TAKUMI, the world’s leading influencer marketing business, announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing.
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Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with creators to produce innovative and culturally relevant content. Designed for existing and emerging platforms, TAKUMI X facilitates a new working relationship between creators and brands; with creators bringing their own insights and expertise into the process from the very beginning. Launching today, TAKUMI X is available in the UK with US & other territories rolling out in the coming weeks.
While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing environments. Further, consumers are growing tired of seeing the same content over and over in their feeds. 44% of consumers in the UK, US and Germany agree that current branded content is boring and uninspiring. TAKUMI X tackles these challenges by flipping the standard influencer marketing models and processes on its head, handing the reins over to creators and giving them direct access to brands as acting creative consultants. With its key distinguishing feature, TAKUMI X involves the creator at every stage, from briefing insights and ideation through launch and amplification.
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“Time and time again, we’ve seen that the most culturally relevant marketing content today is conceived and developed by creators. They are modern-day Don Drapers; creative and influential forces to the likes of which we haven’t seen since the 1960s. These are the people who are driving culture, setting the agenda, capturing the zeitgeist and creating virality that brands struggle to achieve alone,” said Mary Keane-Dawson, GROUP CEO of TAKUMI. “We are excited to facilitate deeper collaborations than ever before and offer clients unprecedented access to the first-hand insights and creative reserves of leading talent.”
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