Neustar Launches Fabrick™ to Improve Omnichannel Media and Measurement Effectiveness in the Post-Cookie World
Neustar Fabrick™ powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels
Neustar, a global information services and technology company and leader in identity resolution, announced the launch of Fabrick™, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and measurement improves omnichannel marketing effectiveness, while future-proofing brands, publishers, and platforms in a privacy-first, post-cookie world.
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@Neustar launches Fabrick™ to improve Omnichannel media and measurement effectiveness in the post-cookie world.
In today’s privacy-sensitive environment, data-driven marketing and measurement needs to evolve. Ninety-four percent of marketing executives agree that it is important to keep consumer data private.1 Brands must shift the ways in which marketing data is collected, analyzed, and activated across media channels. Fabrick provides marketers with a sustainable, privacy-first foundation for all their data management, marketing, and measurement needs, enriched by OneID™, Neustar’s proprietary identity resolution system.
Brands can now more accurately analyze the incremental revenue impact of their entire media mix, including the “walled gardens,” without solely relying on third-party cookies or other consumer IDs. They can also leverage Fabrick to conduct cookie-free audience targeting and content personalization. This will help marketers deliver more relevant and engaging consumer experiences while improving sales conversion rates.
“As consumers and data governors demand more transparency and control from marketers, our clients are increasingly looking for future-proof solutions to better leverage their first-party data,” said Joe Raaen, Head of Strategic Partnerships at Annalect. “Fabrick offers our brand clients the ability to build their data strategy on an ownable and authoritative identity, and also enhances the precision of Omnicom’s marketing operating system, Omni, while maintaining consumer privacy.”
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