Acquia Announces Major Updates to Open Digital Experience Platform (DXP) at Acquia Engage
New offerings increase velocity of development and improve data-driven intelligence for marketers
Digital experience company Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. New enhancements will empower developers to innovate their digital experiences faster and help marketers make smarter, data-driven decisions across campaigns.
Major updates to @Acquia’s Open #DXP released at #AcquiaEngage today. Read how it will empower developers to innovate digital experiences faster and help marketers make smarter, data-driven decisions across campaigns. Learn more today at #AcquiaEngage.
“Many developers and marketers today face the dual challenges of changing remote or hybrid work setups and increased pressure to execute rapid digital transformation efforts,” said Dries Buytaert, chief technology officer at Acquia and creator of Drupal. “Acquia Open DXP is designed to help them meet these challenges by getting value out of Drupal 9 deployments at lightning speed, and leveraging industry-leading machine learning advancements with minimal resources.”
Marci Maddox, research director for enterprise content strategies at IDC, commented: “This year, the pandemic accelerated digital transformation efforts across companies of all sizes. Many of these companies need to respond faster than they ever have before to unpredictable customer scenarios. Acquia’s enhancements to its Open DXP center on giving marketers clarity through the use of data and predictive modeling, and helping developers react quickly to the business’ dynamic needs. Even post-COVID, this offering responds to increased market demand for turn-on-a-dime digital transformation.”
Drupal Cloud Enhancements Accelerate Time-to-Market
For developers, the latest enhancements to Drupal Cloud focus on decreasing the time to build, design, and run sites and applications. Following the successful launch of Drupal 9 in June, the new Acquia Migrate Accelerate tool significantly reduces the effort tied to a transition from Drupal 7 to Drupal 9. Currently in beta, the tool reduces time to value for Drupal 9 by providing a user-friendly interface to streamline analysis and planning, DevOps, data imports, and content auditing for migrations.