catalogs online quickly once they finish creating them. They can share flip catalogs via email or social media sites such as Facebook and Twitter using auto-generated URLs and QR codes.

“FlipHTML5 will offer you various catalog customization and branding solutions,” says Ivan Leung, Chief Technology Officer (CTO) of FlipHTML5, “Using this catalog maker to make a digital catalog to showcase your company’s image and reliability is easy.”

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Catalogs create endless opportunities for consumer engagement across multiple platforms. FlipHTML5 introduces an online catalog maker that helps users around the world create, share and publish digital product catalogs to drive business profitability.

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