The leading event for the residential real estate community takes place August 3–5 with REAL as its title sponsor, featuring sessions led by the app’s co-founders Thomas Ma and Fredrik Eklund
REAL Messenger , the social app for real estate that puts agents back in control of their business, announced it will be the title sponsor at Inman Connect Las Vegas. The in-person event with an accompanying virtual component will take place August 3–5 at the Aria Resort and Casino. REAL’s co-founders Thomas Ma and Fredrik Eklund will present sessions about the challenges of modern real estate and ways to overcome them, complementing the launch of the REAL app. As a three-day leading event for the residential real estate community, Inman Connect joins thousands of professionals (agents, brokers, executives, tech professionals, financial executives, entrepreneurs and investors) for an exploration into the rapidly evolving real estate industry marketplace.
“We recognize how important it is for agents to elevate their presence and stand out in the industry today. REAL is an exciting new way for agents to grow their networks, generate leads, and stay connected with other industry insiders.”
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REAL’s co-founder and chief visionary Fredrik Eklund, founder of Douglas Elliman’s Eklund | Gomes Team and Bravo TV alum (“Million Dollar Listing NY” and “Million Dollar Listing LA”), will lead a session titled “The Social Transformation of the Modern Real Estate Agent” on Wednesday, August 3 at 9:40 a.m. Later in the day, at 12:45 p.m., on the expo stage, REAL’s CEO and co-founder Thomas Ma, a successful Hong Kong entrepreneur with experience in proptech and startups, will discuss “Top Trends The Modern Real Estate Agent Needs to Take Advantage Of.”
In addition to these sessions, REAL will host its launch party on Tuesday, August 2 at Drai’s at The Cromwell Hotel from 8:30 to 10:30 p.m. The launch party is the official ICLV welcome party and will be co-hosted by the Eklund | Gomes Team and Society Group PR. On Thursday, August 4, REAL will close out the week with a cocktail party, Cocktails at Connect, from 4:30 to 5:30 p.m., to celebrate its launch with Inman Connect attendees.
“With Thomas and Fredrik’s well-known successes in the real estate industry, we are excited to welcome REAL as our title sponsor,” said Joe Arendt, VP of Brand Partnerships at Inman. “We recognize how important it is for agents to elevate their presence and stand out in the industry today. REAL is an exciting new way for agents to grow their networks, generate leads, and stay connected with other industry insiders.”
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With a key focus of REAL being on community and uniting agents, sellers and buyers in a network to communicate with ease, the company sees Inman Connect as the ideal place to celebrate its launch.
“Inman Connect is known as the prestigious event in real estate and the best event for the industry,” said Thomas Ma, CEO and co-founder of REAL. “We are excited to celebrate the launch of REAL with the brightest minds in real estate and we are excited to share our insights with a group of talented professionals familiar with the challenges that modern proptech platforms present.”
