SalesTech Star

Getting your Firmographics Right!

Firmographic data is a set of features related to an organization that can be used to categorize them further based on their size, location, number of clients, type of industry, technologies used and so on. The data is used by several organizations. However, in sales and marketing teams, firmographics are useful in gaining relevant insights about prospects.

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There are various tools that are available for mining firmographic date. Here are some better known ones.

  1. ZoomInfo

ZoomInfo is one of the key players when it comes to being a full-service B2B intelligence and contact data tool used for mining firmographic data. ZoomInfo collects most of its data by interviewing and researching companies systematically a few times every year, by doing this, it ensures that the data is fresh. The tool offers organizational charts and information about new projects. It seamlessly syncs with CRMs like Salesforce. ZoomInfo scores your prospects based on their behavioral activity on the internet, helping you to ascertain the prospect who is the most likely to convert into a customer.

  1. LinkedIn Sales Navigator

LinkedIn sales navigator is one of the best tools for sales professionals. Sales Navigator helps the sales reps to connect with the right people and companies, stay up-to-date on the accounts activity, and connect to new prospects by helping with the required information. Sales Navigator makes it easy to build prospect lists based on decision makers’ job titles and responsibilities. The tool helps you grow your relationship with the prospects by giving you complete access to LinkedIn’s 500M + members.

  1. Clearbit

Clearbit helps companies get meaningful insights about their prospects/customers. The software assists in identifying the future prospects, and helps customize every single marketing and sales interaction. One of the features that differentiates Clearbit from other tools is they don’t rely on a third party or any other data provider. The tool verifies and enriches prospect data instantly, needing only a company email address or URL. Clearbit also integrates with Salesforce, Marketo and other leading sales and marketing solutions.

  1. Vainu

Vainu helps sales reps across every stage by providing them with actionable insights as and when they need it. Vainu uses the latest technology to collect, read and understand all the information and then simplify it for the users. They gather the data from open and public sources as well as create it with their machine learning algorithms. They are known to serve over 2000 organizations and more than 14000 individual professionals.

  1. HG Insights

HG Insights helps B2B marketers with accurate firmographic insights to help them further customize their conversations and product offerings. The company uses advanced methods to accumulate rich insights that help sales reps identify the right opportunities and gain a competitive advantage. Among other ways to access and use data, HG Insights offers HG Focus, which is a user friendly prospecting tool for sales teams. It also has HG for Salesforce app that lets you use their technographics directly in salesforce.

  1. Owler

Owler allows you to follow the companies that are important to you, then it provides strategic news alerts on those companies. By doing this, it helps you to stay updated on the latest insights on your prospect. Owler is known to have the second largest business community, next to LinkedIn. Companies such as Microsoft, Walmart, Apple, Nike, and Google use Owler for reliable business intelligence.

  1. Leadspace

Leadspace offers innovative tools that help enrich and update sales data and empower sales teams to accelerate growth through customized engagements. Leadspace uses an open B2B data engine, AI, a proprietary graph of B2B personas, and activations across the tech stack to help you with relevant business insights.

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  1. LeadGenius

LeadGenius is one of the most dominant data enrichment tools available today. The platform is most suited for Marketing and Sales teams that target SMBs. This cloud-based solution helps companies boost their Lead Generation, Lead Enrichment, and Email Outreach. The software provides data that is sourced from more than 40 million commercial websites, government registries, business directories and social networks. It leverages the best customer data search technology, their own data, and a team of professional researchers to power your sales and marketing engine.

  1. RingLead

RingLead is a SaaS based platform that offers solutions to search, enhance, categorize, score and route your prospect data. RingLead assesses your database quality, it eliminates duplicate contact entirely and auto-imports new prospects directly from LinkedIn. The solution RingLead offers to maintain the health of your data are RingLead Cleanse to cleanse the data, RingLead Prevent unwanted data, RingLead Enrich, eriches data by integrating third party data, RingLead Route to validate, segment, link and route data in a single flow, and RingLead Capture, a Chrome extension that follows you around the web, and allows you to scrutinize contact and company data off of any structured or unstructured webpage.

  1. is a global B2B contact and company database provider with 300,000+ users and 100 million business contacts. Its database enables sales and marketing reps, as well as other professionals to find the right contacts, build qualified leads and connect seamlessly with their prospects. Some of the features offered by Adapt are Lead Database Integration, Pipeline Management, Prospecting Tools, Contact Discovery, Contact Import/Export and more. Adapt lets the users avail a free trial of the software and also has a free version available. However, the price of the paid version starts at $49.00/month.

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