The addition of Elissa Fink along with brand new Uberflip Campaign Essentials sets the organization up to meet the increasing need for a scalable way to create personalized ABM and demand campaign destinations
Uberflip, the leading cloud-based content experience platform (CEP), is revealing exciting details about its focus on powering demand marketing needs, following the refresh and realignment of its brand last month. Two big announcements today include launching Uberflip Campaign Essentials to power ABM and demand campaigns as well as welcoming a new board member, Elissa Fink, who scaled Tableau as CMO before its acquisition by Salesforce last year for $15.7 billion.
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“Uberflip has changed the pace at which marketers can execute,” said Fink. “Every marketer needs to invest in accelerating the buyer journey to support marketing, sales, and retention. While content plays a role at every stage, there is not enough priority placed on getting the right buyers to the right content at the right point in the buyer experience. The environment has gone from digital first to digital dominant. The way we map channels to destinations needs to embrace the shift to digital experiences. Today’s CMO and sales leader need a CEP like Uberflip.”
Uberflip has expanded its content experience offerings to include Uberflip Campaign Essentials, a one-stop solution for creating high-performance campaign destinations that drive engagement and allow marketers to dynamically personalize experiences for buyers in real time. According to Fink, “Marketers must execute go-to-market strategies with fewer resources and tighter budgets than ever before, all while being expected to distribute relevant content and campaigns promptly to support business objectives.” Uberflip Campaign Essentials is designed to be both simple and quick to use while delivering massive impact on pipeline, revenue, and retention. “CMOs need a solution to quickly spin up personalized destinations for their ABM and demand campaigns without breaking the bank. Uberflip Campaign Essentials solves for that gap as a key to any martech stack,” added Fink.
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Fink’s experience at Tableau was instrumental in driving the company’s revenue from $5M to $1B over 11+ years, before its $15.7 billion acquisition by Salesforce last year. As CMO, Fink was responsible for ensuring adaptability of product and pricing for businesses of any size. Fink brings invaluable experience and insight to scaling a business through disruption as Uberflip looks towards hypergrowth in an increasingly digital-first world. “Elissa has pushed us to realize that our platform is key for all marketers from SMB to Enterprise, where a lot of our focus has shifted in recent years,” explained Yoav Schwartz, CEO of Uberflip. “I’m honored and already learning a ton about how CMOs scale and align with sales by having Elissa in the room.”
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