“Partnerize is best suited to B2B2C-focused organizations that are looking for more digital growth & automation across their partner ecosystems” cites report
Partnerize, the leader in partnership automation for B2B2C brands and partners, today announced it has been identified as a “Strong Performer” in the recently launched report, The Forrester Wave™: Channel Incentive Management, Q1 2022. The Channel Incentives Management Wave takes an expansive focus on the evaluation of CIM solutions, which aim to “improve the yield, reach, or mix of a group of partners by deploying a strategic combination of volume rebates, new customer bonuses, sales performance incentive funds (SPIFs), market development funds (MDFs), embedded headcount, and activity-based and value-creation rewards…” The report indicates “…Partnerize leads the way in new (and important) areas of mostly non-transactional B2B2C channel incentives…”
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The Partnerize platform “…enables marketers to easily find and recruit partners from the broader digital ecosystem and has use cases across thousands of scenarios and partners,” as stated in the Forrester Channel Incentives Management Wave report. Further, the Forrester report concluded that “…the feedback on B2B2C use cases was excellent….”
According to Partnerize CEO Matt Gilbert, “Channel Incentives Management includes a broad array of activities necessary to improve the yield, reach or mix of partners. We believe we are the only Channel Incentives Management Wave participant with a core focus on disrupting the affiliate marketing category with software automation. To us, being named a Strong Performer in Forrester’s CIM Wave validates our clear focus on powering B2B2C solution for marketers struggling to adapt to pressure on their unit economics due to the ongoing increase in Facebook CPMs, the corresponding decline in performance measurement resulting from ITP tracking changes, and the increasing lack of consumer trust in traditional advertising. Our software and service model is amongst the best in the world in solving this for both marketers and their partners.”
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As stated in the Channel Incentives Management Wave report, “Customers commented that its dynamic payment and commissioning functionality supports equitable partner rewards reinforced by robust spend allocation tools across the changing customer journey.”
“The decision to migrate to Partnerize from our legacy affiliate provider gave us access to automated recruitment and dynamic payment functionality that enabled StubHub to drive profitable growth and higher lifetime value, making the channel a larger contributor to our overall digital mix,” said Dave Huff, Head of Partnerships and Affiliates at StubHub. “Innovative software paired with Partnerize’s expert service truly provided a better way to partner, driving both growth across our partnerships channel and creating operating leverage for our overall digital marketing effort.”
