SalesTech Star

Mediafly Launches Broadcaster to Elevate Visual Storytelling in Virtual Meetings

New interactive content feature transforms buyer experiences in a challenging selling environment

Mediafly, a leading sales enablement technology provider dedicated to interactive presentations, content management, and value-based selling experiences, announced today Broadcaster, a new feature to expand visual and immersive presentation capabilities. Broadcaster further enhances revenue teams’ ability to share high-quality, interactive content during virtual meetings, delivering an inspiring content engagement experience that drives improved sales results.

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According to Forrester, 70% of companies will pivot to a hybrid work model post-pandemic. As revenue teams adjust to in-person and remote interactions, capturing and keeping buyers’ attention is increasingly difficult. More than ever, businesses need content that is not only personalized but delivered in a high-quality format. However, current video conference technology focuses only on static documents and cameras, failing to support the animated, interactive content formats required to engage buyers in today’s digital selling environment.

“As revenue teams shift to engaging buyers in hybrid settings, delivering content that tells dynamic stories about buyers’ unique business problems has never been more important,” said Lou Jacob, senior vice president of media & entertainment at Mediafly. “Broadcaster allows revenue teams to share a more interactive, differentiated experience, ‘wowing’ buyers with content that resonates and inspires. By marrying these visual storytelling capabilities with Mediafly’s sales enablement technology, revenue teams are better equipped to bridge the engagement gap and drive deal outcomes.”

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Using Broadcaster, Mediafly customers can seamlessly and reliably share highly interactive content formats such as videos and presentations during virtual meetings. By simply sharing a link with participants during live interactions, Broadcaster immerses buyers in a dynamic, interactive story where the rep leading the meeting securely controls the playback of videos and flow of content.

When creating Broadcaster, Mediafly worked closely with a Fortune 500 media and entertainment customer to help it successfully screen movies and TV shows. With industries shifting to digital at the outset of COVID-19, the company needed a new solution to virtually present “sizzle reels,” trailers and full-length TV shows and movies, while maintaining the same immersive experience as the movie theater. Mediafly’s customer utilized Broadcaster to deliver its high-quality promotional videos at exclusive events including press and private screenings. Outside the media and entertainment industry, companies use Broadcaster to elevate sales conversations with high-frame-rate presentations and share training materials and videos in a highly curated and engaging way.

“Mediafly’s rapid growth is fueled by a commitment to our customers, harnessing their voice to fuel the innovation of our platform,” said Andrew Miehl, chief customer officer at Mediafly. “Listening to their unique remote selling needs throughout the pandemic, we developed Broadcaster to further enhance the content engagement experience, giving customers the ability to deliver high-quality video and presentation content without the headaches of slow and spotty playback accompanying traditional screen sharing.”

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