SalesTech Star

Scandit Expands into the Japanese Market to Enable Digital Transformation Through Computer Vision and Augmented Reality

The company already has over 20 customers in Japan, including several major retail and transport & logistics brands.

Scandit, the leading technology platform for mobile computer vision and augmented reality (AR) solutions for enterprises, announced that it is expanding into the Japanese market with the establishment of Scandit GK, scheduled to be completed by the end of November this year. The Zurich-headquartered company is focusing its local sales, marketing, and partnership activities on the leading Japanese companies in industries such as retail, transport and logistics, and manufacturing.

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Scandit is a unique computer vision and machine learning platform combining leading-edge barcode scanning, text recognition (OCR), object recognition, and AR for any camera-equipped smart device – from familiar smartphones to drones, wearables, and robots. The software is unmatched in terms of speed, accuracy, and the ability to scan in bad light conditions, at any angle and with damaged labels.

“Our early results in Japan prove that there are tremendous opportunities for our scanning solutions here,” said Masahiro Sekine, Senior Sales Director at Scandit GK. “Once companies see how they can replace dedicated scanners with smart devices that blend the physical and digital world and display real-time insights with AR-overlays, they start to accelerate their digital transformation, rapidly.”

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Organizations in retail, transport and logistics, and manufacturing are using Scandit to power mobile apps, for operations such as mobile shopping, self-checkout, inventory management, proof of delivery, and asset tracking. Scandit’s solutions help take time and cost out of operations in any industry, empowering employees and improving customer engagement and satisfaction.

Mr. Minoru Yamamoto, Operating Officer, and Chief Officer of System Solution Division, AEON Retail Co., Ltd., which is one of the leading users of Scandit in the Japanese market, expressed his expectations for the company.

““RegiGo” is a new style of shopping where customers scan products and pay at the cash register. The applications that integrate Scandit’s solutions allow the scanning process to be faster and stress-free, making the shopping experience more convenient and enjoyable.

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