Gutenberg Technology Recognized for Transforming How Content Is Created and Distributed at Scale by Brandon Hall Group
Gutenberg Technology (GT), provider of the premier end-to-end content management platform, announced today that it was awarded a Brandon Hall Group gold medal for excellence for “Best Advance in Content Management Technology.”
“Our platform acts as the catalyst for optimizing current performance while maximizing future opportunities for growth.”
There is no escaping the reality that in today’s world, it is imperative that organizations have a way for distributed teams to efficiently work together. Collaborative authoring has always presented challenges. There is often no way to access and manage content contributed by multiple team members and this leads to inefficiencies and can increase errors, costs, and time-to-market. In addition, deploying and updating content to different print and digital channels is complicated and expensive. GT’s end-to-end content management platform changes all of this, enabling organizations in industries including publishing, education and corporate training to create, reuse and distribute content at scale using one collaborative workflow.
“As the content creation and publishing process exists now, content authors typically need three or more platforms to do what can be done within GT’s single end-to-end workflow,” said Gjergj Demiraj, president and CEO of GT. “Combining all of these processes and functionalities allows organizations to unlock agility, efficiency, and innovation. Our platform acts as the catalyst for optimizing current performance while maximizing future opportunities for growth.”
With GT’s latest platform update, new advanced functionalities, such as tools to streamline the creation of derived products and Learner Tool Interoperability (LTI) capabilities, further empower content authors to create new, audience-specific digital and print content products. The streamlined platform reduces the time it takes to deliver new products to market by more than half.
“Technology is the great enabler of human capital management initiatives. It has never been more important than during this rapid evolution of remote work that challenged everyone to instantly adapt,” said Rachel Cooke, Brandon Hall Group Chief Operating Officer and awards program head. “Winners of the Excellence in Technology Awards are critical drivers of their organizations’ success, especially in these disruptive times. Their solutions resulted in substantial benefit to their business and the human capital management function. That is the ultimate differentiator: the positive business impact of technology.”
All entries were evaluated by a panel of veteran independent senior industry experts, as well as Brandon Hall Group’s senior analysts and executives. Winners were selected based on the products’ breakthrough innovation, unique differentiators, value proposition, and measurable results.