SalesTech Star

Nuvance Health Selects SymphonyRM as CRM and Marketing Automation Partner

Partnership seeks to increase patient engagement, retention, acquisition and maximum patient outcomes for the organization through data-driven strategies and tactics

With relevant and personalized interactions becoming the de facto consumer experience, health systems are turning to data-driven strategies to improve engagement, individual health, and business outcomes. In response to this growing consumerism movement, Nuvance Health has selected SymphonyRM to orchestrate consumer engagement across its community of 1.5 million patients.

“Our goal is to help support Nuvance Health as the trusted health advisor in its community through maximizing patient outcomes and loyalty,” said Michael Linnert, CEO of SymphonyRM. “By leveraging data science to drive personalized 1:1 dialogue with each individual based on their conditions and needs, we have the opportunity to help Nuvance Health retain and acquire patients, and potentially help to improve health outcomes across its diverse and growing community.”

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Nuvance Health will be leveraging SymphonyRM’s HealthOS platform to facilitate ongoing, hyper-personalized communication

Nuvance Health will be leveraging SymphonyRM’s HealthOS platform to facilitate an ongoing, hyper-personalized communication about the patients’ health that is aligned and coordinated across communications channels externally – and departments and specialties internally – to drive better engagement.

Specifically:

  • HealthOS will ingest and process Nuvance Health data across multiple channels and present algorithmically-derived personalized Next Best Actions for consumers
  • HealthOS will provide Nuvance Health with healthcare’s outreach and consumer preference management
  • Nuvance Health will leverage HealthOS’ analytics to understand market needs, and engagement opportunities across channels

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“Prior to choosing SymphonyRM as our CRM and marketing automation partner, we were working with two legacy CRM partners,” said Jean Ahn, chief strategy officer, Nuvance Health. “We realized we needed to better connect with our community. SymphonyRM brings a  level of transparency in how data science is applied and how our communities are engaged.”

Nuvance Health will be using SymphonyRM’s HealthOS to connect with patients – existing, future and new – across its seven hospitals, ambulatory care centers and primary and specialty care physician practice locations across Connecticut and New York.

Ahn continued, “We are excited about the work we are embarking on with SymphonyRM, which will help support our position as a valuable asset and trusted advisor in our market.”

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