TapClicks Acquires AdStage to Infuse Marketing Intelligence into its Unified Marketing Platform
Companies integrate campaign optimization and marketing operations solutions to deliver insights that empower actions
TapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, announced that it has acquired AdStage, a leading provider of marketing and advertising intelligence solutions for campaign optimization. Known for its cross-channel analytics and optimization platform, AdStage will be integrated into TapClicks’ family of brands, which includes Raven Tools, iSpionage, Megalytic, and StatX, to expand the marketing intelligence capabilities available to TapClicks’ customers.
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TapClicks helps marketers from agencies, brands, franchises, media companies and HIPAA-covered entities to automate data management and operations so they can efficiently drive the highest ROI for the lowest cost. Its unified marketing platform, the TapClicks Marketing Operations Platform, delivers unique data aggregation and ingestion capabilities from more than 4,600 sources and includes fully automated solutions for data warehousing, distribution, analytics and reporting. The platform also supports order and workflow management as well as competitive intelligence capabilities, delivering a full-stack omnichannel solution that rivals the capabilities of custom solutions with a significantly lower total cost of ownership.
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“TapClicks continues to invest in industry-leading capabilities to meet the quickly changing needs of our customers, particularly as the impact of COVID-19 reshapes the marketing landscape. AdStage’s marketing intelligence and campaign optimization solutions will help our customers immensely during this time by maximizing the value of their marketing spend,” said Babak Hedayati, CEO and founder of TapClicks. “We have seen tremendous demand for analytics and cross-channel optimization solutions. These capabilities from AdStage will be instrumental in achieving the TapClicks vision to offer a full spectrum of integrated solutions that use advanced AI and predictive capabilities to provide an actionable pathway to success.”
