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Ethnic Grocery App Weee! Recognized in Fast Company’s 2021 Innovation by Design Awards

Celebrating 10 years of Innovation by Design, the 2021 honorees include nearly 600 projects, products, and services from Google, Philips, Nike, and others.

Weee!, the largest ethnic e-grocer in North America, was honored in Fast Company’s Innovation by Design Awards for 2021 as a finalist in the Best Design North America category. The design titled, The future of grocery shopping in multicultural America, is live on the Weee! app and available on iOS and Android.

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The tenth anniversary of the awards, which can be found in the October 2021 issue of Fast Company, recognizes people, teams, and companies that transform businesses, organizations, and society through design. One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honor creative work at the intersection of design, business, and innovation, recognizing the people, companies, and trends that have steadily advanced design to the forefront of the business conversation.

In 2021, Weee! launched a multiethnic digital storefront experience that displays products via cuisine categories including Chinese, Filipino, Indian Japanese, Korean, Mexican, and Vietnamese. As more cuisines and flavor profiles are introduced over time, Weee! aims to delight a diverse and rapidly growing customer base, inspire discovery, and celebrate the heritage of underserved communities across North America.

“Our mission is to provide a superior experience for a market that is underserved in many parts of the country,” said Larry Liu, chief executive officer and founder of Weee! “The recognition of our user interface by Fast Company demonstrates our commitment to delight customers through the power of discovery and social sharing. We believe that food shapes our memories and connects us to our communities, and Weee! is proud to elevate this experience for our customers.”

The Weee! user experience continues to boast best-in-class retention through the company’s highly personalized, rewarding, and community-driven social e-commerce approach to grocery shopping. With multiple language support, photo and video customer reviews, dietary information, and intuitive filter and sort features, Weee!’s newest design signals the future of shopping in multicultural America.

“Design is not just a beauty contest,” said Stephanie Mehta, editor-in-chief of Fast Company. “It’s something that can change the world and create solutions in a time when we face pressing global issues such as systemic racism, climate change, and a global pandemic. Many of these entries showcase these challenges while providing hope for the future through their steadfast commitment to elevate design.”

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The judges include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

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